Download or read book Women and Minorities in Television Drama 1969 1978 written by George Gerbner and published by . This book was released on 1979 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Television and Gender Representation written by Barrie Gunter and published by . This book was released on 1995 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: On gender stereotyping on television.
Download or read book Role Portrayal and Stereotyping on Television written by Nancy Signorielli and published by Greenwood. This book was released on 1985-09-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Product information not available.
Download or read book The Oxford Handbook of Media Psychology written by Karen E. Dill and published by Oxford University Press, USA. This book was released on 2013 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Media Psychology explores facets of human behaviour, thoughts, and feelings experienced in the context of media use and creation.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Download or read book The Changing Portrayal of Adolescents in the Media Since 1950 written by Patrick Jamieson and published by Oxford University Press. This book was released on 2008-07-22 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adolescents are eager consumers of mass media entertainment and are particularly susceptible to various forms of media influence, such as modeling, desensitization, and contagion. These once controversial phenomena are now widely accepted along with the recognition that th media are a major socializer of youth During the economic boom of the post-World War II era, marketers and advertisers identified adolescents as a major audience, which led to the emergence of a pervasive youth culture. Enormous changes ensued in the media's portrayal of adolescents and the behaviors they emulate. These changes were spurred by increased availability and consumption of television, which joined radio, film, and magazines as major influence on youth. Later, the rapid growth of the video game industry and the internet contributed to the encompassing presence of the media. Today, opportunities for youthful expression about to the point where adolescents can easily create and disseminate content with little control by traditional media gatekeepers. In The Changing Portrayals of Adolescents in the Media since 1950, leading scholars analyze the emergence of youth culture in music and powerful trends in gender and ethnic-racial representation, sexuality, substance use, violence, and suicide portrayed in the media. This book illuminates the evolution of teen portrayal, the potential consequences of these changes, and the ways policy-makers and parents can respond.
Download or read book Hearth and Home written by James Benét and published by . This book was released on 1978 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Download or read book The Development of Children s Imaginative Writing 1984 written by Helen Cowie and published by Routledge. This book was released on 2018-05-08 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1984. The more we know about young writers, the more we observe them as they write, discuss the composing process with them, talk to them about the sources of their ideas and the difficulties which they encounter as they try to captures thoughts and feelings in words, the greater will be our understanding of imaginative activity and the part it plays in children’s personal and social development. This is the essential theme of the book and the contributors stress the importance of sympathetic and sensitive guidance by teachers and parents in encouraging the imaginative process in young children. The personal diaries, stories and conversations with young writers which appear in this book illustrate how children can use imaginative writing as a means of coming to terms with social and emotional issues in their lives. The book presents first a theoretical analysis of the imaginative writing process and then goes on to explore children’s growing awareness of themselves and others through their perception of sex-roles, their way of dealing symbolically with illness and death, fear and separation, religious and spiritual experiences, and their understanding of social relationships with family and friends. The writing process itself is examined in detail and parallels drawn between the adult and child writer. The final part of the book presents children’s own reflections on writing, shows one classroom community in action and discusses the extent to which children themselves can gain control of their own writing process.
Download or read book Handbook of Research on Educational Communications and Technology written by David H. Jonassen and published by Taylor & Francis. This book was released on 2004 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of this handbook updates and expands its review of the research, theory, issues and methodology that constitute the field of educational communications and technology. Organized into seven sectors, it profiles and integrates the following elements of this rapidly changing field.
Download or read book Handbook of Research for Educational Communications and Technology written by David Jonassen and published by Routledge. This book was released on 2003-12-08 with total page 1195 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2008. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Communicating Power and Gender written by Deborah Borisoff and published by Waveland Press. This book was released on 2011-03-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a perceptive and outstanding assessment, Communicating Power and Gender examines the relationships between gender and power and how they are linked to and transformed by the communication process. Within this discussion a host of correlations emerge, crossing social, cultural, historical, political, and racial spheres. In order to anchor their discussion Borisoff and Chesebro define the terms gender, power, and communication, which provides an operational platform from which to view fundamental issues such as the effects of stereotyping and verbal and nonverbal communication by gender. The authors also consider four contexts that shape and influence gender socialization and sex-role constructions: mediated communication and gender roles in various media systems, early socialization in the home, the educational landscape, and women and men in the workplace. Our environment continually generates new kinds of questions and associations. The more we interact with others the more we realize that our relationships are not fixedthey exist in a state of flux. Communicating Power and Gender explores not only how gender-based issues affect us daily, but also how gender-based communication can be more sensitively, usefully, and effectively employed.
Download or read book Sex in Consumer Culture written by Tom Reichert and published by Routledge. This book was released on 2013-10-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses a range of integral issues such as media promotion, racial representations, appeals to gay and lesbian communities, content analyses, and case studies. Chapters represent diverse perspectives, addressing such questions as: *What happens when sexual content created for adults reaches children? *What meaning do sexual words and images have within the contexts of sporting events, trade shows, video games, personal ads, or consumer Web sites? *What effects might sex-tinged images have on audiences, and where should the focus be for new effects research? *Where are the current boundaries between pornography and mainstream sexual depictions? Exploring sexual information as it is used in mass media to sell products and programs, Sex in Consumer Culture is an important collection, and it will be of great interest for scholars and students in advertising, marketing, media promotion, persuasion, mass communication & society, and gender studies.
Download or read book Resources in Women s Educational Equity written by and published by . This book was released on 1977 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Psychology of Gender written by Vicki S. Helgeson and published by Psychology Press. This book was released on 2015-07-17 with total page 861 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides the nature of gender and the development of gender roles. It focuses on women's and men's communication and interaction styles, and provides an overview of sex differences in health and theories as to their origins .
Download or read book Women and the Media written by Theresa Carilli and published by University Press of America. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: This anthology has a cultural focus and addresses issues of race, ethnicity, class, and sexuality.
