Download or read book SWOT Analysis of McDonald s and Derivation of Appropriate Strategies written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

Download or read book Evaluation and selection of differentiation as a strategy for McDonald s written by Apakshit Sachdeva and published by GRIN Verlag. This book was released on 2016-08-17 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2015 in the subject Business economics - Operations Research, , language: English, abstract: This report is based on an evaluation and selection of differentiation as a strategy that McDonald’s should pursue in order to realise growth and competitive advantage in the fast food industry. As the business environment changes, businesses are forced to change their strategies in an attempt to adapt to the changing environment neither as a means of survival, or in order to prosper. In such a case, determining the strategic position of a firm is crucial. Johnson, Scholes and Whittington define strategy as “the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations”. The three key generic strategies that a business can use are: differentiation, focus, and cost leadership. McDonald’s is a leading multinational player in the fast foods industry that is famous for providing basic fast-food items at low cost. The firm has been very successful in implementing this strategy by taking advantage of its high bargaining power to acquire raw materials cheaply thus passing the benefits of costs savings to the end-consumer. While this strategy worked during the introductory phase of the company's business operations, McDonald’s has now been forced to pursue a growth strategy by ensuring quality and product differentiation.

Download or read book McDonald s Germany Facing External Difficulties with Ramifications on Overall Decline in Guest Count written by Janin Ropot and published by GRIN Verlag. This book was released on 2013-10-31 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International Business School Nürnberg, language: English, abstract: The goal of this report is to provide a theoretical framework to analyse the current strategy of McDonald’s in the hypercompetitive fast-food industry of the German market and the decline of guest count. In order to analyse the external and internal influences, this report will commence with Porter’s Five Forces and the SWOT analysis. It will provide an in- depth description of the positioning strategy as well as an analysis of the marketing and operations departments. In the second part of the report the reader will also achieve understanding on how business procedures can be changed in order to keep McDonald’s of interest. This is followed by recommendations on how to improve the current situation and give an overview of McDonald’s alternative strategic approach to increase their market share as well as their profitability. The main idea of this report suggests McDonald’s to dip into the blue ocean strategy with an extended range of products. Healthier and individualized products and the extension of the beverage portfolio along with a more emotional marketing campaign is thought to enhance consumers’ loyalty. The research for the analysis comprises a qualitative approach based on industry experts, internal documentation such as McDonald’s financial statements, market reports and public announcements relevant to the strategy.

Download or read book The fast food industry in the UK Analysis of McDonalds with PESTEL VRIN and Porter s Five Forces written by Kamalesh Dey and published by GRIN Verlag. This book was released on 2016-06-16 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Business Management, Corporate Governance, University of Bedfordshire, course: MBA (Health Services Management), language: English, abstract: The report will explore the fast food industry in United Kingdom. The report will also examine the McDonald’s corporation as a firm. In addition, the report will appraise mainly on two areas for instance attractiveness of fast food industry and distinctiveness of McDonald’s corporation. The report will use some strategic analytical tools for examples PESTEL framework and Porter’s five forces to detect the trends, key drivers, and power of the fast food industry. The analytical tools will also distinguish the attractiveness of the industry. Moreover, numerous core competences of the MacDonald’s corporation for instance their own resources, skills, and value chain will be also critically analysed through the VRIN framework to find out the competitive advantages of the Macdonald’s corporation. This will identify to recognise their distinctiveness as well.

Download or read book McDonald s Corporation SWOT Analysis written by and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Critical Analysis of McDonald s Internationalisation Process Competitors Challenges International Markets written by Daniel Germar and published by GRIN Verlag. This book was released on 2018-12-18 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Köln RFH, language: English, abstract: 1.1 Company Profile In terms of both revenue and brand value, McDonald’s founded in California in 1940 with its headquarters in Oak Brook, Illinois is arguably the most well-known fast food chain in the world. The company serves a locally relevant-menu of various food items, soft drinks and other beverages. The corporation is so globalized that the Big Mac Index is a standard indicator for measuring the purchasing power parity between countries.[1] To obtain operational growth, McDonald’s works aggressively on becoming a 95% franchise entity by 2018. Approximately 235.000 people were employed as of year-end 2017 in the 36.000 stores in 120 different countries. With its franchise model, the corporation is similar to a large real estate company which is structured into four segments: the largest market is the United States; international lead markets including France, UK, Canada, Australia and Germany; the high growth markets including China, Italy, Poland, Russia, South Korea, Spain, Switzerland, Netherlands and the foundational markets, including 100+ countries are also relevant.[2] Although the annual revenues are decreasing from year to year, the company’s profitability shows a positive development. In the restaurant industry, McDonald’s generates a significant part of the company’s operating income outside the United States. With a regard for volatility risks in connection with foreign currency changes, the effective income tax rate for 2018 is expected to be in the 25-27%. Nevertheless, there are no significant capital investments required through the gains in franchisee royalties[3] to attempt benefits for McDonald’s shareholders for the long term.[4]

Download or read book Evaluation and Selection of Differentiation as a Strategy for McDonald s written by Apakshit Sachdeva and published by . This book was released on 2016-08-24 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Document from the year 2015 in the subject Business economics - Operations Research, language: English, abstract: This report is based on an evaluation and selection of differentiation as a strategy that McDonald's should pursue in order to realise growth and competitive advantage in the fast food industry. As the business environment changes, businesses are forced to change their strategies in an attempt to adapt to the changing environment neither as a means of survival, or in order to prosper. In such a case, determining the strategic position of a firm is crucial. Johnson, Scholes and Whittington define strategy as "the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholder expectations." The three key generic strategies that a business can use are: differentiation, focus, and cost leadership. McDonald's is a leading multinational player in the fast foods industry that is famous for providing basic fast-food items at low cost. The firm has been very successful in implementing this strategy by taking advantage of its high bargaining power to acquire raw materials cheaply thus passing the benefits of costs savings to the end-consumer. While this strategy worked during the introductory phase of the company's business operations, McDonald's has now been forced to pursue a growth strategy by ensuring quality and product differentiation.

Download or read book McDonald s Germany Facing External Difficulties with Ramifications on Overall Decline in Guest Count written by Janin Ropot and published by . This book was released on 2013-11 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholarly Research Paper from the year 2013 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, International Business School Nurnberg, language: English, abstract: The goal of this report is to provide a theoretical framework to analyse the current strategy of McDonald's in the hypercompetitive fast-food industry of the German market and the decline of guest count. In order to analyse the external and internal influences, this report will commence with Porter's Five Forces and the SWOT analysis. It will provide an in- depth description of the positioning strategy as well as an analysis of the marketing and operations departments. In the second part of the report the reader will also achieve understanding on how business procedures can be changed in order to keep McDonald's of interest. This is followed by recommendations on how to improve the current situation and give an overview of McDonald's alternative strategic approach to increase their market share as well as their profitability. The main idea of this report suggests McDonald's to dip into the blue ocean strategy with an extended range of products. Healthier and individualized products and the extension of the beverage portfolio along with a more emotional marketing campaign is thought to enhance consumers' loyalty. The research for the analysis comprises a qualitative approach based on industry experts, internal documentation such as McDonald's financial statements, market reports and public announcements relevant to the strategy.

Download or read book YUM Business Case Study written by Nihat Canak and published by GRIN Verlag. This book was released on 2006-11-28 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, Western Carolina University, course: Marketing Management & Mature Consumers, language: English, abstract: The American fast food preparation and presentation model created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience. This phenomenon is called the `McDonaldisation' of the US society that has embraced the all American meal throughout the globe. People want quick and convenient meals; they do not want to spend a lot of time preparing meals, traveling to pick up meals, or waiting for meals in restaurants. As a result, consumers rely on fast food. Knowing this, fast food providers are coming up with new ways to market their products that save time for consumers. For example, McDonald's locates its outlets inside Wal-Mart stores across the United States, and also in Chevron and Amoco service stations. These arrangements are becoming more common in the fast food industry. Consumers can combine meal-time with time engaged in other activities, such as shopping, work, or travel. This idea shapes the growth strategies of most firms in the industry. The most significant driving force is the inexorable movement towards bigness and concentration of power in the hands of fewer and fewer firms at almost every point in the fast food sector. Other driving forces can be seen in the changing structure of American families as more women entered the work force, increasing globalization of the food system, the environmental movement and equity concerns. On the other hand, women are the driving force behind the fast food industry into another direction. Women's attitude towards health and food content has put pressure on the fast food industry to alter their product mix. However, the great success of the traditional fast food outlet is potentially beginning to lose its pull factor. It is believed that the actual fast food sector is in transition from a traditional selling of burgers to the pre-eminent arrival of a fast casual food industry. The driving force for change has been a number of issues that raise questions to scrutinise the fast food companies, such as the link of regular fast food ingestion to obesity, chains showing operating loss for the first time in their history and the forced closure of outlets. This is reflected on McDonald's facing a lawsuit from an overweight teenager who felt it was the company to blame for her condition. The food giant has also closed down outlets worldwide.

Download or read book Marketing Plans for Services written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2011-09-26 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The marketer is taken step-by-step through the key phases of the marketing planning process and alerted to the barriers that can prevent a service organization being successful in introducing marketing planning. Practical frameworks and techniques are suggested for undertaking the marketing planning process and implementing the principles covered. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing. "--Publisher.

Download or read book Strategic Management written by John A. Parnell and published by SAGE. This book was released on 2013-01-15 with total page 665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is designed to be the primary reader in the capstone strategic management course. It can be used in undergraduate or graduate courses, although the style fits the undergraduate market best. Its distinctive features include: Positioned between theory and practice Text concepts are aligned with 25 case analysis steps; no separate section on "how to analyze a case" Very readable; appropriate for undergraduate or graduate courses, although other readings, cases, simulations, etc. are typically required at the graduate level Global orientation Real time cases Numerous current examples, largely drawn from the Wall Street Journal and Financial Times 3e has already been updated considerably Options for changes in an upcoming edition include cases (real time and/or traditional), providing ongoing updates or commentaries to adopters, and current issue debate boxes in the chapters

Download or read book Strategic Management Tools written by Dr. Abdul Razak and published by Readworthy Publications. This book was released on 2021-10-12 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book helps investors, managers and decision makers in their assessment of investment targets in the industry and helps managers to identify, select, implement and integrate the optimal tools to improve the organization's performance for strategic planning and strategy formulation. The book also helps to understand investor perceptions and is based on the Strategic management tools with the case studies of the companies like Tata Starbucks for Strategic alliances, Flipkart for e-tailing, McDonalds for Franchising and TCS for Generic Strategies. The author has explained how the companies are able to create the brand image and customer loyalty in the internet world. This book helps the managers and decision makers in using Strategic management tools and techniques in the growth of the organization and the case studies are used to explain each tool.

Download or read book McDonald s What It Takes to Be a Leader written by Deivis Ivanauskas and published by . This book was released on 2012-04-28 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an in-depth analysis about the largest fast food company in the world - McDonald's Corporation. The book analyses McDonald's CORP's last three years in business. Including in-depth analysis and research regarding company's mission, values, objectives, corporate strategy, policies, board of directors, and organizational structure.It also includes financial analysis of the corporation including financial graphs, Altman's score analysis, Tobin's Q Rating, and DuPont and SWOT analysis.Lastly, the book details recommendations and implementation of those decisions as it relates to future development and growth of McDonald's Corporation.

Download or read book SWOT ANALYSIS written by Narayan Changder and published by CHANGDER OUTLINE. This book was released on 2024-01-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain strategic insights with our MCQ guide - "SWOT Analysis Demystified: MCQ Expedition for Strategic Insight." Tailored for business professionals, students, and strategy enthusiasts, this comprehensive resource offers a curated collection of multiple-choice questions that delve into the intricacies of SWOT analysis. From understanding strengths and weaknesses to identifying opportunities and threats, refine your strategic thinking and deepen your understanding of the critical elements shaping effective decision-making. Perfect your knowledge of SWOT analysis and prepare confidently for strategic planning. Elevate your strategic acumen and immerse yourself in the key principles of SWOT analysis with "SWOT Analysis Demystified: MCQ Expedition for Strategic Insight." Uncover the secrets to achieving excellence in strategic analysis with precision and depth.

Download or read book Strategic Management written by V.S.P. Rao and published by Excel Books India. This book was released on 2004-05 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to facilitate understanding and retention of the material presented, each chapter contains the following pedagogical features:u Opening Case: Each chapter begins with an opening case highlighting strategies and actions followed by Indian companies while trying to exploit the opportunities present in a competitive environment.u Real World Examples: Each chapter contains a number of real- world examples illustrating how a particular firm has exploited the gaps present in the environment, using its own resources to best advantage. u Terminology: Key ideas and terms that are vital to understanding strategic management have been highlighted throughout the book and explained at the end in a summarised formu References: Each chapter is also supported by carefully selected references for the benefit of readers who might be interested in exploring the topic(s) further.u Personality Profiles: Personality sketches of leading corporate heroes have also been provided at appropriate places, illustrating the manner in which they fought against heavy odds and emerged as winners in the end.u Review and Discussion Questions : Following the terminology, review and discussion questions offer an opportunity to focus on each of the key ideas illustrated at the beginning of each chapter and stimulate clear thinking.u Research Inputs: The book provides a comprehensive coverage of a vast, growing subject well-supported by a wealth of research data collected from multifarious sources.u Concluding Case: Each chapter contains a thoroughly researched and widely-acclaimed case, picked up from Business Today, relevant to the topic in question.u Student Oriented Text: The subject matter has been presented in a simple and lucid manner, keeping the unique requirements of students in mind.

Download or read book Information Strategy Design and Practices written by Sanjay Mohapatra and published by Springer Science & Business Media. This book was released on 2012-01-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​​Information Strategy Design and Practices develops a framework for designing information technology strategy for an organization. Beyond this, it establishes an approach to not only implement it, but sustain it. The framework explains how IT strategy should have an alignment to business to reap the benefits of business. The book contains five case studies in different domains: retail, real estate development, IT product development, development sector, and education sector. These case studies have been applied to different countries, providing a global prospective to this emerging trend.

Download or read book Business Valuation 1e written by Vikash Goel and published by Bloomsbury Publishing. This book was released on 2021-09-20 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Key Features Comprehensive coverage of valuation concepts: - Financial Statement Analysis. - Overview of Valuation. - Fundamental analysis of a business. - Valuation of Equity, Bonds, Derivatives and other financial assets. - Valuation in special situations such as Mergers and Acquisitions, Private companies, young and start-up companies, intangibles and others. - Laws and Regulations relating to Valuation such as Ind AS, Companies Act, Valuation Standards, SEBI, Income –tax. - Case Studies. Simple language and concise presentation of content. Includes Case Studies. Access to premium online resources and Excel Templates for valuation.