Download or read book MANAGERIAL ECONOMICS written by DEBABRATA DATTA and published by PHI Learning Pvt. Ltd.. This book was released on 2017-04-01 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managerial Economics, also known as business economics or Applied Microeconomics, helps in dealing with business decisions and management units effectively. This book discusses the theories and applications of Managerial Economics with the help of its various quantitative techniques like operations research, mathematical programming, game theory for strategic decisions, and other computational methods. Divided into 8 sections and 24 chapters, the book shows how conveniently one can find a solution to the business problems, such as Risk analysis, Production analysis, Pricing, Budgeting, Sales promotion and so on with Managerial Economics tools. Section I analyses the economic behaviour of the consumers; Section II discusses producers’ behaviour and issues related to the production; Sections III, IV and V talk about markets and firms and their types. The concluding Sections VI, VII and VIII delve on the application part of Economics in human resource management, finance, marketing and strategy. The chapters are well-supported with the cases, figures and important facts. The book is equipped with pedagogical aids in the form of Summary, Glossary, Important Terms, Numerical Problems and Multiple Choice Questions. Intended for the postgraduate students of Management, the book will be equally beneficial for the practising Managers.
Download or read book Luxury and American Consumer Culture written by Arthur Asa Berger and published by Cambridge Scholars Publishing. This book was released on 2021-06-22 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using concepts from semiotics, psychoanalytic theory, sociology, and Marxism, this book analyzes the role of luxury in American consumer culture. It offers case studies that deal with how our love of luxury affects our choices of automobiles, homes, restaurants, cruises, department stores, and hotels. It also adopts a global perspective and features analyses of luxury in China, Iran, Germany, Monaco, Russia, and Turkey by scholars from those countries.
Download or read book A Necessary Luxury written by Julie E. Fromer and published by Ohio University Press. This book was released on 2008-11-15 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tea drinking in Victorian England was a pervasive activity that, when seen through the lens of a century’s perspective, presents a unique overview of Victorian culture. Tea was a necessity and a luxury; it was seen as masculine as well as feminine; it symbolized the exotic and the domestic; and it represented both moderation and excess. Tea was flexible enough to accommodate and to mark subtle differences in social status, to mediate these differences between individuals, and to serve as a shared cultural symbol within England. In A Necessary Luxury: Tea in Victorian England, Julie E. Fromer analyzes tea histories, advertisements, and nine Victorian novels, including Alice’s Adventures in Wonderland, Wuthering Heights, and Portrait of a Lady. Fromer demonstrates how tea functions within the literature as an arbiter of taste and middle-class respectability, aiding in the determination of class status and moral position. She reveals the way in which social identity and character are inextricably connected in Victorian ideology as seen through the ritual of tea. Drawing from the fields of literary studies, cultural studies, history, and anthropology, A Necessary Luxury offers in-depth analysis of both visual and textual representations of the commodity and the ritual that was tea in nineteenth-century England.
Download or read book Land of Necessity written by Alexis McCrossen and published by Duke University Press. This book was released on 2009-06-19 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in cooperation with the William P. Clements Center for Southwest Studies, Southern Methodist University. In Land of Necessity, historians and anthropologists unravel the interplay of the national and transnational and of scarcity and abundance in the region split by the 1,969-mile boundary line dividing Mexico and the United States. This richly illustrated volume, with more than 100 images including maps, photographs, and advertisements, explores the convergence of broad demographic, economic, political, cultural, and transnational developments resulting in various forms of consumer culture in the borderlands. Though its importance is uncontestable, the role of necessity in consumer culture has rarely been explored. Indeed, it has been argued that where necessity reigns, consumer culture is anemic. This volume demonstrates otherwise. In doing so, it sheds new light on the history of the U.S.-Mexico borderlands, while also opening up similar terrain for scholarly inquiry into consumer culture. The volume opens with two chapters that detail the historical trajectories of consumer culture and the borderlands. In the subsequent chapters, contributors take up subjects including smuggling, tourist districts and resorts, purchasing power, and living standards. Others address home décor, housing, urban development, and commercial real estate, while still others consider the circulation of cinematic images, contraband, used cars, and clothing. Several contributors discuss the movement of people across borders, within cities, and in retail spaces. In the two afterwords, scholars reflect on the U.S.-Mexico borderlands as a particular site of trade in labor, land, leisure, and commodities, while also musing about consumer culture as a place of complex political and economic negotiations. Through its focus on the borderlands, this volume provides valuable insight into the historical and contemporary aspects of the big “isms” shaping modern life: capitalism, nationalism, transnationalism, globalism, and, without a doubt, consumerism. Contributors. Josef Barton, Peter S. Cahn, Howard Campbell, Lawrence Culver, Amy S. Greenberg, Josiah McC. Heyman, Sarah Hill, Alexis McCrossen, Robert Perez, Laura Isabel Serna, Rachel St. John, Mauricio Tenorio-Trillo, Evan R. Ward
Download or read book Introductory Economics written by Arleen J. Hoag and published by World Scientific. This book was released on 2006 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This carefully constructed textbook empowers the reader with an understanding of fundamental economic concepts. There are 31 ?one-concept? chapters. Each short chapter highlights one economic principle. The student can study one concept and be reinforced by the learning process before proceeding to another. The writing is lucid and at the student's level. Self-review exercises conclude each chapter. The text is well integrated to show the relationship among the basic concepts and to offer a comprehensive overview of economics. The one-concept chapters provide organizational flexibility for the instructor. There are eight modules: The Economic Problem; Price Determination; Behind the Supply Curve; Measuring the Economy, The Level of Income; Money; Trade; Conclusion.A study guide is available on line without charge. Each chapter in the text has a corresponding chapter in the study guide as well as an introduction to graphing.
Download or read book Buying In written by Rob Walker and published by Random House Trade Paperbacks. This book was released on 2010-01-05 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands are dead. Advertising no longer works. Consumers are in control. Or so we're told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites. Yes, rather than becoming immune to them, we are rapidly embracing brands. Profiling Timberland, American Apparel, Pabst Blue Ribbon, Red Bull, iPod, and Livestrong, among others, Walker demonstrates the ways in which buyers adopt products not just as consumer choices but as conscious expressions of their identities. Part marketing primer, part work of cultural anthropology, Buying In reveals why now, more than ever, we are what we buy—and vice versa.
Download or read book Principles of Microeconomics written by N. Gregory Mankiw and published by Elsevier. This book was released on 1998 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economics written by Howard J Sherman and published by Routledge. This book was released on 2015-01-28 with total page 761 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to both traditional economic views and their progressive critique. This book offers a discussion of economic history and the history of economic thought, including the ideas of Karl Marx, Thorstein Veblen, and John Maynard Keynes. It also includes pedagogical tools to encourage student participation and learning.
Download or read book The Theory of the Leisure Class Annotated written by Thorstein Veblen and published by Independently Published. This book was released on 2020-03-14 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Differentiated book- It has a historical context with research of the time-The Theory of the Leisure Class: An Economic Study of Institutions (1899), by Thorstein Veblen, is a treatise on economics and a detailed social critique of conspicuous consumption, based on social class and consumerism, derived from social stratification. of people and the division of labor, which are social institutions of the feudal period (9 to 15 c.) that have continued until the modern era. Veblen claims that the contemporary lords of the mansion, the entrepreneurs who own the means of production, have been employed in the economically unproductive practices of conspicuous consumption and conspicuous leisure, which are useless activities that contribute neither to the economy nor to production material of the useful goods and services required for the functioning of society, while it is the middle class and the working class that usefully work in the industrialized and productive occupations that support the whole of society.Conducted in the late 1800s, Veblen's socioeconomic analyzes of business cycles and the consequent pricing policy of the U.S. economy and the emerging division of labor, by technocratic specialty (scientist, engineer, technologist, etc.), proved to be predictions. precise and sociological of the economic structure of an industrial society.
Download or read book Tulsian s Business Economics and Business and Commercial Knowledge For CA Foundation Course Paper 4 written by CA & Dr. P C Tulsian, Tushar Tulsian & CA Bharat Tulsian and published by S. Chand Publishing. This book was released on with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book adopts a fresh and novel approach to the study of Business Economics and Business and Commercial Knowledge. It completely follows the new syllabus issued by the Institute of Chartered Accountants of India for the students of CA foundation course (paper 4). This book is written in simple language "meant to serve the beginners". It provides essential guidance for understanding the theories in business economics along with the common business & commercial concepts. Based on the author's proven approach teach yourself style, the text is interspersed with exhibits to acquaint students with various formulae.
Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book The Oxford Handbook of Luxury Business written by Pierre-Yves Donzé and published by Oxford University Press. This book was released on 2022 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Download or read book Social Attitudes and Psychophysical Measurement written by B. Wegener and published by Psychology Press. This book was released on 2013-05-13 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published in 1982, Social Attitudes and Psychophysical Measurement is a valuable contribution to the field of Cognitive Psychology.
Download or read book Essentials of Economics written by Paul Krugman and published by Macmillan. This book was released on 2007 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Economics brings the same captivating writing and innovative features of Krugman/Wells to the one-term combined micro/macro course. Adapted by Martha Olney (coauthor of the Krugman/Wells study guide and overall coordinator of its media/supplements package), it is the ideal text for teaching basic economic principles in a real-world context to students who are not planning to continue up the economics curriculum.
Download or read book The Idea of Luxury written by Christopher J. Berry and published by Cambridge University Press. This book was released on 1994-06-16 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the idea of luxury, shows how its evaluative meaning has changed, and explores its role in the determination of social order.
Download or read book Environmental Kuznets Curves written by Michael P. Vogel and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Environmental Kuznets Curves - one of the most controversial issues of current environmental economics - suggest that economic growth may lead to environmental quality improvements. Why and under which circumstances this may be so, are the questions addressed in this book. The approach taken is formal, using techniques of static and dynamic optimisation. In addition, the main assumptions, arguments and conclusions are also presented in a non-formel way.
