Download or read book Restructuring Ticket Pricing Policies by Implementing Innovative Pricing Strategies for Bundesliga Clubs written by Alexander Rings and published by GRIN Verlag. This book was released on 2016-09-21 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2016 in the subject Business economics - Miscellaneous, grade: 1,0, Cologne Business School Köln, course: Preispolitik, language: English, abstract: For hundreds of years people have been highly affine to any kind of sports. Thousands of people regularly watch sports events online and offline and in society the topic of a team‟s or an individual‟s performance is always passionately discussed. Taking a look at Europe the most popular sport is football. Mughai (2016, p. 13) elaborates that football – or sometimes called soccer to avoid interchanging with American football – is globally ranked first in terms of popularity. Supporters that are very passionate about their team are visiting the huge football stadiums week by week. As the capacity of a stadium is limited sometimes fans are even purchasing their entrance tickets weeks or months ahead of the event itself. Especially the German Bundesliga has been facing an enormous interest growth within the last years resulting in an average of 42.609 visitors per match day making the league the most visited one in Europe. (DFL, 2015, p. 22f) Similar to the ever-growing popularity of sports, the costs are rising. This is caused by mounting player salaries, increased transfer fees and other operational expenses. (Drayer, Lee & Shapiro, 2012, p. 184; Breuer & Kemper, 2015, p. 142) Sport clubs therefore need to steadily open up and augment their sources of revenue: match day revenues, advertising, broadcasting, transfer fees and merchandising. (DFL, 2015, p. 26f) Some of these revenue streams can be actively influenced by the Bundesliga clubs whilst others are hard to affect. One of the determinants that can be modified is ticket pricing. The objective of this Master Thesis is to explain the prevailing pricing strategy in the German Bundesliga and to present innovative, value-based pricing approaches which can be tested. Creating an understanding of the fans‟ willingness to pay and factors having impact on the purchase decision making process, a gap in research is supposed to be filled. In this Master Thesis the author aims to find sufficient, relevant, reliable and empirically proven answers to the following research questions: 1) Why have innovative value-based pricing strategies like dynamic pricing not yet been implemented in the German Bundesliga? 2) To what extant are fans willing to pay different prices depending on dynamic factors? 3) What determinants need to be taken care of when changing the prevailing pricing strategies of Bundesliga clubs?

Download or read book Ticket Pricing within the German Bundesliga written by Sanja Beck and published by GRIN Verlag. This book was released on 2017-11-28 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2016 in the subject Business economics - Investment and Finance, grade: 1,7, Pforzheim University, language: English, abstract: This work aims to assess whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future. In Chapter 2, the reader will get an introduction to the German Bundesliga. The economic development of the German Bundesliga is presented and the current pricing system within the German Bundesliga will be analysed. At this point, the reader will be introduced into the different forms of price discrimination applied by the football clubs. Subsequently, the reader will be introduced to German football culture and, finally, ticket prices in connection with fan acceptance are pointed out. In Chapter 3, Revenue Management, better known in sports context as dynamic pricing, will be introduced as future ticket pricing strategy. The reader will get basic information about Revenue Management, its field of application as well as the general conditions for its successful application. Then, the opportunities and threats of dynamic pricing for football clubs with both high and low capacity utilisation will be analysed. Additionally, a numerical example concerning a possible revenue maximisation through dynamic pricing for Bayern Munich will be presented. The conclusion to chapter 4 will give an answer to the question of whether German Bundesliga clubs can use dynamic pricing as a profit enhancing pricing tool in the future as well as some recommendations for future research.

Download or read book Global Pricing Strategies Theoretical Concepts and Practical Experience written by Jochen Volm and published by GRIN Verlag. This book was released on 2002-09-15 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2001 in the subject Business economics - Investment and Finance, grade: 1,7 (A-), Pforzheim University (Economics), course: International Activities, language: English, abstract: Falling trade barriers between national markets, the rise of newly industrialized countries and technological changes have affected the structure of international markets and imposed new challenges on the international business environment. The bases of competition within many markets are changing so much that the opportunities to survive with purely domestic strategies are becoming limited. One of the implications of these developments is that the efforts of many international firms to maintain profits by reducing costs or increasing production quantities has reached a limit in many markets. Therefore a lot of managers are concentrating more and more on another determinant of profit: pricing. Indeed, a good pricing management is able to increase profits and liquidity, and therefore shareholder value. While achieving economies of scale through their global operations, companies still have to act locally. The increasing importance of the price suggests that traditionally simple methods (e.g. cost or competition related pricing) are not enough to meet the requirements anymore. As a consequence, more comprehensive pricing strategies have to be developed in order to still be successful in future. When defining a global pricing strategy, international firms should consider several determinants that influence pricing decisions in international markets. The following paper takes a closer look at the different significant determinants required to set up a global pricing strategy as well as the different pricing strategies that can be used to reach the determined goals. In order to visualize aspects of the pricing process, practical examples are used to help to understand the importance of different elements within pricing management.

Download or read book Global Corruption Report Sport written by Transparency International and published by Routledge. This book was released on 2016-02-05 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is a global phenomenon engaging billions of people and generating annual revenues of more than US$ 145 billion. Problems in the governance of sports organisations, fixing of matches and staging of major sporting events have spurred action on many fronts. Yet attempts to stop corruption in sport are still at an early stage. The Global Corruption Report (GCR) on sport is the most comprehensive analysis of sports corruption to date. It consists of more than 60 contributions from leading experts in the fields of corruption and sport, from sports organisations, governments, multilateral institutions, sponsors, athletes, supporters, academia and the wider anti-corruption movement. This GCR provides essential analysis for understanding the corruption risks in sport, focusing on sports governance, the business of sport, planning of major events, and match-fixing. It highlights the significant work that has already been done and presents new approaches to strengthening integrity in sport. In addition to measuring transparency and accountability, the GCR gives priority to participation, from sponsors to athletes to supporters an essential to restoring trust in sport.

Download or read book Collective Action and Football Fandom written by Jamie Cleland and published by Springer. This book was released on 2018-02-21 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws upon a relational sociological paradigm to explore the processes of collective action in football fandom across Europe and the UK. Through a range of case studies, the authors address pertinent themes in football fandom, including anti-discrimination, ‘home,’ ticketing, name changes, ‘ownership,’ and broader leftist politics. Each of these case studies engages with the theoretical framework of cultural relational sociology, highlighting the different social and cultural changes English and European football has undergone, often over a very short period of time.

Download or read book Advanced Theory and Practice in Sport Marketing written by Eric C. Schwarz and published by Routledge. This book was released on 2017-12-18 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level. This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, product management, logistics, sales, promotions, and social/digital/mobile media. New to the edition are sections on branding, destination marketing, and performance evaluation that demonstrate how to measure impacts through sport marketing and how to use analytics to determine sport marketing success. Every chapter contains extended case studies and theory-to-practice insights from marketing professionals around the world and a companion website includes an impressive array of additional teaching and learning resources. Advanced Theory and Practice in Sport Marketing goes further than any other textbook to prepare students for the real world of sport marketing. It is essential reading for any upper-level undergraduate or postgraduate course in sport marketing or sport business.

Download or read book The Global Football League written by P. Millward and published by Springer. This book was released on 2011-10-12 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles issues of globalization in the English Premier League and unpicks what this means to fan groups around the world, drawing upon a range of sociological theories to tell the story of the local and global repertoires of action emanating from the popular protests at Liverpool and Manchester United football clubs.

Download or read book The Organisation and Governance of Top Football Across Europe written by Hallgeir Gammelsæter and published by Routledge. This book was released on 2011-07-07 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims to provide an extensive overview of how football is organized and managed on a European level and in individual European countries, and to account for the evolution of the national, international and transnational management of football over the last decades.

Download or read book Sports law and policy in the European Union written by Richard Parrish and published by Manchester University Press. This book was released on 2013-07-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This electronic version has been made available under a Creative Commons (BY-NC-ND) open access license. Adopting a distinctive legal and political analysis, this book argues that the EU is receptive to the sports sectors claims for special treatment before the law. The book investigates the birth of EU sports law and policy by examining significant court decisions, the possibility of exempting sport from EU law, sport and the EU treaty, and more.

Download or read book Organizational Behavior in Sport Management written by Christopher R. Barnhill and published by Springer Nature. This book was released on 2021-04-09 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook presents a comprehensive analysis of organizational behavior in sport organizations from a practitioner's perspective. It covers issues related to managing employees and work teams as well as organizational structure and culture in sport. The book has four sections: Organizational Behavior in the Sports Industry, Getting to Know Employees and Volunteers of Sport Organizations, Work Groups and Teams, and Understanding the Organization. Each chapter begins with a practitioner interview describing a challenge that was overcome by their organization. That example is used to highlight applicable theories and interventions used in the industry. Additional examples or theories are discussed to provide students a broad picture of managerial issues in the sports industry and provide alternative approaches to intervention illustrated in the practitioner interview. The case studies offer the opportunity to practice and apply the ideas to real-world scenarios in the sports industry. Students using this book will gain an understanding of how managers and leaders apply theory to communicate with and engage employees to foster desired organizational cultures while being challenged to address common issues using cases and hypothetical situations.

Download or read book The Economics of Football written by Stephen Dobson and published by Cambridge University Press. This book was released on 2011-02-10 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this popular book presents a detailed economic analysis of professional football at club level, with new material included to reflect the development of the economics of professional football over the past ten years. Using a combination of economic reasoning and statistical and econometric analysis, the authors build upon the successes and strengths of the first edition to guide readers through the economic complexities and peculiarities of English club football. It uses a wide range of international comparisons to help emphasize both the broader relevance as well as the unique characteristics of the English experience. Topics covered include some of the most hotly debated issues currently surrounding professional football, including player salaries, the effects of management on team performance, betting on football, racial discrimination and the performance of football referees. This edition also features new chapters on the economics of international football, including the World Cup.

Download or read book The European Ritual written by Anthony King and published by Routledge. This book was released on 2017-03-02 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Football constitutes a vivid public ritual in contemporary European culture through which emergent social solidarities and new economic networks have come into being. This fascinating and unique volume traces the transformation of European football from the 1950s to the present, focusing in particular on the dramatic changes that have occurred in the last decade and linking them to the wider process of European integration. The examination of football illuminates how the growing dominance of the free market has changed European society from an international order in which the nation-state was dominant to a more complex transnational regime in which cities and regions are becoming more prominent than in the past. The study is supported by detailed ethnographic accounts emerging from the author's fieldwork at Manchester United and interview data with some of the most important figures in European football at clubs including Juventus, Milan, Bayern Munich, Schalke and Barcelona. It also includes a highly topical examination of racism in European football.

Download or read book The Manager written by Mike Carson and published by A&C Black. This book was released on 2013-08-29 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the post room to the board room, everyone thinks they can be the manager. But how do you manage outrageous talent? What do you do to inspire loyalty from your players? How do you turn around a team in crisis? What's the best way to build long-term success? How can you lead calmly under pressure? The issues are the same whether you're managing a Premier League football team or a FTSE 100 company. Here, for the first time, some 30 of the biggest names in football management reveal just what it takes. With their every act, remark, and success or failure under constant scrutiny from the media and the fans, these managers need to be the most adroit of leaders. In The Manager they explain their methods, offer lessons they've learned along the way, and describe the decisions they make and the leadership they provide. Each chapter tackles a key leadership issue for managers in any walk of life and, in their own words, shows how the experts deal with the challenges they face in an abnormally high-pressure environment. Offering valuable lessons for business leaders and fascinating behind-the-scenes insights for football fans, The Manager is an honest, accessible and unprecedented look at the day-to-day work of these high-profile characters and the world of top-level football management. Featuring: Roy Hodgson, Carlo Ancelotti, Arsène Wenger, Sam Allardyce, Roberto Mancini, José Mourinho, Brendan Rodgers, Harry Redknapp, Sir Alex Ferguson, Walter Smith, Mick McCarthy, Gerard Houllier, Tony Pulis, Martin O'Neill, Neil Warnock, Howard Wilkinson, Kevin Keegan, Dario Gradi, Andre Villas-Boas, David Moyes, Alex McLeish, Hope Powell, Martin Jol, Glenn Hoddle, Chris Hughton, David Platt, Paul Ince, and George Graham.

Download or read book Return to Play in Football written by Volker Musahl and published by Springer. This book was released on 2018-03-16 with total page 987 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, leading experts employ an evidence-based approach to provide clear practical guidance on the important question of when and how to facilitate return to play after some of the most common injuries encountered in football. Detailed attention is paid to biomechanics, the female athlete, risk factors, injury prevention, current strategies and criteria for safe return to play, and future developments. Specific topics discussed in depth include concussion, anterior cruciate ligament and other knee injuries, back pathology, rotator cuff tears, shoulder instability, hip arthroscopy, and foot and ankle injuries. The chapter authors include renowned clinicians and scientists from across the world who work in the field of orthopaedics and sports medicine. Furthermore, experiences from team physicians involved in the Olympics, National Football League (NFL), Union of European Football Associations (UEFA), and Fédération Internationale de Football Association (FIFA) are shared with the reader. All who are involved in the care of injured footballers will find this book, published in cooperation with ESSKA, to be an invaluable, comprehensive, and up-to-date reference that casts light on a range of controversial issues.

Download or read book Evolutionary Computing and Mobile Sustainable Networks written by V. Suma and published by Springer Nature. This book was released on 2020-07-31 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book features selected research papers presented at the International Conference on Evolutionary Computing and Mobile Sustainable Networks (ICECMSN 2020), held at the Sir M. Visvesvaraya Institute of Technology on 20–21 February 2020. Discussing advances in evolutionary computing technologies, including swarm intelligence algorithms and other evolutionary algorithm paradigms which are emerging as widely accepted descriptors for mobile sustainable networks virtualization, optimization and automation, this book is a valuable resource for researchers in the field of evolutionary computing and mobile sustainable networks.

Download or read book The Economics of Professional Sports 4th Edition written by Duane W. Rockerbie and published by Createspace Independent Publishing Platform. This book was released on 2017-11-11 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economics of Professional Sports is a comprehensive review of the sports economics literature that is both rigorous in content and readable for a general audience. The book is targeted to an intermediate undergraduate student audience with only modest prior training in economics and statistics. Topics include, but are not limited to: ticket pricing and elasticities, profit versus win-maximizing behavior, taxes, revenue sharing, salary caps, luxury taxes and their effects on league parity, new stadium construction and computing net economic benefits, salary determination for players, the influence of rival leagues and a host of other popular topics taken from the sports economics literature. The book contains many real world examples as well as probing exercise questions for practice. Only a few textbooks exist in the sports economics field (Fort; Leeds, von Allmen and Matheson; Blair) that are generally not very rigorous and focus on the U.S. sports industry and college sports. The intended audiences are either introductory students or fourth-year majors. This text bridges that gap.

Download or read book The Comparative Economics of Sport written by S. Szymanski and published by Springer. This book was released on 2010-03-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting with a major survey of the economics of sport, this volume involves primarily a comparison of the European and American models of sport, how to restructure leagues to make them more competitive, the analysis of gate-sharing mechanisms, the economic impact of promotion and relegation and a comparison of broadcasting regimes.