Download or read book One Sided Arguments written by Douglas Walton and published by SUNY Press. This book was released on 1999-08-12 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical manual for evaluating bias that will be useful to anyone who has to deal with arguments, whether in academic reading or writing, or in everyday conversation.
Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2020-11-11 with total page 622 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along with classic cases that stand the test of time. It includes new research on opinions and practices, covers award-winning public relations campaigns, and significantly increases information on social media, with a reformatting of the Tactics section to highlight internet-based and social media. As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: chapter overviews, useful links to professional organizations and resources, and an overview of careers in public relations. For instructors: an instructors’ manual, lecture slides, and sample course materials. Please visit www.routledge.com/cw/smith.
Download or read book Informal Reasoning and Education written by James F. Voss and published by Routledge. This book was released on 2012-11-12 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive reasoning acquisition research, this volume provides theoretical and empirical considerations of the reasoning that occurs during the course of everyday personal and professional activities. Of particular interest is the text's focus on the question of how such reasoning takes place during school activities and how students acquire reasoning skills.
Download or read book Examining Argumentation in Context written by Frans H. van Eemeren and published by John Benjamins Publishing. This book was released on 2009-06-11 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining Argumentation in Context: Fifteen studies on strategic maneuvering contains a selection of papers on strategic maneuvering in argumentative discourse. Starting point of all of these contributions is that a satisfactory analysis and evaluation of strategic maneuvering is possible only if the argumentative discourse is first situated in the communicative and interactional context in which it occurs. While some of the contributions present general views with regard to strategic maneuvering, other contributions report on the results of empirical studies, examine strategic maneuvering in a particular legal or political context, or highlight the presentational design of strategic maneuvering. Examining Argumentation in Context therefore provides an insightful view of recent developments in the research on strategic maneuvering, which is currently prominent in the study of argumentation.
Download or read book Strategic Planning for Public Relations Third Edition written by Ronald D. Smith and published by Routledge. This book was released on 2009-04-20 with total page 637 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative and popular text provides a clear pathway to understanding public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic public relations situations as well as current, timely events. This third edition includes expanded discussions of ethics, diversity, and technology integrated throughout the text, and has a new appendix addressing media training for clients. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.
Download or read book Mass Communications Research Methods written by H.J. Hsia and published by Routledge. This book was released on 2015-10-23 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.
Download or read book Intentional Conceptual Change written by Gale M. Sinatra and published by Routledge. This book was released on 2003-01-30 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a distinguished, international list of scholars to explore the role of the learner's intention in knowledge change. Traditional views of knowledge reconstruction placed the impetus for thought change outside the learner's control. The teacher, instructional methods, materials, and activities were identified as the seat of change. Recent perspectives on learning, however, suggest that the learner can play an active, indeed, intentional role in the process of knowledge restructuring. This volume explores this new, innovative view of conceptual change learning using original contributions drawn from renowned scholars in a variety of disciplines. The volume is intended for scholars or advanced students studying knowledge acquisition and change, including educational psychology, developmental psychology, science education, cognitive science, learning science, instructional psychology, and instructional and curriculum studies.
Download or read book Rational Emotive Behaviour Therapy written by Windy Dryden and published by Psychology Press. This book was released on 2003 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examines the theory behind this popular approach within the cognitive-behavioural tradition. It discusses the relevance of cross-disciplinary factors affecting REBT, REBT as an intentional therapy, and irrational beliefs as schemata.
Download or read book Persuasion written by Robert H Gass and published by Routledge. This book was released on 2022-04-06 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of contexts (e.g., advertising, marketing, politics, interpersonal relationships, social media, groups) and across a variety of topics (e.g., credibility, personality, deception, motivational appeals, visual persuasion). The new edition features expanded treatment of digital and social media; up-to-date research on theory and practice; an increased number of international cases; and new and expanded discussions of topics such as online influencers, disinformation and 'fake news,' deepfakes, message framing, normative influence, stigmatized language, and inoculation theory. This is the ideal textbook for courses on persuasion in communication, psychology, advertising, and marketing programs. Instructors can also use the book’s downloadable test bank, instructor’s manual, and PowerPoint slides in preparing course material.
Download or read book Judgment and Decision Making written by David Hardman and published by John Wiley & Sons. This book was released on 2009-02-09 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Judgment and Decision Making is a refreshingly accessible text that explores the wide variety of ways people make judgments. An accessible examination of the wide variety of ways people make judgments Features up-to-date theoretical coverage, including perspectives from evolutionary psychology and neuroscience Covers dynamic decision making, everyday decision making, individual differences, group decision making, and the nature of mind and brain in relation to judgment and decision making Illustrates key concepts with boxed case studies and cartoons
Download or read book Scientific Argumentation in Biology written by Victor Sampson and published by NSTA Press. This book was released on 2013 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop your high school students' understanding of argumentation and evidence-based reasoning with this comprehensive book. Like three guides in one 'Scientific Argumentation in Biology' combines theory, practice, and biology content.
Download or read book The Human Impact of the COVID 19 Pandemic written by Robert B. Burns and published by Springer Nature. This book was released on 2023-07-16 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about the impact of the COVID-19 pandemic on human society. The current global pandemic has thrown a diverse set of entwined social, psychological, and economic disruptive impacts of human suffering on societies, groups, and individuals due to the flow on effects of not only the disease itself but massive dislocations of the everyday routines of life driven by mandated restrictions imposed by national governments. This intersecting set of experiences has evoked considerable human distress particularly in the fields of employment, education, healthcare work, and bereavement rituals. This text reviews, from existing knowledge and the research emanating in the last two years from around the world, the issues and problems faced by people and their governments.
Download or read book Health Services Reports written by and published by . This book was released on 1974 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Communication in Legal Advocacy written by Richard D. Rieke and published by Univ of South Carolina Press. This book was released on 2022-03-07 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication in Legal Advocacy integrates work in legal theory, communication theory, social science research, and strategic planning to provide a comprehensive anaysis of the communication processes in trials. Responding to the emerging interest in alternative dispute resolution, the book situates the trial within the broadercontext of dispute resolution, calling attention to the ways in which negotiation, mediation, and arbitration interrelate with trials. This study bends traditional argumentative analyses such as the rational-world notions of adversary proceedings, presumption, burden of proof, and essential issues with contemporary ideas of narrative rationality. The volume offers the reader a practical and strategic guide to effective trial advocacy, and it provides theoretical insights into trials as socially sanctioned mechanisms of dispute resolution.
Download or read book Strategic Planning for Public Relations written by Deborah A. Silverman and published by Taylor & Francis. This book was released on 2024-03-14 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns. Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media). As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns. Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, and checklists for the ten steps in the planning process. For these online resources, please visit www.routledge.com/9781032391168 .
Download or read book Science the write Way written by Jodi Wheeler-Toppen and published by NSTA Press. This book was released on 2011 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing skills are high on the list of real-world requirements for all studentsOCoincluding science students. Every scientific discipline needs professionals who can ably communicate in writing. Scientists must be able to describe their proposed studies for funding considerations, track their observations and results in their own notes, describe their experimental protocols for their peers to replicate, and synthesize their work to the wider world community."
Download or read book Psychology for A2 written by Erika Cox and published by Oxford University Press, USA. This book was released on 2001 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an illustrated text that features: summaries of key research studies supported by references at the back of the book; activities to engage the student, including many of a practical nature; and a study of a critical issue at the end of each chapter, highlighting a topic of particular interest.
