Download or read book Retail Loyalty Programs Tapping Into Their Hidden Benefits written by Forte Consultancy Group and published by Forte Consultancy. This book was released on with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt: From supermarkets to electronics stores, gas stations to coffee shops, loyalty programs are abound in the retail sector, and flourishing more than ever. But it’s the rare retailer that has truly tapped into the value lying within the program’s customer-related data…

Download or read book The Importance Of Loyalty Programs The Benefits Of Brands Offering Loyalty Programs And Why Loyalty Programs Should Be Enhanced As A Customer Retention Strategy written by Dr Harrison Sachs and published by . This book was released on 2020-02-13 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essay sheds light on the importance of loyalty programs and elucidates the benefits of brands offering loyalty programs. Moreover, this essay delineate why loyalty programs should be eminently enhanced as an efficacious customer retention strategy. A new development related to relationship marketing that is likely to emerge as companies strive to be the premium solutions providers is the enhancement of loyalty programs. Today, loyalty programs are leveraged by a copious amount of companies to strengthen the customer's brand loyalty and to also retain customers as repeat buyers. The importance of loyalty programs goes beyond brands being able to earn more revenue and increase their sales volume. Loyalty programs also allow brands to foster more brand advocates, track customer analytics, make personalized product recommendations to customer based on their purchase history, attract new customers, and directly reach out to customers more frequently via email to market the latest promotions. The benefits of loyalty programs are multitudinous and should not be overlooked for companies adamant about maximizing their long term profitability. The usage of a loyalty program leads to increased revenue since increased customer retention rates culminates in boosting profitability. Additionally, implementing a loyalty program as a customer retention strategy is typically substantially less expensive than spending marketing dollars to attract new customers (Miller, n.d.). "Acquiring new customers can be 25% more expensive than focusing on retaining current customers" (Miller, n.d.). Companies can also utilize the purchasing history of loyalty program enrollees to have their product recommendation alogirisms recommend products they may be interest in purchasing in the future. Emails of product recommendations can be sent directly to the customer's email address. Brands can also leverage their "loyalty program to promote sales, special events, and showcase new products" (Miller, n.d.) via email. Loyalty programs also allow brands to have access to valuable customer data. Loyalty programs can allow companies to "track analytics and view reports, measuring the efficacy of customer loyalty on their sales. They can also measure important retention metrics like program engagement, repeat customer rate, and purchase frequency" (Miller, n.d.). Brands can utilize loyalty programs as a means to further understand the buying behaviors of their target market. A stellar loyalty program can attract more customers to shop at your retail stores (Miller, n.d.) and sway them to procure homogeneous products from your store over a competitor's store, especially when your brand offers more enticing loyalty program perks. Repeat customers that feel that the loyalty program has significant merit will be more inclined to become your company's brand advocates. "By creating a comprehensive loyalty program that allows for modern marketing techniques, you can turn your customers into advocates for your brand. Since modern consumers trust peers over advertising, fostering loyal customers who will then speak out on your brand's behalf is simply a smart business move" (Miller, n.d.). The crux of the issue with a preponderance of existing loyalty programs it that they typically offer minimal value to customers. Companies should not prioritize short term profitability over long term profitability. An enticing loyalty program can help companies secure the lifetime values of customers. The lifetime values customers is imperative for companies to secure if they want to become extremely profitable in the long haul. The successful implementation of a robust loyalty program or enhancement of a loyalty program would immensely augment the customer's shopping experience and would allow the company to foster far more brand advocates that advertently spread positive word of mouth in person and on social media platforms about the brand

Download or read book Loyalty Schemes in Retailing written by Nicolas Hoffmann and published by Forschungsergebnisse der Wirtschaftsuniversität Wien. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: To test the impact of stand-alone vs. multi-partner programs on customer loyalty, management interviews were conducted and a survey with 1,150 German customers of two fuel station chains was carried out. Stand-alone programs were found to excel at generating behavioral and attitudinal loyalty, as well as positive word-of-mouth.

Download or read book InfoWorld written by and published by . This book was released on 1997-11-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book Managing Customer Relationships written by Don Peppers and published by John Wiley & Sons. This book was released on 2010-12-30 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: MANAGING CUSTOMER RELATIONSHIPS A Strategic Framework Praise for the first edition: "Peppers and Rogers do a beautiful job of integrating actionable frameworks, the thinking of other leaders in the field, and best practices from leading-edge companies. "—Dr. Hugh J. Watson, C. Herman and Mary Virginia Terry Chair of Business Administration, Terry College of Business, University of Georgia "Peppers and Rogers have been the vanguard for the developing field of customer relationship management, and in this book, they bring their wealth of experience and knowledge into academic focus. This text successfully centers the development of the field and its theories and methodologies squarely within the broader context of enterprise competitive theory. It is a must-have for educators of customer relationship management and anyone who considers customer-centric marketing the cornerstone of sound corporate strategy." —Dr. Charlotte Mason, Department Head, Director, and Professor, Department of Marketing and Distribution, Terry College of Business, University of Georgia "Don and Martha have done it again! The useful concepts and rich case studies revealed in Managing Customer Relationships remove any excuse for those of us responsible for actually delivering one-to-one customer results. This is the ultimate inside scoop!" —Roy Barnes, Formerly with Marriott, now President, Blue Space Consulting "This is going to become the how-to book on developing a customer-driven enterprise. The marketplace is so much in need of this road map!" —Mike Henry, Leader for Consumer Insights at Acxiom Praise for the second edition: "Every company has customers, and that's why every company needs a reference guide like this. Peppers and Rogers are uniquely qualified to provide us with the top textbook on the subject, and the essential tool for the field they helped to create." —David Reibstein, William Stewart Woodside Professor of Marketing, The Wharton School, University of Pennsylvania

Download or read book The Startup Rules written by David Murray-Hundley 'The Grumpy Entrepreneur' and published by David Murray-Hundley. This book was released on 2023-10-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is our gift to the entrepreneurial world we cherish so deeply. 'The Startup Rules' is penned by two seasoned entrepreneurs and friends, boasting decades of combined experience spanning from initial ideas to successful exits and IPOs. Inside, you'll find: - Foundational Principles: Unearth the bedrock rules that govern 90% of startup successes and challenges. - Tales from the Trenches: Anecdotes and stories from our vast experiences, highlighting the highs, lows, and learnings along the way. - Sector-Specific Insights: Learn how the rules can vary across different industries and how to navigate them. - Interactive Elements: Scour the book for hidden gems like our fun 'find the curry names' game, and much more! Together, we've engaged with tens of thousands of companies globally and met countless individuals on our journey. This book is not just a recount of our adventures but a playbook, designed to guide budding entrepreneurs whether you're starting anew or recalibrating an existing venture." This structure gives potential readers a clearer idea of what they can expect to find inside. Adjust as needed based on the actual content of your book!

Download or read book The Loyalty Leap for B2B written by Bryan Pearson and published by Penguin. This book was released on 2013-07-09 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Times bestseller The Loyalty Leap, Bryan Pearson’s customer loyalty approach to marketing has changed the way many organizations use their customer data. Small coffee shops and large corporations have applied the Loyalty Leap principles to effectively deliver mutual value to customers. But many readers have asked the same question: “How can I apply these lessons in a business-to-business context?” While the principles outlined in The Loyalty Leap hold true whether the customer is an individual or a business, the application of the Loyalty Leap steps can vary. While an individual might respond favorably to one sales pitch, a large corporation with a complicated sales chain might respond very differently. Drawing on his own experience and extensive research, Pearson helps B2B marketers avoid the pitfalls of loyalty marketing to businesses. He helps marketers segment their market into small business, large enterprise, and channel marketers, and explains how a customer loyalty plan can be adapted for each segment. Sharing case studies of successful B2B loyalty initiatives from leaders such as American Express, PHX, Teradata and Salesforce.com, he shows that B2B organizations can successfully take The Loyalty Leap. The Loyalty Leap for B2B is a practical guide that will help you cultivate loyalty among your business customers.

Download or read book Leading Loyalty written by Sandy Rogers and published by AMACOM. This book was released on 2019-04-16 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In business, it’s not enough for people to like you, they need to love you! Learn how building loyalty and modeling great customer service behavior to develop frontline teams is the key to building raving fans. To thrive in today’s economy, it’s not enough for customers to merely like you. They have to love you. Win their hearts and they will not only purchase more—they’ll talk you up to everyone they know. But what turns casual customers into passionate promoters and lifelong buyers? Loyalty experts at FranklinCovey set out to unlock the mysteries of gaining the customer’s loyalty. In an extensive study that involved 1,100 stores and thousands of people, they isolated examples that stood out in terms of revenues and profitability. They found that these “campfire stores” burned brighter than the rest thanks to fiercely loyal customers and the employees who delight in making their customers’ lives easier. Full of eye-opening examples and practical tools, Leading Loyalty helps you infuse empathy, responsibility, and generosity into every interaction and: Make warm, authentic connections Ask the right questions and listen to learn Discover the real job to be done Take ownership of the customer’s issue Follow up and strengthen the relationship Share insights openly and kindly Surprise people with unexpected extras Model, teach, and reinforce these essential behaviors through weekly team huddles It’s time to invest in building loyalty. Leading Loyalty reveals the principles and practices of everyday service heroes—the customer-facing employees who cultivate bonds and lift revenues through the roof.

Download or read book The Future of Banking written by Chris Skinner and published by John Wiley & Sons. This book was released on 2007-04-30 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of banking is changing dramatically as a result of regulation, technology and society. New developments in the past three years include advances in regulatory change, the impact of China and India; from the latest technologies to impact bank services, to the latest experiments with a cashless society. The Future of Banking in a Globalised World provides an entertaining yet informative look at the world of banking and chronicles the radical changes that have occurred in the industry over the past three years. Renowned analyst and international speaker, Chris Skinner assesses the trends that have occurred during the past three years and looks at predictions for the future of banking. Issues discussed include: • The impact of emerging markets such as China and India • Regulatory changes including Europe’s Financial Services Action Plan, MiFID, SEPA, as well as the impact of Basel II and Sarbanes-Oxley • The latest technologies to impact Bank services from algorithmic trading through Web 2.0 • The displacement of Cash and Cards through Contactless, Mobile and Biometric Payments

Download or read book CrowdRising written by Lorinda R. Rowledge and published by Routledge. This book was released on 2019-07-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open innovation enabled through crowdsourcing is one of the hottest topics in management strategy today. Particularly striking – and of vital importance to the world – are the pioneering efforts to apply crowdsourcing technology and open innovation to solve social, environmental, and economic sustainability challenges. CrowdRising sets out these challenges as context and then highlights the experiences of leaders and early adopters, identifies implementation guidelines, critical success factors and lessons learned, and finally projects where the field is going in the future. With a strong focus on the applications of crowdsourcing for innovation, engagement, and market intelligence, the book profiles the initiatives of companies, NGOs, and technology providers using crowdsourcing to develop these solutions to global problems. It addresses the key challenges impacting organizations: 1) identifying more sustainable ways to design, distribute, transport, recycle, and repurpose products; and 2) discovering and implementing the systems needed to transform global economic growth, drive human prosperity, and replenish the planet’s resources.

Download or read book Data Science Using Oracle Data Miner and Oracle R Enterprise written by Sibanjan Das and published by Apress. This book was released on 2016-12-22 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automate the predictive analytics process using Oracle Data Miner and Oracle R Enterprise. This book talks about how both these technologies can provide a framework for in-database predictive analytics. You'll see a unified architecture and embedded workflow to automate various analytics steps such as data preprocessing, model creation, and storing final model output to tables. You'll take a deep dive into various statistical models commonly used in businesses and how they can be automated for predictive analytics using various SQL, PLSQL, ORE, ODM, and native R packages. You'll get to know various options available in the ODM workflow for driving automation. Also, you'll get an understanding of various ways to integrate ODM packages, ORE, and native R packages using PLSQL for automating the processes. Data Science Automation Using Oracle Data Miner and Oracle R Enterprise starts with an introduction to business analytics, covering why automation is necessary and the level of complexity in automation at each analytic stage. Then, it focuses on how predictive analytics can be automated by using Oracle Data Miner and Oracle R Enterprise. Also, it explains when and why ODM and ORE are to be used together for automation. The subsequent chapters detail various statistical processes used for predictive analytics such as calculating attribute importance, clustering methods, regression analysis, classification techniques, ensemble models, and neural networks. In these chapters you will also get to understand the automation processes for each of these statistical processes using ODM and ORE along with their application in a real-life business use case. What you'll learn Discover the functionality of Oracle Data Miner and Oracle R Enterprise Gain methods to perform in-database predictive analytics Use Oracle's SQL and PLSQL APIs for building analytical solutions Acquire knowledge of common and widely-used business statistical analysis techniques Who this book is for IT executives, BI architects, Oracle architects and developers, R users and statisticians.

Download or read book Daily Graphic written by Yaw Boadu-Ayeboafoh and published by Graphic Communications Group. This book was released on 2006-06-13 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book CIO written by and published by . This book was released on 2002-07-01 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: CIO magazine, launched in 1987, provides business technology leaders with award-winning analysis and insight on information technology trends and a keen understanding of IT’s role in achieving business goals.

Download or read book Daily Graphic written by Ransford Tetteh and published by Graphic Communications Group. This book was released on 2010-03-12 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Business Horizons written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Loyalty Myths written by Timothy L. Keiningham and published by John Wiley & Sons. This book was released on 2005-10-10 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Loyalty Myths, the authors have assembled53 of the most common beliefs about customer loyalty – all ofthem wrong or misconceived! Each of the beliefs in this book isdebunked with real-world examples. While other books speak inplatitudes; this book is the only one to validate each propositionwith real data. Granted unprecedented access to customer records from a varietyof multi-national corporations. Through these records, IpsosLoyalty was able to precisely track the impact of thiscustomer-centric construct on actual purchasing behavior. Theauthors’ findings and conclusions will stun business leadersaround the world. The lessons learned from these provide a trueguide for the proper use of customer loyalty.

Download or read book The Aisles Have Eyes written by Joseph Turow and published by Yale University Press. This book was released on 2017-01-17 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Media Today offers “a trenchant, timely, and troubling account of [retailers’] data-mining, in-store tracking, and predictive analytics” (The Philadelphia Inquirer). By one expert’s prediction, within twenty years half of Americans will have body implants that tell retailers how they feel about specific products as they browse their local stores. The notion may be outlandish, but it reflects executives’ drive to understand shoppers in the aisles with the same obsessive detail that they track us online. In fact, a hidden surveillance revolution is already taking place inside brick-and-mortar stores, where Americans still do most of their buying. Drawing on his interviews with retail executives, analysis of trade publications, and experiences at insider industry meetings, advertising and digital studies expert Joseph Turow pulls back the curtain on these trends, showing how a new hyper-competitive generation of merchants—including Macy’s, Target, and Walmart—is already using data mining, in-store tracking, and predictive analytics to change the way we buy, undermine our privacy, and define our reputations. Eye-opening and timely, Turow’s book is essential reading to understand the future of shopping. “Turow shows shopping today to be an exercise in unwitting self-revelation—and not only online.”—The Wall Street Journal “Thoroughly researched and clearly presented with detailed evidence and fascinating peeks inside the retail industry. Much of this information is startling and even chilling, particularly when Turow shows how retail data-tracking can enable discrimination and societal stratification.”—Publishers Weekly “Revealing . . . Valuable reading for shoppers and retailers alike.”—Kirkus Reviews