Download or read book Successful Restaurant Design written by Regina S. Baraban and published by John Wiley & Sons. This book was released on 2010-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to restaurant design, incorporating front- and back-of-the-house operations Restaurant design plays a critical role in attracting and retaining customers. At the same time, design must facilitate food preparation and service. Successful Restaurant Design shows how to incorporate your understanding of the restaurant's front- and back-of-the-house operations into a design that meets the needs of the restaurant's owners, staff, and clientele. Moreover, it shows how an understanding of the restaurant's concept, market, and menu enables you to create a design that not only facilitates a seamless operation but also enhances the dining experience. This Third Edition has been thoroughly revised and updated with coverage of all the latest technological advances in restaurant operations. Specifically, the Third Edition offers: All new case solutions of restaurant design were completed within five years prior to this edition's publication. The examples illustrate a variety of architectural, decorative, and operational solutions for many restaurant types and styles of service. All in-depth interviews with restaurant design experts are new to this edition. To gain insights into how various members of the design team think, the authors interviewed a mix of designers, architects, restaurateurs, and kitchen designers. New information on sustainable restaurant design throughout the book for both front and back of the house. New insights throughout the book about how new technologies and new generations of diners are impacting both front- and back-of-the-house design. The book closes with the authors' forecast of how restaurants will change and evolve over the next decade, with tips on how designers and architects can best accommodate those changes in their designs.
Download or read book Hospitality Branding written by Chekitan Dev and published by Cornell University Press. This book was released on 2012-11-20 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
Download or read book The Bullhearted Brand written by Joseph Szala and published by . This book was released on 2021-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The statistics are infamous with anyone in the industry-newbie or veteran. Many restaurants never make it past year one, and even less make it to year five. But why? What's are the causes of such high rates of failure? While one can argue for one cause or another, the truth is that it's rarely one thing that causes failure. Instead, it's usually a perfect storm of multiple causes that lead to a failing business model. It's my belief, that most, if not all, of these causes could be avoided through an understanding and adoption of branding best practices. I know what you're thinking: "of course the branding expert thinks it's a branding problem," but hear me out. Branding is a strategic endeavor that is meant to guide every decision in a restaurant's business. From operations to human resources, culinary innovation to, yes, visual and verbal identity design. When the strategy is fully adopted and used, decisions are made much clearer. Saying "no" to a poor space or bad menu item becomes much easier and innovation becomes much more comfortable. When true branding best practices guide the development and growth of a restaurant concept, the risk of failure is reduced. In The Bullhearted Brand, I seek to lay out the foundational elements and details about creating and scaling restaurant brands. I infuse knowledge with real-world experiences throughout the pages and leverage stories, fables, and folklore from around the world that use the bull as the hero. Through these stories, real-life accounts, and expertise garnered from nearly 20 years of experience, my hope is to fuel the courage, conviction, and empathy required to lead the charge for your bullhearted brand.
Download or read book Freemans written by Taavo Somer and published by HarperCollins. This book was released on 2016-10-25 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this lavish full-color volume featuring 225 photographs, Taavo Somer, the creative mind behind Freemans, the iconic New York City restaurant, barber, menswear shop, and bespoke tailor, reveals the creative process behind the development and design of the "rustic-luxe" and holistic approach of this cultural phenomenon and pioneering brand. Nestled in a secluded alleyway off Rivington Street on Manhattan’s Lower East Side, Freemans Restaurant is an oasis of calm, beauty, and exquisite food in a crowded, chaotic city. Founded by Somer—one of the defining figures in the New York social and design culture for more than a decade—this one-of-a-kind eatery with rustic décor has redefined New York dining since its opening in 2004. A dozen years later, Somer’s vision has extended to other eateries and bars such as his restaurant, ISA, in Williamsburg, which references 1970s California, and the Rusty Knot, a nautical-themed dive bar in the West Village, as well as a men’s clothing line and bespoke tailoring services, a barbershop model that has been emulated the world over, and an organic approach to interior design that speaks to the soul. Somer was the first to establish the now popular "lumberjack chic" style; the interior of his bars and restaurants—with furnishings handcrafted by the designer in his unique, signature style—harken back to the beauty and simplicity of more rustic times. Now, in his first book, Somer opens the doors to the Freemans world. With an elegant, sumptuous design and dozens of color photographs shot specifically for the book, Freemans showcases the interiors of his numerous Freemans ventures, other restaurant spaces he’s conceived and owns, as well as the classic, superbly tailored American-made men’s clothing, bespoke suits, barbershop, and food and drink that comprise Somer’s iconic—and now much-copied—style. Somer reveals the inspiration behind Freemans—including the restaurant down the alley, acclaimed menswear store Freemans Sporting Club, and the pioneering Freemans Sporting Club Barbershop—sharing the story of his evolution as an architect, designer, and tastemaker, from his rural Pennsylvania childhood to his architectural apprenticeship in Minneapolis to his arrival in New York, where at first he designed t-shirts and threw parties in a Financial District strip club. Freemans also takes fans into the nineteenth-century farmhouse in upstate New York he renovated and landscaped, inside his restaurant ISA, and bar the Rusty Knot, and across the world to the Freemans Sporting Club store in Tokyo, the remarkable four-story townhouse he designed, which has rarely been seen by an American audience. A comprehensive exploration of Somer’s singular vision, Freemans will appeal to the many devotees of the Freemans world, as well as lovers of fine living through its exploration of design, dining, architecture, gardens, and men’s fashion.
Download or read book 1 000 Restaurant Bar and Cafe Graphics written by Luke Herriott and published by Rockport Publishers. This book was released on 2007-09-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV1000 designs for restaurants cafe and bar graphics. Restaurants, bars, and cafes are some of the most competitive businesses in the world. Getting the marketing and branding right is essential for survival. This book will provide a catalog of creative ideas for getting restaurant graphics right. This book will offer designers hundreds of inspiring and innovative graphic options for identity, signage, installations, promotions, swag, menus, and more. As with the other books in the 1000 series this book offers designers the ultimate resource to jump start their creativity for their restaurant industry clients. /div
Download or read book Restaurant Marketing for Owners and Managers written by Patti J. Shock and published by Wiley Global Education. This book was released on 2013-10-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complete guide to marketing for restaurant managers How do I market my restaurant to prospective customers? Do loyalty programs really work? How do I communicate with my local newspaper to get the biggest "bang" for my marketing buck? By providing specific tools and methods tying marketing theory to practice, this concise, easy-to-use book provides restaurant and foodservice managers with answers to these marketing questions and many more. Part of the Restaurant Basics Series, this hands-on resource offers a variety of material that is applicable to the day-to-day operation of a foodservice business, including strategies linking the location and design of a restaurant with its menu and pricing, as well as guidance on how to imple-ment a marketing plan and budget.
Download or read book Restaurant Brand Start up Plan written by Gina L. Mims and published by Createspace Independent Publishing Platform. This book was released on 2016-01-18 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are thinking of opening a restaurant, this book is for you. If you have an idea for your concept and are hiring others to execute it, you will learn how to develop a plan to help others bring YOUR ideas to life. As a brand strategist and designer who has created over 100 restaurant brands, I can't emphasize enough the importance of clarifying your vision for the entire team before you begin. Many new businesses find it frustrating working with graphic designers, interior designers and architects because they are unable to communicate their ideas. Even worse everyone ends up doing their own thing with the end result being an inconsistent mess. This workbook is divided into 10 sections along with worksheets to help clarify your concept and brand ideas. The end result is a simplified written and visual "Brand Plan" outlining your vision for the entire team.
Download or read book Local Store Marketing for Restaurants written by Jack Bernstein and published by . This book was released on 1991 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes practical methods of marketing small restaurants, including ways to get "free advertising" and a "fill in the blanks" marketing plan.
Download or read book Menu Design 2 written by Judi Radice and published by . This book was released on 1987 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Branding Tree for Restaurants written by David B. Dodson and published by CreateSpace. This book was released on 2012-05-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a new restaurant? Want to grow an existing restaurant into a “brand”? Need help revitalizing your business? The Branding Tree Process will show you how to define your brand and communicate it using a simple, powerful, easy-to-understand process that will inspire and motivate your line staff and your Board.
Download or read book Bon Appetit written by Sendpoints and published by Gingko Press Editions. This book was released on 2016 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: International and diverse in scope, Bon Appetit showcases establishments that have gone the extra mile, providing cohesive brand identities that make use of every possible advantage to strengthen their appeal. Dark and elegant industrial fantasies compete with bright, colourful pop suites and stark modern masterpieces to capture consumer loyalty in this comprehensive volume.
Download or read book R E D Marketing written by Greg Creed and published by HarperCollins Leadership. This book was released on 2021-06-08 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands. Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth. This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success. In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method. It’s simple methodology does not require complicated terms and a PhD to understand, it’s actually quite simple—marketing works in three very different ways: Relevance—Is it relevant to the marketplace? Ease—Is it easy to access and use? Distinction—Does it stand out from competition? By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author’s own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.
Download or read book Restaurant Brand Start Up Plan written by Gina Mims and published by Independently Published. This book was released on 2024-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you someone who dreams of opening a new restaurant or re-branding but don't know where to start? Look no further! We are excited to introduce the Restaurant Brand Start-Up Plan, designed by Gina Mims, a brand strategist and designer who has created over 100 restaurant brands. This workbook is divided into 10 sections and includes worksheets to help clarify your concept and brand ideas. The end result is a simplified written and visual "Brand Plan" outlining your roadmap for the entire internal team. In addition it will help communicate your ideas to graphic designers, interior designers, and architects, resulting in a consistent and cohesive brand and design aesthetic. Don't let your restaurant dreams go unrealized, get started with the Restaurant Brand Start-Up Plan today!
Download or read book Power Branding written by Steve McKee and published by Macmillan. This book was released on 2014-01-07 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand their brand by using creative and sometimes counter-intuitive strategies to generate growth."--Publisher description.
Download or read book Bon Appetit written by and published by . This book was released on 2014 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Grassroots Marketing for the Restaurant Industry written by and published by iUniverse. This book was released on with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Restaurant Marketing and Advertising written by Amy S. Jorgensen and published by Atlantic Publishing Company. This book was released on 2003 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series of fifteen books - The Food Service Professional Guide TO Series from the editors of the Food Service Professional magazine are the best and most comprehensive books for serious food service operators available today. These step-by-step guides on a specific management subject range from finding a great site for your new restaurant to how to train your wait staff and literally everything in between. They are easy and fast-to-read, easy to understand and will take the mystery out of the subject. The information is boiled down to the essence. They are filled to the brim with up to date and pertinent information. The books cover all the bases, providing clear explanations and helpful, specific information. All titles in the series include the phone numbers and web sites of all companies discussed. What you will not find are wordy explanations, tales of how someone did it better, or a scholarly lecture on the theory. Every paragraph in each of the books are comprehensive, well researched, engrossing, and just plain fun-to-read, yet are packed with interesting ideas. You will be using your highlighter a lot! The best part aside from the content is they are very moderately priced. The whole series may also be purchased the ISBN number for the series is 0910627266. You are bound to get a great new idea to try on every page if not out of every paragraph. Do not be put off by the low price, these books really do deliver the critical information and eye opening ideas you need to succeed without the fluff so commonly found in more expensive books on the subject. Highly recommended! Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed.
