Download or read book Principles of Marketing B COM I semester NEP 2020 NEW SYLLABUS Affiliated to Rani Channamma University Belagavi written by and published by Sankalp Publication. This book was released on with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: this book is very informative and easy to understand by students.
Download or read book Fundamentals of Marketing For B Com Sem 4 According to NEP 2020 written by R.C. Agarwal and published by SBPD Publishing House. This book was released on 2023-04-27 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Table of Content:- 1. Marketing : Meaning (Micro and Macro Meaning), Nature, Scope and Importance 2. Marketing Concept 3. The Concept of Marketing Mix 4. Marketing Environment 5. Consumer Behaviour 6. Market Segmentation and Positioning 7. Product 8. Product Identification–Brand, Trademark, Packaging and Labelling 9. Product Life-Cycle 10. New Product Development 11. Pricing Decisions 12. Promotion Decisions 13. Personal Selling 14. Advertisement Management 15. Sales Promotion 16. Channels of Distribution 17. Wholesaler or Wholesale Distribution Management 18. Retail Distribution Management 19. Physical Distribution Management 20. Recent Development in Marketing. More Information:- The authors of this book are R.C. Agarwal & Dr. N. S. Kothari.
Download or read book Principles of Marketing written by Gary M. Armstrong and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Download or read book CORPORATE ACCOUNTING FOURTH EDITION written by S N Maheshwari and published by . This book was released on 2004-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book India Since Independence written by Bipan Chandra and published by Penguin UK. This book was released on 2008-02-11 with total page 595 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough and incisive introduction to contemporary India The story of the forging of India, the world's largest democracy, is a rich and inspiring one. This volume, a sequel to the best-selling India's Struggle for Independence, analyses the challenges India has faced and the successes it has achieved, in the light of its colonial legacy and century-long struggle for freedom. The book describes how the Constitution was framed, as also how the Nehruvian political and economic agenda and basics of foreign policy were evolved and developed. It dwells on the consolidation of the nation, examining contentious issues like party politics in the Centre and the states, the Punjab problem, and anti-caste politics and untouchability. This revised edition offers a scathing analysis of the growth of communalism in India and the use of state power in furthering its cause. It also documents the fall of the National Democratic Alliance in the 2004 General Elections, the United Progressive Alliance's subsequent rise to power and the Indo-US Nuclear Deal that served to unravel the political consensus at the centre. Apart from detailed analyses of Indian economic reforms since 1991 and wide-ranging land reforms and the Green Revolution, this new edition includes an overview of the Indian economy in the new millennium. These, along with objective assessments of Jawaharlal Nehru, Indira Gandhi, Jayaprakash Narayan, Lal Bahadur Shastri, Rajiv Gandhi, Vishwanath Pratap Singh, Atal Bihari Vajpayee and Manmohan Singh, constitute a remarkable overview of a nation on the move.
Download or read book India After Independence written by Bipan Chandra and published by Penguin Group. This book was released on 1999 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Programming with ANSI and Turbo C written by Ashok Kamthane and published by Pearson Education India. This book was released on 2006-07-30 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Computational Thinking written by Paolo Ferragina and published by Springer. This book was released on 2018-08-21 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a gentle motivation and introduction to computational thinking, in particular to algorithms and how they can be coded to solve significant, topical problems from domains such as finance, cryptography, Web search, and data compression. The book is suitable for undergraduate students in computer science, engineering, and applied mathematics, university students in other fields, high-school students with an interest in STEM subjects, and professionals who want an insight into algorithmic solutions and the related mindset. While the authors assume only basic mathematical knowledge, they uphold the scientific rigor that is indispensable for transforming general ideas into executable algorithms. A supporting website contains examples and Python code for implementing the algorithms in the book.
Download or read book Computational Thinking for the Modern Problem Solver written by David Riley and published by CRC Press. This book was released on 2014-03-27 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through examples and analogies, Computational Thinking for the Modern Problem Solver introduces computational thinking as part of an introductory computing course and shows how computer science concepts are applicable to other fields. It keeps the material accessible and relevant to noncomputer science majors.With numerous color figures, this class
Download or read book Managerial Statistics written by P. N. Arora and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Principles and Practice of Management written by Dr. L.M. Prasad and published by Sultan Chand & Sons. This book was released on 2020-10-01 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book in its tenth edition has been thoroughly restructured and revised. All the chapters of the present edition have been re-written not only to incorporate the latest developments in management but also to make presentation of subject-matter more lucid and crisp. Chapter 3 of the previous edition (Managers and Environment) has been named as Management Challenges and Opportunities in the present edition so that proper focus is put on these issues. Thus, the present edition is ideally suited to management students as well as management practitioners, particularly those who have not gone through formal management education.
Download or read book Market based Management written by Roger J. Best and published by Prentice Hall. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This groundbreaking book provides the tools and processes needed to actually apply market-driven strategy to today's business world. Roger Best's work has proven to be a refreshing alternative to the many conceptual and theoretical-centered marketing books because it is built around a performance orientation and the belief that real learning occurs only with the application of knowledge."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Online Teaching and Learning in Higher Education during COVID 19 written by Roy Y. Chan and published by Routledge. This book was released on 2021-08-12 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely volume documents the immediate, global impacts of the coronavirus pandemic (COVID-19) on teaching and learning in higher education. Focusing on student and faculty experiences of online and distance education, the text provides reflections on novel initiatives, unexpected challenges, and lessons learned. Responding to the urgent need to better understand online teaching and learning during the COVID-19 pandemic, this book investigates how the use of information and communication technologies (ICT) impacted students, faculty, and staff experiences during the COVID-19 lockdown. Chapters initially look at the challenges faced by universities and educators in their attempts to overcome the practical difficulties involved in developing effective online programming and pedagogy. The text then builds on these insights to highlight student experiences and consider issues of social connection and inequality. Finally, the volume looks forward to asking what lessons COVID-19 can offer for the future development of online and distance learning in higher education. This engaging volume will benefit researchers, academics, and educators with an interest in online teaching and eLearning, curriculum design, and more, specifically those involved with the digitalization of higher education. The text will also support further discussion and reflection around pedagogical transformation, international teaching and learning, and educational policy more broadly.
Download or read book Secretarial Practice and Company Law written by Arun Kumar and published by Atlantic Publishers & Dist. This book was released on 1998 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Capital Market and Financial System in India written by Asheesh Pandey and published by . This book was released on 2014-01-01 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The financial system of a country promotes savings by providing a wide variety of financial assets to the general public. Savings collected from the household sector are pooled together and allocated to various sectors of the economy for raising production levels. If the allocation of credit is judicious and socially equitable, it can help achieve the twin objectives of growth and social justice. An understanding of financial markets -- as part of the financial system -- is important as they are at the core of the transmission mechanism of monetary policy. In India, financial markets have been developed with a specific emphasis on increasing allocative efficiency of resources and promoting financial stability. Financial markets in India comprise, in the main, money market, Government securities market, capital market, corporate debt market, credit market, and foreign exchange market. Capital market plays a very important role in the development of financial system of any economy. It is a market where financial assets such as equities/debts are traded over a long period of time. Although the capital market in India has a long history, it remained on the periphery of the financial system for a long time. Various reforms undertaken since the early 1990s by the Securities and Exchange Board of India (SEBI) and the Government have brought about a significant structural transformation in the Indian capital market. As a result, the Indian equity market has become modern and transparent. The equity market has witnessed widespread development in infrastructure and its functioning is comparable to international standards. It has seen significant increase in growth and diversity in composition since early 1990s.
Download or read book Book Keeping Accountancy written by S.A. Siddiqui and published by Laxmi Publications, Ltd.. This book was released on 2008 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt:
