Download or read book Political Advertising in the 2014 European Parliament Elections written by Christina Holtz-Bacha and published by Springer. This book was released on 2017-07-21 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely publication offers a fresh scholarly assessment of political advertising across the EU, as well as an insight into differing political and regulatory systems related to political advertising in the individual member states. With a detailed focus on the images and communication styles that characterised the 2014 European Parliament election campaign, this edited collection evaluates political advertising across the EU using empirical data to compare and contrast styles and approaches in different members. This work allows the authors to offer an important evaluation of the similarities and differences in the posters and broadcasts used to win public support in the 2014 campaign at the time of the great European recession and financial crisis, specifically looking at the place of posters and video commercials. This book will appeal to researchers and students of political communication, political science, history, European studies as well as candidates and campaign workers who want a more comprehensive understanding of the representation of Europe in political adverts at the 2014 elections.
Download or read book Political Advertising in the 2014 European Parliament Elections written by Christina Holtz-Bacha and published by . This book was released on 2017 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Eurosceptic 2014 European Parliament Elections written by Julie Hassing Nielsen and published by Springer. This book was released on 2016-12-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection explores the role of Euroscepticism in the European Parliament (EP) elections of 2014 both in particular EU Member States and across broader regions. It shows how the “second rate” features of elections with no clear agenda-setting role facilitated the astonishing success of Eurosceptic parties while the traditionally “second order” nature of purely legislative elections amplified this outcome, giving it a quite different character than the outcome of any previous EP elections, with potential in turn to affect outcomes of later national elections as well. The chapters draw on a number of different methodological approaches and focus on different perspectives regarding how Euroscepticism played a role in the election context, investigating public opinion, party strategies and media coverage; and assessing how these elections created links to national party politics with likely consequences for electoral success of Eurosceptic parties in future national elections and referendums. This book will be of particular interest to students and scholars in the fields of European politics, voting behavior Euroscepticism.
Download or read book Members of the European Parliament Online written by Lucia Vesnic-Alujevic and published by Wilfried Martens Centre for European Studies. This book was released on 2013-11-06 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Download PDF for free from: http://martenscentre.eu/publications/members-european-parliament-online-use-social-media-political-marketing The appearance of political marketing and campaigning on social media is a relatively new phenomenon, whose major advantages are seen in the rapid transportation of information through the Internet and the possibilities for large numbers of people to connect. This is especially significant for politics on the EU level, which embraces an electoral body of 375 million citizens. Despite the fact that not everyone uses the Internet in Europe, the percentage of those who do is considered to be high enough for its application in politics. In the context of the European Parliament and the constant fall in voter turnout, but also the growing use of Internet in the society, especially electoral campaigns, the goal of this paper is to examine the connection between European politics, Members of the European Parliament and the use of social media, and to give suggestions on how the use of social media in political marketing could be further advanced.
Download or read book Campaigning on Facebook in the 2019 European Parliament Election written by Jörg Haßler and published by Springer Nature. This book was released on 2021 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platforms mobilisation and particularly interactive affordances.
Download or read book Get Out the Vote written by Donald P. Green and published by Brookings Institution Press. This book was released on 2008-09-01 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first edition of Get Out the Vote! broke ground by introducing a new scientific approach to the challenge of voter mobilization and profoundly influenced how campaigns operate. In this expanded and updated edition, the authors incorporate data from more than one hundred new studies, which shed new light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and events such as candidate forums and Election Day festivals. Available in time for the core of the 2008 presidential campaign, this practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations. Praise for the first edition: "Donald P. Green and Alan S. Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in a slim and readable new book called Get Out the Vote!, which is bound to become a bible for politicians and activists of all stripes." —Alan B. Kreuger, in the New York Times "Get Out the Vote! shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns & Elections "Green and Gerber's recent book represents important innovations in the study of turnout."—Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum."—National Journal
Download or read book The 2019 European Electoral Campaign written by Edoardo Novelli and published by Palgrave Macmillan. This book was released on 2022-07-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.
Download or read book Social Media Campaigning in Europe written by Darren G. Lilleker and published by Routledge. This book was released on 2020-06-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studies of election campaigns have shown an increased employment of websites, weblog tools, email, and social media by political campaigners, as well as the use of similar platforms by citizens to find information, communicate about elections or engage more generally in political issues. This comprehensive volume explores the ways in which social media is used on the one hand as a campaigning tool, and on the other, by local citizens. It aims to develop a more holistic and Eurocentric research agenda by capturing both supply and demand practices at the European level. The authors employ both single and multination case studies, furthering debates on how political actors and voters embrace the new information and communication environment, in what ways, and for what purposes. The book offers new perspectives on social media campaigning within European democracies, thereby contributing to a more global and comprehensive understanding of how campaigning is affected, and might be enhanced, by developing an interactive digital strategy. This book will be of great interest to students of both politics and media studies. It was originally published as a special issue of the Journal of Information Technology & Politics.
Download or read book The European Parliament Election of 2019 in East Central Europe written by Vít Hloušek and published by Springer Nature. This book was released on 2020-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an analysis of the European Parliament elections 2019 with a focus on East-Central European countries. The authors offer conceptual insights into Euroscepticism and discuss traditionally familiar concepts in a new light, pairing East-Central European Euroscepticism with visions of illiberal democracy, on the one hand, and showing the increasing Europeanisation of Eurosceptic parties in the region, on the other. The book combines a fresh and innovative conceptual treatment with rich and accurate empirical evidence in order to highlight the dynamics of Euroscepticism in "new" EU member states. Students and experts interested in EU politics, within academia and beyond, will find this volume particularly informative.
Download or read book Media and the Presidentialization of Parliamentary Elections written by Anthony Mughan and published by Springer. This book was released on 2000-10-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: In theory, parliamentary elections are a contest between political parties whose leaders do not have a separate identity from their party in the public eye. This case study of Britain shows that this theory no longer holds; the dynamics of parliamentary elections have become more 'presidential' in the sense that the leaders of the major parties now figure more prominently on both media coverage of the campaign and in the party that voters choose at the polls. The implications for our understanding of parliamentary democracy are discussed.
Download or read book Against the Referendum written by Jane T Stoddart and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A passionate argument against the use of referenda as a tool of democratic decision-making, this book draws on historical examples to demonstrate the dangers of oversimplifying complex issues and risking the tyranny of the majority. With insights into contemporary political debates around the world, this is an important contribution to the ongoing discussion about the proper role of direct democracy in modern societies. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Political Communication and European Parliamentary Elections in Times of Crisis written by Ruxandra Boicu and published by Springer. This book was released on 2016-12-30 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tackles the 2014 European Parliamentary election as an event, phenomenon and process from an interdisciplinary but coherent perspective. This edited volume includes research by prestigious academics from the former communist countries in question, all of which have only recently become EU members. The contributors consider whether there is a crisis of Euroscepticism, or, for that matter, extremism of any kind in each country discussed. In doing so, the volume seeks to analyse the future of the European Union itself. It will appeal to scholars and graduate students interested in elections and voting behaviour, comparative European politics, and political communication.
Download or read book Routledge Handbook of Political Advertising written by Christina Holtz-Bacha and published by Routledge. This book was released on 2017-02-24 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising in countries from all parts of the world currently available. Thematic chapters address advertising effects, negative ads, the perspective of practitioners and gender role. Country chapters summarize research on issues including political and electoral systems; history of ads; the content of ads; reception and effects of ads; regulation of political advertising on television and the Internet; financing political advertising; and prospects for the future. The Handbook confirms that candidates spend the major part of their campaign budget on television advertising. The US enjoys a special situation with almost no restrictions on electoral advertising whereas other countries have regulation for the time, amount and sometimes even the content of electoral advertising or they do not allow television advertising at all. The role that television advertising plays in elections is dependent on the political, the electoral and the media context and can generally be regarded as a reflection of the political culture of a country. The Internet is relatively unregulated and is the channel of the future for political advertising in many countries
Download or read book The 2019 European Electoral Campaign written by Edoardo Novelli and published by Springer Nature. This book was released on 2022-07-12 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2019 European Electoral Campaign: In the Time of Populism and Social Media examines political advertising during the 2019 elections to the European Parliament, which has become the largest supranational campaign of its kind in the world. Based on a research project funded by the European Parliament, and an archive of more than 11,000 campaign items, the book draws on results from a major content analysis covering every one of the 28 member states involved. The 2019 European Electoral Campaign delivers a unique comparative assessment on the state of political communication within a European Union convulsed by momentous change. This book will be of interest to scholars, researchers and students of political communication, media, political science, history, European (Union) studies as well as a wider readership including politicians, political strategists, and journalists.
Download or read book Blaming Europe written by Sara B. Hobolt and published by Oxford University Press, USA. This book was released on 2014-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes whether citizens blame and credit European Union (EU) institutions for policy failures and successes, and how that matters when people make decisions about those institutions.
Download or read book Routledge Handbook of European Elections written by Donatella M. Viola and published by Routledge. This book was released on 2015-08-14 with total page 825 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of European Elections explores the multifaceted dimension of the European Parliament’s (EP) electoral contests across the European Community and European Union since 1979. After setting a general empirical and theoretical framework, this collaborative project presents original contributions from leading experts from virtually all the corners of the European Union. Each case study adheres to a common template that makes it easy to compare data, methodology and outcomes. Every country chapter includes: a brief geopolitical profile and historical background of the Member State; a glance at the national political landscape; a short account of the main political parties, including their attitude toward the European Union; a section on public opinion and European integration; a summary of electoral systems; an overview of all EP and national elections; an in-depth analysis of the 2009 EP electoral race; an overall theoretical interpretation of European elections. A comparative chapter closes the Handbook followed by an Epilogue focussing on the 2014 EP contest with a detailed analysis of the newly elected European Assembly in terms of political group and gender compostion. The volume aims to enhance readers’ understanding of the European Parliament and revive their interest in the European integration process. By providing a wide range of national and European facts and figures, this investigation represents a comprehensive reference guide to scholars, practitioners, and students of the European Parliament, European elections, political parties, European Union and comparative politics.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
