Download or read book Selling to Seniors Guide to Senior Marketing written by CD Publications and published by . This book was released on 2002-03-01 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes a wealth of practical advice on how to reach and influence older Americans in their purchasing decisions. Topics include how to segment the 50+ market; target aging baby boomers; build relationships with older customers; and develop all forms of effective advertising.
Download or read book Selling to Seniors Senior Media Guide written by Jean Van Ryzin and published by . This book was released on 1990 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Final Expense Offer To Seniors written by Raphael Stoller and published by Independently Published. This book was released on 2021-05-15 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eventually, we all have to think about how we'll pay for a loved one's, or even our own, end-of-life expenses. When you sell final expense insurance, you can provide your clients with the peace of mind that comes with knowing they and their families are prepared for the future. You can also capitalize on a huge opportunity to maximize your book of business and create a generous new income stream! This guide covers the entire insurance sales process, so you'll learn how to: -Prospect for Final Expense life insurance leads or Medicare Supplement leads, and which type of leads to use -Approach leads, and what to say to gain their trust -Overcome the most common objections and concerns seniors have -Present & sell Final Expense life insurance and Medigap plans online, on the phone, or in-person -Organize your day and motivate yourself to reach your maximum potential -Grow your client base by cross-selling and generating referrals -Build an online brand that will foster trust and referrals Whether you're a new agent seeking a primer on selling life insurance or Medicare Supplements, an experienced agent looking to maximize your online brand with insurance marketing tips and strategies, or an agency/IMO/FMO wanting to teach agents how to sell life insurance or Medicare Supplements at a fraction of the cost, this guide is for you!
Download or read book No BS Marketing to Seniors and Leading Edge Boomers written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2012-10-08 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go Where the Money Is BOOMERS & SENIORS: Hold over 50% of the nation’s wealth and more of its discretionary spending 46% have net worths exceeding $2-million Hold $1 out of every $2 available to advertisers, marketers, merchants, and service providers This is not a book about social good or business excellence or broad, big, sweeping ideas. It is a manual about getting money from those who have it and are, given reason and their interests met, very willing to spend it —on just about everything, and more of it, at higher average prices than any other consumers. Covers: What leading-edge boomers and seniors buy and why they buy it: the diversity and amount of their spending will surprise you Opportunities with The Affluent and The Still-Working: while 10,000 retire every day, 72% of boomers plan to keep working past age 65 The power of profiling: learn how to sub-divide this market, develop the profile of your ideal customer within this demographic, and use it profitably The New American Family: 2 and 3 generations under one roof: what does this mean to your business? The 10 best advantages of marketing to boomers and seniors and how to leverage them: Capitalize on conditioned behaviors and imbedded commands How to incorporate the power of…frame of reference, familiarity, classic credibility, fear and stress reduction, aspirations, and ambition in your advertising, marketing, and selling Lessons from and secrets of: AARP, Disney, Playboy, psychics and mentalists, 7-figure income financial advisors, dentists and lawyers, the mattress store with prices starting 6X the national price average, the J. Crew Co., Facebook, Coke vs. Pepsi, and others
Download or read book Marketing to Seniors written by Michael C. Walker and published by AuthorHouse. This book was released on 2002-06 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing to Seniors enveils a number of unique aspects of the senior market, including the introduction of the extended senior customer to account for the involvement of others in senior purchasing decisions. These include family, friends, advisors and health care professionals, for example.
Download or read book Your Keys Our Home written by Debbie and Michael Campbell and published by . This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever dreamed of casting off your worldly possessions and traveling to your heart's content, this story about two intrepid seniors will inspire you no matter your age. Michael and Debbie Campbell felt they had one more adventure in them before considering retirement in the traditional sense, so they filled two rolling duffel bags with life's essentials (including their own pillows) and hit the road. Three years later, having sold their home in Seattle, their "Senior Nomad" lifestyle has no end in sight. Ride along as they share tales of living full-time in Airbnbs in over 50 countries and pay tribute to the many hosts who not only helped them live daily life, but also offered unique opportunities to experience their cities. From the barber's chair in Dublin and the dentist's chair in Split, to a wild motorcycle ride in Athens, a peek behind the Soviet Curtain in Transnistria, and the demise of a chicken for dinner in Marrakech, hosts made the Campbell's dream of adventure come true. Discover how Debbie and Michael find their next Airbnb, how they get there, and the many ways they enjoy their new city just as the locals do. Learn their tips and tricks for using Airbnb and how they get the most out of each stay, all while spending little more than they would have spent settled into their rocking chairs in Seattle.
Download or read book The Senior Sleuth s Guide to Technology for Seniors written by David Peterka and published by Conifer Books. This book was released on 2009-12 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Senior Sleuth's Guide to Technology for Seniors provides an overview of products that help make senior citizens' lives more graceful, independent, invigorating and fun. In this book, the Senior Sleuth will investigate computers, the Internet, and modern technologies related to health and medication management, independent living, communication, travel and transportation, and home entertainment. This lighthearted reference book provides both seniors and their caregivers with a comprehensive look at the types of technologies being produced for their specific needs.
Download or read book GRASPED Aging and Gerontology written by Steven Brough and published by GRASPED Digital. This book was released on 2024-04-12 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" offers a groundbreaking exploration into the world of digital marketing tailored specifically for the aging population. This comprehensive guide delves into the unique preferences, challenges, and opportunities that come with marketing to older adults, a demographic often overlooked in the digital realm. From understanding the digital habits of seniors to creating accessible and relevant content, this collection provides marketers with the insights needed to engage effectively with older consumers. Highlighting the importance of empathy, inclusivity, and technological simplicity, it equips professionals with the tools to craft campaigns that resonate deeply with this audience, ensuring that products and services designed to enhance the lives of older adults are communicated with clarity and relevance. As the global population ages, the need for digital marketing strategies that cater specifically to the older demographic becomes increasingly critical. "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" introduces marketers to the nuanced approach required to connect with and engage this growing audience. This introduction sets the foundation for a deep dive into the world of aging and digital consumption, challenging common stereotypes and uncovering the diverse digital behaviors of older adults. It emphasizes the potential for digital platforms to not only reach this demographic but to also provide meaningful content and services that enhance their quality of life. Marketers are invited to explore these pages to discover the keys to unlocking the vast potential of the senior market through thoughtful, respectful, and informed digital marketing strategies. The unique selling proposition of "GRASPED Aging and Gerontology: Digital Marketing Strategies for an Older Demographic" is its targeted focus on the intersection of digital marketing and the needs and preferences of the aging population. Unlike general marketing guides, this set offers a specialized look at how to effectively reach and engage older consumers in the digital space—a demographic increasingly online yet frequently overlooked by marketers. It stands out by providing actionable strategies for creating accessible, engaging, and meaningful digital content tailored to seniors, supported by insights into their online behaviors and preferences. This guide serves as an invaluable resource for marketers aiming to bridge the digital divide and connect with the older demographic in respectful, relevant, and impactful ways, making it a pioneering asset in the field of digital marketing.
Download or read book The Mature Market written by Robert S. Menchin and published by Irwin Professional Publishing. This book was released on 1989 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Moving in the Right Direction written by Bruce Nemovitz and published by Danforth Book Distribution. This book was released on 2007 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Moving in the Right Direction shares Bruce's experience and expertise on the many issues involved when seniors consider moving from their long-term home. Now seniors all across the country -- as well as the friends and family who care for them -- can turn to this simple, direct, and comprehensive guide as they make this important transition.
Download or read book 7 Successful Online Business Secrets for Seniors and Retirees written by , empreender and published by Editora Bibliomundi. This book was released on 2023-02-16 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: It can be a bit daunting for a senior or a retiree to start an online business if this is new to them. They might be concerned about the technical aspects, how they will get visitors to their website and much more. The important thing to bear in mind here is that many seniors and retirees have started online businesses and been successful with them.In this powerful guide we will reveal the X secrets that all seniors and retirees need to know about starting and running a successful online business. When you put these secrets into practice you will get the results that you want.
Download or read book A Senior s Guide to Making Money Online written by Judith Lentin and published by Independently Published. This book was released on 2019-03-20 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boomers make up more than 77.3 million people in America today. If those Boomers were lucky enough to save for their retirement, most are finding that what we considered to be a good nest egg some 20 or 30 years ago, when we were doing our planning, are grossly inadequate in 2019. Prices have gone up and value has decreased. On the other hand, many of us Boomers were so busy living and enjoying life, we failed to set enough aside or we invested in stocks, only to see their value drop to nothing. Getting a job at 75 is very difficult - to almost impossible. If we work online - nobody can see how old we are. This book is designed for Boomers. It will guide seniors to making money online and at the same time, protect themselves from making serious mistakes.
Download or read book Zero Lost Revenue Days written by Traci Bild and published by . This book was released on 2010 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing to Senior Citizens written by Alexander King and published by Createspace Independent Publishing Platform. This book was released on 2017-06-11 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lot of marketing seems to be targeted at people younger than 50. Sadly, this is a huge mistake. Baby boomers and seniors make up a huge market today. Baby boomers were born between 1946 and 1965, and those who are older and who are senior citizens, own over 70 percent of all disposal income. When you consider that fact, it's a huge untapped market.
Download or read book Senior s Guide to Starting a Business in New Brunswick written by Iain Williamson and published by . This book was released on 2016-10-13 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides all the information seniors need to get started. It shows them how to find ideas for starting a business. It shows them what to do if they intend to develop a new product and how to protect their idea with a patent or copyright. It helps them if they intend to sell an existing product and either import it or export it. Then, it discusses some of the issues in starting a service business. In addition, it provides 20 sources of marketing information to help them determine whether their product or service will sell.A full chapter summarizes the legal steps for setting up a business as a proprietorship, partnership or incorporated company plus all the sales tax registration requirements in New Brunswick.
Download or read book Senior s Guide to Starting a Business in Manitoba written by Iain Williamson and published by . This book was released on 2016-10-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides all the information seniors need to get started. It shows them how to find ideas for starting a business. It shows them what to do if they intend to develop a new product and how to protect their idea with a patent or copyright. It helps them if they intend to sell an existing product and either import it or export it. Then, it discusses some of the issues in starting a service business. In addition, it provides 20 sources of marketing information to help them determine whether their product or service will sell.A full chapter summarizes the legal steps for setting up a business as a proprietorship, partnership or incorporated company plus all the sales tax registration requirements in Manitoba.
Download or read book 50 Marketing written by Jean-Paul Tréguer and published by Palgrave Macmillan. This book was released on 2002-09-06 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a result of demographic and other factors in many countries, the over fifty age group have emerged as having significant disposable income and market power, yet much advertising, promotion and marketing is still targeted primarily at younger age groups. In a unique and compelling book the author, a pioneer in this area, shows that this is an essential market for companies and how they can focus their marketing for maximum benefit.
