Download or read book Obstructive Marketing written by Maitland Hyslop and published by Routledge. This book was released on 2016-05-23 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Obstructive Marketing, Maitland Hyslop deals with a very negative kind of activity which embraces activities, legal or otherwise, designed to prevent or restrict the distribution of a product or service, temporarily or permanently, against the wishes of the product manufacturer, service provider or customer. When the author defined this phenomenon as Obstructive Marketing and started to research it more than a decade ago, it was seen as a valid concept that was perhaps ahead of its time. The World has moved on and in the era of globalization a study of this negative aspect of marketing is now required. Obstructive Marketing is now seen as the business equivalent of asymmetric warfare, which is increasingly understood because the rise of the South and East at the expense of the North and West has brought some Obstructive Marketing stratagems into sharp focus. Using the author’s own research, this book explains what Obstructive Marketing is and why it is not called Anti-Marketing. The author explains who practises Obstructive Marketing, where, when and how; and why businesses are particularly vulnerable when entering new markets and engaging in change and innovation. Intriguing concepts such as cultural risk are illuminated along with formal links between Obstructive Marketing, asymmetric warfare and terrorism. This all leads to identification of the need for a strong Government/Business partnership to counter the effects of this darkest kind of marketing.
Download or read book Critical Information Infrastructures written by Maitland Hyslop and published by Springer Science & Business Media. This book was released on 2007-09-05 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world moves on Critical Information Infrastructures, and their resilience and protection is of vital importance. Starting with some basic definitions and assumptions on the topic, this book goes on to explore various aspects of Critical Infrastructures throughout the world – including the technological, political, economic, strategic and defensive. This book will be of interest to the CEO and Academic alike as they grapple with how to prepare Critical Information Infrastructures for new challenges.
Download or read book Cyber Security Management written by Peter Trim and published by Routledge. This book was released on 2016-05-13 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a comprehensive understanding of the subject and will be guided into devising and implementing relevant policy, systems and procedures that make the organization better able to withstand the increasingly sophisticated forms of cyber attack. The book includes a sequence-of-events model; an organizational governance framework; a business continuity management planning framework; a multi-cultural communication model; a cyber security management model and strategic management framework; an integrated governance mechanism; an integrated resilience management model; an integrated management model and system; a communication risk management strategy; and recommendations for counteracting a range of cyber threats. Cyber Security Management: A Governance, Risk and Compliance Framework simplifies complex material and provides a multi-disciplinary perspective and an explanation and interpretation of how managers can manage cyber threats in a pro-active manner and work towards counteracting cyber threats both now and in the future.
Download or read book Bulletin written by Virginia Polytechnic Institute. Agricultural Extension Service and published by . This book was released on 1921 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Marketing of Farm Produce written by Frank James Prewett and published by . This book was released on 1926 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ear Nose Throat Journal written by and published by . This book was released on 1976 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of most marketing plans. But what if that’s not enough? How often does consumer engagement actually go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The truth is, a sobering reality is beginning to hit marketers: Technology hasn’t just reshaped mass media; it’s altering behavior as well. Truly getting a message through to customers, and not just in front of their eyes for a split second before being fed to the trash bin, will take some radical rethinking.Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that:• Selling is dead, but ongoing conversation thrives• Consumers generate the best content about brands• People tune out noise and listen to feelings• Curiosity leads the marketing team• Growth depends on merging analytics with boundless creativityPacked with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Download or read book Summary Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Download or read book Printers Ink written by and published by . This book was released on 1923 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Ten Deadly Marketing Sins written by Philip Kotler and published by John Wiley & Sons. This book was released on 2004-05-03 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing's undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships. Ten Deadly Marketing Sins is an unbeatable resource from the most respected thinker in modern marketing. Philip Kotler (Chicago, IL) is the S. C. Johnson Distinguished Professor of International Marketing at Northwestern University's Kellogg Graduate School of Management and the author of 15 books, including Marketing Insights from A to Z (0-471-26867-4) and Lateral Marketing (0-471-45516-4), both published by Wiley.
Download or read book The Elements of Marketing written by Paul Terry Cherington and published by . This book was released on 1920 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Management by Obstruction written by Jared F. Harrison and published by . This book was released on 1974 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Choice written by Matthew Willcox and published by Pearson Education. This book was released on 2015-02-20 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marketing & Sales Books! Reshape Consumer Behavior by Making Your Brand the Instinctive, Intuitive, Easy Choice • Discover powerful new ways to simplify and guide consumer decisions • Gain actionable insights into social influence, how people plan, and how they interpret the past • Leverage surprising advances in neuroscience, evolutionary biology, and the behavioral and social sciences Whatever your marketing or behavioral objective, you’ll be far more successful if you know how humans choose. Human intuitions and cognitive mechanisms have evolved over millions of years, but only now are marketers beginning to understand their impact on people’s decisions. The Business of Choice helps you apply new scientific insights to make your brand or target behavior the easiest, most instinctive choice. Matthew Willcox integrates the latest research advances with his own extensive enterprise marketing experience at FCB’s Institute of Decision Making. Willcox explains why we humans often seem so irrational, how marketers can leverage the same evolutionary factors that helped humans prosper as a species, how to make decisions simpler for your consumers, and how to make them feel good about their choices, so they keep coming back for more!
Download or read book ABA Bank Marketing written by and published by . This book was released on 2010 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing written by William M. Pride and published by . This book was released on 1989 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pharmaceutical Record and Weekly Market Review written by P. W. Bedford and published by . This book was released on 1888 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No B S Direct Marketing written by Dan S. Kennedy and published by Entrepreneur Press. This book was released on 2013-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan — from marketing master Kennedy—delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of mail-order, TV infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
