Download or read book Research on Post Purchase Dissonance and Coping Behaviors of Online Impulse Buying written by and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.
Download or read book Understanding Consumers Post Purchase Dissonance Behavior Caused by Online Impulse Buying for Example written by and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Perspectives on Stress and Wellness Management in Times of Crisis written by Bansal, Rohit and published by IGI Global. This book was released on 2023-03-31 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: The COVID-19 pandemic has had a major effect on our lives. During the crisis, people across the world experienced increased levels of distress and anxiety, particularly as a result of social isolation. Many of us are facing challenges that can be stressful, overwhelming, and cause strong emotions in both adults and children. It is essential to learn to cope with stress in a healthy way, so that we may become more resilient through these crises. Addressing stress and wellness in times of crisis requires novel approaches to mental and emotional health support and a fundamentally high standard of care compared to current medication alternatives for anxiety and depression disorders. Perspectives on Stress and Wellness Management in Times of Crisis presents the most recent innovations, trends, concerns, practical challenges encountered, and solutions adopted in the fields of stress and wellness management. It provides emerging research on stress and wellness management in times of crisis, innovative stress management strategies, and the role and impact of stress management in emotional and mental well-being and work performance. Covering topics such as cyber incivility, leadership persistence, and work-life balance, this premier reference source is an excellent resource for psychologists, practitioners, industry researchers, business leaders and managers, human resource managers, counselors, students and educators of higher education, librarians, researchers, and academicians.
Download or read book Retail Therapy Or an Urge to Splurge written by Angel Chow and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A prevalent phenomenon described as "an unplanned purchase" that is based on sudden, powerful and persistent urge to possess an item immediately without deliberate decision-making, impulse buying tendency is often aroused by an exposure to external stimuli and associated with an emotional response. It has linkage to retail therapy, as consumers make impulse purchases to elevate unpleasant mood states or to compensate for psychological deficiencies. However, impulse buyers tend to neglect long-term consequences of impulse purchases ultimately impacting their mental and financial wellbeing. The present study responded to the need for more theoretical and empirical assessments of factors influencing impulse buying in different population subgroups (e.g., post-secondary students) and in new setting (e.g., Saskatchewan, Canada). Drawing on Trait Activation Theory, the study adopted an integrative approach from various disciplines to examine impulse buying as the interplay of several internal motivators, external triggers, and situational factors, using original data obtained through self-administered questionnaires from 415 undergraduate students attending a public university in Saskatchewan. The purpose of this study is to provide a more comprehensive understanding of the processes involved in impulse buying including tendency, predictors and post-purchase consequences and evaluations which influence coping strategies used in dealing with post-purchase dissatisfaction. A total of 18 hypotheses were proposed, of which 9 were supported by the statistical analyses undertaken. In line with past research, impulse buying resulted from the interplay of several predictors, including materialism as centrality, self-control, self-regulation strategy, social influence, self-discrepancy motivation, retail environment and money ii availability. Of these, internal personality traits contributed more significantly to impulse buying, with the centrality aspect of materialism making the strongest contribution. A positive association was found between impulse buying tendency and compulsive buying and between these and financial problems. Individuals who experienced feelings of guilt following impulse buying were more likely to use problem-focused or non-avoidant emotion-focused coping strategies, whereas those who experienced feelings of shame tended to use avoidant coping strategies in post-purchase evaluations. The study concludes by addressing implications of the findings and evaluating usefulness of utilizing a more comprehensive theoretical model in understanding the processes of impulse buying of university students.
Download or read book Sustainable Marketing Branding and Reputation Management Strategies for a Greener Future written by Masengu, Reason and published by IGI Global. This book was released on 2023-09-18 with total page 696 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of increasing consumer and stakeholder concerns regarding environmental and social issues, and the vulnerabilities exposed by the COVID-19 pandemic, sustainable marketing has emerged as a critical aspect of modern business strategies. Sustainable Marketing, Branding, and Reputation Management: Strategies for a Greener Future provides a comprehensive and timely exploration of the key concepts, trends, and challenges in sustainable marketing within today's dynamic business environment. This book delivers an extensive overview of sustainable marketing, covering a diverse range of topics. It delves into the role of sustainable marketing in addressing environmental and social concerns, examines its impact on consumer behavior and brand loyalty, and showcases best practices for integrating sustainability into marketing strategies and tactics. Additionally, it explores the challenges and opportunities associated with implementing sustainable marketing across various industries, investigates the influence of digital technologies on sustainable marketing, and explores the future of sustainable marketing in the post-COVID-19 era. Targeting marketing professionals, business leaders, marketing students and educators, and individuals interested in advancing sustainable business practices, this book serves as an invaluable resource. It offers insights into the role of marketing in creating a more environmentally friendly future and equips readers with the latest strategies and best practices for promoting sustainability through marketing.
Download or read book Post purchase Dissonance a Clarification of Recent Research written by John Hutchison and published by . This book was released on 1974 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behaviour written by Isabelle Szmigin and published by Oxford University Press, USA. This book was released on 2015 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: For lecturers: Comprehensive customizable PowerPoint slides; Learning activities (including, more detailed workshop-based activities, shorter lecture-based in-class exercises and suggestions for assessment approaches) An instructor's manual (containing guidance on how to use the case studies and Practitioner Insights in class, indicative answers, and some additional questions)
Download or read book Retail Therapy The investigation of impulse buying behavior in the fast fashion industry written by Adrián Bálint and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Ist es Ihnen jemals passiert, dass Sie ein Kleidungsstück gesehen haben und ein starkes Gefühl über Sie gekommen ist, dass Sie dazu gebracht hat dieses zu kaufen? Wenn die Antwort ja lautet, wurden Sie durch impulsives Kaufen beeinflusst. Das zentrale Thema dieser Masterarbeit ist es, das Thema des impulsiven Kaufens bei jugendlichen in der Fast-Fashion-Branche zu untersuchen. Demzufolge war das Hauptziel der Arbeit die Wechselbeziehungen zwischen zahlreichen In-Store-Faktoren, welche sowohl interne als auch externe sein können, und Impulskäufen zu untersuchen. Die Masterarbeit hat gezeigt, dass interne Faktoren eine zentrale Rolle zwischen Instore-Stimuli und dem Impulskaufverhalten junger Erwachsener hervorweisen. Mit anderen Worten, interne Faktoren erhöhen die Wahrscheinlichkeit, dass ein Impulskauf zustande kommt. Weiters hat diese Studie gezeigt, dass externe Faktoren alleine nicht zu Impulskäufen führen, wenn keine internen Faktoren wie der Spaß am Shoppen von Kleidung vorhanden sind. Ein weiteres Ziel der Arbeit war es den Zusammenhang zwischen Impulskäufen und der Dissonanz nach dem Kauf aufzuklären. Die Forschungsdaten zeigen, dass österreichische Jugendliche tendieren, Impulskäufe im Nachhinein zu bereuen.*****Has it ever occurred to you that you saw a piece of clothing and a strong feeling started to come over you and it compelled you to buy? If the answer is yes, you have been trapped by impulsive buying. The central topic of this masters thesis investigates the topic of in-store impulsive purchasing of adolescent customers in the fast-fashion industry. For that reason, the main objective of the paper was to explore the interrelationship between numerous in-store factors which can be both external and internal and impulse buying. This masters thesis has revealed that internal factors represented a pivotal role in the relationship between in-store stimuli and the impulse buying behavior of young adults. In other words, internal factors considerably enhance the possibility that an impulse transaction will happen. Moreover, this study has also manifested that external factors alone, will not result in impulse shopping unless some internal motivations are present such as ones tendency to enjoy shopping for clothes. In addition, this paper has also aimed to unravel the association between impulse buying and post-purchase dissonance. Accordingly, the research data have shown that amongst Austrian adolescents, impulse purchases tend to lead to feelings of regret.
Download or read book Conflict and Tradeoffs in Decision Making written by Elke U. Weber and published by Cambridge University Press. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this book address questions about the causes of conflict and its effects.
Download or read book Economics Lab written by Alessandra Cassar and published by Routledge. This book was released on 2004-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laboratory experiments with human subjects now provide crucial data in most fields of economics and there has been a tremendous upsurge in interest in this relatively new field of economics. This textbook introduces the student to the world of experimental economics. Contributors including Reinhard Selten and Axel Leijonhufvud that s
Download or read book The Rise of Thana capitalism and Tourism written by Maximiliano E. Korstanje and published by . This book was released on 2016-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the notion of an emergent class of 'death seekers' who consume the spectacle of the disaster, exploring spaces of mass death and suffering. Sites that are obliterated by disasters or tragic events are recycled and visually consumed by an international audience, creating a death seekers economy. The quest for the suffering of others has captivated the attention of many tourists, visiting sites such as concentration camps, disasters zones, abandoned prisons, and areas hit by terrorism. This compelling book will be interest to students and scholars researching dark tourism, tourist behaviour, disaster studies, cultural studies and sociology.
Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.
Download or read book Consumerology New Edition written by Philip Graves and published by . This book was released on 2013-01-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Doing Survey Research written by Peter M. Nardi and published by Routledge. This book was released on 2015-11-17 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey research, analyse data, and write up the results, while learning to read and interpret excerpts from published research. It combines statistics and survey research methods in a single book.
Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2009-10-13 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions—both big and small—have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice—the hallmark of individual freedom and self-determination that we so cherish—becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice—from the mundane to the profound challenges of balancing career, family, and individual needs—has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
