Download or read book Save the Whales Don t Cry for Them How the Social Movement Brand Sea Shepherd Conservation Society Eludes Compassion Fatigue through Branding written by Marcel Weigel and published by GRIN Verlag. This book was released on 2016-03-10 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, Södertörn University (School of Culture and Education), language: English, abstract: The rising influence of neoliberalism in western societies led to a marketization of seemingly non-economic spheres of life. As a result, boundaries between non-profit organisations and state duties on the one hand and economics on the other hand have been blurring. At the same time, charitable organisations have been facing the problem of Compassion Fatigue and the need of new donor approaches to support their causes. Both challenges are in some extent interrelated with each other and can be dealt with by the use of brand logic. The aim of this thesis is to analyse how non-profit non-governmental organisation (NPNGOs) perform in a marketised world using their reputation as core of their brand creation. The new requirements NPNGOs have to meet in order to succeed in a marketised environment are worked out theoretically and applied to the example of the radical environment protection organisation Sea Shepherd. Its communication strategies and brand creation are examined through the concepts of Branding and Reputation Management which are used as related theoretical frameworks. The analysis of Sea Shepherd in terms of the theoretical frameworks, finally, provides an insightful example of how NPNGOs nowadays can act like brands. In a marketised world in which audiences are used to interact with and to project themselves into brands which meet their values, also NPNGOs have to play the game of the marketplace. Sea Shepherd’s YouTube communication, its online shop along with its merchandise production, its official website and finally, its use of the logo, are vital illustrations of NPNGOs’ Branding.
Download or read book The Circle written by Dave Eggers and published by Vintage. This book was released on 2013-10-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.
Download or read book The Poisonwood Bible written by Barbara Kingsolver and published by Harper Collins. This book was released on 2009-10-13 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller • Finalist for the Pulitzer Prize • An Oprah's Book Club Selection “Powerful . . . [Kingsolver] has with infinitely steady hands worked the prickly threads of religion, politics, race, sin and redemption into a thing of terrible beauty.” —Los Angeles Times Book Review The Poisonwood Bible, now celebrating its 25th anniversary, established Barbara Kingsolver as one of the most thoughtful and daring of modern writers. Taking its place alongside the classic works of postcolonial literature, it is a suspenseful epic of one family's tragic undoing and remarkable reconstruction over the course of three decades in Africa. The story is told by the wife and four daughters of Nathan Price, a fierce, evangelical Baptist who takes his family and mission to the Belgian Congo in 1959. They carry with them everything they believe they will need from home, but soon find that all of it—from garden seeds to Scripture—is calamitously transformed on African soil. The novel is set against one of the most dramatic political chronicles of the twentieth century: the Congo's fight for independence from Belgium, the murder of its first elected prime minister, the CIA coup to install his replacement, and the insidious progress of a world economic order that robs the fledgling African nation of its autonomy. Against this backdrop, Orleanna Price reconstructs the story of her evangelist husband's part in the Western assault on Africa, a tale indelibly darkened by her own losses and unanswerable questions about her own culpability. Also narrating the story, by turns, are her four daughters—the teenaged Rachel; adolescent twins Leah and Adah; and Ruth May, a prescient five-year-old. These sharply observant girls, who arrive in the Congo with racial preconceptions forged in 1950s Georgia, will be marked in surprisingly different ways by their father's intractable mission, and by Africa itself. Ultimately each must strike her own separate path to salvation. Their passionately intertwined stories become a compelling exploration of moral risk and personal responsibility.
Download or read book Baxter s Explore the Book written by J. Sidlow Baxter and published by Zondervan. This book was released on 2010-09-21 with total page 1846 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore the Book is not a commentary with verse-by-verse annotations. Neither is it just a series of analyses and outlines. Rather, it is a complete Bible survey course. No one can finish this series of studies and remain unchanged. The reader will receive lifelong benefit and be enriched by these practical and understandable studies. Exposition, commentary, and practical application of the meaning and message of the Bible will be found throughout this giant volume. Bible students without any background in Bible study will find this book of immense help as will those who have spent much time studying the Scriptures, including pastors and teachers. Explore the Book is the result and culmination of a lifetime of dedicated Bible study and exposition on the part of Dr. Baxter. It shows throughout a deep awareness and appreciation of the grand themes of the gospel, as found from the opening book of the Bible through Revelation.
Download or read book The Waves written by Virginia Woolf and published by Independently Published. This book was released on 2019-03-18 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Woolf's most experimental novels, The Waves presents six characters in monologue - from morning until night, from childhood into old age - against a background of the sea. The result is a glorious chorus of voices that exists not to remark on the passing of events but to celebrate the connection between its various individual parts.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book Writing the Nation A Concise Introduction to American Literature 1865 to Present written by Amy Berke and published by Good Press. This book was released on 2023-12-01 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 'Writing the Nation: A Concise Introduction to American Literature 1865 to Present,' editors Amy Berke, Robert Bleil, Jordan Cofer, and Doug Davis curate a comprehensive exploration of American literary evolution from the aftermath of the Civil War to contemporary times. This anthology expertly weaves a tapestry of diverse literary styles and themes, encapsulating the dynamic shifts in American culture and identity. Through carefully selected works, the collection illustrates the rich dialogue between historical contexts and literary expression, showcasing seminal pieces that have shaped American literatures landscape. The diversity of periods and perspectives offers readers a panoramic view of the countrys literary heritage, making it a significant compilation for scholars and enthusiasts alike. The contributing authors and editors, each with robust backgrounds in American literature, bring to the table a depth of scholarly expertise and a passion for the subject matter. Their collective work reflects a broad spectrum of American life and thought, aligning with major historical and cultural movements from Realism and Modernism to Postmodernism. This anthology not only marks the evolution of American literary forms and themes but also mirrors the nations complex history and diverse narratives. 'Writing the Nation' is an essential volume for those who wish to delve into the heart of American literature. It offers readers a unique opportunity to experience the multitude of voices, styles, and themes that have shaped the countrys literary tradition. This collection represents an invaluable resource for students, scholars, and anyone interested in the development of American literature and the cultural forces that have influenced it. The anthology invites readers to engage with the vibrant dialogue among its pages, fostering a deeper understanding and appreciation of the United States' literary and cultural heritage.
Download or read book The Perception of the Environment written by Tim Ingold and published by Routledge. This book was released on 2021-11-29 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this work Tim Ingold offers a persuasive new approach to understanding how human beings perceive their surroundings. He argues that what we are used to calling cultural variation consists, in the first place, of variations in skill. Neither innate nor acquired, skills are grown, incorporated into the human organism through practice and training in an environment. They are thus as much biological as cultural. To account for the generation of skills we have therefore to understand the dynamics of development. And this in turn calls for an ecological approach that situates practitioners in the context of an active engagement with the constituents of their surroundings. The twenty-three essays comprising this book focus in turn on the procurement of livelihood, on what it means to ‘dwell’, and on the nature of skill, weaving together approaches from social anthropology, ecological psychology, developmental biology and phenomenology in a way that has never been attempted before. The book is set to revolutionise the way we think about what is ‘biological’ and ‘cultural’ in humans, about evolution and history, and indeed about what it means for human beings – at once organisms and persons – to inhabit an environment. The Perception of the Environment will be essential reading not only for anthropologists but also for biologists, psychologists, archaeologists, geographers and philosophers. This edition includes a new Preface by the author.
Download or read book Common Errors in English Usage written by Paul Brians and published by Franklin, Beedle & Associates, Inc.. This book was released on 2003 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online version of Common Errors in English Usage written by Paul Brians.
Download or read book Deep Green Resistance written by Derrick Jensen and published by Seven Stories Press. This book was released on 2011-01-04 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, Derrick Jensen has asked his audiences, "Do you think this culture will undergo a voluntary transformation to a sane and sustainable way of life?" No one ever says yes. Deep Green Resistance starts where the environmental movement leaves off: industrial civilization is incompatible with life. Technology can't fix it, and shopping—no matter how green—won’t stop it. To save this planet, we need a serious resistance movement that can bring down the industrial economy. Deep Green Resistance evaluates strategic options for resistance, from nonviolence to guerrilla warfare, and the conditions required for those options to be successful. It provides an exploration of organizational structures, recruitment, security, and target selection for both aboveground and underground action. Deep Green Resistance also discusses a culture of resistance and the crucial support role that it can play. Deep Green Resistance is a plan of action for anyone determined to fight for this planet—and win.
Download or read book Letters and Social Aims written by Ralph Waldo Emerson and published by . This book was released on 1888 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Homo Deus written by Yuval Noah Harari and published by HarperCollins. This book was released on 2017-02-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Official U.S. edition with full color illustrations throughout. NEW YORK TIMES BESTSELLER Yuval Noah Harari, author of the critically-acclaimed New York Times bestseller and international phenomenon Sapiens, returns with an equally original, compelling, and provocative book, turning his focus toward humanity’s future, and our quest to upgrade humans into gods. Over the past century humankind has managed to do the impossible and rein in famine, plague, and war. This may seem hard to accept, but, as Harari explains in his trademark style—thorough, yet riveting—famine, plague and war have been transformed from incomprehensible and uncontrollable forces of nature into manageable challenges. For the first time ever, more people die from eating too much than from eating too little; more people die from old age than from infectious diseases; and more people commit suicide than are killed by soldiers, terrorists and criminals put together. The average American is a thousand times more likely to die from binging at McDonalds than from being blown up by Al Qaeda. What then will replace famine, plague, and war at the top of the human agenda? As the self-made gods of planet earth, what destinies will we set ourselves, and which quests will we undertake? Homo Deus explores the projects, dreams and nightmares that will shape the twenty-first century—from overcoming death to creating artificial life. It asks the fundamental questions: Where do we go from here? And how will we protect this fragile world from our own destructive powers? This is the next stage of evolution. This is Homo Deus. With the same insight and clarity that made Sapiens an international hit and a New York Times bestseller, Harari maps out our future.
Download or read book The Conduct of Life written by Ralph Waldo Emerson and published by . This book was released on 1860 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Necessary Illusions written by Noam Chomsky and published by . This book was released on 1989 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that the media serves the needs of those in power rather than performing a watchdog role, and looks at specific cases and issues
Download or read book How We Think written by John Dewey and published by Createspace Independent Publishing Platform. This book was released on 1910 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our schools are troubled with a multiplication of studies, each in turn having its own multiplication of materials and principles. Our teachers find their tasks made heavier in that they have come to deal with pupils individually and not merely in mass. Unless these steps in advance are to end in distraction, some clew of unity, some principle that makes for simplification, must be found. This book represents the conviction that the needed steadying and centralizing factor is found in adopting as the end of endeavor that attitude of mind, that habit of thought, which we call scientific. This scientific attitude of mind might, conceivably, be quite irrelevant to teaching children and youth. But this book also represents the conviction that such is not the case; that the native and unspoiled attitude of childhood, marked by ardent curiosity, fertile imagination, and love of experimental inquiry, is near, very near, to the attitude of the scientific mind. If these pages assist any to appreciate this kinship and to consider seriously how its recognition in educational practice would make for individual happiness and the reduction of social waste, the book will amply have served its purpose. It is hardly necessary to enumerate the authors to whom I am indebted. My fundamental indebtedness is to my wife, by whom the ideas of this book were inspired, and through whose work in connection with the Laboratory School, existing in Chicago between 1896 and 1903, the ideas attained such concreteness as comes from embodiment and testing in practice. It is a pleasure, also, to acknowledge indebtedness to the intelligence and sympathy of those who coöperated as teachers and supervisors in the conduct of that school, and especially to Mrs. Ella Flagg Young, then a colleague in the University, and now Superintendent of the Schools of Chicago.
Download or read book Harriet Martineau s Autobiography written by Harriet Martineau and published by . This book was released on 1877 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Natural History of Intellect written by Ralph Waldo Emerson and published by . This book was released on 1893 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:
