Download or read book Selling the Intangible Company written by Thomas Metz and published by John Wiley & Sons. This book was released on 2008-11-17 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Selling the Intangible Company, Thomas Metz helps entrepreneurs and venture capitalists to better understand the process of selling a company whose value is strategic. He addresses all the key issues surrounding the sale of a company in which the value is in its technology, its software, and its know-how–but has not yet shown up on its balance sheet. Filled with in-depth insights and expert advice, this book provides essential information for business professionals and technology CEOs who need to understand the nuances of selling a company with intangible value.
Download or read book The New Art of Selling Intangibles written by LeRoy Gross and published by Marketplace Books. This book was released on 2003-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's an invaluable resource for financial advisors, consultants, stockbrokers, and insurance agents alike."-- Keith Clark, DWC ConsultantsFinancial professionals often cringe at the thought of being in the business of 'selling." But selling is a key aspect of any financial professional's routine. Whether you're an advisor persuading a prospective client to hire you, a broker touting stocks, or an agent nudging a client toward an insurance policy or annuity - you're selling: The concept, the ideas -even yourself! Your 'product" is elusive - or intangible - making the challenges you face 'selling" even more complex.Now, turn to a cherished industry classic - The NEW Art of Selling Intangibles - for a full program of sales techniques specifically designed for financial professionals in their quest to: find clients, close clients, retain clients - and convince clients to make the right financial choices.This groundbreaking book was the first to integrate investment strategies with selling strategies exclusively targeted to financial professionals. Now - it's thoroughly updated, revised, and reworked to meet the needs of today's time-pressed professionals. Expanding on key issues, while weaving in new areas of concern - Korn presents a comprehensive program for winning.Learn to master every method needed to perfect your 'selling" skills - even if selling does not come naturally to you. You'll find.- 4 ways to get past 'No"- 11 top resources for finding prospects- 3 magic words to increase your sales power & income - instantly- Selling phrases - for everything from stocks, index funds & annuities to 529 plans- Closing techniques - and scripts - for every situation- How to heat up 'Cold Calls" and warm up prospects.Plus - methods for developing proper asset allocation strategies - and convincing clients to embrace them. Yes, there still is an 'art" to selling intangibles. Now - master the art yourself - with the proven methods featured in this new work.
Download or read book The Art of Selling Intangibles written by LeRoy Gross and published by Prentice Hall Press. This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Selling The Intangible written by Meera Kothand and published by . This book was released on 2021-03-03 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does any of this sound familiar to you? You've put your heart and soul into creating a product only to have it completely bomb. Or maybe you've seen that happen to your friends or peers in the online space, and you're dead scared that's going to be you because you have no clue what you're doing. You're grateful to be able to serve clients one-on-one, but you're exhausted! The idea of creating a digital product to add passive income to your revenue streams sounds oh-so-good! Maybe you have an idea for a digital product but getting it out there seems like this enormously daunting task with a gazillion steps, and you don't want to shell out thousands for anther course or coach. Or perhaps you're void of ideas, but you're just itching to try digital products. Nodding yes? Digital products are an overwhelming, exhausting affair especially when you don't know what to focus on. No matter what type of digital product you're creating (and yes there are a few!), there are some core components you need to focus on if you want to create successful digital products and have them as a staple in your business model. This isn't just about knowing what tools to use or what platform to sell your product on (you should never start there!) You need a coherent, holistic strategy to be successful at it in the long run. Selling the Intangible will introduce you to these core components in the form of bite-sized strategies and pro tips so that you have a plan for success before you even start. Think of it as your digital product road map. Here's what's packed into this how-to guide: How to create perpetual customer journeys so that your audience keep coming back to buy more How to know which digital products to create and when so you're NEVER backtracking The truth about winning offers and the secret hack to ensure your product sells Answers to the following questions: - How soon is too soon to add a product? - Should you sell on an external marketplace like Amazon, Udemy, or Coursera vs. on your own site? - Do you need webinars for all your funnels? AND MORE. Imagine knowing the exact steps you need to take to get your product created, launched, and selling successfully... Imagine cultivating an audience who are clamoring to get their hands on "your next thing"... Imagine never having to chase the next sale... If you're thinking about creating a digital product or you've felt burned-out and overwhelmed from creating digital products before, this book will be right up your alley. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
Download or read book The Complete Guide to Selling Your Business written by Paul Sperry and published by Kogan Page Publishers. This book was released on 2005 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this comprehensive guide, two specialists take the reader step-by-step through the entire process, from how to determine when the time is right to sell to negotiating the final terms.
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Download or read book How to Measure Anything written by Douglas W. Hubbard and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as risk management and customer satisfaction Simplifies overall content while still making the more technical applications available to those readers who want to dig deeper Continues to boldly assert that any perception of "immeasurability" is based on certain popular misconceptions about measurement and measurement methods Shows the common reasoning for calling something immeasurable, and sets out to correct those ideas Offers practical methods for measuring a variety of "intangibles" Provides an online database (www.howtomeasureanything.com) of downloadable, practical examples worked out in detailed spreadsheets Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything, Third Edition illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement using proven methods.
Download or read book Harvesting Intangible Assets written by Andrew J. Sherman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attorney and author Andrew J. Sherman approaches business using a simple, attractive metaphor: Businesspeople are farmers - or, at least, they should be. Entrepreneurs and executives should take a long-range, comprehensive approach to their endeavors, and recognize that time and acquired knowledge play large roles in profitability. Sherman overworks his symbolism, threatening to exhaust its soil, but his images of planting, toiling and reaping succeed as reminders of the approach he wants readers to take. getAbstract recommends his counsel to innovators and those managing innovation, and to leaders seeking a unified organizational vision.
Download or read book Studyguide for Selling the Intangible Company written by Cram101 Textbook Reviews and published by Academic Internet Pub Incorporated. This book was released on 2010-12 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS101 studyguides give all of the outlines, highlights, notes, and quizzes for your textbook with optional online comprehensive practice tests. Only Cram101 is Textbook Specific. Accompanys: 9780470261378 .
Download or read book Selling Your Business For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hands-on tool for conducting the successful, profitable sale of a business As business owners gray, trends have shown that they start thinking of cashing out. Selling Your Business For Dummies gives readers expert tips on every aspect of selling a business, from establishing a realistic value to putting their business on the market to closing the deal. It helps them create sound exit plans, find and qualify, find and qualify a buyer, conduct a sale negotiation, and successfully transition the business to a new owner. The accompanying CD is packed with useful questionnaires, worksheets, and forms for prospective sellers, as well as a blueprint for customizing and assembling information into business sale presentation materials sale presentation materials --including snapshots of revenue and profit history, financial condition, market conditions, brand value, competitive arena, growth potential, confidentiality agreements, and other information that supports the sale price. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file. Please refer to the book's Introduction section for instructions on how to download the companion files from the publisher's website.
Download or read book Intangible Assets and Value Creation written by Juergen H. Daum and published by John Wiley & Sons. This book was released on 2003-07-11 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the use of practical in-depth case studies and interviews with leading experts in the field, this book analyses the key elements in value creation in the new age. It provides practical guidance to organisations that will allow them to migrate successfully into an economy that demands new business models.
Download or read book The Ultimate Sale written by Justin Goodbread and published by . This book was released on 2019-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business Sale System written by James Laabs and published by First American Publishing. This book was released on 2007-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Intangible Assets written by Jeffrey A. Cohen and published by John Wiley & Sons. This book was released on 2011-07-20 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Intangible Assets "In Intangible Assets, Jeffrey Cohen presents an informative, thought-provoking and practical look at an increasingly important component of every business's worth. He describes the art and science of identifying assets that have clear economic benefit, but are typically not found on the balance sheet, and he provides an invaluable framework within which the reader can value these assets, despite their elusive nature." --Rick Westervelt, President, Skylist, Inc. "Jeffrey Cohen's integrative approach to conceptual issues of intangible assets is creative and a refreshing contribution. He brings law, economics, finance, and accounting to the same table, which results in a comprehensive framework for understanding how value is created and sustained. His construct of 'proto-assets' and 'portfolio of intangible economic benefits' is key. Written in an easy-to-read style with many practical examples, this book will be useful for both novice and experienced professionals." --W. Dana Northcut, PhD, Adjunct Associate Professor of Accounting Graduate School of Business, University of Chicago Principal, Chicago Partners, LLC "This volume is the perfect resource for newcomers to IP valuation. Through lucid explanations and well-chosen illustrations, it does for the reader exactly what a valuation expert should do for a client--it makes the abstract concrete. But this volume is not just for the novice; it holds insights that will be useful to IP experts in law, accounting, and economics." --Edward F. Malone, Partner, Jenner & Block LLP
Download or read book A Basic Guide for Buying and Selling a Company written by Wilbur M. Yegge and published by John Wiley & Sons. This book was released on 1996-10-24 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for a successful transaction Today, businesses are being bought and sold at a rapid rate. As a management consultant who has brokered over 300 small businesses, Wilbur Yegge knows the intricacies involved in the transaction process—and how to overcome them. In this comprehensive guide, he takes you through the ins and outs of the purchasing and vending process, covering everything essential to conclude a successful transaction. Packed with numerous examples, helpful tips, and even a special section on "Yegge's rules," this invaluable resource has complete information on: Contractual obligations in purchase and sale agreements. Working with business brokers. Confidentiality issues, such as tax returns, impropriety, and the discovery process. Effective negotiation strategies. What to include—and what not to—in your selling prospectus. Sellers' pricing methods. Payment alternatives open to buyers.
Download or read book Intangible Capital written by Mary Adams and published by Praeger. This book was released on 2010-05-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Intangible Capital is a breakthrough book. Adams and Oleksak have managed the near impossible: to make the complex topic of intangible assets understandable and meaningful to businessmen, policymakers and the general public. I consider this a guidebook to the economy of the 21st century."---Kenan Jarboe, President, Athena Alliance --
Download or read book Strategies for Successfully Buying Or Selling a Business written by Russell L. Brown and published by Bookworld Services. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text covers every aspect of buying and selling a business. It describes an easy five-step method to valuing any business, lays out the buyer's and seller's responsibilities, advises on the best time to sell a business, and gives the pros and cons of using business brokers. The text describes the all-important 3-step negotiation process, and essential franchise considerations.
