Download or read book Behind the Message written by Kathleen A. Hansen and published by Allyn & Bacon. This book was released on 2004 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Behind the Message" is a thoroughly revised and updated text based on the highly regarded "Search Strategies in Mass Communication, " used in many communication programs for 15 years. Written by two nationally recognized experts in information strategy, the book leads students step-by-step through the search and evaluation process while retaining the conceptual and intellectual overview that was the hallmark of "Search Strategies." It includes new materials and case studies that illustrate the search and evaluation process as it applies to news and strategic communications messages. Features A conceptual model of the information strategy process is visually illustrated in each chapter, helping students to systematically learn the information strategy process. Case studies of the information strategy process illustrate how each information contributor's materials are used in messages. A case study is included in the appendix that allows students to see concrete examples of the search process as applied to news and strategic communications messages. Cartoons in several chapters offer students a lighthearted look at some of the key concepts discussed in the text.
Download or read book Exploring the Relationship Between Media Libraries and Archives written by Chisita, Collence Takaingenhamo and published by IGI Global. This book was released on 2018-09-21 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: New forms of digitalization and digital media technologies are positively and negatively disrupting the free flow of information preservation. These new technologies are revolutionizing the way messages are transmitted and breaking the traditional monopolization of information by well-established institutions. Exploring the Relationship Between Media, Libraries, and Archives provides emerging research on new digital trends in information preservation, origination, and sharing. While highlighting the current shift in information sharing from institutional archives to digital platforms, readers will learn how media, librarians, and archivists reinvent their processes to meet the ever-progressing needs of users. This book is an ideal resource for librarians, archivists, information preservers, and media professionals aiming to find a balance among the use of media, new digital technologies, libraries, and archives in preserving and furthering information sharing.
Download or read book Social Media for Creative Libraries written by Phil Bradley and published by Facet Publishing. This book was released on 2015-01-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Media for Creative Libraries explains how librarians and information professionals can use online tools to communicate more effectively, teach people different skills and to market and promote their service faster, cheaper and more effectively. Based on his acclaimed work How to Use Web 2.0 in Your Library, Phil Bradley has restructured and comprehensively updated this new book to focus on the activities that information professionals carry out on a daily basis, before then analysing and explaining how online tools can assist them in those activities. The book includes: - a discussion of authority checking and why information professionals are needed more than ever in a social media world - a guide to creating great presentations online - how online tools can make teaching and training sessions easier and more enjoyable for information professionals - useful tips for implementing new strategies in libraries and a discussion of the practicalities of library marketing and promotion - how to create a good social media policy and why - a look at a few social media disasters and how they could have been avoided Readership: Packed with features and accompanied by introductory videos on the Facet Publishing YouTube channel, Social Media for Creative Libraries is essential reading for all library and information professionals.
Download or read book Fool s Gold written by Mark Y. Herring and published by McFarland. This book was released on 2015-01-09 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work skeptically explores the notion that the internet will soon obviate any need for traditional print-based academic libraries. It makes a case for the library's staying power in the face of technological advancements (television, microfilm, and CD-ROM's were all once predicted as the contemporary library's heir-apparent), and devotes individual chapters to the pitfalls and prevarications of popular search engines, e-books, and the mass digitization of traditional print material.
Download or read book Part of Our Lives written by Wayne A. Wiegand and published by Oxford University Press, USA. This book was released on 2015 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenges conventional thinking and top-down definitions, instead drawing on the library user's perspective to argue that the public library's most important function is providing commonplace reading materials and public space. Challenges a professional ethos about public libraries and their responsibilities to fight censorship and defend intellectual freedom. Demonstrates that the American public library has been (with some notable exceptions) a place that welcomed newcomers, accepted diversity, and constructed community since the end of the 19th century. Shows how stories that cultural authorities have traditionally disparaged- i.e. books that are not "serious"- have often been transformative for public library users.
Download or read book Becoming a Media Mentor written by Cen Campbell and published by American Library Association. This book was released on 2016-07-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guiding children's librarians to define, solidify, and refine their roles as media mentors, this book in turn will help facilitate digital literacy for children and families.
Download or read book International Network of Public Libraries The role of public libraries in the media society written by Conny Ang and published by Scarecrow Press. This book was released on 1999 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series is an innovative resource for public library professionals. Conny Äng discusses the great possibilities for libraries with the emergence of the electronic age, believing that new media will expand libraries' roles and make them more crucial to society.
Download or read book Customer Service in Libraries written by Charles Harmon and published by Scarecrow Press. This book was released on 2013-02-13 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, nine librarians from across the country describe their libraries’ best practices in this key area. Their contributions range from all-encompassing customer service policies and models any library can both adapt and be proud of to micro-approaches that emphasize offering excellent user-focused technology planning, picture book arrangement with patrons in mind, Web 2.0 tools to connect users with the library, establishing good service delivery chains, and making your library fantastic for homeschoolers. As past Public Library Association President Audra Caplan writes in her introduction to this book, “There is nothing magical about providing excellent customer service; it just takes the right people, the right philosophy and the passion to make it a reality.” If you’ve got all that, here are the best practices to make stellar customer service a reality for your library’s users.
Download or read book Digital Media Labs in Libraries written by Amanda L. Goodman and published by American Library Association. This book was released on 2014-09-15 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Families share stories with each other and veterans reconnect with their comrades, while teens edit music videos and then upload them to the web: all this and more can happen in the digital media lab (DML), a gathering of equipment with which people create digital content or convert content that is in analog formats. Enabling community members to create digital content was identified by The Edge Initiative, a national coalition of leading library and local government organizations, as a library technology benchmark. Surveying academic and public libraries in a variety of settings and sharing a range of approaches to creating DMLs, this issue of Library Technology Reports points the way towards meeting that benchmark, showing Funding sources and amounts for 16 DML projects in a range of librariesLinks to sample policies and liability formsInformation on hardware, software, and websites for sound production, videography, graphic design, and animationHow to design a DML, addressing considerations such as power, noise prevention, ventilation, lighting, furniture, and moreConfiguration and equipment lists for 8 DMLs, ranging from portable to large librariesIn-depth profiles of 5 digital media labs compiled from an 11-question survey
Download or read book The Public Library Magazine written by St. Louis Public Library and published by . This book was released on 1897 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Designing a School Library Media Center for the Future written by Rolf Erikson and published by American Library Association. This book was released on 2007-04-02 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to designing school library media centers that provides information on addressing the unique ergonomic and technology needs of children, controling costs using proven bidding and evaluation methods, understanding the technical drawings and language used in architecture, and other related topics.
Download or read book Living and Learning with New Media written by Mizuko Ito and published by MIT Press. This book was released on 2009-06-05 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report summarizes the results of an ambitious three-year ethnographic study, funded by the John D. and Catherine T. MacArthur Foundation, into how young people are living and learning with new media in varied settings—at home, in after school programs, and in online spaces. It offers a condensed version of a longer treatment provided in the book Hanging Out, Messing Around, and Geeking Out (MIT Press, 2009). The authors present empirical data on new media in the lives of American youth in order to reflect upon the relationship between new media and learning. In one of the largest qualitative and ethnographic studies of American youth culture, the authors view the relationship of youth and new media not simply in terms of technology trends but situated within the broader structural conditions of childhood and the negotiations with adults that frame the experience of youth in the United States. The book that this report summarizes was written as a collaborative effort by members of the Digital Youth Project, a three-year research effort funded by the John D. and Catherine T. MacArthur Foundation and conducted at the University of California, Berkeley, and the University of Southern California. John D. and Catherine T. MacArthur Reports on Digital Media and Learning
Download or read book Hanging Out Messing Around and Geeking Out written by Mizuko Ito and published by MIT Press. This book was released on 2009-10-30 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of young people's everyday new media practices—including video-game playing, text-messaging, digital media production, and social media use. Conventional wisdom about young people's use of digital technology often equates generational identity with technology identity: today's teens seem constantly plugged in to video games, social networking sites, and text messaging. Yet there is little actual research that investigates the intricate dynamics of youths' social and recreational use of digital media. Hanging Out, Messing Around, and Geeking Out fills this gap, reporting on an ambitious three-year ethnographic investigation into how young people are living and learning with new media in varied settings—at home, in after-school programs, and in online spaces. Integrating twenty-three case studies—which include Harry Potter podcasting, video-game playing, music sharing, and online romantic breakups—in a unique collaborative authorship style, Hanging Out, Messing Around, and Geeking Out is distinctive for its combination of in-depth description of specific group dynamics with conceptual analysis.
Download or read book Games in Libraries written by Breanne A. Kirsch and published by McFarland. This book was released on 2014-02-11 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Librarians are beginning to see the importance of game based learning and the incorporation of games into library services. This book is written for them--so they can use games to improve people's understanding and enjoyment of the library. Full of practical suggestions, the essays discuss not only innovative uses of games in libraries but also the game making process. The contributors are all well versed in games and game-based learning and a variety of different types of libraries are considered. The essays will inspire librarians and educators to get into this exciting new area of patron and student services.
Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Download or read book Understanding New Media written by Kim H. Veltman and published by University of Calgary Press. This book was released on 2006 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook.
Download or read book New media and the creative industries written by Great Britain: Parliament: House of Commons: Culture, Media and Sport Committee and published by The Stationery Office. This book was released on 2007-05-16 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incorporating HCP 1091-i to viii, session 2005-06. Incorrectly printed with "fourth report" on document
