Download or read book Sponsorship Culture in the German University Popular Music Festival Market written by Dominik Nösner and published by transcript Verlag. This book was released on 2023-02-28 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Music festivals have become important events for people to experience music collectively and take a break from their everyday lives. Companies and institutions like to use music festivals as opportunities for advertising their products and services through sponsorship. Dominik Nösner examines professional stakeholder's assessments of the market as well as patterns of existing procedural elements of sponsorship culture, factors determining existing communication and decision-making culture and interrelations between sponsors and audience with emphasis on university popular music festivals. Building on that, he further explores motivational constructs for popular music festival attendance via a survey study.
Download or read book Weekend Societies written by Graham St John and published by Bloomsbury Publishing USA. This book was released on 2017-01-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From massive raves sprouting around the London orbital at the turn of the 1990s to events operated under the control of corporate empires, EDM (Electronic Dance Music) festivals have developed into cross-genre, multi-city, transnational mega-events. From free party teknivals proliferating across Europe since the mid-1990s to colossal corporate attractions like Tomorrowland Electric Daisy Carnival and Stereosonic, and from transformational and participatory events like Burning Man and events in the UK outdoor psytrance circuit, to such digital arts and new media showcases as Barcelona's Sónar Festival and Montreal's MUTEK, dance festivals are platforms for a variety of arts, lifestyles, industries and policies. Growing ubiquitous in contemporary social life, and providing participants with independent sources of belonging, these festivals and their event-cultures are diverse in organization, intent and outcome. From ethically-charged and “boutique” events with commitments to local regions to subsidiaries of entertainment conglomerates touring multiple nations, EDM festivals are expressions of “freedoms” revolutionary and recreational. Centres of “EDM pop”, critical vectors in tourism industries, fields of racial distinction, or experiments in harm reduction, gifting culture, and co-created art, as this volume demonstrates, diversity is evident across management styles, performance legacies and modes of participation. Weekend Societies is a timely interdisciplinary volume from the emergent field of EDM festival and event-culture studies. Echoing an industry trend in world dance music culture from raves and clubs towards festivals, Weekend Societies features contributions from scholars of EDM festivals showcasing a diversity of methodological approaches, theoretical perspectives and representational styles. Organised in four sections: Dance Empires; Underground Networks; Urban Experiments; Global Flows, Weekend Societies illustrates how a complex array of regional, economic, social, cultural and political factors combine to determine the fate of EDM festivals that transpire at the intersections of the local and global.
Download or read book Handbook of Research on Management of Cultural Products E Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Download or read book Marketing in the 21st Century written by Bruce D. Keillor and published by Bloomsbury Publishing USA. This book was released on 2007-07-30 with total page 1127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is the crucial connection between company and customer; no enterprise can expect to succeed without a substantial investment in its marketing efforts. Not surprisingly, marketing is one of the core areas of study in the hundreds of business schools and MBA programs around the world, and a vital department of virtually every business. This dynamic set showcases the most current trends, issues, ideas, and practices in marketing, especially as the field evolves in the context of globalization and advances in technology. From branding to public relations, e-tailing to customer-retention strategies, overseas expansion to promoting sports products, Marketing in the 21st Century covers the full spectrum of marketing-related issues, in their business and cultural contexts. Written by leading academic thinkers and business practitioners, the four volumes highlight emerging and innovative practices, illustrated through examples from around the world. Volume 1, New World Marketing, provides insights and tools for conducting business internationally, with emphasis on market research, market entry, and distribution strategies, and coverage of emerging markets, including China, India, and Eastern Europe. Volume 2, Interactive and Multi-Channel Marketing, explores the impact of new technologies on acquiring and retaining customers, including discussion of direct and interactive marketing techniques, customer data analysis, and ethics in marketing. Volume 3, Company and Customer Relations, deals with such issues as reputation and trust building, relationship marketing, sales management, and customer privacy. Volume 4, Integrated Marketing Communication, covers consumer demographics, multi-media communication strategies, and micromarketing. Collectively, these volumes represent the state of the art in the field. They are an essential resource for anyone studying, teaching, researching, or practicing the art and science of marketing.
Download or read book Austrian Information written by and published by . This book was released on 1993 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Calendar of Bicentennial Events written by American Revolution Bicentennial Administration and published by . This book was released on 1975-06 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Comprehensive Calendar of Bicentennial Events June 1975 written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Calendar of Bicentennial Events written by and published by . This book was released on 1976-02 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Master Register of Bicentennial Projects February 1976 written by American Revolution Bicentennial Administration and published by . This book was released on 1976 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comprehensive Calendar of Bicentennial Events September 1976 written by American Revolution Bicentennial Administration and published by . This book was released on 1976 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1995-02-25 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Official Master Register of Bicentennial Activities written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 678 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Official Master Register of Bicentennial Activities Jan 1975 written by American Revolution Bicentennial Administration and published by . This book was released on 1975 with total page 662 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Re Constructing the Global Network Economy written by Andrew Taylor and published by Taylor & Francis. This book was released on 2022-10-07 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at how to build more resilience into socio-economic networks within local communities. Understanding the relationships between attachment to place, complex systems and patterns of knowledge creation is not straightforward, but these relationships are emerging as the challenges that we face in bridging the gap between the social worlds that we inhabit and an emerging digital world. These issues have been brought into even sharper focus through changes resulting from the COVID-19 pandemic. On the one hand, forced familiarity with communication technologies is driving globalisation forwards, whilst on the other, the crisis has created awareness of dependencies and heightened desires for more local solutions. Plenty of books have been written about the rise of digital networks and the decline of local communities. This book takes a radical approach by identifying how these trends fit together and provides examples of how digital networks can be made to work for the local as well as the global economy. Using a case study approach, the book offers a clear-sighted view of the role of relational capital in specific places and organisations and shows the transformational impact that they can have at a micro level. The book deliberately seeks to shake up preconceived ideas and is ideal for strategy practitioners and policy makers within governments and NGOs involved in connecting local to wider network economies.
Download or read book British Humanities Index written by and published by . This book was released on 2008 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Leonard Bernstein in Context written by Elizabeth A. Wells and published by Cambridge University Press. This book was released on 2024-03-28 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for students, aficionados of classical music, and historians, this volume offers a wide-ranging, multi-disciplinary and comprehensive view of one of the most important musicians of the twentieth century at his 100th anniversary. Scholars from diverse backgrounds and fields have contributed rich insights into Bernstein's life and work in an approachable style, shedding light on Bernstein's social, professional and ideological contexts including his contemporaries and rivals on Broadway, his artistic collaborations, his celebrity status as a conductor on the international concert circuit, and his involvement in music education via broadcasting. From his early education, through his conducting and composing careers, to his fame as musical and cultural ambassador to the world, this book views Bernstein the man and the artist and provides a fascinating overview of American classical music culture during Bernstein's long career in the public spotlight.
