Download or read book Positioning strategy for Jordanian dates products written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-04-14 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dates sector is an important business sector for Jordan because of its potential to contribute to Jordan's economic growth, to increase livelihoods for farmers and workers including women and to adhere to water efficient practices. It is important that Jordan positions this sector competitively among global direct and non-direct competitors. In this book, the reader will learn about the study to establish a market positioning strategy for Jordanian date products through conducting market, competition and trade analysis, identifying Jordan’s competitive advantage and unique selling propositions (USPs) in the date’s sector, performing demographic, geographic and behavioural segmentation of the date’s sector in Jordan, and establishing targeting, and positioning strategy for the sector.
Download or read book Jordan Mineral Mining Sector Investment and Business Guide Volume 1 Strategic Information and Regulations written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jordan Mineral & Mining Sector Investment and Business Guide - Strategic and Practical Information
Download or read book Jordan Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP USA and published by Lulu.com. This book was released on 2013-08 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jordan Investment and Business Guide - Strategic and Practical Information
Download or read book ESSENTIALS OF INDUSTRIAL MARKETING written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic International Marketing written by Carl Arthur Solberg and published by Taylor & Francis. This book was released on 2024-06-03 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic International Marketing, 2e offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into the globalisation phenomenon, partner relations and strategic positioning in international markets. This 2nd edition has been fully updated to include coverage of the complex international business environment, consider how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly. New international case studies and examples are included throughout to demonstrate how the theory translated into practice. This text is strategic and applied, and an ideal introduction to international marketing for advanced undergraduates and postgraduates in Business and Management, as well as those studying for MBAs and executive qualifications. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories. Supplementary online resources are available to aid instructors.
Download or read book Jordan Investment and Business Guide Volume 1 Strategic and Practical Information written by IBP, Inc. and published by Lulu.com. This book was released on 2015-09-11 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jordan Investment and Business Guide Volume 1 Strategic and Practical Information
Download or read book Innovators Unleashed Strategies for Industry Domination written by Gaurav Garg and published by Gaurav Garg. This book was released on 2023-07-28 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an increasingly complex and fast-changing business environment, strategy is vital to outmaneuver competitors and lead organizations forward. This book presents 36 compelling case studies spanning diverse companies across industries, geographies and business models. Real-world examples bring strategy principles to life - how visionary leaders anticipated change, set bold directions and built capabilities to deliver results. From turnarounds at Starbucks and Adidas to global expansion by Indian motorcycle maker Bajaj Auto, these 35 cases illustrate how strategy must align with specific organizational contexts. While drawing upon core principles, there is no one-size-fits-all approach - only creative application and adaption. Case contexts range from startups like Airbnb to incumbents like IBM reshaping themselves for the future. Industries profiled include tech giants Microsoft and Apple, consumer firms Nike and Reliance Jio, entertainment powerhouses Netflix and Disney, and manufacturing leaders Amul and Tesla. Each chapter follows a structured analysis of strategic context, key choices, execution and impact. The rich learning journey equips readers with frameworks and judgment to formulate strategy tailored to their unique business challenges and objectives. An interconnected world demands strategic thinking integrating global insight, local understanding and technological foresight. This casebook provides a powerful toolkit to build enduring companies in the digital age based on customer insight, disruptive innovation, operational excellence and purposeful leadership.
Download or read book Advertising Management written by Batra and published by Pearson Education India. This book was released on 2009 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Foundations of Strategy written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2015-03-30 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Strategy, second edition is a concise text aimed at both undergraduate and Masters students. Written in an accessible style with the needs of these students in mind, the latest edition has a clear, comprehensive approach, underlined by sound theoretical depth. The content has been fully revised and updated to reflect recent developments in the business environment and strategy research. Features of the text include: 10 chapters covering all the topics in a typical one-semester course. Concise and integrated treatment of strategy implementation focusing on strategy in practice. Integration of the not-for-profit sector. Opening and closing chapter case studies covering a range of real-world, global examples. Featured Example and Case Insight boxes throughout chapters to give an additional dimension to the subject matter. An extensive range of learning and teaching materials accompany this text including instructor manual, case teaching notes, test bank and PowerPoint slides, for instructors. Resources for students include self-test quizzes and glossary flashcards to check understanding.
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Download or read book Consumer Behaviour and Branding Concepts Readings and Cases The Indian Context written by S. Ramesh Kumar and published by Pearson Education India. This book was released on with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: India is one of the emerging markets that pose a unique set of challenges to marketers. The importance of the context and the usefulness of concepts in the Indian context is the core proposition of Consumer Behaviour and Branding: Concepts, Readings and Cases-The Indian Context. The diversity of a mix of factors such as cultural aspects, lifestyles, demographics and unbranded offerings make consumer behaviour a fascinating study, and this book focuses on the behavioural principles of marketing and its application to branding in the Indian context.
Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Download or read book Principles of Advertising written by Monle Lee and published by Routledge. This book was released on 2013-05-13 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A complete and well-organized textbook on advertising"—Educational Book Review Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine’s Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that’s essential for keeping up with the changing world of contemporary advertising, and reflects the authors’ expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more. Principles of Advertising: A Global Perspective, Second Edition equips instructors—and their students—with the fundamental elements of the field with emphasis on ethical issues. The book includes a foreword by Don E. Schultz of Northwestern University’s Integrated Marketing Communication program and provides insights into effective local, national, and global integrated marketing strategies for print, electronic, and online advertising. This updated edition maintains the original format for each chapter of featuring “Global Perspectives,” “Ethics Tracks,” and short commentaries from practitioners in various fields, and adds 24 new illustrations and more recent examples of now-famous advertising campaigns. New material presented in Principles of Advertising: A Global Perspective, Second Edition includes: the benefits of a graduate degree client-agency relationships targeting the middleman marketing to men Janet Jackson “exposed” pop-up ads marketing cosmetic surgery advertising as programming controversial campaigns behavioral targeting or online stalking? Principles of Advertising: A Global Perspective, Second Edition examines new theories, new technologies, well-known advertising campaigns, and cultural considerations for advertising in foreign markets to give your students current and proven information on the changing world of advertising.
Download or read book Best Worst Scaling written by Jordan J. Louviere and published by Cambridge University Press. This book was released on 2015-09-23 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: First systematic treatment of best-worst scaling, explaining how to implement, analyze, and apply the theory across a range of disciplines.
Download or read book International Marketing written by Carl Arthur Solberg and published by Routledge. This book was released on 2017-12-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model. Compact and readable, this practical text offers the reader insights into: The globalisation phenomenon Partner relations And Strategic positioning in international markets. Solberg has also created a brand new companion website for the text, replete with additional materials and instructor resources. This functional study, complete with case studies that demonstrate how the theory translates to practice, is an ideal introduction to international marketing for advanced undergraduates and postgraduates in business and management. It also offers a pragmatic toolkit for managers and marketers that are seeking to expand their business into new territories.
Download or read book Sustainable Marketing written by Robert Dahlstrom and published by SAGE Publications. This book was released on 2024-01-22 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.
Download or read book Contemporary Research in E marketing written by Sandeep Krishnamurthy and published by IGI Global. This book was released on 2005-01-01 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brings together work being conducted in may disciplines to address the intrinsic inter-disciplinarity of E-marketing.
