Download or read book News Search Blogs and Feeds written by Lars Vage and published by Elsevier. This book was released on 2010-09-27 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about news search and monitoring. Aimed at professionals with a strategic need of monitoring the surrounding world, users with a need to find the best news sources, monitoring services and news search strategies and techniques will benefit from reading this book. The main purpose is to present a practical handbook with an analysis of readily available tools, blending with passages of a theoretical nature. It is also useful for students at LIS programmes and related information programmes and for librarians and information professionals. The authors aim to aid the reader in reaching a greater understanding of the core in news search and monitoring. - Presents effective tools to evaluate news search engines and databases - Harness the power of RSS (Real Simple Syndication) feeds in online news search and monitoring - Learn how to navigate and critically question the news found in the blogosphere

Download or read book The Art of SEO written by Eric Enge and published by "O'Reilly Media, Inc.". This book was released on 2012-03-07 with total page 715 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics, from basic to advanced. Comprehend SEO’s many intricacies and complexities Explore the underlying theory and inner workings of search engines Understand the role of social media, user data, and links Discover tools to track results and measure success Recognize how changes to your site can confuse search engines Learn to build a competent SEO team with defined roles Glimpse the future of search and the SEO industry Visit www.artofseobook.com for late-breaking updates, checklists, worksheets, templates, and guides. "SEO expertise is a core need for today’s online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business." —Tony Hsieh, CEO of Zappos.com, Inc., author of New York Times bestseller Delivering Happiness

Download or read book Blogs Wikis Podcasts and Other Powerful Web Tools for Classrooms written by Will Richardson and published by Corwin Press. This book was released on 2006-03-06 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings teachers a bold vision and on-the-ground Monday morning practicality. It will move educators to think differently about technology's potential for strengthening students' critical thinking, writing, reflection, and interactive learning. Will Richardson demystifies words like "blog," "wiki," and "aggregator," making classroom technology an easily accessible component of classroom research, writing, and learning.

Download or read book The Internet written by David Pogue and published by "O'Reilly Media, Inc.". This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the Internet covers such topics as broadband connections, searching the Web, online shopping, games and gambling sites, trip planning, email, instant messaging, blogs, and downloading songs and videos.

Download or read book del icio us Mashups written by Brett O'Connor and published by John Wiley & Sons. This book was released on 2007-01-06 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: del.icio.us offers millions of Web users an online social network in which to collect, organize, and share their favorite web resources. Using an underlayer of tools offered by del.icio.us, you now have the potential to tap into this social network in order to expand your own website to a whole new array of possibilities. This book will help you make the most of these possibilities and encourages you to use your own innovative ideas to create something useful, unique, and even fun.

Download or read book Blogging For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2011-02-04 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election. Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog a few times and want to advance to the next level, Blogging For Dummies, 2nd Edition even takes a look at podcasting and videoblogging. You’ll find out how to: Make your blog stand out in a crowd, build an audience, and even make it pay Choose the best software options, boost readership, and handle comments Generate revenue from your blog with ads and sponsorships Protect your privacy and your job Deal with spam and the inappropriate comments from that guy who posts several times a day Find your niche Attract and keep readers Use your blog to promote your business, cause, or organization Add audio, video, cool widgets, and more Ready? Get Blogging for Dummies and let’s get started!

Download or read book Google Apps Hacks written by Philipp Lenssen and published by "O'Reilly Media, Inc.". This book was released on 2008 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google is challenging the venerable Microsoft Office suite with its own Web-based office applications. This book offers scores of clever hacks and workarounds that enable power users to get more out of various applications.

Download or read book Google Advertising Tools written by Harold Davis and published by "O'Reilly Media, Inc.". This book was released on 2006-01-19 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover note : "Cashing in with AdSense, AdWords, and the Google APIs."

Download or read book Social Media Marketing All in One For Dummies written by Jan Zimmerman and published by John Wiley & Sons. This book was released on 2012-10-10 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the latest social media marketing techniques Social media continues to evolve at breakneck speed, and the savvy marketer needs to keep up. This bestselling guide to social media marketing has been completely updated to cover the newest vehicles, including Groupon and Rue La La, location-based services like Foursquare, and new social networking sites like Google+ and Pinterest. Checklists, case studies, and examples will help you decide the best places to spend your marketing dollars, and you'll learn about valuable social media tools and analytics methods that can help you assess the success of your efforts. A completely updated, all-in-one guide to social media marketing, a valuable way for businesses to reach current and new customers, assist customers with problems, and complete transactions Covers the latest sites and location-based services including Groupon, Rue La La, Foursquare, Google+, Pinterest, and more Minibooks examine the social media mix; tools and techniques; using content to grow your brand; Twitter, Facebook, Pinterest, and Google+ marketing; other sites; and how to measure results and build on success The perfect guidebook for the social media strategist, website manager, marketer, publicist, or anyone in charge of implementing and managing an organization's social media strategy Social Media Marketing All-in-One For Dummies, 2nd Edition helps you get the most from every minute and dollar you spend on marketing.

Download or read book Syndicating Web Sites with RSS Feeds For Dummies written by Ellen Finkelstein and published by John Wiley & Sons. This book was released on 2005-03-25 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your site’s ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.

Download or read book Journalism Next A Practical Guide to Digital Reporting and Publishing 2nd Edition written by Mark Briggs and published by CQ Press. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to help build what's next for journalism? Then jump into Mark Briggs' proven guide for leveraging digital technology to do better journalism. The media landscape changes with such ferocious speed that as soon as new technologies gain a foothold, older ones become obsolete. To keep ahead and abreast of these ever-evolving tools and techniques, Briggs offers practical and timely guidance for both the seasoned professional looking to get up to speed and the digital native looking to root their tech know-how in real journalistic principles. Learn how to effectively blog, crowdsource, use mobile applications, mine databases, and expertly capture audio and video to report with immediacy, cultivate community, and tell compelling stories. Journalism Next will improve digital literacy, fast. Briggs begins with the basics and then explores specialized skills in multimedia so you can better manage online communities and build an online audience. Journalism Next is a quick read and roadmap you'll reference time and time again. Dive into any chapter and start mastering a new skill right away. And for today's journalist, who can afford to waste any time?

Download or read book Hands On Social Marketing written by Nedra Kline Weinreich and published by SAGE. This book was released on 2010-10-12 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six fail-proof steps to social marketing success! This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.

Download or read book Digital Marketing Expert Diploma Master s level City of London College of Economics 10 months 100 online self paced written by City of London College of Economics and published by City of London College of Economics. This book was released on with total page 2158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Overview In this course you will learn all you need to know to become a Digital Marketing Expert. As you surely know, Digital Marketing Specialists are in high demand and well paid. Content - Digital Marketing Strategy - Market Research - Crowdsourcing - Web Development and Design - Writing for the Web - Mobile Development - Email Marketing - Online Advertising - Affiliate Marketing - Search Engine Marketing - Search Engine Optimisation - PPC Advertising - And much more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.

Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Provides tools for companies to interact with customers through blogging communities * Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies * Describes how to optimize blog articles for blog search engines and provides content strategies * Provides companies the planning tools to evaluate its blogging community and company resources for effective blogging

Download or read book Web Site Design Made Easy Learn HTML XHTML and CSS written by Dennis Gaskill and published by Morton Publishing Company. This book was released on 2008-01-01 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Site Design Made Easy teaches the basics of web design. While it does assume that students spend at least some time viewing web pages on the Internet and have basic computer skills, it assumes no other knowledge on their part. Not only will they learn to plan and create a working website, but they will discover many of the "tricks" that take a website from basic to cool and useful. Web design is a broad area that can encompass many things: coding knowledge, graphic design, copywriting, page layout, and more-even server software programming. One book cannot teach it all. This book mainly focuses on teaching HTML coding and formatting using CSS, utilizing both IBM Windows and Macintosh. Other areas are touched upon, but these basic skills will carry your student a long way toward their goal of website design. This book is a complete rewrite from previous editions. It has been updated to the latest versions HTML (version 4.01) and CSS (version 2.1). The lessons teach web design that is XHTML compliant, and students can learn how to make a purely XHTML web page. CSS, cascading style sheets, has been given an extremely thorough treatment with three chapters dedicated to the subject, along with it being referenced throughout the book.Dennis Gaskill, a.k.a. Boogie Jack, is one of the most popular web page designers on the web. Students will enjoy his humor and they will love his book! Boogie Jack has received thousands of testimonials from his monthly Almost a Newsletter subscribers, confirming what a great job he does instructing them to create web sites.

Download or read book Recent Trends and Developments in Social Software written by John Breslin and published by Springer Science & Business Media. This book was released on 2010-10-08 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: BlogTalk, the International Conference on Social Software, brings together different groups of people using and advancing the Internet and its usage: technical and conceptual developers, researchers with interdisciplinary backgrounds, and practitioners alike. The focus is on social software as an expression of a culture that is based on the exchange of information, ideas and knowledge. The present volume includes 6 papers from BlogTalk 2008 as well as 11 papers from BlogTalk 2009. The areas discussed include: forms and consequences of emerging social software practices; social software in enterprise and educational environments; the political impact of social software; applications, prototypes, concepts and standards.

Download or read book Using Apps for Learning Across the Curriculum written by Richard Beach and published by Routledge. This book was released on 2014-10-17 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can apps be used to foster learning with literacy across the curriculum? This book offers both a theoretical framework for considering app affordances and practical ways to use apps to build students’ disciplinary literacies and to foster a wide range of literacy practices. Using Apps for Learning Across the Curriculum presents a wide range of different apps and also assesses their value features methods for and apps related to planning instruction and assessing student learning identifies favorite apps whose affordances are most likely to foster certain disciplinary literacies includes resources and apps for professional development provides examples of student learning in the classroom A website (www.usingipads.pbworks.com) with resources for teaching and further reading for each chapter, a link to a blog for continuing conversations about topics in the book (appsforlearningliteracies.com), and more enhance the usefulness of the book.