Download or read book Scientific Advertising Origins written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-07-31 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: All effective modern marketing can be traced to three authors in one time period. If you study the best of the best marketers out there - and then study who they studied - you can eventually find the real basics which make all marketing work. Really work. That is how these books were uncovered. While each separately tells pieces of the puzzle, together they tell the evolution of advertising as it exists today. All the advances made by others since can be directly traced to the breakthroughs made during this time. These five books each tell their own piece to the puzzle. Albert Lasker gave the narrative, telling where he first met John E. Kennedy and Claude Hopkins. When you read those copywriters' works in turn, the lights come on. You'll see where all the new, "modern" breakthroughs have come from and why they get results. All the secrets hidden in plain sight. Just in need of a bit of dusting off... Get Your Copy Today!
Download or read book Scientific Advertising written by Claude C. Hopkins and published by Positive Club. This book was released on 2002-01-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." said Ogilvy of that book. It is a must read for any marketer, advertiser, business person. Especially now that text based advertising has become once again so important. Think Adwords, Tweets, Facebook Updates… Advertising 101…
Download or read book Scientific advertising written by Claude C. Hopkins and published by David De Angelis. This book was released on 2022-09-06 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct methods of procedure have been proved and established. We know what is most effective, and we act on basic laws. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly, no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to established fundamentals. If we enter any realms of uncertainty we shall carefully denote them. The present status of advertising is due to many reasons. Much national advertising has long been handled by large organizations known as advertising agencies. Some of these agencies, in their hundreds of campaigns, have tested and compared the thousands of plans and ideas. The results have been watched and recorded, so no lessons have been lost. Such agencies employ a high grade of talent. None but able and experienced men can meet the requirements in national advertising. Working in cooperation, learning from each other and from each new undertaking, some of these men develop into masters. Individuals may come and go, but they leave their records and ideas behind them. These become a part of the organization's equipment, and a guide to all who follow. Thus, in the course of decades, such agencies become storehouses of advertising experiences, proved principles, and methods. The larger agencies also come into intimate contact with experts in every department of business. Their clients are usually dominating concerns. So they see the results of countless methods and polices. They become a clearing house for everything pertaining to merchandising. Nearly every selling question which arises in business is accurately answered by many experiences. Under these conditions, where they long exist, advertising and merchandising become exact sciences. Every course is charted. The compass of accurate knowledge directs the shortest, safest, cheapest course to any destination. We learn the principles and prove them by repeated tests. This is done through keyed advertising, by traced returns, largely by the use of coupons. We compare one way with many others, backward and forward, and record the results. When one method invariably proves best, that method becomes a fixed principle.
Download or read book Scientific Advertising written by Claude Hopkins and published by . This book was released on 2023-12-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientific Advertising is a book written by Claude C Hopkins and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) Claude Hopkins, the father of modern advertising techniques, believed that "advertising is salesmanship," and as such it should be measurable and justify the results that it produced. In scientific advertising, he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written. This business classic covers mail-order marketing, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign. Whatever advertising medium you use, from print to the Internet, The fundamental principles of scientific advertising are universal and timeless.
Download or read book The History Of Marketing Science written by Russell S Winer and published by World Scientific. This book was released on 2014-06-27 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas.Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a chronological timeline of key historical developments in the area of marketing science covered. Readers of other disciplinary backgrounds outside of economics, statistics, and operations research will be more than able to appreciate the development of marketing science as a field of research and its pioneers through the book.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book My Life in Advertising and Scientific Advertising written by Claude Hopkins and published by McGraw Hill Professional. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Test marketing. Coupon sampling. Copy research. All are standard practices in today's world of advertising. All were invented by Claude C. Hopkins (1866-1932), who worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until, at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years. Scientific Advertising and My Life in Advertising remain essential, vital guideposts for present and future generations of advertising professionals. - Publisher.
Download or read book Understanding Scientific Theories of Origins written by Robert C. Bishop and published by InterVarsity Press. This book was released on 2018-12-04 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: From five authors with over two decades of experience teaching origins together in the classroom, this is the first textbook to offer a full-fledged discussion of the scientific narrative of origins from the Big Bang through humankind, from biblical and theological perspectives. This work gives the reader a detailed picture of mainstream scientific theories of origins along with how they fit into the story of God's creative and redemptive action.
Download or read book My Life in Advertising written by Claude C. Hopkins and published by Laurus. This book was released on 1917 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not written as a personal history, but as a business story. I have tried to avoid trivialities and to confine myself to matters of instructive interest. The chief object behind every episode is to offer helpful suggestions to those who will follow me. And to save them some of the midnight groping which I did. One night in Los Angeles I told this story to Ben Hampton, writer, publisher, and advertising man. He listened for hours without interruption, because he saw in this career so much of value to beginners. He never rested until he had my promise to set down the story for publication. He was right. Any man who by a lifetime of excessive application learns more about anything than others owes a statement to successors. The results of research should be recorded. Every pioneer should blaze his trail. That is all I have tried to do. When this autobiography was announced as a serial many letters of protest came to me. Some of them came from the heads of big businesses which I had served. Behind them appeared the fear that I would claim excessive credit to the hurt of others' pride. I rewrote some of the chapters to eliminate every possible cause for such apprehensions.
Download or read book A history of advertising written by Henry Sampson and published by . This book was released on 1874 with total page 716 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Download or read book Making Nature written by Melinda Baldwin and published by University of Chicago Press. This book was released on 2015-08-18 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making "Nature" is the first book to chronicle the foundation and development of Nature, one of the world's most influential scientific institutions. Now nearing its hundred and fiftieth year of publication, Nature is the international benchmark for scientific publication. Its contributors include Charles Darwin, Ernest Rutherford, and Stephen Hawking, and it has published many of the most important discoveries in the history of science, including articles on the structure of DNA, the discovery of the neutron, the first cloning of a mammal, and the human genome. But how did Nature become such an essential institution? In Making "Nature," Melinda Baldwin charts the rich history of this extraordinary publication from its foundation in 1869 to current debates about online publishing and open access. This pioneering study not only tells Nature's story but also sheds light on much larger questions about the history of science publishing, changes in scientific communication, and shifting notions of "scientific community." Nature, as Baldwin demonstrates, helped define what science is and what it means to be a scientist.
Download or read book Classic Speedsters written by Ronald Sieber and published by . This book was released on 2021-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Speedsters: The Cars, The Times, and The Characters Who Drove Them chronicles the most significant vehicles ever to have traveled American roads and racetracks. Speedsters were the pizzazz cars of their era. Speedsters were owned by entertainers, captains of industry, the wealthy, and in some cases, the everyday guy or gal. They were often expensive, but always fast and sexy. Speedsters were America's first sports cars.Each chapter frames the birth and evolution of a company that produced a speedster model in its lineup and includes a biography of a famous owner of the period. This book traces the journey of the speedster concept across several time periods and among twelve automotive companies. It answers three fundamental questions:· Why were these cars so important and influential?· Why did so many prominent people own them?· What message do they have for modern design?
Download or read book Scientific Advertising written by Claude Hopkins and published by . This book was released on 2023-10-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Scientific Advertising" is a seminal book written by Claude C. Hopkins, a renowned advertising pioneer, and copywriter. First published in 1923, the book is considered a classic in the field of advertising and marketing. It is known for introducing the concept of data-driven, measurable advertising techniques, which significantly influenced the advertising industry and continues to be relevant in the digital marketing era. Key aspects of "Scientific Advertising" include: Measurable Advertising: Claude Hopkins advocated for the use of scientific methods to measure the effectiveness of advertising campaigns. He believed that advertising should not be based on guesswork or creative intuition but on empirical evidence and data. Advertisers should track and measure the results of their campaigns to determine what works and what doesn't. Emphasis on Direct Response: Hopkins stressed the importance of direct response advertising, where the goal is to elicit a specific, immediate response from the audience, such as making a purchase, filling out a form, or taking a specific action. This allows for precise measurement and optimization of ad campaigns. A/B Testing: Hopkins popularized the concept of A/B testing or split testing, where two versions of an ad are compared to determine which one performs better. This approach enables advertisers to refine their messages and strategies based on actual results. Focus on Headlines: The book emphasizes the significance of the headline in advertising. According to Hopkins, the headline is the most critical element of an ad, as it determines whether the reader will continue to engage with the content or move on. He provided insights on creating compelling headlines that grab attention and drive interest. Writing Persuasively: Hopkins discussed the art of persuasive writing in advertising, emphasizing that advertisements should be clear, concise, and written in a way that resonates with the needs and desires of the target audience. He stressed the importance of highlighting the unique selling proposition (USP) of a product or service. ROI-Focused Advertising: "Scientific Advertising" introduced the idea that every advertising dollar spent should be seen as an investment with an expected return on investment (ROI). Advertisers should aim to maximize the return for their advertising expenditure. Evergreen Principles: Despite being published almost a century ago, many of the principles and strategies discussed in the book remain relevant today, especially in the context of digital advertising and online marketing. "Scientific Advertising" by Claude Hopkins remains a foundational work in the field of advertising and marketing. It emphasizes the importance of data-driven decision-making, the need for continuous testing and optimization, and the focus on delivering clear and persuasive messages to target audiences. This book has had a profound and lasting impact on the advertising industry and is a valuable resource for anyone interested in the art and science of advertising.
Download or read book Origins written by Jim Baggott and published by Oxford University Press. This book was released on 2018-06-06 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is life? Where do we come from and how did we evolve? What is the universe and how was it formed? What is the nature of the material world? How does it work? How and why do we think? What does it mean to be human? How do we know? There are many different versions of our creation story. This book tells the version according to modern science. It is a unique account, starting at the Big Bang and travelling right up to the emergence of humans as conscious intelligent beings, 13.8 billion years later. Chapter by chapter, it sets out the current state of scientific knowledge: the origins of space and time; energy, mass, and light; galaxies, stars, and our sun; the habitable earth, and complex life itself. Drawing together the physical and biological sciences, Baggott recounts what we currently know of our history, highlighting the questions science has yet to answer.
Download or read book Michael Polanyi and His Generation written by Mary Jo Nye and published by University of Chicago Press. This book was released on 2011-09-16 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Michael Polanyi and His Generation, Mary Jo Nye investigates the role that Michael Polanyi and several of his contemporaries played in the emergence of the social turn in the philosophy of science. This turn involved seeing science as a socially based enterprise that does not rely on empiricism and reason alone but on social communities, behavioral norms, and personal commitments. Nye argues that the roots of the social turn are to be found in the scientific culture and political events of Europe in the 1930s, when scientific intellectuals struggled to defend the universal status of scientific knowledge and to justify public support for science in an era of economic catastrophe, Stalinism and Fascism, and increased demands for applications of science to industry and social welfare. At the center of this struggle was Polanyi, who Nye contends was one of the first advocates of this new conception of science. Nye reconstructs Polanyi’s scientific and political milieus in Budapest, Berlin, and Manchester from the 1910s to the 1950s and explains how he and other natural scientists and social scientists of his generation—including J. D. Bernal, Ludwik Fleck, Karl Mannheim, and Robert K. Merton—and the next, such as Thomas Kuhn, forged a politically charged philosophy of science, one that newly emphasized the social construction of science.
Download or read book The Scientific Intellectual written by Lewis S. Feuer and published by Routledge. This book was released on 2021-12-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The birth of modern science was linked to the rise in Western Europe of a new sensibility, that of the scientific intellectual. Such a person was no more technician, looking at science as just a job to be done, but one for whom the scientific stand-point is a philosophy in the fullest sense. In The Scientific Intellectual, Lewis S. Feuer traces the evolution of this new human type, seeking to define what ethic inspired him and the underlying emotions that created him.Under the influence of Max Weber, the rise of the scientific spirit has been viewed by sociologists as an offspring of the Protestant revolution, with its asceticism and sense of guilt acting as causative agents in the rise of capitalism and the growth of the scientific movement. Feuer takes strong issue with this view, pointing out how it is at odds with what we know of the psychological conditions of modern societies making for human curiosity and its expression in the observation of and experiment with nature.Feuer shows that wherever a scientific movement has begun, it has been based on emotions that issue in what might be called a hedonist-libertarian ethic. The scientific intellectual was a person for whom science was a 'new philosophy,' a third force rising above religious and political hatreds, seeking in the world of nature liberated vision, a intending to use and enjoy its knowledge. In his new introduction to this brilliantly readable volume, Professor Feuer reviews the book's critical reception and expands the scope of the original edition to include fascinating discussions of Francis Bacon, Thomas Edison, Charles Darwin, Thomas Hardy, and others. The Scientific Intellectual will be of interest to scientists and intellectual historians.
