Download or read book Intercultural Business Communication and Simulation and Gaming Methodology written by Victoria Guillén-Nieto and published by Peter Lang. This book was released on 2009 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book received the Enrique Alcaraz research award in 2010. This volume derives from the COMINTER-SIMULNEG research project which aims at designing a pragmatic model for the analysis of intercultural communication between Spaniards and Britons, as well as developing a teaching methodology for cultural awareness based on computer simulation of real business settings. Contributions to this volume focus on three main issues: (a) explaining intercultural communication; (b) research on intercultural business communication; (c) the use of simulation and gaming methodology for the acquisition of communicative and cross-cultural competence in business settings. This book adopts an interdisciplinary approach to the study and practice of intercultural business communication, borrowing concepts from social anthropology, social cognition, cognitive linguistics, and intercultural pragmatics.

Download or read book How to Teach English with Technology written by Gavin Dudeney and published by Pearson Longman. This book was released on 2007 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indhold: Technology in the classroom ; Word processors in the classroom ; Using websites ; Internet-based project work ; How to use email ; How to use chat ; Blogs, wikis and podcasts ; Online reference tools ; Technology-based courseware ; Producing electronic materials ; e-learning : online teaching and training ; Preparing for the future.

Download or read book Language as a Complex Adaptive System written by Nick C. Ellis and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores a new approach to studying language as a complex adaptive system, illustrating its commonalities across many areas of language research Brings together a team of leading researchers in linguistics, psychology, and complex systems to discuss the groundbreaking significance of this perspective for their work Illustrates its application across a variety of subfields, including languages usage, language evolution, language structure, and first and second language acquisition "What a breath of fresh air! As interesting a collection of papers as you are likely to find on the evolution, learning, and use of language from the point of view of both cognitive underpinnings and communicative functions." Michael Tomasello, Max Planck Institute for Evolutionary Anthropology

Download or read book Intercultural Rhetoric in the Writing Classroom written by Ulla Connor and published by University of Michigan Press ELT. This book was released on 2011 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to argue that the need for attention to how we navigate rhetorically within and across cultures has never been greater, given ever-increasing global migrations and seemingly instantaneous global communication. Yet, the conceptual basis of intercultural rhetoric (also known in the past as contrastive rhetoric) has been under fire ever since it first emerged as an area of research and pedagogical interest. In recent years, Ulla Connor has built a steadily more extensive and sophisticated case for how a culturally contextualized study of rhetoric in any media can be carried out without static and reductive over-generalizations about culture/s or rhetoric. This volume provides both an eloquent summation and further theoretical expansion of Connor’s arguments. Readers who have wondered about the possibility of exploring connections between their students’ (or anyone’s) culture and discourse style will find many of their questions addressed in this volume; other readers who have not previously raised such questions will very likely begin to see the value of doing so.

Download or read book Politeness in Europe written by Leo Hickey and published by Multilingual Matters. This book was released on 2005-01-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Politeness as practised across 22 European societies, firmly set within critical debates developed since the 1980s, is here presented in ways related to concrete situations in which language-users interact with one another to achieve their goals. Areas covered include types of politeness, forms of address, negotiation and small-talk in various contexts.

Download or read book Inter cultural Communication at Work written by Michael G. Clyne and published by Cambridge University Press. This book was released on 1996-08-15 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary study examines the impact of cultural values on discourse.

Download or read book Cambridge English For The Media written by Nick Ceramella & Elizabeth Lee and published by . This book was released on 2009-06-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cambridge English for the Mediais for intermediate to upper-intermediate level (B1-B2) learners of English who need to use English for their studies or work in the media. The course can be used in the classroom or for self-study. Cambridge English for the Media is designed to improve the communication skills and specialist knowledge of media studies students and professionals, enabling them to work more confidently and effectively. The eight standalone units enable cover topics common to a range of media-related fields, including newspapers, radio, TV, film and advertising. Authentic teaching materials based on everyday work scenarios - such as producing and editing for print, radio and screen - make the course practical and motivating. The online Teacher's Book has extensive background information for the non-specialist teacher, useful web links and extra printable activities. The course comprises: * Student's Book with Audio CD * Teacher's Book online

Download or read book Beyond Powerful Radio written by Valerie Geller and published by Taylor & Francis. This book was released on 2012-07-26 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Download or read book Marketing Across Cultures written by Jean-Claude Usunier and published by Pearson Education. This book was released on 2005 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Back Cover Copy-Usunier "This book is noteworthy in its content and approach as well as in generating class discussion on intercultural marketing relations, exchange, and communications. With the diversity in world markets and the importance of having locally-specific understanding of markets and consumers, it is a welcome resource for teaching students who can either relate it to their own intercultural experiences or who have never had intercultural experiences themselves." Guliz Ger, Professor of Marketing, Faculty of Business Administration, Bilkent University, Turkey International marketing relationships have to be built on solid foundations. Transaction costs in international trade are high--only a stable and firmly established link between business people can enable them to overcome disagreements and conflicts of interest. "Marketing Across Cultures, 4e" uses a successful two-stage cultural approach to explore International Marketing. - A cross-cultural approach which compares marketing systems and local commercial customs in various countries - An inter-cultural approach which studies the interaction between business peoples of different national cultures "I used "Marketing Across Cultures" in courses in five different countries with students from more than 35 nations. The book provides a stimulating view on international marketing issues and at the same time allows in an excellent way to sensitize and train students for intercultural work, which has become the norm for most medium-sized and large companies." Prof. Dr. Hartmut H. Holzmuller., Chair of Marketing Universityof Dortmund, Germany Invaluable to all undergraduate, postgraduate and MBA students studying International Marketing and for marketing practitioners who wish to improve their cultural awareness, "Marketing Across Cultures, 4e" is essential reading. New to This Edition! Rewritten extensively in an effort to make the book as accessible as possible, co-author Julie Lee from Australia helps bring a Euro-Australasian perspective to the table. New materials includes: - The internet revolution and its impact on international marketing - Additional web references that allow in-depth and updated access to cultural and business information - New cases with web-based references, including Muslim Cola (Chapter 6), Bollywood (Chapter 8), BrandUSA: Selling Uncle Sam Like Uncle Ben's? (Chapter 14) and more! To access the robust web materials go to: www.booksites.net/usunier. Jean-Claude Usunier is a professor of Marketing and International Business at the University of Lausanne - Graduate School of Commerce (HEC) and at the University Louis-Pasteur (Strasbourg, France). Julie Lee is a Senior Lecturer in Marketing at the Graduate School of Management, University of Western Australia.

Download or read book Second Language Distance Learning and Teaching written by Jean-Claude Bertin and published by IGI Global. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book problematizes the construct of distance second language learning, in order to see what it covers, if its parameters are well-defined, what theories can guide the actions of the participants, and whether a model of action can be suggested with a method to validate the model"--Provided by publisher.

Download or read book Intercultural Communication written by Ronald Scollon and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ICT and Language Learning a European Perspective written by Angela Chambers and published by CRC Press. This book was released on 2001-01-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of Information and Communications Technologies (ICT) and language learning, aimed at researchers and practitioners in the field. It deals with developments in Europe, with the majority of the chapters focusing on the results of collaborative international projects.

Download or read book CONCISE DICTIONARY OF METAPHORS AND SIMILIES written by EDITORIAL BOARD and published by V&S Publishers. This book was released on 2014-04-09 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most speakers and writers use the terms metaphor and simile as if they mean exactly the same thing. But they are not! A simile is a metaphor, but not all metaphors are similes. A metaphor compares two things, and does so more directly without using as or like. For example, the shop was a little gold-mine. A simile compares (usually introduced by like or as) two things that are generally not alike--such as a line of migrant workers and a wave, or onion skins and a swarm of butterflies.Writers and authors use similes to explain things, to express emotion, or to make their writing more lively and entertaining. Metaphors also offer figurative comparisons, but these are implied rather than introduced by like or as. Salient Features:o Thousands of widely used popular Metaphors & Similes in Englisho Inclusion of foreign Metaphors & Similes currently in use in English languageo Arranged alphabetically from A - Zo Worth recommending without second thoughtAn authoritative Dictionary of Metaphors & Similes for students, writers, and general readers!