Download or read book Brand StorySelling written by Sam Choo and published by Hope Publishing. This book was released on with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Craft compelling narratives that do more than just tell a story—they sell. "Brand StorySelling: How To Craft Stories that Sell for the Corporate" is your essential guide to mastering the art of corporate storytelling. Whether you're a seasoned marketer, a driven entrepreneur, or a professional ghostwriter, this book equips you with the tools and techniques needed to create powerful brand stories that captivate and convince. Inside, you’ll discover the secrets to constructing narratives using proven frameworks like the Hero’s Journey and In Medias Res, each tailored to elevate your storytelling and enhance your brand’s appeal. Learn how to engage your audience right from the start, maintain their interest through compelling content, and deliver a message that sticks. But this book goes beyond traditional storytelling. It dives into how to enhance your narratives with strategic visuals, tone, and style, and broadens your reach across multiple platforms—from social media to video marketing. You'll also find practical advice on measuring the impact of your stories through analytics and feedback, enabling you to refine your approach and achieve even greater results. With "Brand StorySelling," turn your brand stories into an unmatched competitive advantage that wins hearts, minds, and markets. Start crafting stories that don’t just inform, but inspire and drive action. Unleash the power of storytelling and transform your corporate communication into a key pillar of your marketing success.

Download or read book Storyselling for Financial Advisors written by Scott West and published by Kaplan Trade. This book was released on 2000-01-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what makes a client trust you to be their financial advisor. Put the power of story telling into selling financial products. The authors explain the process of making these intuitive connections, then translate their findings into understandable and practical strategies that any financial professional can use. They present actual stories, including many by Warren Buffet, one of the greatest "storysellers" of all time. These actual stories can help financial pros tap into the "gut reaction" of different types of clients. the book also includes special topics on communicating to women, the 50+ market, and the affluent.

Download or read book Story Selling written by Harry Maziar and published by Morgan James Publishing. This book was released on 2017-06-09 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story Selling is a series of fun stories and selling lessons that are entertaining and effective. It is a valuable handbook for sales managers and representatives. It is a teaching (not a preaching) tool that is humorous, instructive and memorable. The repeatable stories impart self-assurance and confidence.

Download or read book The Power of Story Selling written by Keshave Lal and published by Pendown Press. This book was released on 2022-07-01 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, influencing is the best approach to sell, persuade, and convince anyone. There are influencers in almost every segment, whether it is Leadership, Education, Marketing, Politics, Family, Corporate or Business. And to become a great influencer, you have to be a powerful story seller. Knowing the techniques behind story selling and using it as an art can make you immensely powerful. This book puts some light on the science of story selling and talks about the powerful tools that can help you use the power to influence, and change the quality of your life. In a nutshell, it is the perfect guide to become successful by using the power of story selling.

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Download or read book Storytelling with Data written by Cole Nussbaumer Knaflic and published by John Wiley & Sons. This book was released on 2015-10-09 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't simply show your data—tell a story with it! Storytelling with Data teaches you the fundamentals of data visualization and how to communicate effectively with data. You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation. Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging, informative, compelling story. Specifically, you'll learn how to: Understand the importance of context and audience Determine the appropriate type of graph for your situation Recognize and eliminate the clutter clouding your information Direct your audience's attention to the most important parts of your data Think like a designer and utilize concepts of design in data visualization Leverage the power of storytelling to help your message resonate with your audience Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!

Download or read book Better Selling Through Storytelling written by John Livesay and published by Morgan James Publishing. This book was released on 2019-07-02 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: “John Livesay creates a compelling connection between revenue, reviews, and influence and our ability to tell brand and personal stories.” —Tracy Leigh Hazzard, INC. columnist, brandcaster, product strategist The old way of selling is to push a message or product. The new way of selling is to pull people in with a compelling story—one that is magnetic to clients. Better Selling Through Storytelling helps people become master storytellers so they can truly love what they do and get off the self-esteem roller coaster of only feeling good if their numbers are up. John Livesay encourages readers to give up selling—and become storytellers instead! He teaches sales representatives and entrepreneurs alike how to become irresistible to their clients and what the best storytelling strategy is to get a yes. From learning how not to take rejection personally to overcoming the three faces of fear, readers learn to embrace disruption with new tools that prepare them for any unexpected waves that come their way and get the sale. “If you want to reinvent how you sell, let John Livesay show you how . . . [He] holds nothing back and fills his pages with new ideas, tips, information, and steps to becoming your own Revenue Rockstar.” —Josh Linkner, New York Times–bestselling author of Big Little Breakthroughs “Not your grandparent’s sales manual; it’s where the storytelling rubber and results hit the road. If you think it’s too soft for your ROI brain, you’re missing the whole story, which is why you need it.” —Dr. Mark Goulston, author of Just Listen: Discover the Secret to Getting Through to Absolutely Anyone

Download or read book Total Acuity written by Shlomi Ron and published by . This book was released on 2019-12-16 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Total acuity refers to the sharpness of vision. We all carry a storytelling mind that uses stories to make sense of the world. This book explores this innate ability to develop detail-rich visual stories that vividly illustrate the power of visual storytelling - the next generation's marketing approach. The logic is simple: The more meaningful details your story carries, the stronger propensity for your customer to see herself in your story and act on your call-to-action. These short stories will introduce you - the marketer or entrepreneur - to three storytelling channels: (i) A series of ordinary but true stories, (ii) supported with illustrative visuals that demonstrate visual storytelling principles, and (iii) actionable lessons from each story that you could easily apply to your business. I hope you'll often be able to see yourself mirrored in some of these stories with direct benefits to your personal and business worlds.

Download or read book No B S Marketing to the Affluent written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2015-03-16 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELL TO THOSE WHO SPEND: Market to the Affluent THE SCARY TRUTH: The middle-class consumer population—and their buying power—is massively shrinking. Customers are buying less and in fewer categories. THE SILVER LINING: It takes no more work to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service, and experiences. Millionaire maker Dan S. Kennedy, joined by branding experts Nick Nanton, J.W. Dicks and team, show you how to re-position your business, practice, or sales career to attract customers or clients for whom price is NOT a determining factor. Learn how to sell to those who will always be spending. • Practical Strategies Revealed: Ritz-Carlton, Disney, Harrah’s Entertainment, Dove, AARP, Dr. Oz, Starbucks, Williams-Sonoma, DeBeers, the health and wellness industry and many other fascinating and diverse true-life examples • E-Factors: 10 surprising Emotional Buy Triggers the affluent find irresistible • Stop Selling Products and Services: Learn how selling aspirations and emotional fulfillment is more profitable • StorySelling™: Learn how to scale the affluents’ “sales wall” • Million-Dollar Marketing System: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use

Download or read book Writing Screenplays That Sell written by Michael Hauge and published by Harper Collins. This book was released on 1991-08-16 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers story concept, character development, theme, structure, and scenes, analyzes a sample screenplay, and tells how to submit a manuscript, select an agent, and market oneself.

Download or read book The Aladdin Factor written by Jack Canfield and published by Penguin. This book was released on 1995-10-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to get everything you want with this motivational book from the #1 New York Times bestselling authors of the Chicken Soup for the Soul series. Anything is possible...if you dare to ask! Personal happiness. Creative fulfillment. Professional success. Freedom from fear—and a new promise of joy that's yours for the asking. We have the ability at our fingertips to achieve these things. It's the Aladdin Factor: the magical wellspring of confidence, desire—and the willingness to ask—that allows us to make wishes come true. Now bestselling motivational authors Jack Canfield and Mark Victor Hansen introduce us to the Aladdin Factor—and help us put it into effect in our own lives. The Aladdin Factor helps us by pinpointing the major stumbling blocks to asking—and teaching simple techniques to overcome them. With inspirational stories about people who have succeeded by asking for what they want, this book shows us how to turn our lives around—no matter what kind of obstacles we face. And with this knowledge, we can reap the riches of a truly well-lived life—a treasure that comes not from an enchanted lamp, but from the heart.

Download or read book Story Selling written by Heather Hale and published by . This book was released on 2019 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pitching is an art form that brings together content and communication channels. Regardless of What you're pitching . . . Where, When and to Whom . . . the principles are universal. It's How you pitch that matters -- and there are countless strategies that combine elements in different combinations.This book details all of them, their construction and applications, in a fun and interactive way that inspires readers to create memorable and saleable pitches in order to get their projects made.

Download or read book The Art of Dealing With People written by Les Giblin and published by Les Giblin Books. This book was released on 2001-01-01 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the one quality that all successful people have in common? They have mastered the art of dealing with people! Let this book show you how to: Achieve your goals Handle the human ego Become a master conversationalist Make others feel good about themselves And much more! Skill with people is the one essential ingredient for success and happiness at home and in business. "The Art of Dealing With People" gives you the skills to take your people skills to a level that you never thought possible! Skill in human relations is similar to skill in any other field, in that success depends on understanding and mastering certain basic general principles. You must not only know what to do, but why you're doing it. As far as basic principles are concerned, people are all the same. Yet each individual person you meet is different. If you attempted to learn some gimmick to deal successfully with each separate individual you met, you would be face with a hopeless task. Influencing people is an art, not a gimmick. When you apply gimmicks in a superficial, mechanical manner, you go through the same motions as the person who "has a way," but it doesn't work for you. The purpose of this book is to give you knowledge based upon an understanding of human nature: why people act the way they do. The methods presented in this book have been tested on thousands of people who have attended my human relations seminars. They are not just my pet ideas of how you should deal with people, but ideas that have stood the test of how you must deal with people. That is, if you want to get along with them and get what you want at the same time. Yes, we all want success and happiness. And the day is long past, if it ever existed, when you could achieve these goals by forcing people to give you what you want. And begging is no better, for no one has respect for, or any desire to help, the person who constantly kowtows and literally goes around with his hand out, begging other people to like him. The one successful way to get the things you want from life is to acquire skill in dealing with people. Download now and you will learn how.

Download or read book Seven Stories Every Salesperson Must Tell written by Mike Adams and published by Sales Growth Focus. This book was released on 2018-07-05 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do the best salespeople connect, influence and persuade? With stories. 'Seven Stories Every Salesperson Must Tell' takes you on a high-stakes sales journey, using stories to establish rapport and trust, deliver insight, inspire action and close the deal, and in doing so win new friends and collaborators. When you share purposeful stories in your client conversations, you'll create more new business than you thought possible. Sharing more than 50 stories from around the world, Mike draws on his diverse international sales career to teach and demonstrate the power of storytelling -- from first hello to signed contract. You'll learn stories to help you: Establish rapport and trust Present challenging insights Differentiate your solution Share your company values Unstick negotiation stand-offs Create better business outcomes. This book will change the way you think about selling. Rather than seeing your role as that of a transactional deal closer, you'll become a story master, creating new stories for your clients.

Download or read book A World Scientific Encyclopedia Of Business Storytelling Set 2 Methodologies And Big Data Analysis Of Business Storytelling In 5 Volumes written by and published by World Scientific. This book was released on 2023-10-13 with total page 1381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This set of multi-reference works is meant to be read together as the five volumes interlace one another like the laces of a shoe in the famous painting by Vincent van Gogh. The question of who will wear the shoes is long debated in art history and philosophy. If we take these five volumes from different points of view on the theory and practice of business storytelling then we have a crisscrossing, a new and impressive dialogue for the reader. This set is presented as a new way to lace up the laces of business storytelling.Volume 1 aims to help and inspire leaders, business owners, and researchers in creating a commitment to ethical and sustainable changes and ideas, and live in a world of high complexity without getting stressed but experiencing freedom instead.The book combines tools, case studies, and theories about the ethical change-management method of True Storytelling and other perspectives and views on ethics and storytelling. It delves into important topics such as true storytelling sustainability and freedom, storytelling and start-ups in the health industry, storytelling and diversity and culture, storytelling and teams, storytelling, sustainability and the UN Goals, storytelling and well-being, storytelling in higher education, and storytelling and fundraising.Book authors are experienced and successful researchers, business owners, leaders, and consultants from Scandinavia, the USA, Africa, and Europe.Volume 2 is an endeavor into the creation of new concepts for engaging with sustainability. It maintains that storytelling is important for our emplacement in nature and can be important for enacting another relationship between nature and the cultural artifice — our social and material constructions of houses, cities, villages, harbors, streets, and railways, and our use of objects and artifacts to construct our lives.Business storytelling communication is that space for social symbolic work that brings the symbolic objects of the organization, the human, and the natural environment into a dialogical relationship. Volume 3 posits that organizations are arranged as social symbols that are arranged in institutions based on the needs of organics, for example health, food, shelter, mating, leisure, and labor. Organics, as a social symbolic object, specifically humans, have emotions, language, and culture to organize their institutions and organizations. In this book, readers will find that many of the authors attempt to understand the body's exclusion or attempt to bring the body back into the organization. Business storytelling communication takes aim at the social symbolic work of making space to negotiate the social arrangement of organizations with its organic components.Volume 4 covers a variety of methodological topics from a storytelling perspective. Why a storytelling perspective? Consider that a common business research goal is to convince others that what the researcher has to say matters. If the researcher is a basic researcher who wishes to promote a theory, the goal is to make a convincing case for the value of that theory. If the researcher is an applied researcher who wishes to promote a particular application, intervention, or policy change, the goal is likewise to make a convincing case. Either way, the researcher has a story to tell, and the onus is on the researcher to tell the best possible story; storytelling failures likely will result in a failure to convince others of the value of one's theory or application.Here is where methodological issues come into play. Poor methodology, whether in the form of less-than-optimal study designs or invalid statistical analyses, harms story quality. In contrast, high-quality methods and statistics enhance story quality. Moreover, the larger one's methodological and statistical toolbox, the greater the opportunities for researchers to tell effective stories. The chapters in this book come from a wide variety of perspectives and should enhance researchers' storytelling in the following ways. By opening many different methodological and statistical perspectives, researchers should be more able to think of research stories that otherwise would remain unavailable or inaccessible. Secondly, the present chapters should aid researchers in better executing their research stories. Therefore, researchers and graduate students will find this book an invaluable resource.Volume 5 opens a window into the world of quantum storytelling as an organizational research methodology, providing numerous exemplars of work in this storytelling science that has disrupted qualitative inquiry only with the intention of providing expanded, improved, and generative ways of understanding and knowing the narratives that emerge from qualitative interviews and observations during organizational research studies.

Download or read book The New Retirementality written by Mitch Anthony and published by Dearborn Trade Publishing. This book was released on 2001 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inspiring and practical, "The New Retirementality" illustrates how readers can achieve the direction and financial security necessary to live the lives they really want, beginning now.

Download or read book Encyclopedia of Case Study Research written by Albert J. Mills and published by SAGE. This book was released on 2010 with total page 1153 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the authoritative reference work in the field. An interdisciplinary set, it investigates the extensive history, design and methods of case study research.