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EBookClubs

Read Books & Download eBooks Full Online

Book Online Impulse Buying and Cognitive Dissonance

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Book 2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science  IRI

Download or read book 2020 IEEE 21st International Conference on Information Reuse and Integration for Data Science IRI written by IEEE Staff and published by . This book was released on 2020-08-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This conference presents excellent, novel and contemporary papers covering all aspects of Data including Science Theory and Technology Based Applications New data analytic algorithms, technologies and tools sought to be able to manage, integrate and utlize large amounts of data despite hardware, software and or bandwidth contraints to contruct models yielding important data insights and to create visualizations to aid in presenting and understanding the data System development and integration needs to also adapt to these new algorithms, technologies, tools and needs This conference and its constituents support the development of technologies and applications for peaceful purposes to improve the human condition

Book Management of E commerce and E government

Download or read book Management of E commerce and E government written by Zhong Yuansheng and published by Nova Publishers. This book was released on 2007 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-Commerce and E-Government has become known as the wave of the future for business all over the world. Whether large, small, or just starting, E-Commerce and E- Government have been the easier and more sufficient way to handle business. This book brings together revised and expanded versions of eighteen papers selected from the 2003 International Conference on Management of e-Commerce and e-Government. This book presents leading edge research in this new and exciting field. The ICMeCG 2003 has initially received a total of 176 submissions from Australia, China, Norway, UK, and USA. Unfortunately, risk of SARS prevented many authors from actually participating in the conference. The Program Committee of ICMeCG selected papers through a careful reviewing process. Although some papers remain devoted to conceptual and general discussion about e-Commerce management, many papers have adopted quantitative or formal analysis methods in their research. Results presented in these papers provide an important contribution, especially as compared with earlier research based on qualitative methods alone. This book presents cutting edge research in this new and exciting field.

Book Hedonism  Utilitarianism  and Consumer Behavior

Download or read book Hedonism Utilitarianism and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.

Book A New Era of Consumer Behavior

Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Book The Rise of Thana capitalism and Tourism

Download or read book The Rise of Thana capitalism and Tourism written by Maximiliano E. Korstanje and published by . This book was released on 2016-11-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the notion of an emergent class of 'death seekers' who consume the spectacle of the disaster, exploring spaces of mass death and suffering. Sites that are obliterated by disasters or tragic events are recycled and visually consumed by an international audience, creating a death seekers economy. The quest for the suffering of others has captivated the attention of many tourists, visiting sites such as concentration camps, disasters zones, abandoned prisons, and areas hit by terrorism. This compelling book will be interest to students and scholars researching dark tourism, tourist behaviour, disaster studies, cultural studies and sociology.

Book The Impulse Factor

Download or read book The Impulse Factor written by Nick Tasler and published by Simon and Schuster. This book was released on 2009-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with riveting examples and controversial research, "The Impulse Factor" provides a clear understanding of why people make the choices they do--and the tools necessary to turn those decisions into something great.

Book Food  People and Society

Download or read book Food People and Society written by Lynn J. Frewer and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique insight into the decision-making and food consumption of the European consumer. The volume is essential reading for those involved in product development, market research and consumer science in food and agro industries and academic research. It brings together experts from different disciplines in order to address the fundamental issues related to predicting food choice, consumer behavior and societal trust in quality and safety regulatory systems. The importance of the social and psychological context and the cross-cultural differences and how they influence food choice are also covered in great detail.

Book Current Perspectives on Consumer Psychology

Download or read book Current Perspectives on Consumer Psychology written by Hatice Aydin and published by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer psychology is an important area that studies how our thoughts, beliefs, feelings, and perceptions influence our buying behaviors. To understand consumer psychology, it is necessary to understand the perspectives of consumer psychology, know the theories of consumer psychology, and have knowledge of practices about consumer psychology. The concept of consumer psychology, which constitutes a new agenda in discussions on marketing, includes some theory and research. Before elaborating on research and theory we should know some important perspectives about consumer psychology. This book aims to clarify these points in three sections and twenty chapters. To this end, this book covers in-depth studies from marketing discipline that evaluate consumer psychology, theories, and practices.

Book Webs of Influence

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2012-12-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: As legions of businesses scramble to set up virtual-shop, we face an unprecedented level of competition to win over and keep new customers online. At the forefront of this battleground is your ability to connect with your customers, nurture your relationships and understand the psychology behind what makes them click. In this book The Web Psychologist, Nathalie Nahai, expertly draws from the worlds of psychology, neuroscience and behavioural economics to bring you the latest developments, cutting edge techniques and fascinating insights that will lead to online success. Webs of Influence delivers the tools you need to develop a compelling, influential and profitable online strategy which will catapult your business to the next level – with dazzling results.

Book New Perspectives on Critical Marketing and Consumer Society

Download or read book New Perspectives on Critical Marketing and Consumer Society written by Elaine L Ritch and published by Emerald Group Publishing. This book was released on 2021-03-01 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital communication has altered the flow of global information,evolved consumer values and changed consumption practices worldwide.New Perspectives on Critical Marketing and Consumer Society provides an illuminating, challenging and thought-provoking guide for all upper-level students of marketing,branding and consumer behaviour.

Book You Are Not So Smart

    Book Details:
  • Author : David McRaney
  • Publisher : Avery
  • Release : 2012-11-06
  • ISBN : 1592407366
  • Pages : 320 pages

Download or read book You Are Not So Smart written by David McRaney and published by Avery. This book was released on 2012-11-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdrawal, hindsight, and brand loyalty.

Book Love Me

    Book Details:
  • Author : Garrison Keillor
  • Publisher : Penguin
  • Release : 2004-08-31
  • ISBN : 1101126957
  • Pages : 240 pages

Download or read book Love Me written by Garrison Keillor and published by Penguin. This book was released on 2004-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this charming departure from Lake Wobegon, bestselling author Garrison Keillor tells a hilarious and heartwarming tale of ambition, success and failure, and the virtues of real love. Aspiring writer Larry Wyler leads a quiet, decent life with his do-gooder wife, Iris, in St. Paul, Minnesota, but he wants more. When his literary debut becomes a hit, he departs for a Manhattan apartment, a job at the New Yorker, and three- martini lunches with the great editor, William Shawn. But when his second novel bombs and he finds himself in the grip of writer's block, Wyler discovers that success—and the New York publishing scene—is a fickle mistress, indeed. Creatively barren, nearly destitute, and longing for Iris, he accepts a job writing "Ask Mr. Blue," a column doling out advice to the lovelorn. It may not be glamorous work, but through it Wyler discovers what's really important and sets out to win back the woman he left behind.

Book Conflict and Tradeoffs in Decision Making

Download or read book Conflict and Tradeoffs in Decision Making written by Elke U. Weber and published by Cambridge University Press. This book was released on 2001 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in this book address questions about the causes of conflict and its effects.

Book The Handbook of Behavior Change

Download or read book The Handbook of Behavior Change written by Martin S. Hagger and published by Cambridge University Press. This book was released on 2020-07-15 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented links between behavior and social problems have compelled governments and organizations to prioritize and mobilize efforts to develop effective, evidence-based means to promote adaptive behavior change. In recognition of this impetus, The Handbook of Behavior Change provides comprehensive coverage of contemporary theory, research, and practice on behavior change. It summarizes current evidence-based approaches to behavior change in chapters authored by leading theorists, researchers, and practitioners from multiple disciplines, including psychology, sociology, behavioral science, economics, philosophy, and implementation science. It is the go-to resource for researchers, students, practitioners, and policy makers looking for current knowledge on behavior change and guidance on how to develop effective interventions to change behavior.

Book The Paradox of Choice

    Book Details:
  • Author : Barry Schwartz
  • Publisher : Harper Collins
  • Release : 2003-12-22
  • ISBN : 0060005688
  • Pages : 287 pages

Download or read book The Paradox of Choice written by Barry Schwartz and published by Harper Collins. This book was released on 2003-12-22 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions -- both big and small -- have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision-making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression. In The Paradox of Choice, Barry Schwartz explains at what point choice -- the hallmark of individual freedom and self-determination that we so cherish -- becomes detrimental to our psychological and emotional well-being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice -- from the mundane to the profound challenges of balancing career, family, and individual needs -- has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse. By synthesizing current research in the social sciences, Schwartz makes the counter intuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on those that are important and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.

Book Sisters in Hate

Download or read book Sisters in Hate written by Seyward Darby and published by Little, Brown. This book was released on 2020-07-21 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: WITH A NEW FOREWARD Journalist Seyward Darby's "masterfully reported and incisive" (Nell Irvin Painter) exposé pulls back the curtain on modern racial and political extremism in America telling the "eye-opening and unforgettable" (Ibram X. Kendi) account of three women immersed in the white nationalist movement. After the election of Donald J. Trump, journalist Seyward Darby went looking for the women of the so-called "alt-right" -- really just white nationalism with a new label. The mainstream media depicted the alt-right as a bastion of angry white men, but was it? As women headlined resistance to the Trump administration's bigotry and sexism, most notably at the Women's Marches, Darby wanted to know why others were joining a movement espousing racism and anti-feminism. Who were these women, and what did their activism reveal about America's past, present, and future? Darby researched dozens of women across the country before settling on three -- Corinna Olsen, Ayla Stewart, and Lana Lokteff. Each was born in 1979, and became a white nationalist in the post-9/11 era. Their respective stories of radicalization upend much of what we assume about women, politics, and political extremism. Corinna, a professional embalmer who was once a body builder, found community in white nationalism before it was the alt-right, while she was grieving the death of her brother and the end of hermarriage. For Corinna, hate was more than just personal animus -- it could also bring people together. Eventually, she decided to leave the movement and served as an informant for the FBI. Ayla, a devoutly Christian mother of six, underwent a personal transformation from self-professed feminist to far-right online personality. Her identification with the burgeoning "tradwife" movement reveals how white nationalism traffics in society's preferred, retrograde ways of seeing women. Lana, who runs a right-wing media company with her husband, enjoys greater fame and notoriety than many of her sisters in hate. Her work disseminating and monetizing far-right dogma is a testament to the power of disinformation. With acute psychological insight and eye-opening reporting, Darby steps inside the contemporary hate movement and draws connections to precursors like the Ku Klux Klan. Far more than mere helpmeets, women like Corinna, Ayla, and Lana have been sustaining features of white nationalism. Sisters in Hate shows how the work women do to normalize and propagate racist extremism has consequences well beyond the hate movement.