Download or read book Operations Management and Marketing Interface written by Michelle M. H. Şeref and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: ABSTRACT: This dissertation focuses on supply chain management (SCM) decisions under various marketing strategies in the Operations Management (OM) / Marketing interface research area. It is composed of three primary research chapters. The first research chapter examines optimal inventory and pricing decisions under advance selling. Advance selling is a marketing strategy in which consumers have a chance to reserve a product in an advance sales period which occurs prior to the sales period. The retailer in this scenario must make an inventory order decision before the advance sales period begins to best meet demand in both the advance sales and consumption periods. I derive optimal inventory and pricing policies. The second research chapter focuses on optimal pricing and time-to-market decisions in a new product technology (NPD) environment. I consider two generations of a new technology product considering both price and diffusion effects on sales. I derive optimal pricing and time-to-market decisions for three different sales functions. The final research chapter considers the innovation speed of new technologies in a pricing and time-to-market model. I determine the optimal number of generations to offer of a new product in this scenario. All three research chapters contribute to the OM/Marketing research literature by solving business problems from a combined OM and Marketing perspective.

Download or read book Issues in Operations Management and Marketing Interface Research written by Liwen Chen and published by . This book was released on 2000 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue written by Manoj Kumar Malhotra and published by . This book was released on 2002 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue Managing the Marketing operations Interface in Omnichannel Retail written by Robert Rooderkerk and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Essay on Interface of Operations Management and Marketing written by Yong Lei and published by . This book was released on 2014 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Special Issue on Marketing and Operations Management Interfaces and Coordination written by Teck H. Ho and published by . This book was released on 2009 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Managing Business Interfaces written by Amiya K. Chakravarty and published by Springer Science & Business Media. This book was released on 2006-03-03 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amiya Chakravarty is a big name in production manufacturing and Josh Eliashberg is a huge name in marketing. This is one of the first books that examines the interface of Marketing and Production, with the chapters written by well-known people in the field. Hardcover version published in December 2003.

Download or read book Handbook of Quantitative Supply Chain Analysis written by David Simchi-Levi and published by Springer Science & Business Media. This book was released on 2004-05-31 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook is a comprehensive research reference that is essential for anyone interested in conducting research in supply chain. Unique features include: -A focus on the intersection of quantitative supply chain analysis and E-Business, -Unlike other edited volumes in the supply chain area, this is a handbook rather than a collection of research papers. Each chapter was written by one or more leading researchers in the area. These authors were invited on the basis of their scholarly expertise and unique insights in a particular sub-area, -As much attention is given to looking back as to looking forward. Most chapters discuss at length future research needs and research directions from both theoretical and practical perspectives, -Most chapters describe in detail the quantitative models used for analysis and the theoretical underpinnings; many examples and case studies are provided to demonstrate how the models and the theoretical insights are relevant to real situations, -Coverage of most state-of-the-art business practices in supply chain management.

Download or read book The Routledge Companion to Production and Operations Management written by Martin K. Starr and published by Taylor & Francis. This book was released on 2017-03-27 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: This remarkable volume highlights the importance of Production and Operations Management (POM) as a field of study and research contributing to substantial business and social growth. The editors emphasize how POM works with a range of systems—agriculture, disaster management, e-commerce, healthcare, hospitality, military systems, not-for-profit, retail, sports, sustainability, telecommunications, and transport—and how it contributes to the growth of each. Martin K. Starr and Sushil K. Gupta gather an international team of experts to provide researchers and students with a panoramic vision of the field. Divided into eight parts, the book presents the history of POM, and establishes the foundation upon which POM has been built while also revisiting and revitalizing topics that have long been essential. It examines the significance of processes and projects to the fundamental growth of the POM field. Critical emerging themes and new research are examined with open minds and this is followed by opportunities to interface with other business functions. Finally, the next era is discussed in ways that combine practical skill with philosophy in its analysis of POM, including traditional and nontraditional applications, before concluding with the editors’ thoughts on the future of the discipline. Students of POM will find this a comprehensive, definitive resource on the state of the discipline and its future directions.

Download or read book Consumer Driven Demand and Operations Management Models written by Serguei Netessine and published by Springer Science & Business Media. This book was released on 2009-06-02 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.

Download or read book Differentiation and Value Strategy written by David Walters and published by . This book was released on 1997 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Marketing Operations Management Interface written by Shan Li and published by . This book was released on 2010 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: My thesis research explicitly emphasizes integrating marketing and operations management (hereafter OM) perspectives in the formulation of strategy. Shortened product life cycles, technological advancements in products and processes, globalization of markets, consumerism, and the rapidity of change have only exacerbated the perceived need to link Marketing/OM strategies. My primary research interest follows the trend and explores the science of delivering value to customers from an integrated view of marketing and OM with special emphasis on the timing of introducing product lines (Chapter 1) and the role of social contagion in forming customer lifetime value (Chapters 2 and 3). In Chapter 1, we study the problem of when to introduce a line extension of a product with an existing version in an integrated inventory (supply) and diffusion (demand) framework. The launch of a new product with successive (and differentiated) versions always commands a large commitment of resources in production and marketing, thus the introduction strategy often requires careful planning. A key element in the introduction strategy is the introduction time. There is yet a formal model to quantify the impact of inventory cost on product line introduction timing decisions considering the demand dynamics in product life cycle and substitution among versions. This paper takes a first step towards filling this gap. On the demand side, we consider the demand dynamics of both versions during product life cycle, in marketplaces where repeated industry practices are observable to customers. Based on the Bass model, we propose a splitting Bass-like diffusion model to describe the adoption processes for the two successive (and differentiated) versions of one product, taking into account the role of customer expectation in shaping purchase choices. On the supply side, we model the impact of inventory holding cost that arises from a simple ordering policy. We show there exists a unique optimal time to introduce the line extension in the planning horizon. We quantify the optimal launch-time and both versions' sales trajectories. In contrary to the existing optimal policy in the literature (i.e., Ǹ̀ow or Never''), we find that the optimal introduction can happen anytime from Ǹ̀ow'' to Ǹ̀ever'', depending upon the characteristics of different products. We show that when inventory holding cost is small and the ordering cycle is short, the optimal introduction time is indeed Ǹ̀ow '' or Ǹ̀ever''. However, as inventory holding becomes substantial, the firm might choose to delay the introduction when the line extension is more profitable than the existing version, or to accelerate the introduction when the existing version generates more profit. Our integrated model sheds light on the necessity of coordinating marketing and operations management decisions. In Chapters 2 and 3, we incorporate social contagion into customer lifetime value analysis. Prior research has assumed that a customer's lifetime value (LV) only depends on her own purchase history. The rise of Internet and viral marketing casts doubt on this assumption. In the Web 2.0 economy, social contagion is so integral to customer's shopping process that purchase behaviors are frequently interdependent. We investigate how social contagion might influence a customer's lifetime value beyond her own purchases. We posit that a customer's total lifetime value (LV) is a sum of her total purchase value (PV) (accounting for others' influence on her purchases) and her total influence value (IV). Specifically we have: LV = PV + IV. Consequently a customer can still have a high lifetime value even if she has a low PV as long as she has a high IV. Chapter 2 presents a model with homogeneous population. Building on the classical Bass diffusion model, we show that PV, IV, and LV decrease in the convex manner with adoption time. Hence a customer who adopts earlier is much more valuable than a customer who adopts later. While PV increases with the innovation parameter, IV decreases with it. Early adopters have their LV decrease with innovation parameter while later adopters have their LV increase with it. Interestingly, PV decreases with the imitation parameter and IV increases with it for early adopters and decreases with it for late adopters. LV increases with the imitation parameter if the timing of adoption is below a cutoff value and decreases with it if it is above the cutoff. We then examine how a firm might improve its overall customer LV by accelerating purchase made possible by offering introductory price discounts to a subset of customers. We characterize the optimal size of the targeted customers in terms of level of discount, innovation as well as imitation parameters and demonstrate that the firm can significantly increase its total customer LV by purchase acceleration. We also analyze the impact of purchase deceleration in a make-to-stock supply chain environment and a make-to-order supply chain environment respectively. We show that an out-of-stock phenomenon that occurs earlier in a product's life cycle always leads to a significantly greater loss in total customer LV. We also demonstrate even a small lead time leads to a big loss in total customer LV. Chapter 3 presents a model with heterogeneous population. We propose a four-segment model which considers the ex ante heterogeneity among customers in the tendency to be in tune with new developments and the tendency to influence (or be influenced by) others. Specifically, we segment customers into four types: type 1 customers are both innovators and global influencers, type 2 customers are both innovators and local influencers, type 3 customers are both imitators and global influencers, and type 4 customers are both imitators and local influencers. We characterize the closed-form expressions for adoption rate of each customer type. Based on them, we derive closed-form expressions for the customer PV, IV and LV as a function of product adoption time. We also investigate how PV, IV and LV vary with the adoption time and the innovation parameters. Finally, we analyze the impact of purchase acceleration on customer LV, and propose an algorithm based on the LV of marginal customers to optimally allocate free samples among customers.

Download or read book A Review of Choice Modeling in the Marketing Operations Management Interface written by Andres Musalem and published by . This book was released on 2017 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: The operations management discipline has made substantial progress developing analytical models to help firms make tactical and strategic decisions (e.g., inventory control, assortment planning). The application of these models to real contexts requires several inputs, such as an estimate of the benefits and costs of various levels of the operational decision under study. It is often the case that the associated benefits depend on how customers react to changes in the operational decisions being modeled. This in turn requires an empirical validation of the consumer model that serves as an input when making operation decisions. Bringing together researchers from economics, marketing and operations management, this paper reviews and discusses recent findings in terms of modeling and empirically validating consumer choices in response to operational decisions. We structure this discussion along four major operational decisions and issues: product variety (including inventory and assortment), service capacity, pricing and supply chain coordination. For each of these areas, we review recent work and identify challenges that we believe are important to address in future research aimed at connecting operations management research to practice.

Download or read book Operations Management written by Dr. G. Suresh and published by Thakur Publication Private Limited. This book was released on 2022-12-01 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the comprehensive ‘Operations Management’ e-Book designed specifically for MBA II Sem students at Anna University, Chennai. Published by Thakur Publications, this essential resource offers in-depth insights, practical strategies, and real-world case studies to enhance your understanding of operations management principles. Master the art of optimizing processes, improving productivity, and achieving operational excellence with this must-have e-Book for MBA students. Get your copy today and gain a competitive edge in the world of business.

Download or read book Operations Management For Dummies written by Mary Ann Anderson and published by John Wiley & Sons. This book was released on 2013-07-09 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Score your highest in Operations Management Operations management is an important skill for current and aspiring business leaders to develop and master. It deals with the design and management of products, processes, services, and supply chains. Operations management is a growing field and a required course for most undergraduate business majors and MBA candidates. Now, Operations Management For Dummies serves as an extremely resourceful aid for this difficult subject. Tracks to a typical course in operations management or operations strategy, and covers topics such as evaluating and measuring existing systems' performance and efficiency, materials management and product development, using tools like Six Sigma and Lean production, designing new, improved processes, and defining, planning, and controlling costs of projects. Clearly organizes and explains complex topics Serves as an supplement to your Operations Management textbooks Helps you score your highest in your Operations Management course Whether your aim is to earn an undergraduate degree in business or an MBA, Operations Management For Dummies is indispensable supplemental reading for your operations management course.

Download or read book Special Issue Interface Between Marketing and Operation Management written by and published by . This book was released on 2014 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Perspectives in Operations Management written by Rakesh K. Sarin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fall of 1992 a conference honoring Elwood S. Buffa was held at the Anderson Graduate School of Management of the University of California, Los Angeles. This book is a collection of the work presented at that conference. The scholars who gathered to honor El are the prominent researchers in the field of Operations Management. Their collective work published in this book represents the richness of the field and provides the reader with valuable insights into its important issues and problems. While any grouping of the articles by these distinguished scholars will be arbitrary, I have organized the book in four sections. In the first section the articles dealing with the strategic issues in Operations Management are compiled. The articles deal with continuous improvement, quality, services, supply chain management, and creating value through operations. The articles that explore the interface of Operations Management with other functional areas, e.g. engineering and marketing, are grouped in the second section. The third section of the book contains articles that attempt to model some important planning problems that arise in the management of production and operations. Some of the papers in this section provide state of the art reviews of selected topic areas. Finally, the fourth section contains articles that deal with future directions for Operations Management. The authors offer several insights into the future evolution of the field. The book begins with the keynote address given by El Buffa at the start of the conference on November 2, 1991.