Download or read book Communication for Rural Innovation written by Cees Leeuwis and published by John Wiley & Sons. This book was released on 2013-04-30 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is the re-titled third edition of the extremely well received and widely used Agricultural Extension (van den Ban & Hawkins, 1988, 1996). Building on the previous editions, Communication for Rural Innovation maintains and adapts the insights and conceptual models of value today, while reflecting many new ideas, angles and modes of thinking concerning how agricultural extension is taught and carried through today. Since the previous edition of the book, the number and type of organisations that apply communicative strategies to foster change and development in agriculture and resource management has become much more varied and this book is aimed at those who use communication to facilitate change in agriculture and resource management. Communication for Rural Innovation is essential reading for process facilitators, communication division personnel, knowledge managers, training officers, consultants, policy makers, extension specialists and managers of agricultural extension or research organisations. The book can also be used as an advanced introduction into issues of communicative intervention at BSc or MSc level.
Download or read book Communication for Rural Development written by and published by Food & Agriculture Organization of the UN (FAO). This book was released on 2014 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today more than ever smallholders and rural communities require access to information and communication to make their voices heard and change their lives for the better. Communication for Development [ComDev] facilitates dialogue and collaborative action, combining participatory methods with communication tools ranging from community media to ICTs. This sourcebook is meant to equip development and communication professionals with a set of guidelines, illustrative experiences, reference materials, and learning tools to strategically apply communication in agriculture and rural development initiatives in various contexts around the world."--Publisher's description.
Download or read book Rural communication services for family farming in Asia and the Pacific written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2024-03-21 with total page 55 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Action Plan of the UN Decade of Family Farming (UNDFF 2019-28) recognizes the need to promote rural communication services (RCS) to advance sustainable food systems. RCS comprise demand-led communication processes, media applications and institutional arrangements to respond to the needs of family farmers and rural populations in a sustained and inclusive manner. This report summarizes the results and takeaways of online consultations and a virtual Regional Forum on RCS for Family Farming in Asia and the Pacific, organized in 2022 by ComDev Asia (CDA), a regional communication initiative, in collaboration with FAO, farmers’ organizations, rural institutions and communication networks.
Download or read book Communications and Rural America written by and published by . This book was released on 1978 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strengthening Rural Livelihoods written by David J. Grimshaw and published by IDRC. This book was released on 2011 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enthusiasm amongst international development agencies about harnessing the potential of information and communications technologies (ICTs) for development has generated questionning of the impact and sustainability of such interventions. By presenting the findings of research specifically designed to measure impact on livelihoods, Strengthening Rural Livelihoods offers new evidence for the development benefits of ICTs. The book asks if ICTs enabled farmers to sell beyond local markets and at better prices, and whether there have been social gains in linking geographically disparate households and social networks. The authors have provided significant new insights into how to overcome the challenges of mainstreaming ICTs into rural livelihoods and more effectively measuring its effects. This book will appeal to academics, civil society organizations, practitioners and students who are interested in what works and what doesn't work when applying ICTs to rural livelihoods.
Download or read book Rural communication services for family farming in Africa written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org. [Author]. This book was released on 2024-04-11 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Global Action Plan of the United Nations Decade of Family Farming 2019–2028 (UNDFF) recognizes the need to promote Rural Communication Services (RCS) to advance sustainable food systems. [Author] RCS comprise demand-led communication processes, media applications and institutional arrangements to respond to the needs of family farmers and rural populations in a sustained and inclusive manner. [Author] This report summarizes the results and takeaways of online consultations and a virtual Regional Forum on RCS for Family Farming in Africa, organized in 2022 by Yenkasa Africa, a regional communication initiative, in collaboration with FAO, farmers’ organizations, rural institutions and communication networks. [Author]
Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
Download or read book Rural Telecommunications written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Communications and published by . This book was released on 1977 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book From Rural Village to Global Village written by Heather E. Hudson and published by Routledge. This book was released on 2013-09-05 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Rural Village to Global Village: Telecommunications for Development in the Information Age examines the role of information and communication technologies (ICTs) on both the macro level--societal, socio-economic, and governmental--and sector level--education, health, agriculture, entrepreneurship--emphasizing rural and developing regions. Author Heather E. Hudson examines the potential impact of ICTs by reviewing the existing research and adding her own findings from extensive fieldwork in ICT planning and evaluation. The volume includes case studies demonstrating innovative applications of ICTs plus chapters on evaluation strategies and appropriate technologies. She also analyzes the policy issues that must be addressed to facilitate affordable ICT access in rural and developing regions. This discussion relates to the larger “digital divide” issue, and the impact that access to communication technology--or the lack of it--has on communities and societies. This comprehensive volume is a valuable resource for scholars, professionals, researchers, and students in telecommunications law and policy, media economics, international communication, and communication and development fields. It is also suitable for use as an advanced-level text in these areas.
Download or read book Participatory Rural Communication Appraisal Starting with the People written by Chike Anyaegbunam and published by Food & Agriculture Org.. This book was released on 2004 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook sets out a step-by-step procedure for planning and conducting evaluation of communication programmes with communities in a participatory way, in order to design effective communication for development programmes and initiatives. It can be used as a reference guide for conducting participatory rural communication appraisal (PRCA) in the field as well as a training guide for capacity building. It actively involves people in the research process to ensure that communication for development programmes are effective and relevant to their needs and preferences.
Download or read book Rural Communication written by Diane Lorraine Ripley and published by [Brandon, Man.] : Rural Development Institute, Brandon University. This book was released on 1993-01-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Modernization of Rural France written by Roger Price and published by Routledge. This book was released on 2017-07-06 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, first published in 1983, is a major contribution to our understanding of how and why French rural peasant society became modernised by radical changes in the communications system – in particular, the coming of the railways. The author argues that complex changes in the transport systems, and their effects on agricultural market structures, finally brought traditional French rural civilisation to an end. With the extension of commercialisation, and the widening of horizons, new economic and social structures – and changed attitudes – rapidly came into being. Writing as an economic historian, the author has adopted an interdisciplinary approach to this study which incorporates economic, sociological, historical and geographical methods and data.
Download or read book Communication and Rural Development written by Juan E. Díaz Bordenave and published by . This book was released on 1977 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNESCO pub. Research study of the efficiency of media in promoting rural development, particularly in developing countries - reviews theories on the use of media in development, presents case studies and a critical evaluation of various development projects that used such media, and puts forward proposals for improvements. One-page bibliography, diagrams and references.
Download or read book Rural America at the Crossroads written by and published by . This book was released on 1991 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Internet and Social Change in Rural Indonesia written by Subekti Priyadharma and published by Springer Nature. This book was released on 2021-09-20 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on an empirical research which explores bottom-up development practices initiated and organized by rural communities in the Indonesian periphery by placing “communication” at its core of analysis. The aim is to determine the extent that the Indonesian decentralization policy and the use of internet and other digital Information and Communication Technologies (ICTs) has affected the theory and practice of development communication as well as changes in relations between the center and the periphery within the context of Indonesian rural development. The book takes on periphery perspective in center-periphery interactions and relations. Hence, it belongs to "periphery research" that has rarely been used in recent decades. By using Grounded Theory for its data collection and analysis method, the results of this study are grouped into two major thematic categories: “communication development”, instead of development communication, and “communication empowerment”.
Download or read book Rural Marketing written by Sanal Kumar Velayudhan and published by Taylor & Francis. This book was released on 2024-02-14 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offers a comprehensive understanding of the fundamentals of rural marketing that influence consumer behaviour within the framework of a rapidly changing economy. The book: - includes in-depth discussions on critical issues in rural markets as well as case-studies that examine their socio-cultural nuances, peculiarities, and their economic and technological environments; - looks at concepts that are unique to rural markets from the perspective of the buyer and the marketer and analyses buying behaviour and its influences as well as the pricing, value, and positioning of products by brands; - analyses emerging trends and the future of these markets and the introduction of digitization and ecommerce in rural areas; - offers marketing tools and a detailed understanding of rural markets for professionals working in small or low-income markets. The cutting-edge learning tools presented in this book will make it of interest to professionals, students, and researchers working in rural marketing and management, business and economics, management studies, business planning, and marketing.
Download or read book Media for Rural Communication written by and published by . This book was released on 1994 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt:
