Download or read book Reading Media Theory written by Brett Mills and published by Routledge. This book was released on 2014-06-11 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.
Download or read book Media Theory for A Level written by Mark Dixon and published by Routledge. This book was released on 2019-10-08 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Theory for A Level provides a comprehensive introduction to the 19 academic theories required for A Level Media study. From Roland Barthes to Clay Shirky, from structuralism to civilisationism, this revision book explains the core academic concepts students need to master to succeed in their exams. Each chapter includes: • Comprehensive explanations of the academic ideas and theories specified for GCE Media study. • Practical tasks designed to help students apply theoretical concepts to unseen texts and close study products/set texts. • Exemplar applications of theories to set texts and close study products for all media specifications (AQA, Eduqas, OCR and WJEC). • Challenge activities designed to help students secure premium grades. • Glossaries to explain specialist academic terminology. • Revision summaries and exam preparation activities for all named theorists. • Essential knowledge reference tables. Media Theory for A Level is also accompanied by the essentialmediatheory.com website that contains a wide range of supporting resources. Accompanying online material includes: • Revision flashcards and worksheets. • A comprehensive bank of exemplar applications that apply academic theory to current set texts and close study products for all media specifications. • Classroom ready worksheets that teachers can use alongside the book to help students master essential media theory. • Help sheets that focus on the application of academic theory to unseen text components of A Level exams.
Download or read book EBOOK Key Themes in Media Theory written by Dan Laughey and published by McGraw-Hill Education (UK). This book was released on 2007-10-16 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Key Themes in Media Theory is wonderfully wide-ranging and deservedly destined to become a key text for students of Media Studies." Professor John Storey, University of Sunderland, UK "The very best text books are not just summaries of complex ideas for a student audience or an introduction to a critical canon; the very best add something to the canon they reflect upon, and Dan Laughey’s Key Themes in Media Theory is one such book. [It] is not a means to an end, as many such books can be. Rather it is a motivational primer, and one that should send both students and teachers heading to the library toread the theorists presented here again, for the first time." Richard Berger, Art, Design, Media; The Higher Education Academy, UK What is media theory? How do media affect our actions, opinions and beliefs? In what ways do media serve powerful political and economic interests? Is media consumerism unhealthy or is it empowering? Key Themes in Media Theory provides a thorough and critical introduction to the key theories of media studies. It is unique in bringing together different schools of media theory into a single, comprehensive text, examining in depth the ideas of key media theorists such as Lasswell, McLuhan, Hall, Williams, Barthes, Adorno, Baudrillard and Bourdieu. Using up-to-date case studies the book embraces media in their everyday cultural forms – music, internet, film, television, radio, newspapers and magazines – to enable a clearer view of the ‘big picture’ of media theory. In ten succinct chapters Dan Laughey discusses a broad range of themes, issues and perspectives that inform our contemporary understanding of media production and consumption. These include: Behaviourism and media effects Feminist media theory Postmodernity and information society Political economy Media consumerism With images and diagrams to illustrate chapter themes, examples that apply media theory to media practice, recommended reading at the end of every chapter, and a useful glossary of key terms, this book is the definitive guide to understanding media theory.
Download or read book The New Media Theory Reader written by Hassan, Robert and published by McGraw-Hill Education (UK). This book was released on 2006-09-01 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of new media opens up some of the most fascinating issues in contemporary culture, bringing together key readings on new media, what it is, where it came from, how it affects our lives, and how it is managed. It encourages readers to pay attention to the 'new' in new media, as well as consider it as a historical phenomenon.
Download or read book Theory of Media Literacy written by W. James Potter and published by SAGE Publications. This book was released on 2004-04-29 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our society has become characterized by aggressive media. Information is constantly at our fingertips – whether it be through the books, newspapers, and magazines we read, the television we watch, the radio stations to which we listen, or the computers that connect us to the world in a matter of seconds. We can try to limit our media exposure, but it is impossible to avoid all media messages. As a result, we psychologically protect ourselves by automatically processing the media to which we are exposed. Theory of Media Literacy: A Cognitive Approach comprehensively explains how we absorb the flood of information in our media-saturated society and examines how we often construct faulty meanings from those messages. In this book, author W. James Potter enlightens readers on the tasks of information processing. By building on a foundation of principles about how humans think, Theory of Media Literacy examines decisions about filtering messages, standard schema to match meaning, and higher level skills to construct meaning. A central theme of Potter′s theory is the locus that governs the degree to which a person is media literate. The locus is enriched by developing skills as well as good knowledge structures on five topics: media effects, media content, media industries, real world parameters, and the self. Key Features Presents the first social scientific theory of the process of media literacy Explores a broad range of literature on media literacy written during the past two decades Focuses on how the human mind works, especially in this mass media-saturated society Theory of Media Literacy is an essential resource to a wide audience within the media discipline. The book provides empirical researchers with direction to test the theory and extend our understanding of how the media affect individuals and society. Practitioners will find it helpful in developing strategies to achieve goals and, at the same time, avoid high risks of negative effects. In addition, new scholars will find it to be an excellent introduction to various media literacy research.
Download or read book Choice and Preference in Media Use written by Silvia Knobloch-Westerwick and published by Routledge. This book was released on 2014-07-25 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media exposure were published in 1960 by Klapper and in 1985 by Zillmann and Bryant. But an integrated update on this research field is much needed, as rigorous selective exposure research has flourished in the new millennium. In the contexts of political communication, health communication, Internet use, entertainment consumption, and electronic games, the crucial question of how individuals choose what content they consume has garnered much attention. The present book integrates theories and empirical evidence from these domains and discusses the related research methodologies. In light of the ever-increasing abundance of media channels and messages, selective exposure has become more important than ever for media impacts. This monograph provides a comprehensive review of the research on selective exposure to media messages, which is at the heart of communication science and media effects. It is required reading for media scholars and researchers, and promises to influence and inspire future research.
Download or read book Strategic Management in the Media written by Lucy Küng and published by SAGE. This book was released on 2008-04-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides vital insights into the elements of strategy and their application to media firms. Solidly grounded in theory but not pedantic, it is essential reading for those who make or wish to comprehend choices of media companies." - Robert Picard, University of Jönköping "Insightful, contextually analytical, yet easy to comprehend, Strategic Management in the Media successfully applies the adaptive and interpretative areas of strategic theory in the media sectors. It provides a unique perspective in which common themes linking media strategy and industry environment are thoughtfully discussed." - Sylvia M. Chan-Olmsted, University of Florida "...an invaluable asset for students of media management. The use of pertinent examples and case studies throughout brings the analysis to life and contributes to a highly readable introduction." - Gillian Doyle, University of Glasgow This book is a comprehensive, accessible and expert introduction to strategy within a media management context. It is divided into two parts - part one providess an introduction to and overview of the media industry from a strategic management perspective, looking in detail at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each. This provides the foundation for part two, which analyses a number of strategic topics central to the media sector, such as technological change, organisational structure, leadership, and creativity and innovation. The chapters follow the same structure: the relevant theory is outlined, its application to the media industry is discussed, and case studies from the media industry are used to illustrate the theory and illuminate its relevance for the media field. The cases and examples used come from all sectors of the industry and a range of geographic regions and include News Corporation, Endemol, BBC, Bertelsmann, CNN, MTV, Disney and Pixar.
Download or read book Media Theory in Japan written by Marc Steinberg and published by Duke University Press. This book was released on 2017-03-09 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an overview of Japanese media theory from the 1910s to the present, this volume introduces English-language readers to Japan's rich body of theoretical and conceptual work on media for the first time. The essays address a wide range of topics, including the work of foundational Japanese thinkers; Japanese theories of mediation and the philosophy of media; the connections between early Japanese television and consumer culture; and architecture's intersection with communications theory. Tracing the theoretical frameworks and paradigms that stem from Japan's media ecology, the contributors decenter Eurocentric media theory and demonstrate the value of the Japanese context to reassessing the parameters and definition of media theory itself. Taken together, these interdisciplinary essays expand media theory to encompass philosophy, feminist critique, literary theory, marketing discourse, and art; provide a counterbalance to the persisting universalist impulse of media studies; and emphasize the need to consider media theory situationally. Contributors. Yuriko Furuhata, Aaron Gerow, Mark Hansen, Marilyn Ivy, Takeshi Kadobayashi, Keisuke Kitano, Akihiro Kitada, Thomas Looser, Anne McKnight, Ryoko Misono, Akira Mizuta Lippit, Miryam Sas, Fabian Schäfer, Marc Steinberg, Tomiko Yoda, Alexander Zahlten
Download or read book New Media Old Media written by Wendy Hui Kyong Chun and published by Psychology Press. This book was released on 2006 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this history of new media technologies, leading media and cultural theorists examine new media against the background of traditional media such as film, photography, and print in order to evaluate the multiple claims made about the benefits and freedom of digital media.
Download or read book Media of Reason written by Matthias Vogel and published by Columbia University Press. This book was released on 2012-11-06 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Matthias Vogel challenges the belief, dominant in contemporary philosophy, that reason is determined solely by our discursive, linguistic abilities as communicative beings. In his view, the medium of language is not the only force of reason. Music, art, and other nonlinguistic forms of communication and understanding are also significant. Introducing an expansive theory of mind that accounts for highly sophisticated, penetrative media, Vogel advances a novel conception of rationality while freeing philosophy from its exclusive attachment to linguistics. Vogel's media of reason treats all kinds of understanding and thought, propositional and nonpropositional, as important to the processes and production of knowledge and thinking. By developing an account of rationality grounded in a new conception of media, he raises the profile of the prelinguistic and nonlinguistic dimensions of rationality and advances the Enlightenment project, buffering it against the postmodern critique that the movement fails to appreciate aesthetic experience. Guided by the work of Jürgen Habermas, Donald Davidson, and a range of media theorists, including Marshall McLuhan, Vogel rebuilds, if he does not remake, the relationship among various forms of media—books, movies, newspapers, the Internet, and television—while offering an original and exciting contribution to media theory.
Download or read book The Responsive Chord written by Tony Schwartz and published by Doubleday. This book was released on 1974 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Utilizes the resonance principle to explain the ways in which the electronic media is reviving nonlinear communication in modern society
Download or read book The Handbook of Media and Mass Communication Theory written by Robert S. Fortner and published by John Wiley & Sons. This book was released on 2014-03-10 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theories and practices relating to media and mass communication. Focuses on all aspects of current and classic theories and practices relating to media and mass communication Includes essays from a variety of global contexts, from Asia and the Middle East to the Americas Gives niche theories new life in several essays that use them to illuminate their application in specific contexts Features coverage of a wide variety of theoretical perspectives Pays close attention to the use of theory in understanding new communication contexts, such as social media 2 Volumes
Download or read book Habermas and the Media written by Hartmut Wessler and published by John Wiley & Sons. This book was released on 2019-01-14 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jürgen Habermas is arguably the most influential social theorist and philosopher of the twentieth century, and his imprint on media and communication studies extends well into the twenty-first. This book lucidly unpacks Habermas’s sophisticated contributions to the study of media, centering on the three core concepts for which his work is best known: the public sphere, communicative action, and deliberative democracy. Habermas and the Media offers an accessible introduction, as well as a critical investigation of how Habermas’s thinking can help us to understand and assess our contemporary communication environment – and where his framework needs revision and extension. Full of original and sometimes surprising insights, this book is essential reading for scholars and students of media, political communication, and democracy, as well as anyone seeking guidance through Habermas’s rich world of thought.
Download or read book Communication Theory written by David Holmes and published by SAGE. This book was released on 2005-04-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: `This is a very clear and concise summary of media studies, present and future. There is no other book that can both be used as a teaching tool and can help scholars organize their thinking about new media as this book can' - Steve Jones, University of Chicago This book offers an introduction to communication theory that is appropriate to our post-broadcast, interactive, media environment. The author contrasts the `first media age' of broadcast with the `second media age' of interactivity. Communication Theory argues that the different kinds of communication dynamics found in cyberspace demand a reassessment of the methodologies used to explore media, as well as new understandings of the concepts of interaction and community (virtual communities and broadcast communities). The media are examined not simply in terms of content, but also in terms of medium and network forms. Holmes also explores the differences between analogue and digital cultures, and between cyberspace and virtual reality. The book serves both as an upper level textbook for New Media courses and a good general guide to understanding the sociological complexities of the modern communications environment.
Download or read book Media Society World written by Nick Couldry and published by John Wiley & Sons. This book was released on 2013-08-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media are fundamental to our sense of living in a social world. Since the beginning of modernity, media have transformed the scale on which we act as social beings. And now in the era of digital media, media themselves are being transformed as platforms, content, and producers multiply. Yet the implications of social theory for understanding media and of media for rethinking social theory have been neglected; never before has it been more important to understand those implications. This book takes on this challenge. Drawing on Couldry's fifteen years of work on media and social theory, this book explores how questions of power and ritual, capital and social order, and the conduct of political struggle, professional competition, and everyday life, are all transformed by today's complex combinations of traditional and 'new' media. In the concluding chapters Couldry develops a framework for global comparative research into media and for thinking collectively about the ethics and justice of our lives with media. The result is a book that is both a major intervention in the field and required reading for all students of media and sociology.
Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound
Download or read book Black Mirror and Critical Media Theory written by Angela M. Cirucci and published by Rowman & Littlefield. This book was released on 2018-10-31 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black Mirror is The Twilight Zone of the twenty-first century. Already a philosophical classic, the series echoes the angst of an era, a civilization and consciousness fully engulfed in the 24/7 media spectacle spanning the planet. With clever plots and existential themes, Black Mirror presents near-futures where humans collide with technology and each other—tomorrows that might arrive in five years or five minutes. Featuring scholars from three continents and ten nations, Black Mirror and Critical Media Theory is an international collection of critical media theory applied to one of the most intellectually provocative TV shows of our time and the all-too-real conditions that inspire it. Drawing from thinkers such as Michel Foucault, Jean Baudrillard, Guy Debord, Marshall McLuhan, and Paul Virilio, the authors reverse-engineer Black Mirror by probing the ideas, meanings, and conditions embedded in the episodes. This book is organized around six key topics reflected and explored in Black Mirror—human identity, surveillance culture, spectacle and hyperreality, aesthetics, technology and existence, and dystopian futures.
