Download or read book Roi Basics written by Patricia Pulliam Phillips and published by ASTD. This book was released on 2019-11-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI Basics provides a baseline exploration of ROI for the talent development function. In this second edition, ROI experts Patti and Jack Phillips cover the steps to successful ROI evaluation and the five-level evaluation framework. This book is perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability.
Download or read book ROI Basics 2nd Edition written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2019-10-29 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your essential guide to calculating return on investment. Build and refine your measurement and evaluation skills through ROI Basics, perfect for beginners challenged to implement a comprehensive evaluation process as well as those taking a proactive approach to accountability. Its five-level evaluation framework includes: Level 1: Reaction and Planned Action Level 2: Learning Level 3: Application and Implementation Level 4: Impact Level 5: Return on Investment ROI Basics provides a baseline exploration of ROI for the talent development function and the steps to successful evaluation: evaluation planning, data collection, data analysis, and results optimization. In this second edition, experts Patti and Jack Phillips go deeper into aligning programs to the business, detecting payoff needs, and identifying specific business measures that need to improve. They explore how the process applies beyond training to talent development and suggest how new technologies can influence ROI adoption and implementation in your organization. This updated book offers a review of two essential—and often overlooked—steps in the ROI process: isolating program impact and sustaining momentum.
Download or read book Return on Investment ROI Basics written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2023-06-20 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Return on Investment (ROI) Basics provides a baseline exploration of ROI for both novice and experienced WLP practitioners. Additionally, it includes a review of two essential, often overlooked, steps in the ROI process: communicating results and integrating ROI into an organizations learning programs.
Download or read book Return On Investment Basics roi written by Phillips and published by . This book was released on 2011 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Return on Investment ROI Basics written by Patricia Pulliam Phillips and published by ASTD Training Basics. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aims to provide the baseline understanding of return on investment (ROI) to both novice and experienced learning and performance practitioners. This book walks the reader through ROI process from the planning stage, to the selection of appropriate programs, to the collection of data, and finally to the mathematical calculations that determine ROI.
Download or read book Job Aids Basics 2nd Edition written by Joe Willmore and published by Association for Talent Development. This book was released on 2018-09-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simple, Effective Approach to Attaining Learning and Performance Results Job aids are often the most practical way to get quick performance improvement, particularly in time-pressured, resource-constrained situations. Not sure where to begin, or even if a job aid is the right choice? Job Aids Basics will teach you everything you need to know about selecting, creating, and using job aids. In this revised second edition, author Joe Willmore has included new examples of how to use job aids, as well as a new chapter on creating job aids for mobile devices. This is in addition to his step-by-step guide to determining the right job aid format for any situation, developing it using proven best practices, and implementing it in a way that ensures people will actually use it on the job. Willmore also gives you an evaluation process to determine if the job aid accomplished the business objectives you set out to meet. Each chapter contains insightful tips and tricks to help you avoid common mistakes people make when designing a job aid. There are also exercises at the end of every chapter so you can practice what you’ve learned. And as with all books in ATD’s Training Basics series, icons will alert you to essential concepts and definitions. Go from novice job aid designer to expert by adding this crucial resource to your training toolkit.
Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 809 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html
Download or read book Survey Basics written by Patricia Pulliam Phillips and published by Association for Talent Development. This book was released on 2013-05-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning and development professionals have embraced the concept of measurement, evaluation, and ROI. They know the importance of collecting valid, reliable data—but many want to build greater skills in asking the right measurement questions the right way. Experts in their field, Jack and Patricia Phillips have written a new book on measurement with Bruce Aaron, Survey Basics: A Guide to Developing Surveys and Questionnaires. A must read if you need to develop effective, valid, and reliable surveys. Designed to be a quick, concise crash course on survey development: Design the instrument so that people find it easy to respond to Ensure positive response rates Watch for types of errors that can creep into survey results. This book is a tool to help the L&D professional design and administer surveys and questionnaires. It describes the purpose of surveys and questionnaires, types of error that can creep into survey results, and considerations when developing specific survey questions. In addition, it offers advice to ensure positive response rates and how to design the instrument so that people find it easy to respond. The book includes content on validity and reliability, data analysis, and includes a chapter describing approaches to displaying data and reporting results.
Download or read book Performance Basics 2nd Edition written by Joe Willmore and published by Association for Talent Development. This book was released on 2016-05-16 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding performance improvement is imperative. Have you noticed the trend toward performance in your profession? It’s happening around the world. With organizations placing greater emphasis on results and accountability, having knowledge of performance is critical. In the revised second edition of Performance Basics learning strategist Joe Willmore guides you through human performance improvement—or HPI—and delves into major changes in performance analysis. See the Performance DNA process you know from ATD’s Human Performance Improvement program at work and discover why focusing on performance improvement is so important to organizational success. How do I conduct a front-end analysis? When should I focus on accomplishments? What is the importance of root cause analysis? And when do I administer formative, summative, and ROI analyses? If you’re grappling with any of these questions, you’ll find answers and step-by-step guidance inside. Get the results you need to generate organizational improvement and ensure you’re ready for your foray into performance consulting. You’ll find this book to be a useful tool. About the Series ATD’s Training Basics series offers techniques, examples, and exercises that help you perfect your skills and apply them on the job. Every title is designed to be a quick, concise crash course on a crucial training topic and features instruction for practical day-to-day application.
Download or read book Evaluation Basics 2nd Edition written by Donald V. McCain and published by Association for Talent Development. This book was released on 2016-06-27 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your training: Do they love it or live it? How do training professionals show the impact their programs are making? Positive feedback only goes so far in confirming success. And entertainment value, while important, isn't the truest measure of your effectiveness. To find out whether your participants are applying what they’ve learned on the job, you need a good evaluation strategy—one that connects evaluation to performance, program design, and bottom-line value. Each chapter of Evaluation Basics focuses on a critical aspect of developing and implementing an evaluation plan for a face-to-face or virtual training program. You’ll not only learn about the methods and instruments you can use to determine the value of your program, but you’ll also get help effectively communicating results. Part of ATD’s Training Basics series, the second edition of Evaluation Basics offers practical examples, worksheets, and new case studies to further your understanding.
Download or read book ROI Fundamentals written by Patricia Pulliam Phillips and published by John Wiley & Sons. This book was released on 2008-02-08 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: ROI Fundamentals ROI Fundamentals is the first of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. ROI Fundamentals outlines the basic ROI Methodology and shows why measuring return on investment is such a valuable process. The book highlights the benefits of implementing an effective ROI model and also reveals the challenges organizations face when incorporating the ROI Methodology. Using real-world examples from international companies, the authors explore the types of organizations that are best suited for the ROI Methodology and suggest the optimal time to implement it. The book also offers step-by-step information for planning an effective ROI evaluation.
Download or read book Needs Assessment Basics 2nd Edition written by Beth McGoldrick and published by Association for Talent Development. This book was released on 2016-09-20 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go from order-taker to valued performance consultant. You may be pressured to give an immediate “yes” to a training request. Resist. Instead, start playing an essential role in driving your organization forward by using needs assessment to target your training programs to support critical business goals. Organizations need staff to be efficient and effective. That calls for training programs that get to the core of performance issues. A needs assessment ensures that you understand the root of problems like knowledge gaps, performance issues, and product quality and gives you the tools to resolve them. This second edition of Needs Assessment Basics starts with the initial training request and guides you all the way through data collection and making training recommendations. A progressive case study illustrates the seven phases of a needs assessment plan to reinforce each chapter’s content. Part of ATD’s Training Basics series, Needs Assessment Basics will help you develop a foundation that will ensure the training programs you design and deliver will help the organization succeed.
Download or read book Social Media ROI written by Olivier Blanchard and published by Pearson Education. This book was released on 2011-02-22 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use Social and Viral Technologies to Supercharge Your Customer Service! Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for--and achieve them. Social Media ROI delivers practical solutions for everything from structuring programs to attracting followers, defining metrics to managing crises. Whether you are in a startup or a global enterprise, this book will help you gain more value from every dime you invest in social media. You’ll learn how to: Align social communications with broader business goals and functions Plan for effective performance measurement Establish clarity of vision, purpose, and execution Implement guidelines and operations for effectively managing social media Get started by “listening before talking” Integrate social media into long-term marketing programs, short-term campaigns, and brand initiatives Use social media to deliver real-time, optimized customer support Leverage mobility and the “on-the-fly” social media culture Measure FRY (Frequency, Reach, and Yield) Includes a foreword by Brian Solis.
Download or read book Evaluation Basics written by Donald V. McCain and published by American Society for Training and Development. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluation Basics is the perfect tool for individuals wishing to build or enhance practical training evaluation skills from frontline trainers and designers of training to subject matter experts who occasionally function as a trainer. The four carefully constructed chapters on each of Kirkpatrick's classic four levels of evaluation offer you a clear path to success. Plus, you will find two invaluable chapters on how biases creep into all levels of evaluation and a chapter on how to communicate evaluation results effectively. Practical examples, worksheets, checklists, tips, and notes are included throughout the book.
Download or read book Performance Basics written by Joe Willmore and published by ASTD. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Performance Improvement (HPI) is a growing area of expertise among workplace learning professionals. This book provides a basic guide for those with little or no background in HPI and presents only the information you need to know to be successful and gain a foothold in this important discipline. You will find practical examples, checklists, and other tools to aid in understanding as you move along the path to becoming a valued HPI practitioner in your organization.
Download or read book Marketing The Basics second Edition written by Karl Moore and published by Routledge. This book was released on 2009-12-04 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘...a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: Explains the fundamentals of marketing and useful concepts such as the Long Tail Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.
Download or read book Return on Investment in Training and Performance Improvement Programs written by Patricia Pulliam Phillips and published by Taylor & Francis. This book was released on 2024-05-01 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this bestselling book guides you through a proven, results-based approach to calculating the return on investment in training and performance improvement programs. The ROI Methodology described in the book has evolved into the most used evaluation system in the world. Patricia Pulliam Phillips, Jack J. Phillips, and Klaas Toes present the ROI Methodology, a user-friendly approach to showing and proving the value of programs, projects, and initiatives. Based on over 40 years of development and refinement, it is a process that meets the demands currently facing training and performance improvement functions. This third edition includes chapters thoroughly detailing the application of the ROI Methodology and new and innovative developments. The book provides examples, case studies and worksheets, and solutions to implementation issues. A case study spans the book and takes the reader through each part of the ROI Methodology. Readers can work through the case, step-by-step, exploring the issues uncovered in the chapter and learn how to apply the process in their own organizations. This book continues to be a primary reference for learning how to utilize ROI to show the contribution of training, education, learning systems, performance improvement, human resources, and change initiatives throughout organizations. Proven to work as a guide for practitioners, managers, and leaders, the book is also ideal for students of learning and development and performance improvement at graduate and postgraduate levels and individuals involved in executive and professional development programs. A complimentary 500-page book with 25 detailed case studies is available to book purchasers. See the offer on page 384 at the back of the book.
