Download or read book Reclaim your market Share with modern data analytics written by Amit Gupta and published by Pendown Press Powered by Gullybaba Publishing House Pvt. Ltd.. This book was released on 2022-06-01 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the digital landscape constantly evolves and becomes more competitive, businesses need to continue adapting at a breakneck pace to keep up with customer demands. These days, nearly everything about running a business has changed. How we communicate and interact with potential and current customers, monetize and promote our offerings, and even how we think about our place in the world. This book is for growth-hungry business owners ready to take their businesses to the next level – if you’re ready to start growing your business instead of just managing it. This book will show you how to be as effective as possible by spending only 4 hours a week on your business!

Download or read book Cutting edge Marketing Analytics written by Rajkumar Venkatesan and published by Pearson Education. This book was released on 2015 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master practical strategic marketing analysis through real-life case studies and hands-on examples. In Cutting Edge Marketing Analytics, three pioneering experts integrate all three core areas of marketing analytics: statistical analysis, experiments, and managerial intuition. They fully detail a best-practice marketing analytics methodology, augmenting it with case studies that illustrate the quantitative and data analysis tools you'll need to allocate resources, define optimal marketing mixes; perform effective analysis of customers and digital marketing campaigns, and create high-value dashboards and metrics. For each marketing problem, the authors help you: Identify the right data and analytics techniques Conduct the analysis and obtain insights from it Outline what-if scenarios and define optimal solutions Connect your insights to strategic decision-making Each chapter contains technical notes, statistical knowledge, case studies, and real data you can use to perform the analysis yourself. As you proceed, you'll gain an in-depth understanding of: The real value of marketing analytics How to integrate quantitative analysis with managerial sensibility How to apply linear regression, logistic regression, cluster analysis, and Anova models The crucial role of careful experimental design For all marketing professionals specializing in marketing analytics and/or business intelligence; and for students and faculty in all graduate-level business courses covering Marketing Analytics, Marketing Effectiveness, or Marketing Metrics

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Download or read book Data First Marketing written by Janet Driscoll Miller and published by John Wiley & Sons. This book was released on 2020-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics should be used by CMOs and heads of marketing to institute a data-first approach throughout the marketing organization. Marketing staffers can pick up practical tips for incorporating data in their daily tasks using the Data-First Marketing Campaign Framework. And CEOs or anyone in the C-suite can use this book to see what is possible and then help their marketing teams to use data analytics to increase pipeline, revenue, customer loyalty – anything that drives business growth.

Download or read book Data Analytics written by Jeff Reed and published by Createspace Independent Publishing Platform. This book was released on 2017-03-24 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover How to Increase Profits with Big Data Analytics Forget excel sheets and static bar graphs and charts - there are more innovative ways that you can capture data, make sense of them, present them to your colleagues, and make the necessary action to provide value for your business. With today's fast-paced world and cutthroat competition, your organization may fall behind if you fail to make use of the emerging trend of big data and data analytics. Whether you want to understand client behaviors, reduce processing time in your factory, integrate information from several branches, or implement a paperless office, this book can become your guide on how you can use big data and data analytics to advance your business. This comprehensive guide to the most emerging trend of analytics will allow you to understand: What is big data and why it is a big and serious deal for businesses that want to stay ahead of the game Why big data and data analytics are critical elements in encouraging business growth How businesses are using the different types of data analytics and how you can choose one that fits your needs and goals The latest tools, technologies, and trends in big data and data analytics What is data mining and how it can help your business find kind of data that would add value to your organization What is data integration and how it can help you combine all available data sets into one view for easier analysis and response What is data visualization and how it can help you communicate your business story to your managers, customers, partners, and other business stakeholders How you can formulate the right data analytics strategy and follow a simple action plan This book is designed for beginners so even though data analytics requires ample education and training, it could be your guide toward mastering the concepts and eventually applying them to your organization. Click the Buy button on this page now and start your Data Analytics education!

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors' extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Download or read book Mastering the Modern Data Stack written by Nick Jewell and published by Tinytechmedia LLC. This book was released on 2023-09-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of digital transformation, becoming overwhelmed by the sheer volume of potential data management, analytics, and AI solutions is common. Then it's all too easy to become distracted by glossy vendor marketing, and then chase the latest shiny tool, rather than focusing on building resilient, valuable platforms that will outperform the competition. This book aims to fix a glaring gap for data professionals: a comprehensive guide to the full Modern Data Stack that's rooted in real-world capabilities, not vendor hype. It is full of hard-earned advice on how to get maximum value from your investments through tangible insights, actionable strategies, and proven best practices. It comprehensively explains how the Modern Data Stack is truly utilized by today's data-driven companies. Mastering the Modern Data Stack: An Executive Guide to Unified Business Analytics is crafted for a diverse audience. It's for business and technology leaders who understand the importance and potential value of data, analytics, and AI-but don't quite see how it all fits together in the big picture. It's for enterprise architects and technology professionals looking for a primer on the data analytics domain, including definitions of essential components and their usage patterns. It's also for individuals early in their data analytics careers who wish to have a practical and jargon-free understanding of how all the gears and pulleys move behind the scenes in a Modern Data Stack to turn data into actual business value. Whether you're starting your data journey with modest resources, or implementing digital transformation in the cloud, you'll find that this isn't just another textbook on data tools or a mere overview of outdated systems. It's a powerful guide to efficient, modern data management and analytics, with a firm focus on emerging technologies such as data science, machine learning, and AI. If you want to gain a competitive advantage in today's fast-paced digital world, this TinyTechGuide(TM) is for you. Remember, it's not the tech that's tiny, just the book!(TM)

Download or read book Big Data Analytics and the Future of Marketing and Sales written by Mckinsey Chief Marketing & Sales Officer Forum and published by Createspace Independent Pub. This book was released on 2014-08-02 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago. The data big bang has unleashed torrents of terabytes about everything from customer behaviors to weather patterns to demographic consumer shifts in emerging markets. This collection of articles, videos, interviews, and slideshares highlights the most important lessons for companies looking to turn data into above-market growth: Using analytics to identify valuable business opportunities from the data to drive decisions and improve marketing return on investment (MROI) Turning those insights into well-designed products and offers that delight customers Delivering those products and offers effectively to the marketplace.The goldmine of data represents a pivot-point moment for marketing and sales leaders. Companies that inject big data and analytics into their operations show productivity rates and profitability that are 5 percent to 6 percent higher than those of their peers. That's an advantage no company can afford to ignore.

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Download or read book Computerworld written by and published by . This book was released on 1987-11-23 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book InfoWorld written by and published by . This book was released on 2002-10-21 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.

Download or read book Time Smart written by Ashley Whillans and published by Harvard Business Press. This book was released on 2020-10-06 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's an 80 percent chance you're poor. Time poor, that is. Four out of five adults report feeling that they have too much to do and not enough time to do it. These time-poor people experience less joy each day. They laugh less. They are less healthy, less productive, and more likely to divorce. In one study, time stress produced a stronger negative effect on happiness than unemployment. How can we escape the time traps that make us feel this way and keep us from living our best lives? Time Smart is your playbook for taking back the time you lose to mindless tasks and unfulfilling chores. Author and Harvard Business School professor Ashley Whillans will give you proven strategies for improving your "time affluence." The techniques Whillans provides will free up seconds, minutes, and hours that, over the long term, become weeks and months that you can reinvest in positive, healthy activities. Time Smart doesn't stop at telling you what to do. It also shows you how to do it, helping you achieve the mindset shift that will make these activities part of your everyday regimen through assessments, checklists, and activities you can use right away. The strategies Whillans presents will help you make the shift to time-smart living and, in the process, build a happier, more fulfilling life.

Download or read book Privacy is Power written by Carissa Veliz and published by Melville House. This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.

Download or read book Customer Data Platforms written by Martin Kihn and published by John Wiley & Sons. This book was released on 2020-11-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the hottest technology around to drive marketing success Marketers are faced with a stark and challenging dilemma: customers demand deep personalization, but they are increasingly leery of offering the type of personal data required to make it happen. As a solution to this problem, Customer Data Platforms have come to the fore, offering companies a way to capture, unify, activate, and analyze customer data. CDPs are the hottest marketing technology around today, but are they worthy of the hype? Customer Data Platforms takes a deep dive into everything CDP so you can learn how to steer your firm toward the future of personalization. Over the years, many of us have built byzantine “stacks” of various marketing and advertising technology in an attempt to deliver the fabled “right person, right message, right time” experience. This can lead to siloed systems, disconnected processes, and legacy technical debt. CDPs offer a way to simplify the stack and deliver a balanced and engaging customer experience. Customer Data Platforms breaks down the fundamentals, including how to: Understand the problems of managing customer data Understand what CDPs are and what they do (and don't do) Organize and harmonize customer data for use in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the center of everything you do Understand how to use AI and machine learning to drive the future of personalization Orchestrate modern customer journeys that react to customers in real-time Power analytics with customer data to get closer to true attribution In this book, you’ll discover how to build 1:1 engagement that scales at the speed of today’s customers.

Download or read book Assuring Operating Profits written by Allen Willis Rucker and published by . This book was released on 1928 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Data a Love Story written by Amy Webb and published by Penguin. This book was released on 2014-01-28 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Amy Webb found her true love after a search that's both charmingly romantic and relentlessly data-driven. Anyone who uses online dating sites must read her funny, fascinating book.”—Gretchen Rubin, #1 New York Times bestselling author of The Happiness Project After yet another disastrous date, Amy Webb was preparing to cancel her JDate membership when epiphany struck: her standards weren’t too high, she just wasn’t approaching the process the right way. Using her gift for data strategy, she found which keywords were digital-man magnets, analyzed photos, and then adjusted her (female) profile to make the most of that intel. Then began the deluge—dozens of men who actually met her own stringent requirements wanted to meet her. Among them: her future husband, now the father of her child.

Download or read book Popular Science written by and published by . This book was released on 1945-03 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.