Download or read book My Adventures in Marketing written by Philip Kotler and published by . This book was released on 2017-06-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adventures in Misplaced Marketing written by Herbert Rotfeld and published by Bloomsbury Publishing USA. This book was released on 2001-09-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predispositions. It cannot guarantee satisfaction. When marketers lose sight of this, they actually ignore their market. Rotfeld takes the unusual approach of providing a fundamental view of the relationship between marketing and its customers. He shows what can happen when that relationship is misperceived or its implications are mistaken. Marketing gets misplaced. For marketing practitioners and academics, his book is a unique study of how marketing and consumers interact. As Rotfeld explains: Misplaced Marketing is a term I coined, using `marketing' to refer to the marketing analysis of consumers and `misplaced' to mean either `lost' or `ignored.' Many firms `misplace' marketing in the sense of losing track of what it is and what it can do; many not-for-profit organizations do not use marketing in a way that could improve the results of their efforts. Just because marketing is satisfying consumers does not mean it is above reproach, since Al Capone satisfied many consumers too. Moreover, there are critics who fear marketing power and feel that any service to consumers is a problem for society. This is misplaced marketing in the sense that it is misused, abused, or tied to products that do not serve society's interests. Just because marketing perspectives are misplaced does not mean a product or service will fail, nor does it mean it should be banned. My book gives a perspective to understand the view of business critics and ways to improve business decision-making. The book also provides an unusual examination of the entire relationship of business to its customers.
Download or read book Managing The Professional Service Firm written by David H. Maister and published by Simon and Schuster. This book was released on 2012-12-11 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional service firms differ from other business enterprises in two distinct ways: first they provide highly customised services thus cannot apply many of the management principles developed for product-based industries. Second, professional services are highly personalised, involving the skills of individuals. Such firms must therefore compete not only for clients but also for talented professionals. Drawing on more than ten years of research and consulting to these unique and creative companies, David Maister explores issues ranging from marketing and business development to multinational strategies, human resources policies to profit improvement, strategic planning to effective leadership. While these issues can be complex, Maister simplifies them by recognising that 'every professional service firm in the world, regardless of size, specific profession, or country of operation, has the same mission statement: outstanding service to clients, satisfying careers for its people and financial success for its owners.'
Download or read book Mao Marx the Market written by Dean LeBaron and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for MAO, MARX & THE MARKET "This is a gripping tale from start to finish, an extraordinary adventure told by a brilliant and idealistic businessman confronted by political disloyalty and chicanery on an epic scale. LeBaron tells his story with a punch, but his basic instincts of morality and decency shine throughout." --Peter L. Bernstein, President, Peter L. Bernstein, Inc., author of The Power of Gold: The History of an Obsession "An insight-packed thriller summarizing a brilliant contrarian investor s adventures in the two great dramas of our era Russia and China; chock-full of pithy lessons relevant for investors and observers alike." --Graham Allison, Director, Robert and Renee Belfer Center for Science and International Affairs, John F. Kennedy School of Government, Harvard University "Dean LeBaron s book on his adventures in Russia and China is a fun read. I recommend it to anyone taking their first or second or third visit to either country for business or pleasure. LeBaron brings out the personal warmth of these countries in terms of their individuals, as well as the obvious complexities of dealing with them." --David Gill, Board Member of several companies involved with Russia, Retired International Finance Corporation Official "This is the fascinating story of Dean LeBaron in his quest to participate right from the start in the opening of China and Russia following the demise of their socialist/ communist regimes. It is the best account of what happened in the emerging market world in the nineties." --Marc Faber, Editor, The Gloom Boom & Doom Report,Managing Director, Marc Faber Limited "Adventure capitalist Dean LeBaron is the Indiana Jones of finance. Follow his escapades in emerging markets and get an insider s view of the birth of capitalism in Russia and China. You ll be amused, entertained, and instructed. Mao, Marx & the Market provides a fascinating insider s view of the creation of market economies with all their attendant travails. A must read." --Bill Miller, CFA, Chief Executive Officer, Legg Mason Funds Management, Inc.
Download or read book Attention This Book Will Make You Money written by Jim F. Kukral and published by John Wiley & Sons. This book was released on 2010-07-16 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive Web traffic and take your business into the future In todays social Web marketplace, attention equals revenue. When you direct more attention online to your brand or business, you drive more long-term revenue. Regardless of who you are or how small your business is, you can have a huge impact using free Internet tools...provided you understand and correctly apply the latest techniques. Attention! gives you an educational and motivational guide to using social media to market your brand or business online. In three parts, you'll discover everything you need to know to get off the ground and thrive in the social mediasphere, including The tools, techniques and tricks to get attention online and turn that attention into profit The theory behind the importance of making your mark on the Internet How other businesses and individuals made money from online marketing Whether you're just starting your business, just moving it online, or already established and looking to take your business to the next level, Attention! is the key to success.
Download or read book The Adventures of a Real Life Brand Czar written by Steven Savino and published by iUniverse. This book was released on 2008-03-06 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Fixer written by Bradley Tusk and published by Penguin. This book was released on 2018-09-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The famed political advisor to Uber, FanDuel, Lemonade, Tesla and other startups reveals what really happens at the intersection of politics, tech and business Most new startups today are in highly regulated industries with strong incumbents - transportation, hotels, drones, energy, gaming, education, health care, cannabis, finance, liquor, insurance. The more startups try to snatch a piece of the establishment's pie, the more they risk running into a political wall. That's where Bradley Tusk comes in. Described as "Silicon Valley's Political Savior" (Fast Company) "Uber's Political Genius" (Vanity Fair) and "Silicon Valley's Favorite Fixer" (TechCrunch) Tusk deploys the skills and knowledge he developed working with Chuck Schumer, Michael Bloomberg, Rod Blagojevich, and other political and business legends to help startups fight back. This book goes behind the scenes on how he helped stop the taxi industry from killing Uber in its infancy, how he held insurance companies at bay while startup Lemonade launched in each state, and how he helped online sports betting sites FanDuel and Draft Kings escape the regulatory death grip casinos tried to put on them. As Tusk writes, "Every new company is essentially a tech startup. And when you disrupt someone in any industry, they don't say thank you. They punch you in the nose. These are the lessons startups need to learn to punch back and survive the clutches of politics." Combining a firsthand glimpse behind the curtain with tangible advice for how any new venture can play the political game, THE FIXER is a must-read for aspiring entrepreneurs.
Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Download or read book Prove It before You Promote It written by Steve Cuno and published by John Wiley & Sons. This book was released on 2008-11-17 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Download or read book Guerrilla Marketing Job Escape Plan written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.
Download or read book How to Market a Book Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Randall the Blue Spider Goes Surfing written by Shana Bull and published by . This book was released on 2021-05-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Randall the Blue Spider loves the ocean and the waves that go crash. Today, he wants to enter the surfing competition to win an ice cream prize. But he is nervous that he might fall in front of all the eyes watching him. With the help of his friend, Chester the Caterpillar, Randall learns how to cope with these difficult feelings and take his chances at winning!Written by mother and son duo, Ryeson & Shana Bull, Randall the Blue Spider Goes Surfing-the first book in the Randall the Blue Spider series-teaches children how to name their fears and overcome them by offering simple coping mechanisms?and lots of silliness!
Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.
Download or read book The Adventures of Sindbad written by Gyula Krudy and published by New York Review of Books. This book was released on 2011-11-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What you have loved remains yours.” Thus speaks the irresistible rogue Sindbad, ironic hero of these fantastic tales, who has seduced and abandoned countless women over the course of centuries but never lost one, for he returns to visit them all—ladies, actresses, housemaids—in his memories and dreams. From the bustling streets of Budapest to small provincial towns where nothing ever seems to change, this ghostly Lothario encounters his old flames wherever he goes: along the banks of the Danube; under windows where they once courted; in churches and in graveyards, where Eros and Thanatos tryst. Lies, bad behavior, and fickleness of all kinds are forgiven, and love is reaffirmed as the only thing worth persevering for, weeping for, and living for. The Adventures of Sindbad is the Hungarian master Gyula Krúdy’s most famous book, an uncanny evocation of the autumn of the Hapsburg Empire that is enormously popular not only in Hungary but throughout Eastern Europe.
Download or read book The Famous Phoebe of Long Island written by Jean Derespina and published by . This book was released on 2021-10-05 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: When Phoebe was a young pup, she was adopted from a shelter by Jeana and Frank. She had no idea how exciting life with her forever family would be. Phoebe's new parents planned to take her with them on all their boat trips. Come along as Phoebe tells the story of her first boat trip to Sailors Haven on Fire Island. When they took off into the Great South Bay, Phoebe was a bit frightened, but she soon realized what a delightful adventure she and her new parents would have as they explored the wondrous national park from the forest to the beach, making many friends along the way.
Download or read book Jewball written by Neal Pollack and published by Thomas & Mercer. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Originally published by Neal Pollack in October 2011."
Download or read book Adventures in the Dream Trade written by Neil Gaiman and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
