Download or read book Study of P O P Effectiveness in Mass Merchandising Stores written by Point of Purchase Advertising Institute and published by . This book was released on 1993 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.
Download or read book Concise Encyclopedia of Advertising written by Robert E Stevens and published by Routledge. This book was released on 2014-01-02 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: At your fingertips—find advertising terms and concepts quickly and easily in this A-Z reference guide! As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry. The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising. Some of the terms and concepts in the Concise Encyclopedia of Advertising include: advertising appeals evaluation criteria of advertising Internet advertising magazine advertising television advertising advertising campaign management sponsorship marketing and many more! The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
Download or read book The Discount Merchandiser written by and published by . This book was released on 1994 with total page 1142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Survey of Spending Power written by and published by . This book was released on 1973 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In Store Signage Graphics written by Larry Ruderman and published by ST Publications, Incorporated. This book was released on 1998 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Market Information written by and published by . This book was released on 1954 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Popular Mechanics written by and published by . This book was released on 1970-04 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Mediaweek written by and published by . This book was released on 1992 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Survey of Buying Power written by and published by . This book was released on 1991 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes advertising matter.
Download or read book Leading Effective Supply Chain Transformations written by William B. Lee and published by J. Ross Publishing. This book was released on 2010-02-15 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In most board rooms today, the pressure to continuously shrink the distance from gross revenue to net operating profit and consistently improve ROIC is acute. Many have realized and many more are beginning to realize that a well-integrated and managed supply chain is a major driver of continuously improving results. Advanced Supply Management Strategy and Execution makes the tie between competitive survival and supply chain leadership, maturity of process, and associated results. It clearly defines how to achieve and maintain a supply chain leadership position by focusing on real-world execution and detailed integration of specific actions and process techniques. These distinguished experts and accomplished authors have gathered the nuggets of success from many international firms and combined them into a winning formula, not available in other books, that has been achieved by the select few. This unique, how to guide brings the opportunity within the sub-processes of procurement and supply management into focus and includes both the hard side and soft side of the continuous process transformation. The real-world concepts, deployment examples, and illustrations are practical and explained with precision for ease of understanding and are tailored for application to any business environment. This no-fluff book will put money in your company coffers.In most companies, the effort to improve supply chain results has been short lived, incomplete, or sub-optimized. The most common reason is the lack of a clear understanding of what they really need to do, specifically line of sight linkage of the enterprise in the transformation process efforts to customers and shareholders. Advanced Supply Management Strategy and Execution provides a credible integrated roadmap to extended supply chain and enterprise engagement, and sustained optimized competitive business results. It is a must read for executives, consultants and managers in all types of operations management roles, and is suitable for advanced academic courses as well.
Download or read book Art and Merchandise in Keith Haring s Pop Shop written by Amy Raffel and published by Routledge. This book was released on 2020-12-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first academic monographs on Keith Haring, this book uses the Pop Shop, a previously overlooked enterprise, and artist merchandising as tools to reconsider the significance and legacy of Haring’s career as a whole. Haring developed an alternative approach to both the marketing and the social efficacy of art: he controlled the sales and distribution of his merchandise, while also promulgating his belief in accessibility and community activism. He proved that mass-produced objects can be used strategically to form a community and create social change. Furthermore, looking beyond the 1980s, into the 1990s and 2000s, Haring and his shop prefigured artists’ emerging, self-aware involvement with the mass media, and the art world’s growing dependence on marketing and commercialism. The book will be of interest to scholars or students studying art history, consumer culture, cultural studies, media studies, or market studies, as well as anyone with a curiosity about Haring and his work, the 1980s art scene in New York, the East Village, street art, art activism, and art merchandising.
Download or read book Retail Analytics written by Emmett Cox and published by John Wiley & Sons. This book was released on 2011-09-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop on boosting sales through spot-on analytics Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage. Helps retailers and analysts to use analytics to sell more merchandise Provides fact-based analytic strategies that can be replicated with the same success the author achieved on a global level Reveals how retailers can begin using their data as a strategic advantage Includes examples from many retail departments illustrating successful use of data and analytics Analytics is the wave of the future. Put your data to strategic use with the proven guidance found in Retail Analytics.
Download or read book Encyclopedia of Consumer Culture written by Dale Southerton and published by SAGE. This book was released on 2011-09-15 with total page 1665 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Consumer Culture is the first reference work to outline the parameters of consumer culture and provide a critical, scholarly resource on consumption and consumerism.
Download or read book Popular Science written by and published by . This book was released on 1972-02 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.
Download or read book Leadership Today written by Joan Marques and published by Springer. This book was released on 2016-08-24 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides a clear understanding of leadership needs in today’s business world, explained within the scope of hard and soft leadership skills. It captures qualities and skills such as spirituality, empathy, moral behavior, mindfulness, empathy, problem solving, self-confidence, ambition, knowledge, global understanding, and information technology. This text explains and provides guidelines for the implementation of each skill and includes examples from contemporary and historical leaders inviting the reader to consider each quality and engage in self-reflection. This book deviates from excessive theoretical descriptions presenting a timely, hands-on approach to leadership. Featuring contributions form academics and professionals from around the world, this text will be of interest to students, researchers, professionals in business and leadership who aspire to lead beyond their immediate environment.
Download or read book Extension Service Review written by and published by . This book was released on 1958 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
