Download or read book Online Consumer Information Search Behavior and the Source Site Target Codification Model written by Steven Sowma and published by GRIN Verlag. This book was released on 2011-10-21 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors—leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvement (motivation) influenced not only the extent of a given Web search, but the nature of the search as well. Surprisingly, although individual and situational factors significantly and sometimes dramatically impacted consumer Web behaviors, changes in behavior were not associated with purchase performance. While the Web is adaptable to a variety of users, it is not a “perfectly efficient” medium. Individuals were susceptible to making sub-optimal purchase decisions regardless of individual traits or contexts. Key Words: Consumer Web Behavior, Web Research Methods, Online Consumer Searches, Online Purchases, Demographics, Involvement, and the Need for Cognition.
Download or read book Online Consumer Information Search Behavior and the Source Site Target Codification Model written by Steven Sowma and published by GRIN Verlag. This book was released on 2011-10 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, Union Institute & University, course: Consumer-Web Behavior, Online Search Behavior, Online Cognition, Online Marketing, language: English, abstract: Despite the prevalent use of the Web for consumer information searches, very little is known about this behavior or the influences that individual and contextual factors may have on it. Moreover, no methodology exists for comprehensively measuring the complex array of behaviors that occur during a consumer Web session. Accordingly, a lab experiment, a contrived online product search-and-purchase task, was used to determine how these factors influence search behavior and purchase outcomes. Purchase contexts were manipulated by variations in task instructions. A survey was used to measure individual traits. A newly proposed measurement schema, the Source Site Target codification model, was used to quantify session-wide Web behaviors-leading to a variety of original findings. Contrary to past research, education was a non-factor and women outperformed men across online search behaviors. Age was negatively associated with consumer Web searches. Contrastingly, Web experience and search skill were positively associated with consumer Web searches, whereas purchase experience was negatively associated with consumer Web searches. Individual and contextual derivations of involvement (motivation) influenced not only the extent of a given Web search, but the nature of the search as well. Surprisingly, although individual and situational factors significantly and sometimes dramatically impacted consumer Web behaviors, changes in behavior were not associated with purchase performance. While the Web is adaptable to a variety of users, it is not a "perfectly efficient" medium. Individuals were susceptible to making sub-optimal purchase decisions regardless of individual trait
Download or read book Online Consumer Information Search Behavior and the Source Site Target Odification Model written by Steven Michael Sowma and published by . This book was released on 2000 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Download or read book Machine to Machine Marketing M3 via Anonymous Advertising Apps Anywhere Anytime A5 written by Jesus Mena and published by CRC Press. This book was released on 2016-04-19 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's wireless environment, marketing is more frequently occurring at the server-to-device level-with that device being anything from a laptop or phone to a TV or car. In this real-time digital marketplace, human attributes such as income, marital status, and age are not the most reliable attributes for modeling consumer behaviors. A more effe
Download or read book Online Consumer Behavior written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2012-05-04 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Download or read book Tourism Information Technology 3rd Edition written by Pierre J Benckendorff and published by CABI. This book was released on 2019-02-21 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated, this new edition covers IT applications and social media across the industry, including airlines, travel intermediaries, accommodation, food service, destinations, events and entertainment. Organized around the visitor journey, it considers how tourists use technologies for decision making before, during and after their travels.
Download or read book Advanced Google AdWords written by Brad Geddes and published by John Wiley & Sons. This book was released on 2012-03-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master every aspect of the powerful Google AdWords platform with this one-of-a-kind guide AdWords expert Brad Geddes, the first and only Advanced AdWords Seminar leader for Google, shares his detailed instruction and insights to get new users up and running quickly and teach AdWords pros some slick new tricks. This must-have new edition offers 50+ pages of fresh material on such topics as retargeting, tracking for analytics, video ad features, ad extensions, and much more. The ultimate guide to advanced Google AdWords techniques authored by a respected AdWords expert who is the Advanced AdWords Seminar leader for Google and a well-known internet marketing consultant Offers insight, direction, and strategies for using every aspect of AdWords to create and manage successful pay-per-click marketing campaigns Goes well beyond the basics and offers tips and tactics that you can apply immediately to your own campaigns Updated and better-than-ever Second Edition features 50+ pages of new material, including targeting capabilities and remarketing, ad extensions, bidding features, tracking for analytics, video ad features, reporting features, and more Provides busy marketers, consultants, PR professionals, web developers, and others with an invaluable, step-by-step guide to keep on hand Includes a Google Adwords coupon If you want to drive the traffic you choose to your website, then this is the guide to get you there.
Download or read book Theories of Information Behavior written by Karen E. Fisher and published by Information Today, Inc.. This book was released on 2005 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book presents authoritative overviews of more than 70 conceptual frameworks for understanding how people seek, manage, share, and use information in different contexts. A practical and readable reference to both well-established and newly proposed theories of information behavior, the book includes contributions from 85 scholars from 10 countries. Each theory description covers origins, propositions, methodological implications, usage, links to related conceptual frameworks, and listings of authoritative primary and secondary references. The introductory chapters explain key concepts, theorymethod connections, and the process of theory development.
Download or read book Programs and Services written by National Library of Medicine (U.S.) and published by . This book was released on 2002 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing and Consumer Behavior Concepts Methodologies Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.
Download or read book Consumer Culture Theory written by Eric J. Arnould and published by SAGE. This book was released on 2018-06-30 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Download or read book National Library of Medicine Programs and Services written by National Library of Medicine (U.S.) and published by . This book was released on with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Contextual Design written by Hugh Beyer and published by Morgan Kaufmann. This book was released on 1998 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that describes a complete approach to customer-centered design, from customer data to system design. Readers will be able to develop the work models that represent all aspects of customer work practices.
Download or read book Hedonism Utilitarianism and Consumer Behavior written by Daniele Scarpi and published by Springer Nature. This book was released on 2020-05-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirical research. Consumers have been shown to shop in one of two ways: they are either mainly driven by fun, escapism, and variety, or by need and efficiency. While previous literature has focused on the drivers of hedonic or utilitarian shopping, this book explores the consequences of these styles of shopping and addresses their impact on perceived value, money spent, and willingness to return to the store in future. The author synthesizes theories from previous studies, applying them to two key retailing contexts – intensive distribution and selective distribution. Ultimately, this book highlights the need for retailers to adopt a more consumer-based perspective to improve shopping experiences. It will prove useful for academics who want to gain a better understanding of hedonic and utilitarian behavior, and also offers practitioners with useful insights on how to target different customer segments.
