Download or read book The 21st Century Meeting and Event Technologies written by Seungwon "Shawn" Lee and published by CRC Press. This book was released on 2017-03-03 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important aspects of using technology for today’s meetings and events, such as How to harness the power of social media How to use crowdsourcing effectively How to choose appropriate room layout design software How to manage and use guest-generated content How to measure and evaluate your success How to choose meeting registration software How to promote your meeting with blogs, websites, podcasts, and more How to hold virtual meetings and events How to use search engine optimization to advantage The area of meeting and event technology is a fast-growing component of the meetings, incentives, conventions and exhibition (MICE) industry. With a foreword by Corbin Ball, an internationally renowned speaker, consultant and writer in the meetings and events technology field, The 21st Century Meeting and Event Technologies will be an essential resource for hospitality students and business professionals. Faculty may request an examination copy from [email protected]. Please provide your name and title, course title, course start date, current text, number of students, and your institution address.

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2015-08-17 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscapeNovices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.Comprehend SEO s many intricacies and complexitiesExplore the underlying theory and inner workings of search enginesUnderstand the role of social media, user data, and linksDiscover tools to track results and measure successExamine the effects of Google s Panda and Penguin algorithmsConsider opportunities in mobile, local, and vertical SEOBuild a competent SEO team with defined rolesGlimpse the future of search and the SEO industryVisit the book website (http: //www.artofseobook.com) for FAQs and to post your own burning questions. You ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to [email protected]."

Download or read book Airline e Commerce written by Michael Hanke and published by Routledge. This book was released on 2016-05-20 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the few tickets that were sold by Alaska Airlines and former British Midland in December 1995 via the industry’s first airline booking engine websites, global online travel has grown to generate today more than half a trillion dollars in annual revenue. This development has brought significant changes to the airline business, travel markets, and consumers. Today, airlines worldwide not only use e-commerce for online marketing and selling but also as a platform to offer unique services and capabilities that have no counterpart in the physical world. This book is an in-depth introduction to airline e-commerce. It covers a broad scope of areas that are essential to an airline’s ongoing digital transformation. Digital properties & features E-marketing E-sales & distribution Web customer service E-commerce organization E-commerce strategy Written by an airline e-commerce expert and illustrated with numerous examples of leading airlines in this area, Dr. Hanke provides for comprehensive "behind-the-scenes" details of how airline e-commerce works. This book is a crucial companion for students and practitioners alike because it allows the reader to acquire a thorough foundation of airline e-commerce. Furthermore, the book enables the reader to appreciate the ramifications of airline e-commerce in certain corporate areas and to take effective action for a successful e-commerce strategy.

Download or read book The SAGE Handbook of Propaganda written by Paul Baines and published by SAGE. This book was released on 2019-11-25 with total page 931 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Propaganda unpacks the ever-present and exciting topic of propaganda to explain how it invades the human psyche, in what ways it does so, and in what contexts. As a beguiling tool of political persuasion in times of war, peace, and uncertainty, propaganda incites people to take, often violent, action, consciously or unconsciously. This pervasive influence is particularly prevalent in world politics and international relations today. In this interdisciplinary Handbook, the editors have gathered together a group of world-class scholars from Europe, America, Asia, and the Middle East, to discuss leadership propaganda, war propaganda, propaganda for peace marketing, propaganda as a psychological tool, terror-enhanced propaganda, and the contemporary topics of internet-mediated propaganda. Unlike previous publications on the subject, this book brings to the forefront current manifestations and processes of propaganda such as Islamist, and Far Right propaganda, from interdisciplinary perspectives. In its four parts, the Handbook offers researchers and academics of propaganda studies, peace and conflict studies, media and communication studies, political science and governance marketing, as well as intelligence and law enforcement communities, a comprehensive overview of the tools and context of the development and evolution of propaganda from the twentieth century to the present: Part One: Concepts, Precepts and Techniques in Propaganda Research Part Two: Methodological Approaches in Propaganda Research Part Three: Tools and Techniques in Counter-Propaganda Research Part Four: Propaganda in Context

Download or read book Handbook of Energy Storage written by Michael Sterner and published by Springer. This book was released on 2019-09-27 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors of this Handbook offer a comprehensive overview of the various aspects of energy storage. After explaining the importance and role of energy storage, they discuss the need for energy storage solutions with regard to providing electrical power, heat and fuel in light of the Energy Transition. The book’s main section presents various storage technologies in detail and weighs their respective advantages and disadvantages. Sections on sample practical applications and the integration of storage solutions across all energy sectors round out the book. A wealth of graphics and examples illustrate the broad field of energy storage, and are also available online. The book is based on the 2nd edition of the very successful German book Energiespeicher. It features a new chapter on legal considerations, new studies on storage needs, addresses Power-to-X for the chemical industry, new Liquid Organic Hydrogen Carriers (LOHC) and potential-energy storage, and highlights the latest cost trends and battery applications. “Finally – a comprehensive book on the Energy Transition that is written in a style accessible to and inspiring for non-experts.” Franz Alt, journalist and book author “I can recommend this outstanding book to anyone who is truly interested in the future of our country. It strikingly shows: it won’t be easy, but we can do it.” Prof. Dr. Harald Lesch, physicist and television host

Download or read book Federal Register written by and published by . This book was released on 2013-12 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Search Engine Optimization written by Andreas Veglis and published by MDPI. This book was released on 2021-02-24 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Special Issue book focuses on the theory and practice of search engine optimization (SEO). It is intended for anyone who publishes content online and it includes five peer-reviewed papers from various researchers. More specifically, the book includes theoretical and case study contributions which review and synthesize important aspects, including, but not limited to, the following themes: theory of SEO, different types of SEO, SEO criteria evaluation, search engine algorithms, social media and SEO, and SEO applications in various industries, as well as SEO on media websites. The book aims to give a better understanding of the importance of SEO in the current state of the Internet and online information search. Even though SEO is widely used by marketing practitioners, there is a relatively small amount of academic research that systematically attempts to capture this phenomenon and its impact across different industries. Thus, this collection of studies offers useful insights, as well as a valuable resource that intends to open the door for future SEO-related research.

Download or read book Electronic Commerce written by Efraim Turban and published by Springer. This book was released on 2015-01-29 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Download or read book Digital Marketing Management written by Debra Zahay and published by Business Expert Press. This book was released on 2015-01-27 with total page 175 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

Download or read book Focus On 100 Most Popular South Korean Male Film Actors written by Wikipedia contributors and published by e-artnow sro. This book was released on with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sustainable Development Goals in the Republic of Korea written by Tae Yong Jung and published by Routledge. This book was released on 2018-05-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the attempts of South Korea in its to achieve the UN’s Sustainable Development Goals (SDGs) by 2030. It addresses 6 of the 17 goals – clean water, affordable and clean energy, decent work and economic growth, sustainable cities and communities, climate action, and partnership – and defines specific national strategies. For each strategy, the contributors define the research indicators they selected, then analyze and examine the extent to which South Korea has met the SDG concerned. They draw these conclusions from national and international reports, government documents and policy papers on SDGs. South Korea’s experience in sustainable development and green programs will contribute to the planning of long-term development strategies for developing countries.

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Download or read book English Medium Instruction from an English as a Lingua Franca Perspective written by Kumiko Murata and published by Routledge. This book was released on 2018-08-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: English is increasingly used as a lingua franca (ELF) in communicative situations the world over with the acceleration of globalisation. This is in line with the increased introduction of English-medium instruction (EMI) to higher education institutions in many parts of the world to further promote both students’ and faculty’s mobility to make them competitive and employable in the globalised world, and to make their institutions more attractive and reputable. EMI and ELF, however, are rarely explicitly investigated together despite the fact that the spread of EMI cannot be separated from that of ELF. This volume tackles the issue head on by focusing on EMI in higher education from an ELF perspective. The volume includes contributions by Asian, European, Middle Eastern, South American and Anglo-American scholars. It discusses language policies, attitudes and identities, analyses of classroom EMI practices, case studies and finally, pedagogical implications from an ELF perspective, incorporating also theoretical and empirical issues in conducting EMI courses/programmes. The volume will be of great interest and use, not only to those who are conducting research on ELF, EMI, CLIL, language policy and related fields, but also to classroom teachers and policy makers who are conducting and/or planning to start EMI courses/programmes in their institutions or countries all over the world.

Download or read book Agricultural and Environmental Applications of Biochar written by Mingxin Guo and published by John Wiley & Sons. This book was released on 2020-01-22 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agricultural and Environmental Applications of Biochar: Advances and Barriers: Over the past decade, biochar has been intensively studied by agricultural and environmental scientists and applied as a soil quality enhancer and environmental ameliorator in various trials worldwide. This book, with 21 chapters by 57 accomplished international researchers, reports on the recent advances of biochar research and the global status of biochar application. Scientific findings, uncertainties, and barriers to practice of biochar amendment for sustaining soil fertility, improving crop production, promoting animal performance, remediating water and land, and mitigating greenhouse gas emissions are synthesized. The book presents a whole picture of biochar in its production, characterization, application, and development. Agricultural and Environmental Applications of Biochar: Advances and Barrier highlights the mechanisms and processes of biochar amendment for achieving stunning agricultural and environmental benefits. Composition and characteristics of biochar, its interactions with contaminants and soil constituents, and its transformation in the environment are illustrated to enlighten the achievements of biochar amendment in improving soil physical, chemical, and biological quality and animal health, reducing soil greenhouse gas emissions, and decontaminating stormwater and mine sites. Additional emphasis is given to the pyrogenic carbon in Terra Preta soils and Japanese Andosols, the pyrolysis technology for converting agricultural byproducts to biochar, and the existing economic and technical barriers to wide application of biochar in Australia, China, New Zealand, North America, and Europe. Readers will appreciate the comprehensive review on the up-to-date biochar research and application and gain critical guidance in best biochar generation and utilization.

Download or read book Challenges to the Welfare State written by Aidukaite, Jolanta and published by Edward Elgar Publishing. This book was released on 2021-12-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive and innovative book demonstrates the dynamics of welfare policies in different socioeconomic settings by providing comparative analyses of the Baltic and Nordic welfare state systems. The book contributes to finding and reflecting upon innovative solutions to common challenges in European welfare states.

Download or read book The Nordic Civil Sphere written by Jeffrey C. Alexander and published by John Wiley & Sons. This book was released on 2020-01-07 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The civil sphere is a distinctively democratic field in modern societies, one that sustains universalizing cultural aspirations and organizational structures and that has tense and uncertain boundaries with other spheres of social life, like the economy, religion, family, and state. Unlike the latter, which are more particularistic and hierarchical in character, the civil sphere defines itself in terms of solidarity – the feeling of being connected with every other person in the collectivity. The utopian ideals of democratic solidarity shape every modern society, even if they are often compromised by the messy realities of social life. This volume uses the theory of the civil sphere to shed new light on Nordic societies, while at the same time drawing on the distinctive experiences of the Nordic nations to reflect on and advance the theory of the civil sphere. Nordic societies have long been admired for creating a distinctive form of social democracy, but this admirable achievement has not been well conceptualized theoretically. Most attempts to explain Nordic social democracy focus on material and organizational factors. This volume, by contrast, emphasizes the cultural foundations and characteristics of social democracy, demonstrating how civil sensibilities are necessary for the creation of an egalitarian and democratic state. Nordic civil spheres, however, are not only pro-civil but also white in color, European in ethnicity, secular in character and gender-equal in a subtly restrictive manner. Such primordialization of state civility is vividly on display in the sometime tense relationships that develop among natives and “foreigners” in Nordic countries, relationships that expose the primordial undersides of the social democratic codes and civil values that constitute the Nordic civil sphere. A major contribution to the theory of the civil sphere and to our understanding of the cultural and normative underpinnings of social and political life, this volume will be of particular interest to students and scholars of sociology and politics.