Download or read book Ounces of Philosophy in a World of Ads written by Gilles Vervisch and published by Max Milo. This book was released on 2023-10-12 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: “That’s the game my dear Lucette!” (What is happiness?) “Beef, the taste of being together.” (What is religion?) “Because you’re worth it.” (Who am I?) The “creators” of ads seem to be teaching us to live through the great “concepts” of philosophy, such as happiness, freedom, nature, the self or religion. But how many ounces of philosophy are there in this world of ads? That’s the question this book asks, without forgetting to include a dose of humor in its ingredients. Born in Rouen in 1974, Gilles Vervisch is an associate professor of philosophy, a high school teacher and a radio host. He is the author of Comment ai-je pu croire au Père Noël? (2009), De la tête aux pieds (2010), and Tais-toi et double! (2011).
Download or read book Ounces of Philosophy in a World of Ads written by Gilles Vervisch and published by . This book was released on 2023-10-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising seems to teach us how to live through great "concepts" like happiness, freedom, nature, the self and religion. But how many grams of philosophy are there in this world of ads? That's the question posed in this humorous essay.
Download or read book Magical Worlds of the Wizard of Ads written by Roy H. Williams and published by Wizard of Ads. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wizard shares the secrets of business persuasion that are taught at his renowned Academy.
Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Download or read book The Ad free Brand written by Chris Grams and published by Que Publishing. This book was released on 2012 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Today you can build powerful, enduring brands at amazingly low cost -- without expensive ad campaigns, huge marketing budgets, self-interested outside agencies, or deep specialized expertise. [...] Chris Grams integrates classic brand positioning concepts with 21st century digital strategies, tools, and practices. Grams presents great new ways to collaboratively uncover, communicate, and evolve your ideal brand position, embed it in organizational culture, and work with your brand community to make it come to life. This step-by-step guide will lead you through the entire brand positioning process, while providing all you need to build a winning brand on a tight budget!"--Back cover.
Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 4291 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.
Download or read book The Medical World written by and published by . This book was released on 1894 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 24 and Philosophy written by Jennifer Hart Weed and published by Wiley-Blackwell. This book was released on 2008 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: 24 and Philosophy is a book you just can't do without. It's all here, folks: the reason Presidents trust him; how Jack cuts through the lies and ambiguities; why he puts his life on the line for others; and how he knows which knee cap to blow out to get that all-important next lead. With the help of twenty "24 crazed" philosophers, you'll figure out what makes this guy tick, and much much more. A witty, but philosophical exploration of the popular television series 24, now in its sixth season Addresses pressing ethical issues relating to torture, terrorism and warfare Raises fascinating questions about knowledge, loyalty, and suspicion Explores in-depth the character and behaviour of Jack Bauer Written by philosophers who are all serious fans of the show
Download or read book Adcult USA written by James B. Twitchell and published by Columbia University Press. This book was released on 1996 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.
Download or read book Six Questions of Socrates written by Christopher Phillips and published by W. W. Norton & Company. This book was released on 2004 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers the questions posed by Socrates using group discussions from around the world in an effort to show universal commonalities.
Download or read book Issues in Philosophy written by C. Pinchin and published by Springer. This book was released on 2004-12-17 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This substantially revised and updated edition of Calvin Pinchin's balanced and lucid introductory guide to philosophy is organized around the key areas students will cover, including: Theory of Knowledge; Ethics; Social and Political Philosophy; Philosophy of Religion; Philosophy of Mind; and - new for this edition - Philosophy of Science.
Download or read book The Making of a Confederate written by William L. Barney and published by Oxford University Press. This book was released on 2007-11-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the advances of the civil rights movement, many white southerners cling to the faded glory of a romanticized Confederate past. In The Making of a Confederate, William L. Barney focuses on the life of one man, Walter Lenoir of North Carolina, to examine the origins of southern white identity alongside its myriad ambiguities and complexities. Born into a wealthy slaveholding family, Lenoir abhorred the institution, opposed secession, and planned to leave his family to move to Minnesota, in the free North. But when the war erupted in 1860, Lenoir found another escape route--he joined the Confederate army, an experience that would radically transform his ideals. After the war, Lenoir, like many others, embraced the cult of the Lost Cause, refashioning his memory and beliefs in an attempt to make sense of the war, its causes, and its consequences. While some Southerners sank into depression, aligned with the victors, or fiercely opposed the new order, Lenoir withdrew to his acreage in the North Carolina mountains. There, he pursued his own vision of the South's future, one that called for greater self-sufficiency and a more efficient use of the land. For Lenoir and many fellow Confederates, the war never really ended. As he tells this compelling story, Barney offers new insights into the ways that (selective) memory informs history; through Lenoir's life, readers learn how individual choices can transform abstract historical processes into concrete actions.
Download or read book Philosophy this Actual World written by Martin Benjamin and published by Rowman & Littlefield. This book was released on 2003 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic philosophy has become so technical and inbred that it often fails to connect with the questions and concerns of educated nonspecialists. Martin Benjamin aims to bridge this gap. Presupposing little or no formal background, Philosophy & This Actual World addresses general questions of knowledge, reality, mind, will, and ethics, as well as more specific questions about moral pluralism, assisted suicide, the nature of death, and life's meaning. At the same time, it incorporates the advances of academic philosophers like Wittgenstein, Rorty, Putnam, and Rawls, making it equally as valuable to the scholar as to the philosophically uninitiated.
Download or read book Philosophy Bites written by David Edmonds and published by Oxford University Press. This book was released on 2012 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take 25 of the liveliest philosophers of our time. Talk to each about one of the most intriguing topics you can think of--from ethics to aesthetics to metaphysics. The result is a Philosophy Bite - a lively, informal conversation that brings the subject into focus.First made public on the enormously popular Philosophy Bites podcast, these entertaining, personal, and illuminating conversations are presented in print. The result is a book that is a taster for the whole enterprise of philosophy, and gives unexpected insights into hot topics spanning ethics,politics, metaphysics, aesthetics, and the meaning of life.
Download or read book The Salt of the Earth written by Anna Marie Roos and published by BRILL. This book was released on 2007-08-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consisting of a series of case studies, this book is devoted to the concept and uses of salt in early modern science, which have played a crucial role in the evolution of matter theory from Aristotelian concepts of the elements to Newtonian chymistry. No reliable study on this subject has been previously available. Its exploration of natural history’s and medicine’s intersection with chemical investigation in early modern England demonstrates the growing importance of the senses and experience as causes of intellectual change from 1650-1750. It demonstrates that an understanding of the changing definitions of “salt” is also crucial to a historical comprehension of the transition between alchemy and chemistry.
Download or read book Feminist Philosophies A Z written by Nancy McHugh and published by Edinburgh University Press. This book was released on 2007-03-23 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise alphabetical guide to the key terms, issues, theoretical approaches, projects and thinkers in feminist philosophy. Feminist Philosophies A-Z covers contemporary material in a number of feminist approaches. It illustrates the complexity, range and interconnectedness of issues in feminist philosophy while making clear the relationship of feminist philosophy to the rest of philosophy as a discipline (epistemology, metaphysics, ethics, social philosophy and metaphysics). Entries are pithy, detailed, informative and are cross-referenced to guide the reader through the lively debates in feminism. This volume is an indispensable resource for philosophers, students, and Women's Studies faculties as well as anyone with an interest in feminist philosophy."e;
Download or read book The World s Greatest Literature written by and published by . This book was released on 1900 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt:
