Download or read book O Dwyer s Directory of Public Relations Firms written by J.R. O'Dwyer Co and published by . This book was released on 1995 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book O Dwyer s Directory of Public Relations Executives written by and published by . This book was released on 1999 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Voice of Business written by Karen S. Miller and published by Univ of North Carolina Press. This book was released on 2000-11-09 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1933, John W. Hill opened the New York office of what would become the most important public relations agency in history: Hill & Knowlton, Inc. By 1959, the combined sales of its clients--which included Procter & Gamble, Texaco, Gillette, and Avco Manufacturing as well as the steel, tobacco, and aviation industries' trade associations--amounted to 10 percent of the gross national product. The Voice of Business chronicles Hill & Knowlton's influence on American public discourse in the years following World War II. Guided by its founder's conservative ideals, Hill & Knowlton developed a twofold mission: to influence public discussion about issues important to its clients and to educate Americans about big business. Karen Miller shows how the agency tried to manipulate public opinion, political debate, and news media content about such issues as postwar military aircraft procurement, the deregulation of margarine production, President Truman's seizure of steel mills in 1952, and the cigarette health scare of 1953-54. Though its campaigns did not change many opinions, she says, Hill & Knowlton affected the public indirectly by reinforcing the ideas of its clients and other conservatives.

Download or read book Making It in Public Relations written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Creating Your Career in Communications and Entertainment written by Leonard Mogel and published by Psychology Press. This book was released on 1998 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This premiere edition from Leonard Mogel provides up-to-date "snapshots"--with data, forecasts, and analyses--of career opportunities in the worlds of publishing, communications, media, and entertainment. A veteran of the printing, publishing, and movie industries, Mogel offers dozens of specific career tips and many interviews with experts in each field. Offering visions of "dream" jobs with a healthy dose of perspective and wisdom, this volume is intended for readers interested in pursuing careers in media and entertainment.

Download or read book Careers in Communications and Entertainment written by Leonard Mogel and published by Leonard Mogel. This book was released on 2000-01-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book O Dwyer s Directory of Corporate Communications written by J.R. O'Dwyer Co and published by . This book was released on 2001 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Advertising Age Encyclopedia of Advertising written by John McDonough and published by Routledge. This book was released on 2015-06-18 with total page 1754 pages. Available in PDF, EPUB and Kindle. Book excerpt: For a full list of entries and contributors, a generous selection of sample entries, and more, visit the The "Advertising Age" Encyclopedia of Advertising website. Featuring nearly 600 extensively illustrated entries, The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the world's leading agencies and major advertisers, as well as brand and market histories; it also profiles the influential men and women in advertising, overviews advertising in the major countries of the world, covers important issues affecting the field, and discusses the key aspects of methodology, practice, strategy, and theory. Also includes a color insert.

Download or read book Handbook of Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2001 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive and detailed examination of the field, which reviews current scholarly literature. This contributed volume stresses the role PR plays in building relationships between organizations, markets, audiences and the public.

Download or read book Pathways to Success written by Michael D. Ames and published by Berrett-Koehler Publishers. This book was released on 1994 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet gives an overview of the Search Conference, a change strategy which uses open systems principles in strategic planning, thereby creating a well-articulated, achievable future with identifiable goals, a timetable, and action plans for realizing that future. Here, in their own inspiring words, over 100 CEOs, board chairs, and company presidents share their insights in one-page letters focusing on the qualities necessary for effective leadership and career success. The men and women featured in Pathways to Success come from diverse racial and ethnic backgrounds. Their companies range from small entrepreneurial firms to large corporations. Organized by topic, these letters provide practical and encouraging insights on: o Hard work o Imagination o Tolerance o Honesty o Self-knowledge o Team-building, and more Each letter is self-contained and to-the-point, capturing the personal experience and positive convictions of these distinguished business leaders. A biographical sketch accompanies each letter, describing the career path of the contributor as well as the major challenges and obstacles that person has overcome to achieve success. The book also contains thought-provoking exercises for individual use or group discussion. Written for young people who aspire to successful business careers and leadership roles, this book will also be valuable for executives and managers, entrepreneurs, academics, consultants, and those who work with young people-counselors, teachers, mentors, and parents.

Download or read book Books in Print written by and published by . This book was released on 1991 with total page 2432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Practice of Public Relations written by Fraser P. Seitel and published by Pearson Education. This book was released on 1995 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sixth edition, now full-color and streamlined, is designed to carry public relations into the year 2000. It emphasizes the practical nature of public relations work. KEY TOPICS: Full chapters are now devoted to video, integrated marketing communications, and multi-cultural communications. Over half of the interviews with public relations professionals are new. New coverage ranges from Bill Clinton's use of communications to the escalating use of public relations overseas to the changing technological realm in which public relations must operate.

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1991 with total page 2460 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Information written by Hiram C. Barksdale and published by . This book was released on 1995 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Reference Books Annual written by and published by . This book was released on 1992 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1970- issued in 2 vols.: v. 1, General reference, social sciences, history, economics, business; v. 2, Fine arts, humanities, science and engineering.

Download or read book The 1995 Information Please Business Almanac and Source written by Seth Godin and published by Mariner Books. This book was released on 1994 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recommended by the business school librarians at Dartmouth, Stanford, and Columbia as well as by noted authors Zig Zigler and Jay Levinson, IPBA is the only single-volume reference to organize and distill the most essential how-to information, statistics, contacts, addresses, and fax and phone numbers for American business.