Download or read book Psicolog a Social Persuasiva Nueva Edici n written by Manuel Goleman and published by . This book was released on 2024-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Está preparado para explorar los secretos de la persuasión que tienen el potencial de transformar radicalmente su vida? Psicología de la persuasión' es un completo manual que le llevará a través del fascinante universo de la persuasión y la comunicación eficaz. Fundamentado en una sólida base de investigación psicológica, este libro le proporcionará todas las estrategias, técnicas y conocimientos que necesita para convertirse en un experto persuasor en todos los aspectos de su existencia. A través de una combinación de teoría y ejemplos prácticos, conocerá las metodologías para influir positivamente en las personas que le rodean, para perfeccionar su comunicación verbal y no verbal, y para lograr los resultados deseados en las relaciones personales, profesionales y sociales. Descubrirá los fundamentos de la persuasión, aprenderá a utilizar el lenguaje persuasivo para establecer conexiones auténticas y adquirirá la capacidad de aplicar diferentes técnicas para captar la atención de su audiencia y transmitir su mensaje de forma atractiva. Además, el libro abordará áreas específicas en las que aplicar la psicología persuasiva, como el marketing, el liderazgo, las ventas, la negociación y las relaciones románticas. Aprenderá a personalizar sus estrategias persuasivas para adaptarlas a contextos digitales, como el mundo online y las redes sociales, y adquirirá habilidades para gestionar los conflictos de forma constructiva mediante el uso de técnicas persuasivas. Tanto si desea mejorar sus relaciones personales como avanzar en su carrera profesional o destacar en su campo de especialización, este libro le resultará una guía fiable para convertirse en un persuasor de éxito.
Download or read book Psicolog a Social written by and published by . This book was released on 1985 with total page 522 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Comunicaci n persuasiva written by Antonio Salcedo Fernández and published by ESIC. This book was released on 2016-01-26 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debido a la sobrecarga informativa que nos viene del entorno en el que vivimos, nuestra mente necesita estar preparada para organizar y dar coherencia a todo ese caudal de información. Las actitudes ayudan a estructurar esa información en términos positivos y/o negativos, lo que nos permite manejarnos mejor ante situaciones nuevas o inciertas, potenciando nuestra sensación de control. Además, y dado que las actitudes juegan un papel importante en la manera de comportarnos, un cambio en ellas debería dar lugar a un cambio en nuestros comportamientos, que es en último término lo que se pretende con una presentación de negocios, un spot publicitario o una campaña de marketing. ÍNDICE: 1. El cambio de actitudes 2. El estudio científico de la persuasión 3. ¿Cómo puedo convertirme en un emisor más persuasivo? 4. ¿Cómo puedo hacer mi mensaje más persuasivo? 5. ¿Se persuaden de igual manera todas las personas con las que interactúo? 6. ¿Qué claves del contexto he de tener en cuenta para persuadir más y mejor? Bibliografía
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Download or read book Psicolog a social de las organizaciones written by Leonardo Schvarsteín and published by . This book was released on 2004 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Persuasion written by Daniel J. O'Keefe and published by SAGE Publications. This book was released on 2015-02-18 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: Persuasion: Theory and Research, Third Edition is a comprehensive overview of social-scientific theory and research on persuasion. Written in a clear and accessible style that assumes no special technical background in research methods, the Third Edition has been thoroughly revised to reflect developments in persuasion studies. New discussions of subjects such as reactance and the use of narratives as vehicles for persuasion, revised treatments of the theories of reasoned action and planned behavior, and two new chapters on social judgment theory and stage models provide your students with the most current work on persuasion in a clear, straightforward manner. In this edition, author Daniel J. O'Keefe has given special attention to the importance of adapting (tailoring) messages to audiences to maximize persuasiveness. Each chapter has a set of review questions to guide students through the chapter’s material and quickly master the concepts being introduced.
Download or read book Psicolog a social written by Florencio Jiménez Burillo and published by . This book was released on 1987 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introducci n a la psicolog a social written by Eduardo Crespo Suárez and published by . This book was released on 1995 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Psicolog a social written by David G. Myers and published by . This book was released on 1991 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Introducci n a la psicolog a social written by and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Mysearchlab with Pearson Etext Standalone Access Card For Persuasion written by Robert H. Gass and published by Pearson. This book was released on 2013-04-04 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that youselect the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition,you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. --This access code card gives you access to all of MySearchLab's tools and resources, including a complete eText of your book. You can also buy immediate access to MySearchLab with Pearson eText online with a credit card atwww.mysearchlab.com.A comprehensive overview of persuasion theory Persuasion: Social Influence and Compliance Gaining first helps students understand established theories and models of persuasion. It then encourages them to develop and apply general conclusions about persuasion in real-world settings. The fifth edition explores how social media continues to be a form of influence. In addition, the text looks at grassroots movements, such as the Tea Party and Occupy Wall Street, and traditional forms of persuasion, such as advertising, marketing, and political campaigning. This text is available in a variety of formats — digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more. To learn more about our programs, pricing options and customization, click the Choices tab. Learning Goals Upon completing this book, readers will be able to: Understand how persuasion works Discuss the impact culture has on persuasion Understand and identify key differences among persuasion, propaganda, and manipulation
Download or read book The small BIG written by Steve J. Martin and published by Grand Central Publishing. This book was released on 2014-09-09 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: At some point today you will have to influence or persuade someone - your boss, a co-worker, a customer, client, spouse, your kids, or even your friends. What is the smallest change you can make to your request, proposal or situation that will lead to the biggest difference in the outcome? In The small BIG, three heavyweights from the world of persuasion science and practice -- Steve Martin, Noah Goldstein and Robert Cialdini -- describe how, in today's information overloaded and stimulation saturated world, increasingly it is the small changes that you make that lead to the biggest differences. In the last few years more and more research - from fields such as neuroscience, cognitive psychology, social psychology, and behavioral economics - has helped to uncover an even greater understanding of how influence, persuasion and behavior change happens. Increasingly we are learning that it is not information per se that leads people to make decisions, but the context in which that information is presented. Drawing from extensive research in the new science of persuasion, the authors present lots of small changes (over 50 in fact) that can bring about momentous shifts in results. It turns out that anyone can significantly increase his or her ability to influence and persuade others, not by informing or educating people into change but instead by simply making small shifts in approach that link to deeply felt human motivations.
Download or read book Attitudes written by Richard E. Petty and published by Psychology Press. This book was released on 2008-10-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people‘s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Des
Download or read book Health Communication written by Renata Schiavo and published by John Wiley & Sons. This book was released on 2011-01-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Communication: From Theory to Practice is a much needed resource for the fast-growing field of health communication. It combines a comprehensive introduction to current issues, theories, and special topics in health communication with a hands-on guide to program development and implementation. While the book is designed for students, professionals and organizations with no significant field experience, it also includes advanced topics for health communication practitioners, public health experts, researchers, and health care providers with an interest in this field.
Download or read book Persuasive Technology written by B.J. Fogg and published by Elsevier. This book was released on 2003-01-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army? "Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside. Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide. * Filled with key term definitions in persuasive computing *Provides frameworks for understanding this domain *Describes real examples of persuasive technologies
Download or read book Perspectives on Personality written by Charles S. Carver and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Perspectives on Personality describes a range of viewpoints that are used by personality psychologists today, and helps students understand how these viewpoints can be applied to their own lives. Authors Charles Carver and Michael Scheier dedicate a chapter to each major perspective, presenting an overview on the perspective's orienting assumptions and core themes and concluding with a discussion of problems within that theoretical viewpoint and predictions about its future prospects. The Eighth edition incorporates several important recent developments in the field, including genetics and genomics and the biological underpinnings of impulsiveness"--Back cover
Download or read book Democracy in Mexico written by Pablo González Casanova and published by New York : Oxford University Press. This book was released on 1970 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
