Download or read book Social Media Is Bullshit written by B. J. Mendelson and published by St. Martin's Press. This book was released on 2012-09-04 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative look at social media that dispels the hype and tells you all you need to know about using the Web to expand your business If you listen to the pundits, Internet gurus, marketing consultants, and even the mainstream media, you could think social media was the second coming. When it comes to business, they declare that it's revolutionizing advertising, PR, customer relations—everything. And they all agree: it is here to stay. In this lively, insightful guide, journalist and social critic B.J. Mendelson skillfully debunks the myths of social media. He illustrates how the notion of "social media" first came to prominence, why it has become such a powerful presence in the marketing field, and who stands to benefit each time it's touted in the press. He shows you why all the Facebook friends and Twitter followers in the world mean nothing to you and your business without old-fashioned, real-world connections. He examines popular tales of social media "success," and reveals some unsettling truths behind the surface. And he tells you how to best harness the potential of the Internet—without spending a fortune in the process. Social media is bullshit. This book gives the knowledge and tools you really need to connect with customers and grow your brand.
Download or read book Social Media Sucks written by Sebastian Rusk and published by Advantage Media Group. This book was released on 2014-03-26 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword By New York Times Best-Selling Author Jay Baer
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers
Download or read book It s Great to Suck at Something written by Karen Rinaldi and published by Atria Books. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how the freedom of sucking at something can help you build resilience, embrace imperfection, and find joy in the pursuit rather than the goal. What if the secret to resilience and joy is the one thing we’ve been taught to avoid? When was the last time you tried something new? Something that won’t make you more productive, make you more money, or check anything off your to-do list? Something you’re really, really bad at, but that brought you joy? Odds are, not recently. As a sh*tty surfer and all-around-imperfect human Karen Rinaldi explains in this eye-opening book, we live in a time of aspirational psychoses. We humblebrag about how hard we work and we prioritize productivity over play. Even kids don’t play for the sake of playing anymore: they’re building blocks to build the ideal college application. But we’re all being had. We’re told to be the best or nothing at all. We’re trapped in an epic and farcical quest for perfection. We judge others on stuff we can’t even begin to master, and it’s all making us more anxious and depressed than ever. Worse, we’re not improving on what really matters. This book provides the antidote. (It’s Great to) Suck at Something reveals that the key to a richer, more fulfilling life is finding something to suck at. Drawing on her personal experience sucking at surfing (a sport she’s dedicated nearly two decades of her life to doing without ever coming close to getting good at it) along with philosophy, literature, and the latest science, Rinaldi explores sucking as a lost art we must reclaim for our health and our sanity and helps us find the way to our own riotous suck-ability. She draws from sources as diverse as Anthony Bourdain and surfing luminary Jaimal Yogis, Thich Nhat Hanh, and Jean-Paul Sartre, among many others, and explains the marvelous things that happen to our mammalian brains when we try something new, all to discover what she’s learned firsthand: it is great to suck at something. Sucking at something rewires our brain in positive ways, helps us cultivate grit, and inspires us to find joy in the process, without obsessing about the destination. Ultimately, it gives you freedom: the freedom to suck without caring is revelatory. Coupling honest, hilarious storytelling with unexpected insights, (It’s Great to) Suck at Something is an invitation to embrace our shortcomings as the very best of who we are and to open ourselves up to adventure, where we may not find what we thought we were looking for, but something way more important.
Download or read book Normal Sucks written by Jonathan Mooney and published by Henry Holt and Company. This book was released on 2019-08-13 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessional and often hilarious, in Normal Sucks a neuro-diverse writer, advocate, and father meditates on his life, offering the radical message that we should stop trying to fix people and start empowering them to succeed Jonathan Mooney blends anecdote, expertise, and memoir to present a new mode of thinking about how we live and learn—individually, uniquely, and with advantages and upshots to every type of brain and body. As a neuro-diverse kid diagnosed with dyslexia and ADHD who didn't learn to read until he was twelve, the realization that that he wasn’t the problem—the system and the concept of normal were—saved Mooney’s life and fundamentally changed his outlook. Here he explores the toll that being not normal takes on kids and adults when they’re trapped in environments that label them, shame them, and tell them, even in subtle ways, that they are the problem. But, he argues, if we can reorient the ways in which we think about diversity, abilities, and disabilities, we can start a revolution. A highly sought after public speaker, Mooney has been inspiring audiences with his story and his message for nearly two decades. Now he’s ready to share what he’s learned from parents, educators, researchers, and kids in a book that is as much a survival guide as it is a call to action. Whip-smart, insightful, and utterly inspiring—and movingly framed as a letter to his own young sons, as they work to find their ways in the world—this book will upend what we call normal and empower us all.
Download or read book Indie Birth written by Maryn Green and published by . This book was released on 2019-08-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Everything You Need to Know about Social Media written by Greta Van Susteren and published by Simon and Schuster. This book was released on 2017-11-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A simple, step-by-step guide to the major social media platforms—Facebook, Twitter, LinkedIn, Instagram, Snapchat, and more—by former news anchor and media maven Greta Van Susteren.
Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
Download or read book Social Boom written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.
Download or read book Digital Minimalism written by Cal Newport and published by Penguin. This book was released on 2019-02-05 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, Wall Street Journal, Publishers Weekly, and USA Today bestseller "Newport is making a bid to be the Marie Kondo of technology: someone with an actual plan for helping you realize the digital pursuits that do, and don't, bring value to your life."--Ezra Klein, Vox Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.
Download or read book From What Is to What If written by Rob Hopkins and published by Chelsea Green Publishing. This book was released on 2019-10-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Big ideas that just might save the world”—The Guardian The founder of the international Transition Towns movement asks why true creative, positive thinking is in decline, asserts that it's more important now than ever, and suggests ways our communities can revive and reclaim it. In these times of deep division and deeper despair, if there is a consensus about anything in the world, it is that the future is going to be awful. There is an epidemic of loneliness, an epidemic of anxiety, a mental health crisis of vast proportions, especially among young people. There’s a rise in extremist movements and governments. Catastrophic climate change. Biodiversity loss. Food insecurity. The fracturing of ecosystems and communities beyond, it seems, repair. The future—to say nothing of the present—looks grim. But as Transition movement cofounder Rob Hopkins tells us, there is plenty of evidence that things can change, and cultures can change, rapidly, dramatically, and unexpectedly—for the better. He has seen it happen around the world and in his own town of Totnes, England, where the community is becoming its own housing developer, energy company, enterprise incubator, and local food network—with cascading benefits to the community that extend far beyond the projects themselves. We do have the capability to effect dramatic change, Hopkins argues, but we’re failing because we’ve largely allowed our most critical tool to languish: human imagination. As defined by social reformer John Dewey, imagination is the ability to look at things as if they could be otherwise. The ability, that is, to ask What if? And if there was ever a time when we needed that ability, it is now. Imagination is central to empathy, to creating better lives, to envisioning and then enacting a positive future. Yet imagination is also demonstrably in decline at precisely the moment when we need it most. In this passionate exploration, Hopkins asks why imagination is in decline, and what we must do to revive and reclaim it. Once we do, there is no end to what we might accomplish. From What Is to What If is a call to action to reclaim and unleash our collective imagination, told through the stories of individuals and communities around the world who are doing it now, as we speak, and witnessing often rapid and dramatic change for the better.
Download or read book Juvenescence written by Robert Pogue Harrison and published by University of Chicago Press. This book was released on 2014-11-21 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: How old are we, those of us who belong to the postwar era? By many measures, both evolutionary and cultural, we are older than ever. But we are also getting startlingly youngeryounger in looks, attire, behavior, mentality, desires. We belong, Robert Harrison says, to an age of juvenescence. "Juvenescence "is about the ways in which the spirits of youth and age have coexisted and shaped each other, both in individuals and culture, from the time of antiquity to the present. It is also a book that asks what it means for the future when youth gains the upper hand to the unprecedented degree it has today. Our way of aging, Harrison argues, resembles thethe scientific concept of "neoteny"the retention of immature characteristics into adulthood. We mature, but with a still tenacious youthfulness, driving drives toward innovation rather than reflection, genius rather than wisdom. At its best, human maturity has its source in the youth it brings to fruition. And yet our protracted youth, Harrison suggests, is a luxury that can be supported only by our elders and the institutions they build. Although Harrison believes, echoing Stephen Jay Gould, that our genius as a species lies in our collective reluctance to grow up, he argues that we are today in a phase of radical juvenalization that allows no space for the kind of wisdom that builds upon the past."
Download or read book The 40 Day Social Media Fast written by Wendy Speake and published by Baker Books. This book was released on 2020-11-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you addicted to your phone? Do you find yourself engaging online but unengaged at home with the people right in front of you? Do you spend hours scrolling through Facebook, Instagram, newsfeeds, and YouTube videos? Have your devices become divisive--dividing you from family and friends and, most importantly, God? What would happen if you took some time to fast from social media in order to get social with God and others once more? In the pattern of her popular 40-Day Sugar Fast, Wendy Speake offers you The 40-Day Social Media Fast. This "screen sabbatical" is designed to help you become fully conscious of your dependence on social media so you can purposefully unplug from screens and plug into real life with the help of a very real God. Take a break from everyone and everything you follow online. Disconnect in order to reconnect with the only One who said "follow me."
Download or read book The House on Mango Street written by Sandra Cisneros and published by Vintage. This book was released on 2013-04-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A coming-of-age classic about a young girl growing up in Chicago • Acclaimed by critics, beloved by readers of all ages, taught in schools and universities alike, and translated around the world—from the winner of the 2019 PEN/Nabokov Award for Achievement in International Literature. “Cisneros draws on her rich [Latino] heritage...and seduces with precise, spare prose, creat[ing] unforgettable characters we want to lift off the page. She is not only a gifted writer, but an absolutely essential one.” —The New York Times Book Review The House on Mango Street is one of the most cherished novels of the last fifty years. Readers from all walks of life have fallen for the voice of Esperanza Cordero, growing up in Chicago and inventing for herself who and what she will become. “In English my name means hope,” she says. “In Spanish it means too many letters. It means sadness, it means waiting." Told in a series of vignettes—sometimes heartbreaking, sometimes joyous—Cisneros’s masterpiece is a classic story of childhood and self-discovery and one of the greatest neighborhood novels of all time. Like Sinclair Lewis’s Main Street or Toni Morrison’s Sula, it makes a world through people and their voices, and it does so in language that is poetic and direct. This gorgeous coming-of-age novel is a celebration of the power of telling one’s story and of being proud of where you're from.
Download or read book Sex Plus Learning Loving and Enjoying Your Body written by Laci Green and published by HarperCollins. This book was released on 2018-09-25 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book from sex educator and YouTube phenomenon Laci Green has everything you’ve ever wanted to know about sex, sexuality, pleasure, and your body. Let’s be honest: most of us think about sex A LOT, and we have plenty of unanswered questions: What’s the best way to talk to my partner about what I want? How do I figure out my sexuality? How do I have sex safely? What does an orgasm actually feel like? Laci Green—a sex educator and YouTuber who’s been hailed by Time magazine as the millennial Dr. Ruth—has built a platform of millions of followers by answering sex-related questions frankly, nonjudgmentally, and hilariously. Now Laci brings her signature style and voice to a comprehensive book about the multitude of issues and concerns that go along with sexuality: anatomy, consent, LGBTQ issues, STI and pregnancy prevention, sexual empowerment, healthy relationships, myth-busting, and more. Sex Plus is the first book of its kind: empowering, sex-positive, and cool. Comprehensive, honest, and vetted by a range of medical experts, this book will help you take control of your sex life. After all, knowledge is pleasure.
Download or read book Networking in the 21st Century Why Your Network Sucks And What To Do About It written by David J. P. Fisher and published by Rockstar Publishing. This book was released on 2021-09-13 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spoiler alert: David Fisher is going to make networking sound like a lot of fun! This book banishes the glad-handing stereotypes and will increase your confidence AND your influence." -Dan Pink, author of To Sell is Human "Nothing correlates with your success more than your connections. Nothing. Connections come from networking and networking skills comes from D. Fish. You're holding the playbook in your hands. Open this book and learn from the master. " -Andy Crestodina, author of Content Chemistry In business, it's not just about who you know, it's about who knows you. So make the connections that you need now! To be connected in a post-pandemic world, you need to leverage both offline and digital networking to create the connections you need. No matter your job title or position, a solid network is the difference between those who get by and those who are getting ahead. Whether you're just beginning your career or are a veteran looking to refine your skills, this book will walk you through the strategies and tactics to help you build more and better professional relationships. Robust, effective networks don't happen by accident. If you're ready to create a truly 21st-century network, let's go! Learn how to: ★ Create sustainable networking practices that will keep you connecting for the long-term. ★ Integrate technology into your relationships so that you can connect online and offline. ★ Define your personal brand so that your network will opt-in to you. And much more...
