Download or read book Monetization of Copyright Assets by Creative Enterprises written by World Intellectual Property Organization and published by WIPO. This book was released on 2013-08 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The objective of this study is to create an awareness of intellectual property rights that are associated with creative activities and to present financial and valuation tools that can enable the quantification of the monetary value of successful creative efforts.
Download or read book How to Make a Living in the Creative Industries written by World Intellectual Property Organization and published by WIPO. This book was released on 2017-01-26 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This booklet explains simply and clearly how copyright helps creative people to earn money from their original works. It is designed for people who may already work in the cultural and creative industries, or who may be contemplating a career in them, as well as for individual creators, policy makers, academics, and business support agencies working in the field. It is accessible to non-specialists or newcomers to the subject of copyright and intellectual property rights.
Download or read book Managing Creative Enterprises written by Xavier Greffe and published by WIPO. This book was released on 2006 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory booklet is intended to be used by creative individuals and business entrepreneurs both (1) as a tool to understand the specifics of the creative market and the major challenges facing creative enterprises in terms of financing, marketing or managing intellectual property assets, and (2) as a practical guide to assist managers and creators in addressing these challenges and setting up and running viable creative businesses.
Download or read book Boosting Tourism Development through Intellectual Property Development written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-23 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication helps non-IP specialists understand the connection between IP, tourism and culture. Through multiple case studies, it illustrates how existing and potential IP tools, in particular branding and copyright, can add value to tourism services and products. It explains how to include IP in tourism policies, product development and destination branding, and shows how different IP rights can be leveraged for fundraising purposes. Podcast Episode 2 -- Intellectual Property and Tourism https://www.wipo.int/podcasts/en/wkc/index.html
Download or read book IICTSS 2022 BOOK OF ABSTRACTS written by Selim ŞANLISOY and published by İzmir Akademi Derneği. This book was released on 2022-09-02 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: İzmir International Conference on Technology and Social Sciences Book of Abstracts is a publication designed to disseminate developments and new trends in the quantitative and theoretical research of issues technology in Social Sciences. Abstracts included in this book have been accepted by evaluation by the peer-review evaluation process. We hope that this special book will lead to further research about technology in social sciences. We would like to thank many reviewers for their help and the authors for submitting their research studies.
Download or read book The Valuation of Digital Intangibles written by Roberto Moro-Visconti and published by Springer Nature. This book was released on 2022-08-31 with total page 821 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an updated primer on the valuation of digital intangibles, a trending class of immaterial assets. Startups like successful unicorns, as well as consolidated firms desperately working to re-engineer their business models, are now trying to go digital and to reap higher returns by exploiting new intangibles. This book is innovative in its design and concept since it tackles a frontier topic with an original methodology, combining academic rigor with practical insights. Evaluation issues are increasingly based on an analytical comprehension of augmented business models and virtual function analysis, nurtured by real-time big data. The impact of digitalization on scalable business models is the main competitive advantage factor of the BigTechs and other Unicorns, representing a target for startups and the reengineering of traditional firms. The transition from the Internet to the metaverse represents the last frontier, showing how 3D virtual and augmented reality impacts social networking. The second edition of this book updates the contents of the first edition while comprehensively introduces these innovative topics--such as the metaverse, cloud storage, multi-sided digital platforms, ESG-compliance, and value co-creation patterns of digitized stakeholders--and demonstrates how best practices can be applied to specific asset appraisals, making it of interest to researchers, students, and practitioners alike.
Download or read book Cultivating Copyright written by Andy Phippen and published by . This book was released on 2019-06-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Download or read book Monetizing Innovation written by Madhavan Ramanujam and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surprising rules for successful monetization Innovation is the most important driver of growth. Today, more than ever, companies need to innovate to survive. But successful innovation—measured in dollars and cents—is a very hard target to hit. Companies obsess over being creative and innovative and spend significant time and expense in designing and building products, yet struggle to monetize them: 72% of innovations fail to meet their financial targets—or fail entirely. Many companies have come to accept that a high failure rate, and the billions of dollars lost annually, is just the cost of doing business. Monetizing Innovations argues that this is tragic, wasteful, and wrong. Radically improving the odds that your innovation will succeed is just a matter of removing the guesswork. That happens when you put customer demand and willingness to pay in the driver seat—when you design the product around the price. It’s a new paradigm, and that opens the door to true game change: You can stop hoping to monetize, and start knowing that you will. The authors at Simon Kucher know what they’re talking about. As the world’s premier pricing and monetization consulting services company, with 800 professionals in 30 cities around the globe, they have helped clients ranging from massive pharmaceuticals to fast-growing startups find success. In Monetizing Innovation, they distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and checklist-driven summaries to make monetizing innovation part of your company’s DNA. Illustrative case studies show how some of the world’s best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo “spray and pray” style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty.
Download or read book Marketing Crafts and Visual Arts written by International Trade Centre UNCTAD/WTO. and published by WIPO. This book was released on 2003-01-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide provides basic knowledge of marketing techniques and intellectual property for artisans, craft entrepreneurs and visual artists. It identifies relevant IP issues and ways of protecting creative output and lays out the costs and benefits. The chapters include: understanding the value of intellectual property; linking intellectual property to business development and marketing throughout the business cycle; how to protect crafts and visual arts; case studies.
Download or read book National Studies on Assessing the Economic Contribution of the Copyright Based Industries Series no 4 written by World Intellectual Property Organization and published by WIPO. This book was released on 2013-07-17 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication constitutes the fourth volume of National Studies on Assessing the Economic Contribution of the Copyright-Based Industries, Creative Industries Series and contains the studies carried out in Australia, Kenya, Malaysia, the Netherlands and Peru.
Download or read book Managing Intellectual Property for Museums written by Rina Elster Pantalony and published by WIPO. This book was released on 2013-12-31 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Guide, prepared by Rina Elster Pantalony, was recently updated to reflect the tremendous developments since it was first published in 2007, in particular Digital Rights Management, the role of social media as a business opportunity and traditional knowledge. The two-part Guide first describes IP issues relevant to museums then reviews existing business models that could provide museums with appropriate opportunities to create sustainable funding, and deliver on their stated objectives.
Download or read book The Creative Artist s Legal Guide written by Bill Seiter and published by Yale University Press. This book was released on 2012-06-26 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's complex media environment, aspiring filmmakers and new media artists are as vulnerable as swimmers in shark-infested waters. This user-friendly guide supplies creative artists with the essential legal concepts needed to swim safely with lawyers, agents, executives, and other experts in intellectual property and business law How do I copyright my screenplay? How can I clear rights for my film project? What can I do to avoid legal trouble when I produce my mockumentary? How do I ascertain whether a vintage novel is in the public domain? Is the trademark I've invented for my production company available? What about copyright and trademark rights overseas? If I upload my film to YouTube, do I give up any rights? Bill Seiter and Ellen Seiter answer these questions and countless others while also demystifying the fundamental principles of intellectual property. Clear and thorough, this plain-spoken and practical guide is essential for anyone seeking to navigate the rapidly changing media environment of today.
Download or read book Cultivating Copyright written by Bhamati Viswanathan and published by Routledge. This book was released on 2019-06-27 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creators and creative industries are struggling to navigate the digital age. Intellectual property rights, including copyrights, trademarks, and patents, offer invaluable tools to help creative industries remain viable and sustainable. But to be fully effective, they must be considered as part of a greater ecosystem. Cultivating Copyright offers a framework for tailoring flexible strategies and adaptive solutions suited to diverse creative industries. Tailored solutions entail change on four fronts: business models and strategies, legal policies and practices, technological measures, and cultural and normative features. Creating strong creative industries through tailored solutions serves critical functions: promoting richly varied artistic endeavors and supporting democratic flourishing.
Download or read book The Business of Media Distribution written by Jeffrey C. Ulin and published by Routledge. This book was released on 2019-05-30 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the industry staple, veteran media executive Jeff Ulin relates business theory and practice across key global market segments—film, television, and online/digital—providing you with an insider’s perspective that can't be found anywhere else. Learn how an idea moves from concept to profit and how distribution dominates the bottom line: Hollywood stars may make the headlines, but marketing and distribution are the behind-the-scenes drivers converting content into cash. The third edition: Includes perspectives from key industry executives at studios, networks, agencies and online leaders, including Fox, Paramount, Lucasfilm, Endeavor, Tencent, MPAA, YouTube, Amazon, and many more; Explores the explosive growth of the Chinese market, including box office trends, participation in financing Hollywood feature films, and the surge in online usage; Illustrates how online streaming leaders like Netflix, Amazon, Apple, YouTube, Hulu and Facebook are changing the way TV content is distributed and consumed, and in cases how these services are moving into theatrical markets; Analyzes online influences and disruption throughout the distribution chain, and explains the risks and impact stemming from changing access points (e.g., stand-alone apps), delivery methods (over-the-top) and consumption patterns (e.g., binge watching); Breaks down historical film windows, the economic drivers behind them, and how online and digital delivery applications are changing the landscape. Ulin provides the virtual apprenticeship you need to demystify and manage the complicated media markets, understand how digital distribution has impacted the ecosystem, and glimpse into the future of how film and television content will be financed, distributed and watched. An online eResource contains further discussion on topics presented in the book.
Download or read book Handbook on the Digital Creative Economy written by Ruth Towse and published by Edward Elgar Publishing. This book was released on 2013-12-27 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between
Download or read book The Orange Economy written by Inter American Development Bank and published by Inter-American Development Bank. This book was released on 2013-10-01 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual has been designed and written with the purpose of introducing key concepts and areas of debate around the "creative economy", a valuable development opportunity that Latin America, the Caribbean and the world at large cannot afford to miss. The creative economy, which we call the "Orange Economy" in this book (you'll see why), encompasses the immense wealth of talent, intellectual property, interconnectedness, and, of course, cultural heritage of the Latin American and Caribbean region (and indeed, every region). At the end of this manual, you will have the knowledge base necessary to understand and explain what the Orange Economy is and why it is so important. You will also acquire the analytical tools needed to take better advantage of opportunities across the arts, heritage, media, and creative services.
Download or read book Enterprising Ideas written by World Intellectual Property Organization and published by WIPO. This book was released on 2021-04-29 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication introduces startups to IP. Through step-by-step guidance, useful case studies and simple checklists, it illustrates how small
