Download or read book Positioning Yourself as an Expert How Savvy Entrepreneurs Become Credible Authorities written by Connie Ragen Green and published by . This book was released on 2014-05 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is an Expert? Is it simply someone who knows more than someone else about a given topic? Is it someone who has studied deeply and taught others? Is it someone who is recognized by others as knowledgeable? Connie Ragen Green says that you are an expert in at least one area, and it is up to you to position yourself that way when you are building your online business. In Positioning Yourself as an Expert, you will learn how experts in many fields define what an expert is, how they became experts in their fields and how you can use what they discovered to position yourself as the expert in your own area of knowledge in order to expand your influence and increase your income. Gathered in this book are experts in the fields of real estate, online business, corporate business, health, martial arts, creativity, innovation, accountability and much, much more. Contributors to the book include Connie Ragen Green, Ed Manske, Maria Lassila, Susan Guiher, Dr. Jeanette Cates, Debbie O'Grady, Eleanor Prior, Cheryl Major, Steve Sponseller, Adrienne Dupree, Boots Gibson, Al Bargen, Leslie Ann Cardinal and Geoff Hoff.
Download or read book Expert to Influencer written by Divya Parekh and published by DP Group, LLC. This book was released on 2019-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In-demand Business Leadership Coach and Influence Building Advisor, Divya Parekh is back with a bold and revolutionary playbook that will take you from the backseat, get your hand on the wheels of your life, and drive you to the desired destination. There is nowhere you can hide. You daily face an uncomfortable truth - if you are not living an extraordinary life, you are living with mediocrity. If you are not an influencer, your message will be limited to a few. The masses that need could benefit are left to deal with their struggle on their own. Have you been curious to know how people around you get all the opportunities you desire? Do you find it hard to speak the words, solve problems, and build the personal character that will make you seamlessly attract people and resources? So, what is an influencer doing that you aren't?In the book, Divya Parekh dives deep into why certain people can win the heart of others with ease, create a compelling message that people can relate and be the solution that they are thirsty for. Regardless of your chosen career path, you desire to achieve success. With this book by your side, you will be able to claim your authority, helping others succeed and be in the spotlight as an influencer. The book consists of three major sections peppered with practical exercises. When you implement strategies systematically, and with exceptional commitment, you will break every single barrier to becoming a leading influencer. The first part is the Design Phase - This is the secret sauce that you need to walk through the foundational blocks to building a lifetime of impact. You will not only connect with the real you in this section and possibly, for the first time, but also discover the hidden golden truths to living your best life. The second part is the Build Phase - you are a unique breed, and your untapped potential exists, waiting for you to realize it. You will learn to amplify your unique voice with powerful strategies that will take it to every part of the world? The tools to unravel that possible is what you get here. The last part is the Live It Phase - several generations to come are eager to hear about you - your experiences, your thoughts, solutions, dreams, pain, adventures, and breakthroughs. Would you like to know how to inject a lifetime of legacy into every minute of your life, going forward? Divya Parekh has loaded the last section with the full dose of living your messages that last into the future. It's time to begin the journey! Let's get started!
Download or read book Instant Authority written by Drew Laughlin and published by . This book was released on 2019-10 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: There's a little-known strategy that smart coaches, consultants, professional service providers and other entrepreneurs are using to position themselves as the obvious go-to expert in their marketplace. The ever-increasing gap between running a successful, growing business and a failing one comes down to this one harsh truth: If you aren't the one standing out and being noticed chances are you look just like all your competitors. You are not unique. There is no reason for people to work with you over others. This is a death sentence to most businesses. But there's a better way. In this industry changing book, bestselling author Drew Laughlin shows you how to become an Instant Authority in your marketplace allowing you to be seen as the go-to expert separating yourself for the competition while at the same time charging higher prices. To succeed in today's changing world, you have to do something that your competition isn't willing to do. You need to stand out, be noticed and provide value to the people most interested in your product or service. The good news you can do all this in as little as six-weeks. Instant Authority shows you how.
Download or read book The Authority Mindset written by Brian Horn and published by CreateSpace. This book was released on 2014-08-09 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are living in one of the most exciting times for Entrepreneurs and Professionals to take advantage of the huge opportunities available to access the same Secret Strategies used by national business gurus to establish INSTANT CREDIBILITY AND TRUST! So why are so many business owners, speakers, coaches, and consultants struggling to gain attention while others, perhaps even less qualified or deserving, are being recognized as the expert… the AUTHORITY in their industry? The Authority Mindset was compiled from conversations, mastermind sessions and the experience of top marketing consultants around the world to answer this question by focusing on the specific and powerful topic of Authority Positioning. Each contributing author has spent years helping entrepreneurs, business owners and professionals, not just with marketing tactics, but with developing “The Authority Mindset” that is required to gain the expert recognition from prospects, customers and even national media.
Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.
Download or read book Launch written by Michael A. Stelzner and published by John Wiley & Sons. This book was released on 2011-05-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've been let down by the undelivered promises of marketing, this book is for you. Launch reveals a new way to grow your business that involves focusing on the needs of others, giving gifts, working with outsiders, and restraining your marketing messages. These principles are precisely the opposite of traditional marketing. Yet they work. And they are the future. If you follow the formula outlined in this book, you can attract countless customers and prospects, resulting in amazing business growth. This book will show you how to: Create highly sharable content that meets people's needs Identify and work with outside experts, many of whom will gladly promote your content Attract and retain raving fans that will help your business grow Creatively market and sell to people who will gladly purchase your products and services Launch isn't like other marketing books. Rather than making keen observations about others who’ve achieved success, the ideas and principles in this book were developed, refined, and practiced by the author to great success. Pick up a copy for yourself and one for a friend.
Download or read book The Solo Thought Leader From Solopreneur to Go To Expert in 7 Steps written by Diego Pineda and published by . This book was released on 2022-03-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Solo Thought Leaders decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries. Don't just be better than the competition. Be the only one.
Download or read book The Brand Mapping Strategy written by Karen Tiber Leland and published by Entrepreneur Press. This book was released on 2016-06-20 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: If You Don’t Define Your Brand, Someone Else Will Define It for You Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able to: Develop an overall blueprint for their brand using the Brand Mapping Process® Determine which online tactics (and in what combination) will work for their brand Expand the current brand outreach and contribution to a bigger audience in their industry, community, or the world at large Become a thought or industry leader, using clear positioning, a specific strategy for brand building, and a method for implementation Leverage content effectively and efficiently to build their brand Develop a marketing and social media strategy using the right platform
Download or read book Stand Out written by Dorie Clark and published by Penguin Group. This book was released on 2024-05-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.
Download or read book The Clever Connector written by and published by . This book was released on 2020-09-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ali Scarlett's book explores the art of networking by answering questions such as: How can I build relationships with the powerful decision-makers I need to advance my career? How can I achieve all of my goals without having to spend a single dollar? How can I attract billionaires, executives, and celebrities into my social circle when I'm broke? Explained in a way we can all understand, The Clever Connector encourages the idea that there is no telling what we could achieve with billionaires for parents. With that concept in mind, this book teaches us how to build a robust network of powerful relationships and connections that can change our lives and transform our careers (without needing a high net worth, status, or billionaire parents to do so). In the networking world-where the possibilities are wondrous and the opportunities are boundless-Ali Scarlett uses exciting wisdom and profound stories to bring us to the ultimate secrets of powerful networking.
Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.
Download or read book Own Your Niche written by Stephanie Chandler and published by . This book was released on 2012-01-31 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Own Your Niche brings authenticity back to internet marketing, teaching you how to showcase your business with practical, easy-to-use strategies that you can implement yourself. Also included are interviews with successful service-based business owners who share how they have built their audiences and created successful enterprises. If internet marketing sounds intimidating to you, or you've gotten started but need more guidance, this book can remove the fear and give you the solutions you need to achieve your goals. Own Your Niche is ideal for consultants, coaches, freelancers, health and wellness professionals, attorneys, doctors, authors, professional speakers, financial advisers, and other service-based businesses.
Download or read book Burn the Business Plan written by Carl J. Schramm and published by Simon and Schuster. This book was released on 2018-01-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
Download or read book Shameless Marketing for Brazen Hussies written by Marilyn Heimberg Ross and published by . This book was released on 2000 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hundreds of awesome, outrageous money-making strategies for savvy entrepreneurs.
Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more
Download or read book Smarter Faster Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.
Download or read book Brand Against the Machine written by John Michael Morgan and published by John Wiley & Sons. This book was released on 2011-11-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
