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Book Marketing

    Book Details:
  • Author : William M. Pride
  • Publisher :
  • Release : 1997-01-01
  • ISBN : 9780395854730
  • Pages : 768 pages

Download or read book Marketing written by William M. Pride and published by . This book was released on 1997-01-01 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing

    Book Details:
  • Author : William M. Pride
  • Publisher : South Western Educational Publishing
  • Release : 2010
  • ISBN : 9780324834260
  • Pages : 752 pages

Download or read book Marketing written by William M. Pride and published by South Western Educational Publishing. This book was released on 2010 with total page 752 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perfect for students of all backgrounds and interest levels, Pride and Ferrell’s MARKETING 2010, INTERNATIONAL EDITION, combines a thorough overview of essential marketing principles with a visually engaging, reader-friendly presentation. This popular, proven text and a full range of supplemental learning resources (including podcasts, videos, and an interactive marketing plan) provide students with the knowledge and decision making skills they’ll need to succeed in today’s competitive business environment. MARKETING 2010, INTERNATIONAL EDITION, includes coverage of current marketing strategies and concepts, as well as extensive real-world examples, including material on globalization, customer relationship management, supply chain management, and the latest e-commerce models. The new edition also incorporates important topics drawn from the rapidly changing world of modern business, including social and environmental responsibility, entrepreneurship, and pop culture marketing.

Book Marketing 2018

    Book Details:
  • Author :
  • Publisher :
  • Release :
  • ISBN : 9781337537551
  • Pages : pages

Download or read book Marketing 2018 written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Marketing

    Book Details:
  • Author : William M. Pride
  • Publisher : South-Western Pub
  • Release : 2011-01-12
  • ISBN : 9781111526191
  • Pages : 653 pages

Download or read book Marketing written by William M. Pride and published by South-Western Pub. This book was released on 2011-01-12 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combines a thorough overview of essential marketing principles with a visually-engaging, reader-friendly presentation. This popular, proven text provides students with the knowledge and decision-making skills they'll need to succeed in today's competitive business environment. You will find important topics drawn from the rapidly-changing world of modern business including social and environmental responsibility, sustainability, globalization, entrepreneurship, and marketing through transitional times.

Book Pride

    Book Details:
  • Author : Matthew Todd
  • Publisher : Simon and Schuster
  • Release : 2020-06-23
  • ISBN : 1681885239
  • Pages : 97 pages

Download or read book Pride written by Matthew Todd and published by Simon and Schuster. This book was released on 2020-06-23 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: In June 1969, police raided New York gay bar the Stonewall Inn. Pride charts the events of that night, the days and nights of rioting that followed, the ensuing organization of local members of the community, and the 50+ years since in which activists and ordinary people have dedicated their lives to reversing the global position. Pride documents the milestones in the fight for equality, from the victories of early activists, to the gradual acceptance of the LGBTQ+ community in politics, sports, and the media and the landmark court cases that helped to ban discrimination, permit marriage, and help in the fight for equality. This wide-reaching text covers key figures and notable moments, events, and breakthroughs a wealth of rare images and documents, as well as moving essays from key witnesses to the era. Pride is a unique and comprehensive account of the ongoing challenges facing the LGBTQ community, and a celebration of the equal rights that have been won for many as a result of the sacrifices and passion of this mass movement. Includes personal testimonies from: Travis Alabanza, Bisi Alimi, Georgina Beyer, Jonathan Blake, Deborah Brin, Maureen Duffy, David Furnish, Nan Goldin, Asifa Lahore, Paris Lees, Lewis Oakley, Reverend Troy Perry, Darryl Pinckney, Jake Shears, Judy Shepard, and Will Young.

Book Pride  Not Prejudice

Download or read book Pride Not Prejudice written by Eunbin Chung and published by University of Michigan Press. This book was released on 2022-02-28 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: As shown by China’s relationship to Japan, and Japan’s relationship to South Korea, even growing regional economic interdependencies are not enough to overcome bitter memories grounded in earlier wars, invasions, and periods of colonial domination. Although efforts to ease historical animosity have been made, few have proven to be successful in Northeast Asia. In previous research scholars anticipated an improvement in relations through thick economic interdependence or increased societal contact. In economic terms, however, Japan and China already trade heavily: Japan has emerged as China’s largest trading partner and China as second largest to Japan. Societal contact is already intense, as millions of Chinese, Koreans, and Japanese visit one another’s countries annually as students, tourists, and on business trips. But these developments have not alleviated international distrust and negative perception, or resolved disagreement on what constitutes “adequate reparation” regarding the countries’ painful history. Noticing clashes of strong nationalisms around the world in areas like Northeast Asia, numerous studies have suggested that more peaceful relations are likely only if countries submerge or paper over existing national identities by promoting universalism. Pride, Not Prejudice argues, to the contrary, that affirmation of national identities may be a more effective way to build international cooperation. If each national population reflects on the values of their national identity, trust and positive perception can increase between countries. This idea is consistent with the theoretical foundation that those who have a clear, secure, and content sense of self, in turn, can be more open, evenhanded, and less defensive toward others. In addition, this reduced defensiveness also enhances guilt admission by past “inflictors” of conflict and colonialism. Eunbin Chung borrows the social psychological theory of self-affirmation and applies it to an international context to argue that affirmation of a national identity, or reflecting on what it means to be part of one’s country, can increase trust, guilt recognition, and positive perception between countries.

Book The Little Book of Pride

Download or read book The Little Book of Pride written by Lewis Laney and published by Ryland Peters & Small. This book was released on 2020-06-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Celebrate the LGTBQ community with this small but perfectly formed guide to Pride. What began as a protest for gay rights following the Stonewall riots of 1969 in New York has grown to become a global celebration of LGBTQ culture. In the 50-odd years since the original protest, and what is now widely accepted to be the first Pride march – Christopher Street Liberation Day, 1970 – Pride events are now attended by millions each year, celebrating how far we've come, recognising where we have to go and highlighting important causes in the queer community. The Little Book of Pride is a concise look at everything you need to know about Pride, revealing the history, the key people involved, the best Pride events around the world, inspirational quotes from famous queers, Pride facts and a fun Pride survival guide.

Book Pride   Ownership

Download or read book Pride Ownership written by Rick Lasky and published by PennWell Books. This book was released on 2006 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book serves as a guide for the seasoned veteran, the new firefighter and everyone in between, bringing them together for what it all takes to have that love for the job. Each chapter addresses the next step in the leadership chain that is necessary for a fire service professional to succeed. The chapters are as follows: Our Mission; The Firefighter; The Company Officer; The Chief; Our Two Families; Sweating the Small Stuff; Changing Shirts-The Promotion; What September 11th Did For Us-The Good and the Bad; Ceremonies; Marketing Your Fire Department; Making It All Happen-Embracing Success; Have You Forgotten.

Book Marketing

Download or read book Marketing written by William M. Pride and published by . This book was released on 1993 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Pride

    Book Details:
  • Author : Ibi Zoboi
  • Publisher : HarperCollins
  • Release : 2018-09-18
  • ISBN : 0062564072
  • Pages : 247 pages

Download or read book Pride written by Ibi Zoboi and published by HarperCollins. This book was released on 2018-09-18 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a timely update of Jane Austen's Pride and Prejudice, National Book Award finalist Ibi Zoboi skillfully balances cultural identity, class, and gentrification against the heady magic of first love in her vibrant reimagining of this beloved classic. A smart, funny, gorgeous retelling starring all characters of color. Zuri Benitez has pride. Brooklyn pride, family pride, and pride in her Afro-Latino roots. But pride might not be enough to save her rapidly gentrifying neighborhood from becoming unrecognizable. When the wealthy Darcy family moves in across the street, Zuri wants nothing to do with their two teenage sons, even as her older sister, Janae, starts to fall for the charming Ainsley. She especially can’t stand the judgmental and arrogant Darius. Yet as Zuri and Darius are forced to find common ground, their initial dislike shifts into an unexpected understanding. But with four wild sisters pulling her in different directions, cute boy Warren vying for her attention, and college applications hovering on the horizon, Zuri fights to find her place in Bushwick’s changing landscape, or lose it all. "Zoboi skillfully depicts the vicissitudes of teenage relationships, and Zuri’s outsize pride and poetic sensibility make her a sympathetic teenager in a contemporary story about race, gentrification, and young love." (Publishers Weekly, "An Anti-Racist Children's and YA Reading List")

Book Marketing Foundations

    Book Details:
  • Author : G. Tomas M. Hult
  • Publisher : Thomson South-Western
  • Release : 2012
  • ISBN : 9781133190974
  • Pages : 560 pages

Download or read book Marketing Foundations written by G. Tomas M. Hult and published by Thomson South-Western. This book was released on 2012 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular with readers from all backgrounds and interest levels, MARKETING FOUNDATIONS, 5E, International Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Hult enhances this edition by offering up a unique, global perspective through real-world examples and commentary on significant international-specific marketing concepts and practices. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, MARKETING FOUNDATIONS, 5E, International Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

Book Pride Ferrell Foundations of Marketing

Download or read book Pride Ferrell Foundations of Marketing written by William M. Pride and published by . This book was released on 2004 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Rainbow

    Book Details:
  • Author : Michael Genhart
  • Publisher :
  • Release : 2019
  • ISBN : 9781433830877
  • Pages : 0 pages

Download or read book Rainbow written by Michael Genhart and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have primer for young readers and a great gift for pride events and throughout the year, beautiful colors all together make a rainbow in Rainbow: A First Book of Pride. This is a sweet ode to rainbow families, and an affirming display of a parent's love for their child and a child's love for their parents. With bright colors and joyful families, this book celebrates LGBTQ+ pride and reveals the colorful meaning behind each rainbow stripe. Readers will celebrate the life, healing, light, nature, harmony, and spirit that the rainbows in this book will bring.

Book Developing Successful Global Strategies for Marketing Luxury Brands

Download or read book Developing Successful Global Strategies for Marketing Luxury Brands written by Mosca, Fabrizio and published by IGI Global. This book was released on 2021-03-26 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent times, the advent of new technologies, the concerns about sustainability, and the new tastes of the youngest generations of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the marketing of luxury goods. Sustainable development is not a new practice in the luxury market but is of increasing importance. The real challenge is for luxury companies to overcome the residual corporate social responsibility perspective to embrace a real integration of environmental, ethical, and social concerns into the corporate strategy. Integrated output and sustainable processes, the introduction of non-financial reporting as operational practice, and a new orientation to circular economy practices are emerging issues that still today request for a deeper exploration both on the academic and managerial point of view. Digitalization is another relevant issue that is reshaping the business model of luxury companies. Big data, blockchain, omnichannel experience, and digital customer experience represent the main digital challenges that luxury brand companies are facing nowadays. Luxury brands must keep up with these digital demands and sustainability concerns to maintain their position in the global market. Developing Successful Global Strategies for Marketing Luxury Brands upgrades the most relevant theoretical frameworks and empirical research about the marketing of luxury goods. This book is focused on contemporary issues affecting luxury industries such as digital transformation (blockchain, big data, analytics, innovation processes), sustainable development, changes in luxury consumers’ behavior, integration between physical and online channels, and the development of social media marketing strategies. Chapters will cover areas of marketing, management, buyer behavior, and international business, creating a multidisciplinary approach for this book. This book is ideal for scholars, local government agencies and public bodies, managers, luxury business owners, along with practitioners, stakeholders, researchers, academicians, and students who are interested in emerging issues affecting the luxury market, such as sustainability and digital transformation.

Book Understanding Business Ethics

Download or read book Understanding Business Ethics written by Peter A. Stanwick and published by SAGE Publications. This book was released on 2024-05-08 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding Business Ethics, Fourth Edition offers an impactful exploration into the realm of ethics in the global business environment. Authors Peter A. Stanwick and Sarah D. Stanwick integrate four key dimensions to differentiate their work from other ethics textbooks: a global perspective, real-world business cases, comprehensive ethics topics, and a consistent theme linking each chapter. Whether it′s uncovering the intricate relations between businesses and their stakeholders, discussing the effects of financial reporting, or exploring the ethical implications of information technology, marketing, human resources, and the natural environment, this textbook equips readers with a robust ethical framework for the business world. Additionally, the timely case studies from diverse industries demonstrate the very real consequences of ethical and unethical decisions. This title is accompanied by a complete teaching and learning package. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Select the Vantage tab on this page to learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Select the Resources tab on this page to learn more.

Book Marketing communications

Download or read book Marketing communications written by and published by . This book was released on 1898 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Agricultural Marketing

Download or read book Agricultural Marketing written by John Truman Horner and published by . This book was released on 1925 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: