Download or read book PR Analysis of British Petroleum written by Christopher Ulph and published by GRIN Verlag. This book was released on 2011-02 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 73, University of Hertfordshire (Business School), course: MA Marketing, language: English, abstract: British Petroleum is an international energy provider with a large degree of focus on both upstream and downstream oil assets and operations as well as continued diversification into alternative energy sources. It has a market capitalization of £117,929 million as at the close of business 29th March 2010. The 'Beyond Petroleum' campaign stemmed from late nineties and early noughties merger (Amoco) and acquisition (the Atlantic Richfield Corporation and Burmah Castrol) activity. BP approached Ogilvy PR with a brief to "Position BP as a new type of global energy company that confronts such difficult issues as the conflict between energy and environmental needs and takes actions beyond what is expected of an oil company." (Ogilvy, 2010 & Leopard, 2010) This 'green-washing' campaign went on to win two PRWeek Campaign of the Year awards in 2001, however in the same breath it did draw public criticisms from environmentally focused organizations citing a cynicism within BP. 'Beyond Petroleum' was a campaign that had twofold objectives looking to both demonstrate that BP were an industry leader with a unique position as a green and socially conscious oil and gas company as well as uniting several recently acquired companies as well as existing employees under one unified banner.
Download or read book Public Relations Democracy written by Aeron Davis and published by Manchester University Press. This book was released on 2002-05-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at the rapid expansion of professional public relations and discusses its effects on the mass media and political process.
Download or read book British Petroleum and Global Oil 1950 1975 written by James Bamberg and published by Cambridge University Press. This book was released on 2000-08-31 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: A detailed account of the activities of BP, 1950-75.
Download or read book Media and Culture written by Richard Campbell and published by Macmillan. This book was released on 2011-02-23 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's no secret today's media landscape is evolving at a fast and furious pace — and students are experiencing these developments firsthand. While students are familiar with and may be using the latest products and newest formats, they may not understand how the media has evolved to this point or what all these changes mean. This is where Media and Culture steps in. The eighth edition pulls back the curtain and shows students how the media really works, giving students the deeper insight and context they need to become informed media critics.
Download or read book Public Relations written by Danny Moss and published by SAGE. This book was released on 2011-12-15 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness. The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
Download or read book Managing Britain s Marine and Coastal Environment written by Jonathan Potts and published by Routledge. This book was released on 2013-02 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection, featuring an impressive list of contributors, covers themes including maritime history, environmental issues, public policy, technology and resources as well as open sea development and management.
Download or read book Public Relations Leaders as Sensemakers written by Bruce K. Berger and published by Routledge. This book was released on 2014-05-23 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.
Download or read book Risk Issues and Crisis Management in Public Relations written by Michael Regester and published by Kogan Page Publishers. This book was released on 2008 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: [First published in 1997 as "Risk Issues and Crisis Management".].
Download or read book Environmental Policy and Public Health written by William N. Rom and published by John Wiley & Sons. This book was released on 2011-11-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook provides an overview of the major environmental policy issues, past and present, and explains the interplay among law, science, and advocacy as related to environmental policymaking in the United States and abroad. Environmental Policy and Public Health examines the main sources of pollution and threats to environmental integrity and explores the consequences of pollution on the environment and the population. Throughout the book, noted environmental policy expert William N. Rom explains the legal basis for environmental action, beginning with the Clean Air Act, the Wilderness Act, the National Environmental Policy Act, the Endangered Species Act, and international treaties. In addition to providing information about existing laws, the author presents potential policy alternatives that offer real-world solutions. Comprehensive in scope, the book incorporates developments in law, economics, global warming, and air pollution. Environmental Policy and Public Health covers these topics and also puts an emphasis on wilderness protection. An important focus of the book is an assessment of the role of policy analysis in the formation and implementation of national and local environmental policy. Companion Web site: www.josseybass.com/go/rom
Download or read book Censored 2013 written by Mickey Huff and published by Seven Stories Press. This book was released on 2012-10-30 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year since 1976, Project Censored, our nation's oldest news-monitoring group--a university-wide project at Sonoma State University founded by Carl Jensen, directed for many years by Peter Phillips, and now under the leadership of Mickey Huff--has produced a Top-25 list of underreported news stories and a book, Censored, dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. Seven Stories Press has been publishing this yearbook since 1994, featuring the top stories listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories. Beyond the Top-25 stories, additional chapters delve further into timely media topics: The Censored News and Media Analysis section provides annual updates on Junk Food News and News Abuse, Censored Deja Vu, signs of hope in the alternative and news media, and the state of media bias and alternative coverage around the world. In the Truth Emergency section, scholars and journalists take a critical look at the US/NATO military-industrial-media empire. And in the Project Censored International section, the meaning of media democracy worldwide is explored in close association with Project Censored affiliates in universities and at media organizations all over the world. A perennial favorite of booksellers, teachers, and readers everywhere, Censored is one of the strongest life signs of our current collective desire to get the news we citizens need--despite what Big Media tells us.
Download or read book Censored 2012 written by Mickey Huff and published by Seven Stories Press. This book was released on 2011-10-04 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year since 1976, Project Censored, our nation’s oldest news-monitoring group—a university-wide project at Sonoma State University founded by Carl Jensen, directed for many years by Peter Phillips, and now under the leadership of Mickey Huff—has produced a Top-25 list of underreported news stories and a book, Censored, dedicated to the stories that ought to be top features on the nightly news, but that are missing because of media bias and self-censorship. Seven Stories Press has been publishing this yearbook since 1994, featuring the top stories listed democratically in order of importance according to students, faculty, and a national panel of judges. Each of the top stories is presented at length, alongside updates from the investigative reporters who broke the stories. Beyond the Top-25 stories, additional chapters delve further into timely media topics: The Censored News and Media Analysis section provides annual updates on Junk Food News and News Abuse, Censored Déjà Vu, signs of hope in the alternative and news media, and the state of media bias and alternative coverage around the world. In the Truth Emergency section, scholars and journalists take a critical look at the US/NATO military-industrial-media empire. And in the Project Censored International section, the meaning of media democracy worldwide is explored in close association with Project Censored affiliates in universities and at media organizations all over the world. A perennial favorite of booksellers, teachers, and readers everywhere, Censored is one of the strongest life signs of our current collective desire to get the news we citizens need—despite what Big Media tells us.
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Download or read book Visual Ethics written by Paul Martin Lester and published by Taylor & Francis. This book was released on 2018-01-19 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Ethics addresses the need for critical thinking and ethical behavior among professionals responsible for visual messages in photography and photojournalism, film, and digital media. From the author of Photojournalism: An Ethical Approach, published more than 20 years ago, this book goes beyond photojournalism ethics. It discusses crucial contemporary concerns, including persuasion, stereotyping, global perspectives, graphic design decisions, multimedia production, social media, and more. Written for an ever-growing discipline, author Paul Martin Lester gives serious ethical consideration to the complex field of visual communication.
Download or read book Research Methods for Public Administrators written by Gail Johnson and published by Routledge. This book was released on 2014-12-17 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: As in previous editions, this highly practical book is written with beginning MPA students and practitioners in mind. It focuses on the interpretation and use of research findings, not just number crunching. It covers the entire research process, from initial questions to final report, in clear, jargon-free language, and includes numerous easy-to-understand examples and exercises that provide opportunities for concrete applications of the concepts. It is solidly grounded in public administration and recognizes both the promise and limitations of research within a political environment. Key features of the book: --It is highly practical and written to accommodate a mix of readers: those who want to become analysts, managers who will oversee research contracts, and citizens who need to know whether to believe the facts and data they read in today's news; --It minimizes the use of jargon and explains difficult concepts in clear language. Plentiful end-of-chapter exercises provide opportunities for concrete application of the concepts; --Key points are highlighted as "takeaway lessons" so readers are reminded about what really matters. The tough questions to ask are suggested in every chapter; --Examples and applications are used throughout the book to illustrate concepts and add topical interest; --It covers the entire research process, from initial questions to the final report. This book demystifies and makes practical the research every public administrator and policy analyst needs to do the job well. Online instructor's materials, including a Test Bank, PowerPoint slides, and a Survey and Documental Analysis (SDA) guide, are also available to adopters.
Download or read book Catalogue of the Public Documents of the Congress and of All Departments of the Government of the United States for the Period from to written by and published by . This book was released on with total page 1248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Catalogue of the Public Documents of the the Fifty third Congress to the 76th Congress and of All Departments of the Government of the United States written by United States. Superintendent of Documents and published by . This book was released on 1896 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations written by Chiara Valentini and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-02-08 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
