Download or read book Out of Home Media in Thailand written by Nuttapat Siriprompisal and published by . This book was released on 2010 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Report Thailand 2012 written by and published by Oxford Business Group. This book was released on 2011 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book At Home and in the Field written by Suzanne S. Finney and published by University of Hawaii Press. This book was released on 2015-04-30 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crossing disciplinary boundaries, At Home and in the Field is an anthology of twenty-first century ethnographic research and writing about the global worlds of home and disjuncture in Asia and the Pacific Islands. These stories reveal novel insights into the serendipitous nature of fieldwork. Unique in its inclusion of "homework"—ethnography that directly engages with issues and identities in which the ethnographer finds political solidarity and belonging in fields at home—the anthology contributes to growing trends that complicate the distinction between "insiders" and "outsiders." The obligations that fieldwork engenders among researchers and local communities are exemplified by contributors who are often socially engaged with the peoples and places they work. In its focus on Asia and the Pacific Islands, the collection offers ethnographic updates on topics that range from ritual money burning in China to the militarization of Hawai'i to the social role of text messages in identifying marriage partners in Vanuatu to the cultural power of robots in Japan. Thought provoking, sometimes humorous, these cultural encounters will resonate with readers and provide valuable talking points for exploring the human diversity that makes the study of ourselves and each other simultaneously rewarding and challenging.
Download or read book Boys Love Media in Thailand written by Thomas Baudinette and published by Bloomsbury Publishing. This book was released on 2023-10-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past several years, the Thai popular culture landscape has radically transformed due to the emergence of Boys Love (BL) soap operas which celebrate the love between handsome young men. Boys Love Media in Thailand: Celebrity, Fans, and Transnational Asian Queer Popular Culture is the first book length study of this increasingly significant transnational pop culture phenomenon. Drawing upon six years of ethnographic research, the book reveals BL's impacts on depictions of same-sex desire in Thai media culture and the resultant mainstreaming of queer romance through new forms of celebrity and participatory fandom. The author explores how the rise of BL has transformed contemporary Thai consumer culture, leading to heterosexual female fans of male celebrities who perform homoeroticism becoming the main audience to whom Thai pop culture is geared. Through the case study of BL, this book thus also investigates how Thai media is responding to broader regional trends across Asia where the economic potentials of female and queer fans are becoming increasingly important. Baudinette ultimately argues that the center of queer cultural production in Asia has shifted from Japan to Thailand, investigating both the growing international fandom of Thailand's BL series as well as the influence of international investment into the development of these media. The book particularly focuses on specific case studies of the fandom for Thai BL celebrity couples in Thailand, China, the Philippines, and Japan to explore how BL series have transformed each of these national contexts' queer consumer cultures.
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2018-05-04 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political Advertising in the United States is a comprehensive survey of the political advertising landscape and its influence on voters. The authors, co-directors of the Wesleyan Media Project, draw from the latest data to analyze how campaign finance laws have affected the sponsorship and content of political advertising, how 'big data' has allowed for more sophisticated targeting, and how the Internet and social media has changed the distribution of ads. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars and practitioners who want to understand the ins and outs of political advertising.
Download or read book Virtual Thailand written by Glen Lewis and published by Routledge. This book was released on 2007-05-07 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an established expert on Thailand, this is one of the first books to fully investigate the Thai media’s role during the Thaksin government’s first term. Incorporating political economy and media theory, the book provides a unique insight into globalization in Southeast Asia, analyzing the role of communications and media in regional cultural politics. Examining the period from the mid 1990s, Lewis makes a sustained comparison between Thailand and its neighbouring countries in relation to the media, business, politics and popular culture. Covering issues including business development, tourism, the Thai movie industry and the war on terror, the book argues that globalization as it relates to media, can be patterned on Thai experiences.
Download or read book The Globalisation of Executives and Economies written by John Walsh and published by Elsevier. This book was released on 2006-12-31 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has globalisation affected the executives and economy of Thailand, one of the most dynamically growing countries in East Asia? This book provides coverage of crucial industrial sectors in the Thai economy, comparisons between the past and the present Thai economy and a variety of studies aiming to explain the behaviour of Thai executives and consumers. A comprehensive approach to the globalisation of Thai executives and companies Written by a variety of industry and academic specialists Avoids academic jargon in explaining real-life issues in an easy to read style
Download or read book Advertising Media Planning written by Larry D. Kelley and published by Taylor & Francis. This book was released on 2022-12-30 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, communication planning, the different media channels available, and the process of preparing, presenting, and evaluating a media plan. This 5th edition has been fully updated to include: • An emphasis throughout on digital and global media planning • New chapters on the role of brand communication, media planning and data analytics, paid media, mobile media, influencer marketing, and B2B media • New mini-case studies and innovation-focused call-out boxes throughout, showcasing media examples from Europe, the United States, and Asia • Discussion questions to foster engagement and understanding A highly regarded new edition, this practical and integrated textbook should be core reading for advanced undergraduate and postgraduate students studying Media Planning, Advertising Management, Integrated Marketing Communication, and Brand Management. Instructor resources include: PowerPoint slides, a test bank, and an instructor manual.
Download or read book Social Media and Democracy written by Nathaniel Persily and published by Cambridge University Press. This book was released on 2020-09-03 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: A state-of-the-art account of what we know and do not know about the effects of digital technology on democracy.
Download or read book HWM written by and published by . This book was released on 2008-11 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Singapore's leading tech magazine gives its readers the power to decide with its informative articles and in-depth reviews.
Download or read book The Advertising Red Books written by and published by . This book was released on 2005-04 with total page 1246 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book Management Strategies and Technology Fluidity in the Asian Business Sector written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2017-12-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate success or failure of a business, in modern society, depends on a variety of factors across all levels of the organization. By utilizing dynamic technology and management techniques, businesses can more efficiently reach their goals and become successful in the growing market. Management Strategies and Technology Fluidity in the Asian Business Sector is a critical scholarly resource that examines the collaboration in business, management, and technology in Asia. Featuring coverage on a broad range of topics such as business ethics, entrepreneurship, and international trade, this book is geared towards academicians, students, and managers seeking current research on business in Southeast Asia.
Download or read book Morocco written by William Mark Habeeb and published by Gareth Stevens. This book was released on 2003 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Located in the northwestern corner of Africa, the Kingdom of Morocco has an ancient society with a rich cultural history. Morocco is a young nation that only achieved independence in 1956. An Islamic state, Moroccans face the conflict of balancing their traditions with the attractions of modern society. From the Sahara Desert to the capital city of Rabat, from the ruins of Volubilis to the splendor of the Hassan II Mosque, and from the traditional Berber people to women in the workforce, this book showcases a fascinating country that is proud of its past heritage and committed to moving forward into the future. Book jacket.
Download or read book Encyclopedia of Social Movement Media written by John D. H. Downing and published by SAGE Publications. This book was released on 2010-10-28 with total page 633 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-volume encyclopedia features around 250 essays on the varied experiences of social movement media over the planet in the 20th and 21st centuries. Examining the tip of a gigantic iceberg, this reference resource examines a sample of the dizzying variety of formats and experiences that comprise social movement media. The guiding principles have been to ensure that experiences from the global South are given voice; that women are properly represented among contributors; that the wide spectrum of communication formats is included; that further reading is provided where relevant; and that some examples are provided of repressive social movement media, not exclusively progressive ones. Thematic essays address selected issues such as human rights media, indigenous peoples′ media, and environmentalist media, and on key concepts widely used in the field such as alternative media, citizens′ media, and community media. The encyclopedia engages with all communication media: broadcasting, print, cinema, the Internet, popular song, street theatre, graffiti, and dance. The entries are designed to be relatively brief with clear, accessible, and current information. Students, researchers, media activisits, and others interested in this field will find this to be a valuable resource. Key ThemesCinema, Television, and VideoConcept and Topic OverviewsCultural ContestationsFeminist MediaGay and Lesbian MediaHuman Rights MediaIndependence Movement MediaIndigenous Peoples′ MediaInformation Policy ActivismInternetLabor MediaNewsPerformance Art MediaPopular SongPressRadioSocial Movement MediaRegions
Download or read book Intersections of Tourism Migration and Exile written by Natalia Bloch and published by Taylor & Francis. This book was released on 2022-12-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the classic – and often tacit – compartmentalization of tourism, migration, and refugee studies by exploring the intersections of these forms of spatial mobility: each prompts distinctive images and moral reactions, yet they often intertwine, overlap, and influence one another. Tourism, migration, and exile evoke widely varying policies, diverse popular reactions, and contrasting imagery. What are the ramifications of these siloed conceptions for people on the move? To what extent do gender, class, ethnic, and racial global inequalities shape moral discourses surrounding people’s movements? This book presents 12 predominantly ethnographic case studies from around the world, and a pandemic-focused conclusion, that address these issues. In recounting and juxtaposing stories of refugees’ and migrants’ returns, marriage migrants, voluntourists, migrant retirees, migrant tourism workers and entrepreneurs, mobile investors and professionals, and refugees pursuing educational mobility, this book cultivates more nuanced insights into intersecting forms of mobility. Ultimately, this work promises to foster not only empathy but also greater resolve for forging trails toward mobility justice. This accessibly written volume will be essential to scholars and students in critical migration, tourism, and refugee studies, including anthropologists, sociologists, human geographers, and researchers in political science and cultural studies. The book will also be of interest to non-academic professionals and general readers interested in contemporary mobilities.
Download or read book The Changing Face of Multinationals in South East Asia written by Tim Andrews and published by Routledge. This book was released on 2002-10-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines how and why corporate strategy, structure and culture is continuing to change markedly in Southeast Asia.
