Download or read book Successful Blogging in 12 Simple Steps written by Annabel Candy and published by . This book was released on 2012 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful Blogging in 12 Simple Steps is the easiest and fastest way for writers and small business owners to learn about blogging. It's a combined self-study course and workbook you can follow at your own pace which will: Save you time - get the essential information without being overwhelmed. Stop costly mistakes - learn how to plan your blog effectively and brief your web designer. Make learning fun - it's a practical guide for non-technical people. Get you new readers and subscribers - and keep them coming back. Establish your expertise - because blogging will get you noticed. Help you win new business - because successful blogs turn visitors into customers. Written by Annabel Candy, founder of the popular travel blog Get In the Hot Spot. Annabel has an MA in Design for Interactive Media and 17 years experience designing and writing for the Internet. She specialises in demystifying social media to help other small business owners, consultants and freelancers tap into the power of blog marketing. Contents and Course Details Blog Planning and Set Up Step 1: Topic & Goals - Define the niche, main aims and target audience Step 2: Branding - Develop a strong, consistent image for you or your business. Step 3: Planning Your Blog - Create a design brief to focus on your goals. Step 4: Blog Set Up - Learn about WordPress so you can update your blog easily. Blog Writing Step 5: Writing Static Content - Create content for static pages like About and Contact. Step 6: Writing Blog Posts - Learn what makes a good blog post and generate post ideas. Step 7: Writing for the Web - Find out how to format your blog for easy reading online. Step 8: Reality Check & Add Value - Review your blog and add content readers love. Blog Promotion Step 9: Blogging & Social Media - Finding new readers and opportunities Step 10: Online Networking - Connecting with other bloggers and business owners. Step 11: SEO, Stats & Rating Progress - Search engine optimisation basics and blog analytics. Step 12: Guest Posting - Identify some ideal host blogs and submit a post. Bonus Chapter - Blog Motivation Who should read this book? Small business owners and creative personalities. Techxperts who need help planning and writing a blog. Bloggers who want to learn how to make their blog get results. Successful Blogging in 12 Simple Steps will teach you how to plan your blog based around your individual goals and help you come up with an actionable plan you can follow through with. How the Course and Workbook Works Each step has: Thinking Point - the essential blogging information Take Action - to get you on track with your blogging goals Checklist - so you don't forget anything important. "Annabel is the go-to person when it comes to building a successful blog." Celestine Chua, The Personal Excellence Blog "Annabel's book shows you how to meet your goals in a smart, sane way. And, bonus. The book is short and fast to read. Most people take 400 pages to say this much about blogging! If you only read one book about blogging make it this one. " Penelope Trunk, Founder of Brazen Careerist Ready to make your blog successful? Successful Blogging in 12 Simple Steps is the easiest way to launch your blog (or relaunch it) and get the results you're hoping for. I'm looking forward to helping you on your blogging journey. Annabel Candy www.SucessfulBlogging.com

Download or read book Blogging for Beginners written by Morgan Hunter and published by . This book was released on 2017-08-02 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Access - I'll Teach You To Build A Successful Blog Read on your PC, Mac, smart phone, tablet or Kindle device.This book has been created for a beginner to blogging. Also for someone who is already in the game but hasn't found any traction towards success yet. There is a minefield of information out there today related to this topic. Sometimes this information does not have the readers interests at the core of it. In this book, you will not be advised to dive straight into the expensive side of the blogging. In fact, you will find the opposite. In this book, you will not just find a bunch of theory that leads you to a dead end. You will not be left being still none the wiser of how to get started. You need knowledge, tools, and resources that you can put into practice instantly. That is what you will come away with after this experience. Here Is A Preview Of What You'll Learn... Finding A Niche For Your Blog Naming Your Blog Build Your Blog Design Your Blog Content Is King Social Media For Bloggers How To Drive Traffic To Your Blog How To Convert Traffic Into Subscribers How To Network As A Blogger Legal Pages To Add How To Make Money With Your Blog Blog Post Schedule Added Bonus!! Limited Time Only. 100% Free Online Blogging Course Check Out What Others Are Saying about this course... "Really happy. easy to follow along with and explained without jargon. A lot of value for money" "Easy to follow step by step course on how to make a Blog. A lot of useful information, great for beginners like myself, I highly recommend it!"Get Instant Access Today!Tags: SEO, Social Media Marketing, Blogger, Passive Income, Financial Freedom

Download or read book Blogging for Writers written by Robin Houghton and published by Ilex Press. This book was released on 2014-11-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The writers world has undergone a revolution in the last decade. With 30 million bloggers (in the US alone), many of whom consider themselves to be writers, blogging has brought the fiercest competition to the writing profession, but it is also something that a good writer, with a little guidance, can turn fully to their advantage. Blogging for Writers shows you how. Opening the door on this exciting world, it profiles the best and most imaginative writer-driven blogs and details how you can start your own blog and see it flourish. From which platform to use (Blogger, WordPress, etc) to setting up the perfect blog; from layout and design to getting the tone right; from social networking and getting noticed to finding a readership and liaising with publishers, Blogging for Writers lays out the fundamentals and then digs deeper, advising how to make your blog and your skills stand out from the pack and, essentially, bring the customers your way.

Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.

Download or read book How To Blog For Profit written by Ruth Soukup and published by . This book was released on 2014-07-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to earn a living doing what you love? Whether you have been blogging for years or just a few weeks, How to Blog For Profit (Without Selling Your Soul) offers solid advice and practical action plans for creating an authentic, successful, and profitable blog. With wit, wisdom, and the insight of someone who''s been there, Ruth Soukup shares how she grew her own blog, Living Well Spending Less, to over one million monthly visitors, earns a full time income, and still is able to write about the things she truly cares about. In this expanded 2nd Edition of How to Blog for Profit you will: * Stop comparing your blog to those around you and instead learn to leverage your own unique assets. * Discover the secrets to creating amazing, compelling blog content that brings readers back again and again. * Learn how to increase your blog traffic and build solid platform through field-tested strategies.* Develop a solid social media strategy for capturing viral growth through Pinterest and Facebook. * Dramatically boost your revenue through diversified income streams. * Improve your productivity, learning to work smarter not harder, and take concrete steps to transform your blog into a business. Praise for How to Blog for Profit: "How to Blog for Profit is hands down the best blogging book I''ve ever read. I cannot recommend it highly enough and will be telling every new and seasoned blogger I know to get a copy! This book is comprehensive, but not overwhelming, and packed with amazing information. And I don''t say that lightly. You see, by implementing the Pinterest strategies that Ruth suggests in her book, I have increased my site traffic by over 500,000 unique visitors per month. For real. Ruth is brilliant! What more can I say?!"-Crystal Paine @ Money Saving Mom "After a year and a half of blogging as a hobby, I decided to launch a second blog with the goal of making a profit. Ruth did an excellent job addressing all of the questions I had, including the ones that came up as I navigated through my new blogging journey. By implementing the strategies and action plans in Ruth''s eBook, I was able to surpass my one-year blog traffic goal within 3 months from launching my blog. Not only that, I was also able to earn an income within 2 months! Today, my blog traffic and income continue to steadily grow. If you are serious about monetizing your blog, Ruth provides you with the necessary tools to yield tangible results."Jesenia Montanez @ The Latina Homemaker "No blogging for profit book has made the difference to me and my blog like this one. If you only read ONE of these subject books - LET IT BE THIS BOOK!!! After finishing the book, my blog is totally getting revamped, I have the excitement for it again, and now my whole direction has changed to not only help me become more profitable, but also for me to get back to ENJOYING what I do, which is really the best part!"-Danielle @ Busy Moms Helper "As a new blogger, I have been wanting a conversation--a seasoned blogger to talk to me about the most popular ways to monetize my blog, the pros and cons of each of them, and give me realistic tips and goals to reach my future goal. Ruth did all of this. She has such a fantastic writing style that you feel like you are sitting down with her over a cup of coffee. The material is easy to navigate, covering the importance of good content before anything else, Pinterest, media kits, reviews, ads, and a whole lot more. Ruth is incredibly level-headed in her approach to monetizing her blog and truly believes and promotes that a blog full of good ideas, content and writing must come first. My favorite part is that every chapter ends with a "plan of action" which is great if you are truly looking to improve your blog. I can''t wait to put her tips and ideas into action and watch my blog grow!"-Maggie @ The Love Nerds

Download or read book Your First 1k written by Mike Fishbein and published by Createspace Independent Publishing Platform. This book was released on 2015-11-02 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to create a blog that makes money? Do you feel like your blog is stuck and you're not sure how to grow it? Do you ever feel like you're stuck in a vicious cycle of publishing epic blog posts, promoting them everywhere you can and still not driving very much traffic? Well, this book is for people like you. Bloggers that have a ton of potential but haven't quite seen any promising results. People that want to take their blog to the next level and get massive results. See, I used to be just like you. I really wanted to have my own blog, but I kept putting it off... Publishing my own words for the entire world to read? What if they hated me? What if no one liked what I had to say? It was scary and intimidating. What do I do differently today? After finally diving in and starting a blog, I now earn a living off of it. And the income is all passive, meaning I make money while I sleep. All from one little blog? Yes. See, I used to be a casual blogger. I'd publish posts randomly whenever they came to me. I thought my posts were epic, but this strategy got me nowhere. Once I finally gained some momentum, I never looked back. The road wasn't easy, but I stuck with it. Along the way, I discovered a few simple methods and tricks. It wasn't long until I realized that it wasn't as hard or scary as I thought. It was actually pretty simple. And now, I make a living off of my blog. And I want to teach you everything I've learned along the way. See, in this day in age, just setting up a blog and publishing post after post isn't enough. How are you going to stand out from the millions of other blogs out there? You've got to know how to overcome the fear of getting started. You've got to create content that will force readers to sit at the edge of their seat. You've got to know how to get in front of huge audiences. I'll admit, there are many shady books on blogging out there that talk about how to make money through a blog "the easy way." Well, I'll tell you right now: It's not easy. But, if you put in the work, it's much simpler than you think. This book is filled with proven methods, tips, and solutions that any writer needs to know if you want to start a blog and monetize it. After reading Your First $1k, you will: + Know how to avoid writer's block and get passed blank page syndrome + Make sure your content gets in front of the right people + Overcome any fears or roadblocks that are keeping you from taking your blog to the next level + Know the best strategies on how to make your first $1,000 in passive income + Learn how to use guest blogging to grow a huge email list + Get access to 2 more free ebooks that deliver more value than you'll be able to handle Just follow the simple advice revealed in this book, and I assure you that by the time you're done reading, you'll have everything that it takes to start your blog and make make money from it.

Download or read book The Artist s Way written by Julia Cameron and published by Penguin. This book was released on 2002-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With its gentle affirmations, inspirational quotes, fill-in-the-blank lists and tasks — write yourself a thank-you letter, describe yourself at 80, for example — The Artist’s Way proposes an egalitarian view of creativity: Everyone’s got it."—The New York Times "Morning Pages have become a household name, a shorthand for unlocking your creative potential"—Vogue Over four million copies sold! Since its first publication, The Artist's Way phenomena has inspired the genius of Elizabeth Gilbert and millions of readers to embark on a creative journey and find a deeper connection to process and purpose. Julia Cameron's novel approach guides readers in uncovering problems areas and pressure points that may be restricting their creative flow and offers techniques to free up any areas where they might be stuck, opening up opportunities for self-growth and self-discovery. The program begins with Cameron’s most vital tools for creative recovery – The Morning Pages, a daily writing ritual of three pages of stream-of-conscious, and The Artist Date, a dedicated block of time to nurture your inner artist. From there, she shares hundreds of exercises, activities, and prompts to help readers thoroughly explore each chapter. She also offers guidance on starting a “Creative Cluster” of fellow artists who will support you in your creative endeavors. A revolutionary program for personal renewal, The Artist's Way will help get you back on track, rediscover your passions, and take the steps you need to change your life.

Download or read book The Business of Being a Writer written by Jane Friedman and published by University of Chicago Press. This book was released on 2018-03-16 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Destined to become a staple reference book for writers and those interested in publishing careers.” —Publishers Weekly Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. Those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. This book offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work. or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term. Jane Friedman has more than two decades of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income—and leave them empowered, confident, and ready to turn their craft into a career. “Friedman’s 20-plus years in the industry, launching and managing the social media presence of Writer’s Digest, along with her expertise in business strategies for authors and publishers, combine to create an invaluable compendium of practical advice.” —Library Journal (starred review)

Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.

Download or read book The Book Proposal Book written by Laura Portwood-Stacer and published by Princeton University Press. This book was released on 2021-07-13 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to crafting a compelling scholarly book proposal—and seeing your book through to successful publication The scholarly book proposal may be academia’s most mysterious genre. You have to write one to get published, but most scholars receive no training on how to do so—and you may have never even seen a proposal before you’re expected to produce your own. The Book Proposal Book cuts through the mystery and guides prospective authors step by step through the process of crafting a compelling proposal and pitching it to university presses and other academic publishers. Laura Portwood-Stacer, an experienced developmental editor and publishing consultant for academic authors, shows how to select the right presses to target, identify audiences and competing titles, and write a project description that will grab the attention of editors—breaking the entire process into discrete, manageable tasks. The book features over fifty time-tested tips to make your proposal stand out; sample prospectuses, a letter of inquiry, and a response to reader reports from real authors; optional worksheets and checklists; answers to dozens of the most common questions about the scholarly publishing process; and much, much more. Whether you’re hoping to publish your first book or you’re a seasoned author with an unfinished proposal languishing on your hard drive, The Book Proposal Book provides honest, empathetic, and invaluable advice on how to overcome common sticking points and get your book published. It also shows why, far from being merely a hurdle to clear, a well-conceived proposal can help lead to an outstanding book.

Download or read book Blogging for Creatives written by Robin Houghton and published by Hachette UK. This book was released on 2012-06-11 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogging for Creatives teaches you everything you need to know about how to design and profit from a beautiful blog that people will want to return to again and again. Complete with hundreds of tips, tricks and motivational stories from artistic bloggers who have started from scratch, Blogging for Creatives covers how to publish and host a blog, as well as keeping it fresh, staying motivated and forging connections. Whether you're looking to create a platform for your creative trade, an inspirational journal, or a hub for people with similar tastes and interests, learn how to benefit from being part of the blogosphere in this accessible, non-techie guide.

Download or read book How to Fail at Almost Everything and Still Win Big written by Scott Adams and published by Scott Adams, Inc.. This book was released on 2023-08-17 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The World’s Most Influential Book on Personal Success The bestselling classic that made Systems Over Goals, Talent Stacking, and Passion Is Overrated universal success advice has been reborn. Once in a generation, a book revolutionizes its category and becomes the preeminent reference that all subsequent books on the topic must pay homage to, in name or in spirit. How to Fail at Almost Everything and Still Win Big by Scott Adams, creator of Dilbert, is such a book for the field of personal success. A contrarian pundit and persuasion expert in a class of his own, Adams has reached hundreds of millions directly and indirectly through the 2013 first edition’s straightforward yet counterintuitive advice—to invite failure in, embrace it, then pick its pocket. The second edition of How to Fail is a tighter, updated version, by popular demand. Yet new and returning readers alike will find the same candor, humor, and timeless wisdom on productivity, career growth, health and fitness, and entrepreneurial success as the original classic. How to Fail at Almost Everything and Still Win Big, Second Edition is the essential read (or re-read) for anyone who wants to find a unique path to personal victory—and make luck find you in whatever you do.

Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.

Download or read book Twelve Hours Sleep by Twelve Weeks Old written by Suzy Giordano and published by Penguin. This book was released on 2006-01-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is no bigger issue for healthy infants than sleeping through the night. In this simple, straightforward book, Suzy Giordano presents her amazingly effective "Limited- Crying Solution" that will get any baby to sleep for twelve hours at night—and three hours in the day—by the age of twelve weeks old. Giordano is the mother of five children and one of the most sought-after baby sleep specialists in the country. The Washington Post calls her a baby sleep "guru" and "an underground legend in the Washington area for her ability to teach newborns how to achieve that parenting nirvana: sleeping through the night." Her sleep plan has been tested with singletons, twins, triplets, babies with special needs, and colicky babies—and it has never failed. Whether you are pregnant, first-time parents, or parents who seek a different path with your second or third child, anyone can benefit from the Baby Coach’s popular system of regular feeding times, twelve hours of sleep at night and three hours of sleep during the day, and the peace of mind that comes with taking the parent and child out of a sleep- deprived world.

Download or read book They Ask You Answer written by Marcus Sheridan and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.