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Book Professional Services Marketing

Download or read book Professional Services Marketing written by Mike Schultz and published by John Wiley & Sons. This book was released on 2013-06-04 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviews Authors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional Services Will be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

Book RESTful Web Services

    Book Details:
  • Author : Leonard Richardson
  • Publisher : "O'Reilly Media, Inc."
  • Release : 2008-12-17
  • ISBN : 0596554605
  • Pages : 448 pages

Download or read book RESTful Web Services written by Leonard Richardson and published by "O'Reilly Media, Inc.". This book was released on 2008-12-17 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Every developer working with the Web needs to read this book." -- David Heinemeier Hansson, creator of the Rails framework "RESTful Web Services finally provides a practical roadmap for constructing services that embrace the Web, instead of trying to route around it." -- Adam Trachtenberg, PHP author and EBay Web Services Evangelist You've built web sites that can be used by humans. But can you also build web sites that are usable by machines? That's where the future lies, and that's what RESTful Web Services shows you how to do. The World Wide Web is the most popular distributed application in history, and Web services and mashups have turned it into a powerful distributed computing platform. But today's web service technologies have lost sight of the simplicity that made the Web successful. They don't work like the Web, and they're missing out on its advantages. This book puts the "Web" back into web services. It shows how you can connect to the programmable web with the technologies you already use every day. The key is REST, the architectural style that drives the Web. This book: Emphasizes the power of basic Web technologies -- the HTTP application protocol, the URI naming standard, and the XML markup language Introduces the Resource-Oriented Architecture (ROA), a common-sense set of rules for designing RESTful web services Shows how a RESTful design is simpler, more versatile, and more scalable than a design based on Remote Procedure Calls (RPC) Includes real-world examples of RESTful web services, like Amazon's Simple Storage Service and the Atom Publishing Protocol Discusses web service clients for popular programming languages Shows how to implement RESTful services in three popular frameworks -- Ruby on Rails, Restlet (for Java), and Django (for Python) Focuses on practical issues: how to design and implement RESTful web services and clients This is the first book that applies the REST design philosophy to real web services. It sets down the best practices you need to make your design a success, and the techniques you need to turn your design into working code. You can harness the power of the Web for programmable applications: you just have to work with the Web instead of against it. This book shows you how.

Book Orchestrating Experiences

    Book Details:
  • Author : Chris Risdon
  • Publisher : Rosenfeld Media
  • Release : 2018-05-01
  • ISBN : 1933820748
  • Pages : 337 pages

Download or read book Orchestrating Experiences written by Chris Risdon and published by Rosenfeld Media. This book was released on 2018-05-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.

Book Arlo  Mrs  Ogg  and the Dinosaur Zoo

Download or read book Arlo Mrs Ogg and the Dinosaur Zoo written by Alice Hemming and published by Maverick Arts. This book was released on 2020-04-07 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Series information taken from publisher's website.

Book Understanding Web Services

Download or read book Understanding Web Services written by Eric Newcomer and published by Addison-Wesley Professional. This book was released on 2002 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the main ideas and concepts behind core and extended Web services' technologies and provides developers with a primer for each of the major technologies that have emerged in this space.

Book Common Worship  Pastoral Services

Download or read book Common Worship Pastoral Services written by Church of England and published by Canterbury Press. This book was released on 2014-08-19 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers liturgical material for the journey of each individual through life. For each key element of this journey (birth, marriage, healing, death), it provides both material for key ‘public’ events and resources for ‘private’ pastoral care.

Book Good Services

Download or read book Good Services written by Louise Downe and published by BIS Publishers. This book was released on 2020-03-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don't. A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

Book Thank You for Your Service

Download or read book Thank You for Your Service written by David Finkel and published by Macmillan + ORM. This book was released on 2013-10-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Major Motion Picture Directed by American Sniper Writer Jason Hall and Starring Miles Teller No journalist has reckoned with the psychology of war as intimately as David Finkel. In The Good Soldiers, his bestselling account from the front lines of Baghdad, Finkel embedded with the men of the 2-16 Infantry Battalion as they carried out the infamous “surge”. Now, in Thank You for Your Service, Finkel tells the true story of those men as they return home from the front-lines of Baghdad and struggle to reintegrate--both into their family lives and into American society at large. Finkel is with these veterans in their most intimate, painful, and hopeful moments as they try to recover, and in doing so, he creates an indelible, essential portrait of what life after war is like--not just for these soldiers, but for their wives, widows, children, and friends, and for the professionals who are truly trying, and to a great degree failing, to undo the damage that has been done. Thank You for Your Service is an act of understanding, and it offers a more complete picture than we have ever had of two essential questions: When we ask young men and women to go to war, what are we asking of them? And when they return, what are we thanking them for? “Finkel sketches a panoramic view of postwar life....A book that every American should read.” —Jake Tapper, Los Angeles Times Finalist for the National Book Critics Circle Award, the Los Angeles Times Book Prize, and the New York Public Library Helen Bernstein Award for Excellence in Journalism. One of Ten Favorite Books of 2013 by Michiko Kakutani (The New York Times), a Washington Post Top Ten Book of the Year, and a New York Times Book Review Notable Book of the Year

Book Alfresco 3 Web Services

Download or read book Alfresco 3 Web Services written by Ugo Cei and published by Packt Publishing Ltd. This book was released on 2010-08-17 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build Alfresco applications using Web Services, WebScripts and CMIS.

Book The Positive Breastfeeding Book

Download or read book The Positive Breastfeeding Book written by Amy Brown and published by Pinter & Martin Ltd. This book was released on 2020-02-25 with total page 485 pages. Available in PDF, EPUB and Kindle. Book excerpt: How often does my baby really need to feed? How do I know my baby is getting enough? Is it normal for my baby to wake at night? When you're expecting a new baby, suddenly everyone around you becomes an expert – particularly when it comes to how to feed them. It is easy to become overwhelmed by conflicting advice, myths and exaggerated stories. The Positive Breastfeeding Book cuts through the anecdotes, giving you clear, no-judgement, non-preachy, evidence-based information to help you make the right decisions for you and your baby. It will… help you understand how breastfeeding works give you tips for planning for your baby's arrival help you cope with those early months support you to make sure that whilst you're looking after the baby, you're getting taken care of too point you to how to seek help if challenges come up guide you through feeding in public, going back to work, and even rediscovering a glass of wine You'll find plenty of real stories and guidance throughout from mothers and experts in supporting breastfeeding. There are handy chapters on formula and mixed feeding, which cut through advertising spiel and give you the facts you need to choose and use formula safely. The Positive Breastfeeding Book doesn't promise to make it easy, nor will it get up in the middle of the night for you, but it will empower you with the knowledge and encouragement you need to feed your baby with confidence.

Book Health Services Review Organization

    Book Details:
  • Author : United States. Veterans Administration. Department of Medicine and Surgery. Office of Quality Assurance
  • Publisher :
  • Release : 1986
  • ISBN :
  • Pages : 434 pages

Download or read book Health Services Review Organization written by United States. Veterans Administration. Department of Medicine and Surgery. Office of Quality Assurance and published by . This book was released on 1986 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Case for Universal Basic Services

Download or read book The Case for Universal Basic Services written by Anna Coote and published by John Wiley & Sons. This book was released on 2020-02-13 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: The idea that healthcare and education should be provided as universal public services to all who need them is widely accepted. But why leave it there? Why not expand it to more of life’s essentials? In their bold new book, Anna Coote and Andrew Percy argue that this transformational new policy – Universal Basic Services – is exactly what we need to save our societies and our planet. The old argument that free markets and individual choice are the best way to solve pressing problems of poverty, inequality and environmental degradation has led us to catastrophe, and must be abandoned. The authors show that expanding the principle of collective universal service provision to everyday essentials like transport, childcare and housing is not only the best way of tackling many of the biggest problems facing the contemporary world: it’s also efficient, practical and affordable. Anyone who cares about fighting for a fairer, greener and more democratic world should read this book.

Book Hybrid Workplace  The Insights You Need from Harvard Business Review

Download or read book Hybrid Workplace The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2022-03-15 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reinvent your organization for the hybrid age. Hybrid work is here to stay—but what will it look like at your company? If your organization is holding on to inflexible, pre-pandemic policies about where—and when—your people work, it may be risking a mass exodus of talent. Designing a hybrid workplace that furthers your business goals while staying true to your culture requires balancing experimentation with rigorous planning. Hybrid Workplace: The Insights You Need from Harvard Business Review will help you adopt the best technological, cultural, and new management practices to seize the benefits and avoid the pitfalls of the hybrid age. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues—blockchain, cybersecurity, AI, and more—each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas—and prepare you and your company for the future.

Book The Girl from the Attic

    Book Details:
  • Author : Marie Prins
  • Publisher :
  • Release : 2020-10
  • ISBN : 9781988761527
  • Pages : 222 pages

Download or read book The Girl from the Attic written by Marie Prins and published by . This book was released on 2020-10 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maddy Rose lives in two worlds. A hundred years apart. In the same strange house built as an octagon. When a mysterious black cat leads her into the unknown attic, she meets Clare and his very sick sister Eva. Together Maddy and Clare jump into a money-making scheme in his uncle's dangerous soap factory to buy a cure for Eva. But an unexpected tragedy befalls them before Maddy is pulled back into her own time to confront the premature birth of her own sister. Will the skills she learned in the past help her solve the problems of the present? Can the strange shape of the house make a difference? As the Girl from the Attic, Maddy must rise to the challenges of both worlds in order to find her own place in the life of the octagon.

Book Zero Fail

    Book Details:
  • Author : Carol Leonnig
  • Publisher : Random House
  • Release : 2021-05-18
  • ISBN : 0399589015
  • Pages : 561 pages

Download or read book Zero Fail written by Carol Leonnig and published by Random House. This book was released on 2021-05-18 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “This is one of those books that will go down as the seminal work—the determinative work—in this field. . . . Terrifying.”—Rachel Maddow The first definitive account of the rise and fall of the Secret Service, from the Kennedy assassination to the alarming mismanagement of the Obama and Trump years, right up to the insurrection at the Capitol on January 6—by the Pulitzer Prize winner and #1 New York Times bestselling co-author of A Very Stable Genius and I Alone Can Fix It NAMED ONE OF THE BEST BOOKS OF THE YEAR BY THE WASHINGTON POST Carol Leonnig has been reporting on the Secret Service for The Washington Post for most of the last decade, bringing to light the secrets, scandals, and shortcomings that plague the agency today—from a toxic work culture to dangerously outdated equipment to the deep resentment within the ranks at key agency leaders, who put protecting the agency’s once-hallowed image before fixing its flaws. But the Secret Service wasn’t always so troubled. The Secret Service was born in 1865, in the wake of the assassination of Abraham Lincoln, but its story begins in earnest in 1963, with the death of John F. Kennedy. Shocked into reform by its failure to protect the president on that fateful day in Dallas, this once-sleepy agency was radically transformed into an elite, highly trained unit that would redeem itself several times, most famously in 1981 by thwarting an assassination attempt against Ronald Reagan. But this reputation for courage and excellence would not last forever. By Barack Obama’s presidency, the once-proud Secret Service was running on fumes and beset by mistakes and alarming lapses in judgment: break-ins at the White House, an armed gunman firing into the windows of the residence while confused agents stood by, and a massive prostitution scandal among agents in Cartagena, to name just a few. With Donald Trump’s arrival, a series of promised reforms were cast aside, as a president disdainful of public service instead abused the Secret Service to rack up political and personal gains. To explore these problems in the ranks, Leonnig interviewed dozens of current and former agents, government officials, and whistleblowers who put their jobs on the line to speak out about a hobbled agency that’s in desperate need of reform. “I will be forever grateful to them for risking their careers,” she writes, “not because they wanted to share tantalizing gossip about presidents and their families, but because they know that the Service is broken and needs fixing. By telling their story, they hope to revive the Service they love.”

Book Safe Infant Sleep

    Book Details:
  • Author : James J. McKenna
  • Publisher : Platypus Media
  • Release : 2020-01-07
  • ISBN : 9781930775763
  • Pages : 208 pages

Download or read book Safe Infant Sleep written by James J. McKenna and published by Platypus Media. This book was released on 2020-01-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history and across cultures, sleeping with your baby has been the norm. Yet, in our modern world, the practice is fraught with questions, fear, and guilt. In Safe Infant Sleep, a globally recognized cosleeping authority explores why health professionals broadly recommend against all forms of cosleeping, shares the latest scientific research on the benefits of the practice, and helps you determine the best cosleeping arrangement for your family--from breastsleeping to room sharing.

Book The LA Service Review

Download or read book The LA Service Review written by and published by . This book was released on 1926 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: