Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The PR Masterclass written by Alex Singleton and published by John Wiley & Sons. This book was released on 2014-02-10 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: The PR Masterclass is written by former newspaper, magazine and digital journalist Alex Singleton, who is now a prominent PR trainer and consultant. It reveals the secrets of effective PR and shows how to put in place a practical, reliable and successful media strategy for your product, business or activity – one that delivers the greatest results. Through the book, you get to discover how to develop and pitch effective newsworthy material, regardless of your budget. The PR Masterclass is aimed at PR professionals as well as small business owners and entrepreneurs implementing a PR strategy. "PR can do more for your money than any other marketing tool. But very few people understand how to use it. Alex does because he has been at the receiving end. So will you if you read this remarkably practical book." —Drayton Bird, author, Commonsense Direct and Digital Marketing "The lessons contained within The PR Masterclass should be plastered over the walls of organisations seeking to utilise the media effectively for their campaigns. This book is a must-have reference point." —Ryan Bourne, CityAM columnist and Head of Economic Research, Centre for Policy Studies "This is an important book about public relations and how the media is changing. Singleton is a straight-talking journalist-turned-practitioner who pulls no punches. He calls on the industry to grow up and adopt the rigour of a professional discipline. It's a call to action that I wholly heartedly support. You should read The PR Masterclass if you're new to public relations or work in the profession and want to continue doing so." —Stephen Waddington, European director, Ketchum, and 2014 President of the Chartered Institute of Public Relations (CIPR) "Provides all you need to know about securing press coverage." —Fraser Seitel, O'Dwyer's PR magazine "Every page is packed with insight and practical advice." —Steve Harrison, co-founder, Harrison Troughton Wunderman "Written in a no-nonsense style, every chapter contains a mine of information about the subject. What's more, it's clear that Alex knows the business inside out. This is the kind of book you need to have close at hand. Do what it says, and you'll be miles ahead with your PR." —James Hammond, brand consultant "Alex Singleton's book on public relations strategy is an excellent practical guide to the real world of PR." —Ray Hiebert, Editor, Public Relations Review
Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2001 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Army of Entrepreneurs written by Jennifer Prosek and published by AMACOM/American Management Association. This book was released on 2011 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: If everyone in the organization leapt into their workday as if they owned the place, just think what could be accomplished.
Download or read book The Money Hackers written by Daniel P. Simon and published by HarperCollins Leadership. This book was released on 2020-04-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Businesses, investors, and consumers are grappling with the seismic daily changes technology has brought to the banking and finance industry. The Money Hackers is the story of fintech’s major players and explores how these disruptions are transforming even money itself. Whether you’ve heard of fintech or not, it’s already changing your life. Have you ever “Venmoed” someone? Do you think of investing in Bitcoin--even though you can’t quite explain what it is? If you’ve deposited a check using your iPhone, that’s fintech. If you’ve gone to a bank branch and found it’s been closed for good, odds are that’s because of fintech too. This book focuses on some of fintech’s most powerful disruptors--a ragtag collection of financial outsiders and savants--and uses their incredible stories to explain not just how the technology works, but how the Silicon Valley thinking behind the technology, ideas like friction, hedonic adaptation, democratization, and disintermediation, is having a drastic effect on the entire banking and finance industry. Upon reading The Money Hackers, you will: Feel empowered with the knowledge needed to spot the opportunities the next wave of fintech disruptions will bring. Understand the critical pain points that fintech is resolving, through a profile of the major finsurgents behind the disruption. Topic areas include Friction (featuring founders of Venmo), Aggregate and Automate (featuring Adam Dell, founder of Open Table and brother of Michael Dell), and Rise of the Machines (featuring Jon Stein, founder of robo-advisor Betterment). Learn about some of the larger-than-life characters behind the fintech movement. The Money Hackers tells the fascinating story of fintech--how it began, and where it is likely taking us.
Download or read book The Sky is Yours written by Chandler Klang Smith and published by Hogarth. This book was released on 2018 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Navigating their burned-out, futuristic city home under constant threat from a pair of dragons circling the skies, three young people are forced to flee and confront challenges ranging from fire and conspiracies to taboo drugs and dragon-worshippers.
Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1997 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Spin Sucks written by Gini Dietrich and published by Pearson Education. This book was released on 2014 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.
Download or read book Directory of Industry Data Sources written by William A. Benjamin and published by . This book was released on 1982 with total page 2202 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Relations Writing and Media Techniques written by Dennis L. Wilcox and published by Prentice Hall. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With real-world examples of award-winning work by PR professionals, this new edition continues to help readers master the many techniques needed to reach a variety of audiences in today's digital age. The author provides step-by-step procedures illustrated by examples from actual campaigns.
Download or read book Yo yo boing written by Giannina Braschi and published by Amazon Crossing. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experimental novel that examines the collision of cultures in the United States at the turn of the 21st century using a flow of Spanish and English.
Download or read book Public Relations written by Carolyn Mae Kim and published by Routledge. This book was released on 2019-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of public relations is rapidly evolving, requiring practitioners to have greater specialization than ever before. Hand in hand with the growth of the industry, educational programs have developed to address the growing need for quality preparation for future practitioners. Public Relations: Competencies and Practice focuses on the required competencies expected and applications of public relations into specific sectors of practice. Based on competencies identified by organizations such as the Commission on Public Relations Education and the Public Relations Society of America, Public Relations provides a robust examination of areas such as diversity, leadership, and ethics. The second part of the text focuses on these unique requirements for undergraduate and graduate students focused on entering sectors such as entertainment public relations, nonprofit public relations, or investor relations. The book also features online resources for instructors: Sample course syllabus Discussion questions Suggested midterm and final project Public Relations offers students competency- and practice-focused content from top PR experts and incorporates interviews from professionals in the field to show students how to apply competencies in specific practice sectors.
Download or read book Women in Public Relations written by Larissa A. Grunig and published by Routledge. This book was released on 2013-09-13 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Download or read book Rethinking the Jurisprudence of Cyberspace written by Chris Reed and published by Edward Elgar Publishing. This book was released on with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberspace is a difficult area for lawyers and lawmakers. With no physical constraining borders, the question of who is the legitimate lawmaker for cyberspace is complex. Rethinking the Jurisprudence of Cyberspace examines how laws can gain legitimacy in cyberspace and identifies the limits of the law’s authority in this space.
Download or read book O Dwyer s Directory of Public Relations Firms written by O'Dwyer Company staff and published by . This book was released on 2014-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Listings of executives, staff members, accounts, branch offices and types of services offered by more than 1,500 PR firms throughout the U.S. It is the only printed directory of its type. The 2014 and 44th annual edition had 330 pages. It has exclusive ranking of 131 PR firms based on tax documents. There are also rankings of 12 PR special practices such as healthcare, tech and financial. Businesses looking for promotional help are among the main buyers since the PR collection of promotional services is far cheaper and often more effective than paid advertising. Two articles give advice on how to hire and get the best results from a PR firm. The emergence of social media has greatly increased the power of PR firms to reach target audiences. The Directory is a favorite tool of jobseekers. Descriptions of the various services provided by the PR firms makes this a prime educational tool for PR professors and students.
Download or read book Ku Klux Kulture written by Felix Harcourt and published by University of Chicago Press. This book was released on 2019-05-09 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: In popular understanding, the Ku Klux Klan is a hateful white supremacist organization. In Ku Klux Kulture, Felix Harcourt argues that in the 1920s the self-proclaimed Invisible Empire had an even wider significance as a cultural movement. Ku Klux Kulture reveals the extent to which the KKK participated in and penetrated popular American culture, reaching far beyond its paying membership to become part of modern American society. The Klan owned radio stations, newspapers, and sports teams, and its members created popular films, pulp novels, music, and more. Harcourt shows how the Klan’s racist and nativist ideology became subsumed in sunnier popular portrayals of heroic vigilantism. In the process he challenges prevailing depictions of the 1920s, which may be best understood not as the Jazz Age or the Age of Prohibition, but as the Age of the Klan. Ku Klux Kulture gives us an unsettling glimpse into the past, arguing that the Klan did not die so much as melt into America’s prevailing culture.
Download or read book Improvise written by Fred Cook and published by Agate Publishing. This book was released on 2014-04-15 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIV“An entertaining education on leadership, creativity, business and getting ahead of your competition . . . your career will never be the same.” —The Edge, PRSA blog This year alone, 3.2 million U.S. students will graduate from college. Unprecedented percentages of them will move back home, and many will be unable to obtain a job in their fields of study. Improvise is an inspiring story of how Fred Cook followed an unusual yet fascinating path from young adulthood to the corner office as CEO of the award-winning PR firm GolinHarris. Melding learnings from a lifetime of uncommon experiences with insights from a surprisingly successful corporate career, this book will inspire workers mired in indecision and dimly lit prospects. Following college, Cook was initiated into the business world through a dozen odd jobs, each of which provided valuable insights into the business world and the understanding of how to make the most of even the smallest opportunity. Each chapter delivers a bold truth, supported by relevant episodes from Cook’s personal life and reinforced by his encounters with corporate America. Filled with colorful anecdotes about being punched by a guru, stalked by an intern, and lectured by Steve Jobs, Improvise is full of hilarious yet poignant moments. “Fred is a legend in the PR business . . . [Improvise] is immensely fun and engaging.” —Forbes “An offbeat career guide for new college graduates.” —Parade “Fred shares the street smarts he gained from a lifetime of uncommon experiences to educate and inspire others who are trying to find their own way in the business world.” —Execunet.com“/DIV>
