Download or read book THE ENTREPRENEUR S STARTER KIT written by Jonathan Jadali and published by Jonathan Jadali. This book was released on 2021-01-11 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Entrepreneur Starter Kit is the perfect companion for every new Entrepreneur. It's practical, relatable language helps guide entrepreneurs through the murky waters that define the beginning steps of starting a venture. The book is full of lessons, encouragements and practical steps that are guaranteed to help every new entrepreneur lay a steady foundation on which to build a world-beating business.

Download or read book Creating Powerful Brands written by Leslie de Chernatony and published by Routledge. This book was released on 2012-11-27 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the third edition of one of world's most respected and successful books on branding. Written by an internationally acclaimed branding expert and author of From Brand Vision to Brand Evaluation, it has been comprehensively revised and updated with a raft of new cases and examples. The book gives the professional and the student a deep understanding of the functioning and management of the modern brand and contains: * Powerful analysis of new areas such as e-branding and e-marketing * A completely new set of advertising and brand images to illustrate key points * A powerful analysis of the key drivers of brand value There can be no doubt that the power of brands in the international marketplace is still growing, and that Creating Powerful Brands, third edition, can explain both why and how they work.

Download or read book Generative AI For Dummies written by Pam Baker and published by John Wiley & Sons. This book was released on 2024-09-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generate a personal assistant with generative AI Generative AI tools capable of creating text, images, and even ideas seemingly out of thin air have exploded in popularity and sophistication. This valuable technology can assist in authoring short and long-form content, producing audio and video, serving as a research assistant, and tons of other professional and personal tasks. Generative AI For Dummies is your roadmap to using the world of artificial intelligence to enhance your personal and professional lives. You'll learn how to identify the best platforms for your needs and write the prompts that coax out the content you want. Written by the best-selling author of ChatGPT For Dummies, this book is the ideal place to start when you're ready to fully dive into the world of generative AI. Discover the best generative AI tools and learn how to use them for writing, designing, and beyond Write strong AI prompts so you can generate valuable output and save time Create AI-generated audio, video, and imagery Incorporate AI into your everyday tasks for enhanced productivity This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.

Download or read book Brothers written by Yu Hua and published by Anchor. This book was released on 2009-01-27 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestseller in China, Brothers is an epic and wildly unhinged black comedy of modern Chinese society running amok. Here is China as we've never seen it before, in a sweeping, Rabelaisian panorama of forty years of rough-and-rumble Chinese history, from the madness of the Cultural Revolution to the equally rabid madness of extreme materialism. Yu Hua, award-winning author of To Live, gives us a surreal tale of two comically mismatched stepbrothers, Baldy Li, a sex-obsessed ne'er-do-well, and the bookish, sensitive Song Gang, who vow that they will always be brothers—a bond they will struggle to maintain over the years as they weather the ups and downs of rivalry in love and making and losing millions in the new China. Both tragic and absurd by turns, Brothers is a fascinating vision of an extraordinary place and time.

Download or read book REGISTER AND MANAGE A COMPANY IN THE USA WITHOUT LEAVING YOUR HOME COUNTRY written by Onyema Udeze and published by Blaze Incorporated. This book was released on 2022-04-06 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a 'creative' or a brand, you can bypass all the payment limitations online and sell your products and services to global customers. The world is a global village now and your physical location does not have to limit whom you can sell your products and services. With the digital economy, you can set up your business so that you can manage it on the go, irrespective of where you travel across the globe. You can travel anywhere you want and run your business from there without any form of payment limitations. With a global brand, you can enrol on accelerator programs and even raise venture capital when the time is right. As a brand, have you ever tried to use some online platforms to reach global customers, only to find out that you cannot use the platform because you need to have a PayPal or Stripe account? Well, there is a way around these challenges. You can get Stripe and PayPal accounts for your brand from the comfort of your home. But you need to incorporate a US business entity - also from the comfort of your home. That is exactly what this book is all about. The book is broken down into four parts: - The first part paints a clear picture of why you need to own your brand in today's world. It will help you decide on the type of business entity to incorporate in the US - a Limited Liability Company (LLC) or a C-Corporation (C-Corp). It will also help you decide on which state to incorporate your business - Delaware or Wyoming. - The second part will take you through the step-by-step process of incorporation and post-incorporation, using a tailor-made solution that makes it all fast and easy. - The third part will cover other things you need to make the best of your US business entity. Such crucial issues as Taxation, Valuation, raising Venture Capital, tapping into the US Labour Force, Migrating to the US, etc. For all these, there are suggestions of tools that will simplify things and keep the entire process lean and agile. - An extra chapter will expose you to over 140 tools that will help you run your business on a global scale - tools spanning Marketing, Bookkeeping & Accounting, Customer Service, Tax, Legal Advisory, Team Collaboration, etc. After reading the book, you will realise that the US is very friendly to foreign-owned business entities. You do not have to pay Federal Income Tax as a foreign business owner. It costs just a nominal amount to register and manage your US business entity right from the comfort of your home. These are some of the benefits of owning a US business: - Payment gateway providers: Access to the best payment providers (such as Stripe and PayPal). - Taxes: Access to tax benefits available to foreign-owned companies in the USA. - Customers in the US: Building trust with global customers by doing business as a US-incorporated company. - Contracts: Signing contracts with US-based clients. - Venture Capital: It is unusual for American investors to invest early-stage capital into companies from other countries without a US presence. - Accelerators: Most US accelerators require startups to have a US parent company. - Immigration: Starting a business in the US makes it easier to obtain a visa or permanent residency later. - US Bank Account: With a US-incorporated company, you can easily keep your money in a US FDIC-insured bank account. - Special Services: Incorporating in the US will give you access to specific platforms or services; such as Amazon. - Simplified Bureaucracy: Business incorporation in the US is one of the easiest in the world. - US-based Talent: With a US-incorporated business, you can easily access the US talent pool. - US Physical Office: With a US-incorporated business, you can easily open a physical location/office in the US when the need arises.

Download or read book Branding written by Bhavesh Verma and published by Bhavesh Verma. This book was released on 2023-05-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business world, branding is more important than ever. If you want your business to stand out and succeed, you need a strong brand that resonates with your customers and sets you apart from the competition. That's where "Branding: The Key to Modern Business" comes in. This book is a must-read for anyone who wants to understand the ins and outs of branding and how it can benefit their business. Whether you're a seasoned marketer or a business owner just starting out, this book provides practical guidance and insights that can help you create a brand that truly resonates with your audience. In this book, you'll learn about the history and evolution of branding, the psychology behind it, and the key elements of a successful brand. You'll discover how to develop a brand strategy that aligns with your business goals, create a unique brand identity that stands out from the crowd, and measure the success of your branding efforts. But this book is more than just theory. It's filled with real-world case studies and examples that demonstrate how successful businesses have used branding to achieve their goals. You'll learn how to apply branding concepts to different industries and contexts, and how to use digital marketing and social media to build your brand and engage with your customers. Business owners in particular will benefit from this book, as it provides a roadmap for creating a strong brand that can help drive growth and profitability. By building a brand that resonates with your customers, you can differentiate yourself from competitors, create a loyal customer base, and ultimately, drive revenue growth. In short, "Branding: The Key to Modern Business" is an essential read for anyone who wants to understand the power of branding and how to use it to build a successful business. Whether you're a marketer, entrepreneur, or business owner, this book provides the practical guidance and insights you need to create a brand that stands out and drives growth.

Download or read book Lewis Annual written by and published by . This book was released on 1904 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Oxford Handbook of Ethics of AI written by Markus Dirk Dubber and published by Oxford Handbooks. This book was released on 2020 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary and international handbook captures and shapes much needed reflection on normative frameworks for the production, application, and use of artificial intelligence in all spheres of individual, commercial, social, and public life.

Download or read book Database Management using AI A Comprehensive Guide written by A Purushotham Reddy and published by A Purushotham Reddy. This book was released on 2024-10-20 with total page 2066 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database Management Using AI: A Comprehensive Guide is a professional yet accessible exploration of how artificial intelligence (AI) is reshaping the world of database management. Designed for database administrators, data scientists, and tech enthusiasts, this book walks readers through the transformative impact of AI on modern data systems. The guide begins with the fundamentals of database management, covering key concepts such as data models, SQL, and the principles of database design. From there, it delves into the powerful role AI plays in optimizing database performance, enhancing security, and automating complex tasks like data retrieval, query optimization, and schema design. The book doesn't stop at theory. It brings AI to life with practical case studies showing how AI-driven database systems are being used in industries such as e-commerce, healthcare, finance, and logistics. These real-world examples demonstrate AI's role in improving efficiency, reducing errors, and driving intelligent decision-making. Key topics covered include: Introduction to Database Systems: Fundamentals of database management, from relational databases to modern NoSQL systems. AI Integration: How AI enhances database performance, automates routine tasks, and strengthens security. Real-World Applications: Case studies from diverse sectors like healthcare, finance, and retail, showcasing the practical impact of AI in database management. Predictive Analytics and Data Mining: How AI tools leverage data to make accurate predictions and uncover trends. Future Trends: Explore cutting-edge innovations like autonomous databases and cloud-based AI solutions that are shaping the future of data management. With its clear explanations and actionable insights, Database Management Using AI equips readers with the knowledge to navigate the fast-evolving landscape of AI-powered databases, making it a must-have resource for those looking to stay ahead in the digital age.

Download or read book Managing Social Robotics and Socio cultural Business Norms written by Anshu Saxena Arora and published by Springer Nature. This book was released on 2022-08-21 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many challenges facing technological expansion, including a true understanding of abstract concepts, transfer of knowledge to novel application problems, transparency and security guarantees, and distinguishing between random and logically meaningful relationships. While machines are valuable tools, only humans are capable of recognizing values which are the key to ethics and socio-cultural norms. Further, human virtues such as emotional intelligence, wisdom, and courage are required for decision making in many (private and professional) situations where machines would lead to sub-optimal and/or ethically questionable business outcomes. This book discusses how digital technology has emerged as a critical support system for organizations during the COVID-19 pandemic and how it can be used to complement human qualities that machines lack. It is divided into three sections that examine the complex world of AI and social robotics, digital technology and social media roles in business, and human actions that are embedded within socio-cultural business norms, such as international negotiations, that are not yet replaceable by AI. For researchers interested in understanding these parallel worlds, this book assesses how can continue to not only coexist but mutually benefit the business ecosystem.

Download or read book Social Media Marketing for Business written by Andrew Jenkins and published by Kogan Page Publishers. This book was released on 2022-03-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Download or read book Podcasting with Youth written by Lucas Maxwell and published by Bloomsbury Publishing USA. This book was released on 2020-06-03 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to set up a student-led podcast in your library, involve staff from several subject areas, market effectively, what challenges you are likely to face, and how podcasting will benefit the students and school overall. Podcasting from the library is a growing movement. Podcasting with Youth teaches librarians and educators how to set up, develop, market, and deliver a successful youth-led podcast from their library. Putting youth in control when interviewing authors and other guests develops their leadership and technical skills and brings new users to the library to engage in a unique library activity. This program can be set up relatively cheaply, and readers will learn how to use the technology required to deliver a podcast. Sound recording equipment, microphones, mixers, and audio files may be intimidating to some librarians and educators; this book quells those fears by explaining the technology in a straightforward, how-to manner. It also includes student input on what podcasters have learned, the challenges they have faced, and their plans for the future. Author Lucas Maxwell offers many helpful tips to librarians who want to learn how to create a program that puts students in charge and allows them to produce a tangible product that their peers will be interested in.

Download or read book Public Health Branding written by W Douglas Evans and published by Oxford University Press, USA. This book was released on 2008-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, public health marketing and mass media campaigns have begun using public health branding strategies to change health behavior. This book argues for the importance of public health branding as a critical strategy in changing population behaviors, allowing lasting health outcome benefits.

Download or read book Men s wear semi monthly written by and published by . This book was released on 1910 with total page 886 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Employer Branding For Dummies written by Richard Mosley and published by John Wiley & Sons. This book was released on 2017-01-19 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.

Download or read book Communicating Fashion Brands written by Emily Huggard and published by Routledge. This book was released on 2020-02-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book demonstrates how fashion brands communicate, why the practice is significant within wider society and how it can be perceived as culturally meaningful. Enabling readers to connect the tools and techniques of communication with their theoretical underpinnings and historical antecedents, the book shows how these methods can be applied in practice. The authors utilise social, consumer and cultural theory, and frameworks rooted in psychology, sociology and economics, as mechanisms to analyse and deconstruct current communication strategies used by fashion brands. The book presents insights and strategies for communicating authentic values, conveying a clearly defined aesthetic and visual language and generating shareable content that resonates with audiences. With insights into strategies used by brands including Burberry, Gucci, Dior, COS, Rapha, Warby Parker and Maryam Nassir Zadeh, each chapter outlines ways of maintaining relevant and consistent brand narratives in the 21st century. From how to sustain a dialogue with a brand’s community, to the use of brand collaboration, co-creative storytelling and fashion spaces, the book aims to develop reflective communication practitioners who have a deep understanding of the cultural landscape, brand strategy and industry innovation. Written for scholars and practitioners, this book is a valuable blend of theory and practice across the fields of fashion, communication and branding.

Download or read book Make It in America written by Matthew Lee Sawyer and published by John Wiley & Sons. This book was released on 2022-12-01 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: A valuable handbook for entering, launching, and growing business in the United States The U.S. is the best place for business. It has the biggest economy, wealthiest consumers, ready capital financing, and a pro-business legal system. Immigrants can attain their American Dream. However, foreign executives and entrepreneurs often underestimate the challenges and complexity of doing business in U.S. markets. Make It in America: How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets provides valuable insights, useful tools, and practical advice on a wide range of topics, including: financing, marketing, managing legal and tax requirements, protecting intellectual property, working with Americans, and navigating the visa and immigration system. The book includes case study lessons from businesses that came to the U.S. from South Korea, Scotland, Italy, India, Germany, France, England, Denmark, Colombia, Canada, and Australia. Author Matthew Lee Sawyer is a business and marketing strategist who has built dozens of successful brands and start-up businesses for both U.S. and international companies. He is Managing Director of a global consulting firm and teaches at Columbia University and NYU. An indispensable resource about doing business in the U.S. for international business leaders, entrepreneurs, expats, and foreign students, Make it in America also provides valuable lessons for Americans who want to learn about the challenges that non-U.S. nationals face.