Download or read book Rework written by Jason Fried and published by Crown Currency. This book was released on 2010-03-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
Download or read book Profits Aren t Everything They re the Only Thing written by George Cloutier and published by Harper Collins. This book was released on 2009-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.
Download or read book Remote written by Jason Fried and published by Crown Currency. This book was released on 2013-10-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework “A paradigm-smashing, compulsively readable case for a radically remote workplace.”—Susan Cain, New York Times bestselling author of Quiet Does working from home—or anywhere else but the office—make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work’s challenges, Jason and David persuasively argue that, often, the advantages of working “off-site” far outweigh the drawbacks. In the past decade, the “under one roof” model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is “move work to the workers, rather than workers to the workplace.” Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you’re a manager fretting over how to manage workers who “want out” or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.
Download or read book It Doesn t Have to Be Crazy at Work written by Jason Fried and published by HarperCollins. This book was released on 2018-10-04 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jason Fried and David Heinemeier Hansson, the authors of the New York Times bestseller Rework, are back with a manifesto to combat all your modern workplace worries and fears.
Download or read book Summary of ReWork by Jason Fried and David Heinemeier Hanson written by QuickRead and published by QuickRead.com. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: ReWork (2010) is a new business guidebook which aims to shake things up and throw your old-school manual out the window. Literally re-working the traditional concept of what it takes to run a business, ReWork is a collection of unorthodox advice based on the authors’ own unconventional experience with building, running, and growing a startup. By exploring innovative ways to tackle product development, communication, and marketing, ReWork challenges everything you thought you knew about running a business. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].
Download or read book Rise and Grind written by Daymond John and published by Currency. This book was released on 2018-01-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author of The Power of Broke and "Shark" on ABC's hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way the top. Daymond John knows what it means to push yourself hard--and he also knows how spectacularly a killer work ethic can pay off. As a young man, he founded a modest line of clothing on a $40 budget by hand-sewing hats between his shifts at Red Lobster. Today, his brand FUBU has over $6 billion in sales. Convenient though it might be to believe that you can shortcut your way to the top, says John, the truth is that if you want to get and stay ahead, you need to put in the work. You need to out-think, out-hustle, and out-perform everyone around you. You've got to rise and grind every day. In the anticipated follow-up to the bestselling The Power of Broke, Daymond takes an up close look at the hard-charging routines and winning secrets of individuals who have risen to the challenges in their lives and grinded their way to the very tops of their fields. Along the way, he also reveals how grit and persistence both helped him overcome the obstacles he has faced in life and ultimately fueled his success.
Download or read book Big Bang Disruption written by Larry Downes and published by Penguin. This book was released on 2014-01-07 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: It used to take years or even decades for disruptive innovations to dethrone dominant products and services. But now any business can be devastated virtually overnight by something better and cheaper. How can executives protect themselves and harness the power of Big Bang Disruption? Just a few years ago, drivers happily spent more than $200 for a GPS unit. But as smartphones exploded in popularity, free navigation apps exceeded the performance of stand-alone devices. Eighteen months after the debut of the navigation apps, leading GPS manufacturers had lost 85 percent of their market value. Consumer electronics and computer makers have long struggled in a world of exponential technology improvements and short product life spans. But until recently, hotels, taxi services, doctors, and energy companies had little to fear from the information revolution. Those days are gone forever. Software-based products are replacing physical goods. And every service provider must compete with cloud-based tools that offer customers a better way to interact. Today, start-ups with minimal experience and no capital can unravel your strategy before you even begin to grasp what’s happening. Never mind the “innovator’s dilemma”—this is the innovator’s disaster. And it’s happening in nearly every industry. Worse, Big Bang Disruptors may not even see you as competition. They don’t share your approach to customer service, and they’re not sizing up your product line to offer better prices. You may simply be collateral damage in their efforts to win completely different markets. The good news is that any business can master the strategy of the start-ups. Larry Downes and Paul Nunes analyze the origins, economics, and anatomy of Big Bang Disruption. They identify four key stages of the new innovation life cycle, helping you spot potential disruptors in time. And they offer twelve rules for defending your markets, launching disruptors of your own, and getting out while there’s still time. Based on extensive research by the Accenture Institute for High Performance and in-depth interviews with entrepreneurs, investors, and executives from more than thirty industries, Big Bang Disruption will arm you with strategies and insights to thrive in this brave new world.
Download or read book Nine Lies About Work written by Marcus Buckingham and published by Harvard Business Press. This book was released on 2019-04-02 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget what you know about the world of work You crave feedback. Your organization's culture is the key to its success. Strategic planning is essential. Your competencies should be measured and your weaknesses shored up. Leadership is a thing. These may sound like basic truths of our work lives today. But actually, they're lies. As strengths guru and bestselling author Marcus Buckingham and Cisco Leadership and Team Intelligence head Ashley Goodall show in this provocative, inspiring book, there are some big lies--distortions, faulty assumptions, wrong thinking--that we encounter every time we show up for work. Nine lies, to be exact. They cause dysfunction and frustration, ultimately resulting in workplaces that are a pale shadow of what they could be. But there are those who can get past the lies and discover what's real. These freethinking leaders recognize the power and beauty of our individual uniqueness. They know that emergent patterns are more valuable than received wisdom and that evidence is more powerful than dogma. With engaging stories and incisive analysis, the authors reveal the essential truths that such freethinking leaders will recognize immediately: that it is the strength and cohesiveness of your team, not your company's culture, that matter most; that we should focus less on top-down planning and more on giving our people reliable, real-time intelligence; that rather than trying to align people's goals we should strive to align people's sense of purpose and meaning; that people don't want constant feedback, they want helpful attention. This is the real world of work, as it is and as it should be. Nine Lies About Work reveals the few core truths that will help you show just how good you are to those who truly rely on you.
Download or read book Getting Real written by 37signals (Firm) and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Getting Real details the business, design, programming, and marketing principles of 37signals. The book is packed with keep-it-simple insights, contrarian points of view, and unconventional approaches to software design. This is not a technical book or a design tutorial, it's a book of ideas. Anyone working on a web app - including entrepreneurs, designers, programmers, executives, or marketers - will find value and inspiration in this book. 37signals used the Getting Real process to launch five successful web-based applications (Basecamp, Campfire, Backpack, Writeboard, Ta-da List), and Ruby on Rails, an open-source web application framework, in just two years with no outside funding, no debt, and only 7 people (distributed across 7 time zones). Over 500,000 people around the world use these applications to get things done. Now you can find out how they did it and how you can do it too. It's not as hard as you think if you Get Real.
Download or read book Summary of Rework written by Contentpush and published by . This book was released on 2019-07-09 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: :::::::::::: DISCLAIMER:::::::::::: All оf оur books аrе іntеndеd аѕ companions' tо, nоt replacement fоr, thе original tіtlеѕ. ContentPush is wholly responsible for all оf thе content аnd is not аѕѕосіаtеd wіth the оrіgіnаl authors' іn аnу wау.:::::::::::: ABOUT BOOK::::::::::::: Rеwоrk (2010) thrоwѕ оut thе traditional nоtіоnѕ оf what іt tаkеѕ tо run a buѕіnеѕѕ аnd offers a соllесtіоn оf unorthodox аdvісе, rаngіng frоm рrоduсtіvіtу tо соmmunісаtіоn аnd рrоduсt dеvеlорmеnt. Thеѕе lеѕѕоnѕ are based оn the аuthоrѕ' оwn experiences іn buіldіng, runnіng and growing thеіr company tо a point whеrе іt gеnеrаtеѕ mіllіоnѕ of dollars in profits annually.:::::::::::: ABOUT THЕ AUTHОR:::::::::::: Jason Frіеd is one оf the оrіgіnаl fоundеrѕ оf 37signals, a web dеvеlорmеnt соmраnу thаt оffеrѕ ѕіmрlе уеt powerful соllаbоrаtіоn tооlѕ. Dаvіd Heinemeier Hаnѕѕоn іѕ a partner аt the ѕаmе company, and thе сrеаtоr оf the рорulаr Rubу оn Rаіlѕ рrоgrаmmіng frаmеwоrk, whісh роwеrѕ not оnlу 37ѕіgnаlѕ' рrоduсtѕ but аlѕо Twitter, Hulu аnd thоuѕаndѕ of other wеb services. Thе duо'ѕ previous book Gеttіng Rеаl wаѕ also a bеѕtѕеllеr.:::::::::::: INTRODUCTION:::::::::::: You nееd lеѕѕ thаn уоu thіnk tо start уоur оwn company - lаunсh as soon аѕ the core оf уоur business іѕ rеаdу.Fоundіng уоur оwn business has nеvеr bееn easier than tоdау. If you start small, уоu need fаr lеѕѕ time аnd resources thаn you іmаgіnе. First, tеѕt thе wаtеrѕ don't quit your day jоb tо slave 100-hоur wееkѕ, but rather gаugе your еnthuѕіаѕm bу ѕԛuееzіng іn a few hours each wееk tо work оn уоur іdеа. Yоu don't nееd to take on сrіррlіng аmоuntѕ оf debt еіthеr; just uѕе whаtеvеr fасіlіtіеѕ аnd equipment уоu hаvе аt уоur disposal or саn еаѕіlу afford. Onlу use еxtеrnаl іnvеѕtmеnt as a last rеѕоrt, as іt will nоt оnlу dіlutе your stake іn thе іdеа but thе process оf looking for fundіng іѕ tіmе-соnѕumіng аnd dіѕtrасtіng. In mоѕt саѕеѕ, аll you nееd іѕ a lарtор аnd an idea tо gеt started; еvеrуthіng еlѕе іѕ реrірhеrаl tо your ѕuссеѕѕ аnуwау. When starting уоur company, focus аll уоur еffоrtѕ оn building thе соrе оf уоur buѕіnеѕѕ. Without thіѕ core, your buѕіnеѕѕ саnnоt funсtіоn. For еxаmрlе, hоtdоgѕ аrе thе core of a hоtdоg cart ореrаtіоn. Thе соrе should bе something you think wіll bе ѕtаblе іn tіmе. Amazon's соrе іѕn't only about bооkѕ; it's about fаѕt shipping, affordable рrісеѕ and a great ѕеlесtіоn. Publіѕhіng fads come and go, but thеѕе аrе thіngѕ реорlе will always be wіllіng tо pay for. Onсе your соrе is rеаdу, lаunсh іmmеdіаtеlу. Dоn't wаіt for еvеrу aspect оf thе business tо be fullу соmрlеtе. Yоu can wоrk out the dеtаіlѕ later. When 37ѕіgnаlѕ lаunсhеd іtѕ Bаѕесаmр рrоduсt, thеу could not even bіll сuѕtоmеrѕ уеt. But wіth the mоnthlу bіllіng сусlе, thеу knеw thеу hаd fоur wееkѕ to fix thе іѕѕuе. Juѕt gеt ѕtаrtеd аnd wing it. Yоu need less thаn уоu thіnk tо ѕtаrt уоur оwn соmраnу - launch аѕ soon аѕ thе соr&#
Download or read book Upcycle Your Job written by Anna Meller and published by Practical Inspiration Publishing. This book was released on 2019-03-29 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women make up the majority of university graduates. They enter the workplace in equal numbers with men. But many workplaces still operate with cultures developed over a century ago to reflect a predominantly male workforce and vastly differing social expectations. So all too often as women become parents they are forced to fix things in the only way they can - by downgrading their job expectations or dropping out of the corporate world. Anna Meller believes it’s high time we #Upcycled our jobs and careers to fit today's lifestyles and meet women's changed expectations. Her PROPEL model offers ambitious working mothers new possibilities for progressing their corporate careers. In this book, Anna leads you through an evidence-based six step process that supports you in finding the balance you need. Practical exercises enable you to craft a working arrangement that meets your employer’s expectations as well as your own aspirations, and to develop the key skills you need to maintain it.
Download or read book Collaborative Intelligence written by Dawna Markova and published by Random House. This book was released on 2015-08-11 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A breakthrough book on the transformative power of collaborative thinking Collaborative intelligence, or CQ, is a measure of our ability to think with others on behalf of what matters to us all. It is emerging as a new professional currency at a time when the way we think, interact, and innovate is shifting. In the past, “market share” companies ruled by hierarchy and topdown leadership. Today, the new market leaders are “mind share” companies, where influence is more important than power, and success relies on collaboration and the ability to inspire. Collaborative Intelligence is the culmination of more than fifty years of original research that draws on Dawna Markova’s background in cognitive neuroscience and her most recent work, with Angie McArthur, as a “Professional Thinking Partner” to some of the world’s top CEOs and creative professionals. Markova and McArthur are experts at getting brilliant yet difficult people to think together. They have been brought in to troubleshoot for Fortune 500 leaders in crisis and managers struggling to inspire their teams. When asked about their biggest challenges at work, Markova and McArthur’s clients all cite a common problem: other people. This response reflects the way we have been taught to focus on the gulfs between us rather than valuing our intellectual diversity—that is, the ways in which each of us is uniquely gifted, how we process information and frame questions, what kind of things deplete us, and what engages and inspires us. Through a series of practices and strategies, the authors teach us how to recognize our own mind patterns and map the talents of our teams, with the goal of embarking together on an aligned course of action and influence. In Markova and McArthur’s experience, managers who appreciate intellectual diversity will lead their teams to innovation; employees who understand it will thrive because they are in touch with their strengths; and an entire team who understands it will come together to do their best work in a symphony of collaboration, their individual strengths working in harmony like an orchestra or a high-performing sports team. Praise for Collaborative Intelligence “Rooted in the latest neuroscience on the nature of collaboration, Collaborative Intelligence celebrates the power of working and thinking together at the highest levels of business and politics, and in the smallest aspects of our everyday lives. Dawna Markova and Angie McArthur show us that our ability to collaborate is not only a measure of intelligence, but essential to solving the world’s problems and seeing the possibilities in ourselves and others.”—Arianna Huffington “This inspiring book teaches you how to align your intention with the intention of others, and how, through shared strengths and talents, you have every right to expect greatness and set the highest goals and expectations.”—Deepak Chopra “Everyone talks about collaboration today, but the rhetoric typically outweighs the reality. Collaborative Intelligence offers tangible tools for those serious about becoming ‘system leaders’ who can close the gap and make collaboration real.”—Peter M. Senge, author of The Fifth Discipline “I have worked with Markova and McArthur for several years, focusing on achieving better results through intellectual diversity. Their approach has encouraged more candid debate and collaborative behavior within the team. The team, not individuals, becomes the hero.”—Al Carey, CEO, PepsiCo
Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Download or read book Performing Under Pressure written by Hendrie Weisinger and published by Currency. This book was released on 2015-02-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody performs better under pressure. Regardless of the task, pressure ruthlessly diminishes our judgment, decision-making, attention, dexterity, and performance in every professional and personal arena. In Performing Under Pressure, Drs. Hendrie Weisinger and J.P. Pawliw-Fry introduce us to the concept of pressure management, offering empirically tested short term and long term solutions to help us overcome the debilitating effects of pressure. Performing Under Pressure tackles the greatest obstacle to personal success, whether in a sales presentation, at home, on the golf course, interviewing for a job, or performing onstage at Carnegie Hall. Despite sports mythology, no one "rises to the occasion" under pressure and does better than they do in practice. The reality is pressure makes us do worse, and sometimes leads us to fail utterly. But there are things we can do to diminish its effects on our performance. Performing Under Pressure draws on research from over 12,000 people, and features the latest research from neuroscience and from the frontline experiences of Fortune 500 employees and managers, Navy SEALS, Olympic and other elite athletes, and others. It offers 22 specific strategies each of us can use to reduce pressure in our personal and professional lives and allow us to better excel in whatever we do. Whether you’re a corporate manager, a basketball player, or a student preparing for the SAT, Performing Under Pressure will help you to do your best when it matters most.
Download or read book The Science of Selling written by David Hoffeld and published by Penguin. This book was released on 2022-02-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Revolutionary Sales Approach Scientifically Proven to Dramatically Improve Your Sales and Business Success Blending cutting-edge research in social psychology, neuroscience, and behavioral economics, The Science of Selling shows you how to align the way you sell with how our brains naturally form buying decisions, dramatically increasing your ability to earn more sales. Unlike other sales books, which primarily rely on anecdotal evidence and unproven advice, Hoffeld’s evidence-based approach connects the dots between science and situations salespeople and business leaders face every day to help you consistently succeed, including proven ways to: - Engage buyers’ emotions to increase their receptiveness to you and your ideas - Ask questions that line up with how the brain discloses information - Lock in the incremental commitments that lead to a sale - Create positive influence and reduce the sway of competitors - Discover the underlying causes of objections and neutralize them - Guide buyers through the necessary mental steps to make purchasing decisions Packed with advice and anecdotes, The Science of Selling is an essential resource for anyone looking to succeed in today's cutthroat selling environment, advance their business goals, or boost their ability to influence others. **Named one of The 20 Most Highly-Rated Sales Books of All Time by HubSpot
Download or read book Everybody Writes written by Ann Handley and published by John Wiley & Sons. This book was released on 2014-09-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally a go-to guide to creating and publishing the kind of content that will make your business thrive. Everybody Writes is a go-to guide to attracting and retaining customers through stellar online communication, because in our content-driven world, every one of us is, in fact, a writer. If you have a web site, you are a publisher. If you are on social media, you are in marketing. And that means that we are all relying on our words to carry our marketing messages. We are all writers. Yeah, but who cares about writing anymore? In a time-challenged world dominated by short and snappy, by click-bait headlines and Twitter streams and Instagram feeds and gifs and video and Snapchat and YOLO and LOL and #tbt. . . does the idea of focusing on writing seem pedantic and ordinary? Actually, writing matters more now, not less. Our online words are our currency; they tell our customers who we are. Our writing can make us look smart or it can make us look stupid. It can make us seem fun, or warm, or competent, or trustworthy. But it can also make us seem humdrum or discombobulated or flat-out boring. That means you've got to choose words well, and write with economy and the style and honest empathy for your customers. And it means you put a new value on an often-overlooked skill in content marketing: How to write, and how to tell a true story really, really well. That's true whether you're writing a listicle or the words on a Slideshare deck or the words you're reading right here, right now... And so being able to communicate well in writing isn't just nice; it's necessity. And it's also the oft-overlooked cornerstone of nearly all our content marketing. In Everybody Writes, top marketing veteran Ann Handley gives expert guidance and insight into the process and strategy of content creation, production and publishing, with actionable how-to advice designed to get results. These lessons and rules apply across all of your online assets — like web pages, home page, landing pages, blogs, email, marketing offers, and on Facebook, Twitter, LinkedIn, and other social media. Ann deconstructs the strategy and delivers a practical approach to create ridiculously compelling and competent content. It's designed to be the go-to guide for anyone creating or publishing any kind of online content — whether you're a big brand or you're small and solo. Sections include: How to write better. (Or, for "adult-onset writers": How to hate writing less.) Easy grammar and usage rules tailored for business in a fun, memorable way. (Enough to keep you looking sharp, but not too much to overwhelm you.) Giving your audience the gift of your true story, told well. Empathy and humanity and inspiration are key here, so the book covers that, too. Best practices for creating credible, trustworthy content steeped in some time-honored rules of solid journalism. Because publishing content and talking directly to your customers is, at its heart, a privilege. "Things Marketers Write": The fundamentals of 17 specific kinds of content that marketers are often tasked with crafting. Content Tools: The sharpest tools you need to get the job done. Traditional marketing techniques are no longer enough. Everybody Writes is a field guide for the smartest businesses who know that great content is the key to thriving in this digital world.
Download or read book SUMMARY Rework by Jason Fried and David Heinemeier Hansson written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-05-30 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *As you read this summary, you'll discover that there is no law against success and that winners often think outside the box. This book is for anyone who wants to develop an idea and create their own business. *You will also discover that : to succeed it is useless to wait, be dynamic and efficient; your business must convey simple ideas in a simple structure; you must always remain faithful to what pushed you to start; transparency ensures the loyalty of your customers and employees. *The leaders of the company "37signals", software designers, have shaken up all entrepreneurial codes. They clean up the traditional system. Advertising, the target, transparency, everything goes through and turns into success. *Buy now the summary of this book for the modest price of a cup of coffee!
