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EBookClubs

Read Books & Download eBooks Full Online

Book Measuring Customer Experience A Complete Guide   2020 Edition

Download or read book Measuring Customer Experience A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know how to connect emotionally in a digital environment? Did staff at a minimum wear gloves? How will you recognize people and success along the way? Why should customer service be any different? What is the field-based dimensions of your program? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Measuring Customer Experience investments work better. This Measuring Customer Experience All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Measuring Customer Experience Self-Assessment. Featuring 2207 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Measuring Customer Experience improvements can be made. In using the questions you will be better able to: - diagnose Measuring Customer Experience projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Measuring Customer Experience and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Measuring Customer Experience Scorecard, you will develop a clear picture of which Measuring Customer Experience areas need attention. Your purchase includes access details to the Measuring Customer Experience self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Measuring Customer Experience Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book The Customer Experience Manual

Download or read book The Customer Experience Manual written by Alan Pennington and published by Pearson UK. This book was released on 2016-09-14 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the practical steps of what to do can be tricky. The Customer Experience Book helps you understand where you are now, what to do, and how to improve for your business. From Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company. Split into two parts, you’ll discover: Why customer experience is so important in business – and how it applies to you How to use customer experience tools in your business – step by step guides on how to use CX metrics and how to learn from them Alongside the theory and practical how-to guidance, there will be a range of examples of ‘thinking differently’ about everyday situations to engage the reader. Plus, with case studies from International Companies, readers will discover not only what works well but also the hard lessons they have learned. The Customer Experience Book shows you how to understand, measure and improve customer experience in your business, whatever your level. The full text downloaded to your computer. With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends Print 5 pages at a time Compatible for PCs and MACs No expiry (offline access will remain whilst the Bookshelf software is installed. eBooks are downloaded to your computer and accessible either offline through the VitalSource Bookshelf (available as a free download), available online and also via the iPad/Android app. When the eBook is purchased, you will receive an email with your access code. Simply go to http://bookshelf.vitalsource.com/ to download the FREE Bookshelf software. After installation, enter your access code for your eBook. Time limit The VitalSource products do not have an expiry date. You will continue to access your VitalSource products whilst you have your VitalSource Bookshelf installed.

Book Customer Experience Management

Download or read book Customer Experience Management written by Nihat Tavşan and published by Tasora Books. This book was released on 2018-05-07 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are passing through a paradigm shift and surviving in this upcoming paradigm doesn't seem possible through traditional marketing and management strategies. Today being brand is not a privilege any more, there are dozens of reliable brands almost in every industry. But still businesses need to differentiate and outperform the competition but how?

Book Measuring Customer Experience

Download or read book Measuring Customer Experience written by Philipp Klaus and published by Springer. This book was released on 2014-11-19 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management.

Book Customer Experience A Complete Guide   2020 Edition

Download or read book Customer Experience A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does affect/mood influence information search, shopping behavior, and channel preferences? How important is it to your customer experience strategy success to achieve ? What are the first steps to leveraging available information? How do you proactively deliver the right information across all levels of your organization to improve everyday decision making? What are your most/least profitable products? This premium Customer Experience self-assessment will make you the trusted Customer Experience domain adviser by revealing just what you need to know to be fluent and ready for any Customer Experience challenge. How do I reduce the effort in the Customer Experience work to be done to get problems solved? How can I ensure that plans of action include every Customer Experience task and that every Customer Experience outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Experience costs are low? How can I deliver tailored Customer Experience advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Experience essentials are covered, from every angle: the Customer Experience self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Experience outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Experience practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Experience are maximized with professional results. Your purchase includes access details to the Customer Experience self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Experience Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Customer Experience Management Services A Complete Guide   2020 Edition

Download or read book Customer Experience Management Services A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Customer Experience Insights A Complete Guide   2020 Edition

Download or read book Customer Experience Insights A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-23 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your customer were your grandmother, would you tell her to buy what you're selling? Who are the key stakeholders for the customer experience insights evaluation? Where is it measured? Why improve in the first place? What could cause delays in the schedule? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Experience Insights investments work better. This Customer Experience Insights All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Experience Insights Self-Assessment. Featuring 949 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Experience Insights improvements can be made. In using the questions you will be better able to: - diagnose Customer Experience Insights projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Experience Insights and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Experience Insights Scorecard, you will develop a clear picture of which Customer Experience Insights areas need attention. Your purchase includes access details to the Customer Experience Insights self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Experience Insights Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Customer Service Experience A Complete Guide   2020 Edition

Download or read book Customer Service Experience A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-01-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the customer experience with services? Are there any success stories you can share? How total quality service effects toward customer satisfaction? How do you foster service innovation and design at the bottom of the pyramid? What is your objective for using data? This best-selling Customer Service Experience self-assessment will make you the trusted Customer Service Experience domain specialist by revealing just what you need to know to be fluent and ready for any Customer Service Experience challenge. How do I reduce the effort in the Customer Service Experience work to be done to get problems solved? How can I ensure that plans of action include every Customer Service Experience task and that every Customer Service Experience outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Service Experience costs are low? How can I deliver tailored Customer Service Experience advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Service Experience essentials are covered, from every angle: the Customer Service Experience self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Service Experience outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Service Experience practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Service Experience are maximized with professional results. Your purchase includes access details to the Customer Service Experience self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Service Experience Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book The Ultimate Online Customer Service Guide

Download or read book The Ultimate Online Customer Service Guide written by Marsha Collier and published by John Wiley & Sons. This book was released on 2010-12-15 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make your online customers happy—and create new ones—with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps become part of their customers' lives. They follow back. They handle complaints immediately. They wish customers "happy birthday." They grow their brands by involving themselves in communities. The Ultimate Online Customer Service Guide gives you the keys to authentic and engaged service to customers through social media. Using a blend of case studies, a primer on classic online customer service, and instructions on how to execute quality customer service, this book enables you to access the opportunities that social media presents as a means of serving customers. Authentically use social media to connect with customers to boost your bottom line Attract new customers through your online presence Achieve higher GMS (Gross Merchandise Sales) with quality customer service Social media gives you a new and growing realm to distinguish your business. Create a productive presence in this interactive space with The Ultimate Online Customer Service Guide.

Book Digital Customer Experience A Complete Guide   2020 Edition

Download or read book Digital Customer Experience A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2020-05-19 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which area in your organization has primary responsibility for aspects of digital customer experience initiatives? How big of a challenge do barriers pose in your ability to deliver personalized digital customer experiences? How mature is your digital customer experience strategy? How frequently do you update digital customer experiences? How much responsibility does a brand need to take for its digital customer experience? This instant Digital Customer Experience self-assessment will make you the established Digital Customer Experience domain visionary by revealing just what you need to know to be fluent and ready for any Digital Customer Experience challenge. How do I reduce the effort in the Digital Customer Experience work to be done to get problems solved? How can I ensure that plans of action include every Digital Customer Experience task and that every Digital Customer Experience outcome is in place? How will I save time investigating strategic and tactical options and ensuring Digital Customer Experience costs are low? How can I deliver tailored Digital Customer Experience advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Digital Customer Experience essentials are covered, from every angle: the Digital Customer Experience self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Digital Customer Experience outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Digital Customer Experience practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Digital Customer Experience are maximized with professional results. Your purchase includes access details to the Digital Customer Experience self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Digital Customer Experience Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Customer Experience Insights A Complete Guide   2020 Edition

Download or read book Customer Experience Insights A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Insights A Complete Guide - 2020 Edition.

Book Customer Experience Strategy

Download or read book Customer Experience Strategy written by Lior Arussy and published by . This book was released on 2010 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In writing Customer Experience Strategy, I worked to combine a complete strategic and executional blueprint with an easily accessed reference book. My goal is to allow you to find practical guidance and new ideas to enhance your customer experience journey, no matter your entry point into the strategy. Are you struggling with leadership?s sponsorship? There?s is a chapter for that. Missing the business case? There?s a chapter for that. Looking for guidance how to innovate? There?s a chapter for that. Just getting started in exploring this customer-centric endeavor? There?s an entire blueprint, from start to launch and beyond, for that very purpose. No matter your current stage in the customer experience journey, this book is designed to help you achieve the next level. It?s time to stop focusing on others? customer experience stories and create your own success story. It?s time to stop staring at such legends as Starbucks, Nordstrom, Virgin, Southwest Airlines, Whole Foods and Four Seasons and start creating your own legendary customer experience. It?s time to execute. It will be my privilege, through the journey that is this book, to be part of your travels, and watch you create your own legend. ?Lior Arussy

Book Customer Experience Data A Complete Guide   2020 Edition

Download or read book Customer Experience Data A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-08-30 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Customer Experience Data problem should be solved? What is it like to work for you? Did you miss any major Customer Experience Data issues? Who is gathering information? Are you making progress, and are you making progress as Customer Experience Data leaders? Defining, designing, creating, and implementing a process to solve a challenge or meet an objective is the most valuable role... In EVERY group, company, organization and department. Unless you are talking a one-time, single-use project, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' This Self-Assessment empowers people to do just that - whether their title is entrepreneur, manager, consultant, (Vice-)President, CxO etc... - they are the people who rule the future. They are the person who asks the right questions to make Customer Experience Data investments work better. This Customer Experience Data All-Inclusive Self-Assessment enables You to be that person. All the tools you need to an in-depth Customer Experience Data Self-Assessment. Featuring 926 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Customer Experience Data improvements can be made. In using the questions you will be better able to: - diagnose Customer Experience Data projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Customer Experience Data and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Customer Experience Data Scorecard, you will develop a clear picture of which Customer Experience Data areas need attention. Your purchase includes access details to the Customer Experience Data self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows your organization exactly what to do next. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Experience Data Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Customer Experience Technology A Complete Guide   2020 Edition

Download or read book Customer Experience Technology A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer Experience Technology A Complete Guide - 2020 Edition.

Book Customer Experience For Dummies

Download or read book Customer Experience For Dummies written by Roy Barnes and published by John Wiley & Sons. This book was released on 2014-10-29 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain, engage, and retain customers with positive experiences A positive customer experience is absolutely essential to keeping your business relevant. Today's business owners need to know how to connect and engage with their customers through a variety of different channels, including online reviews and word of mouth. Customer Experience For Dummies helps you listen to your customers and offers friendly, practical, and easy-to-implement solutions for incorporating customer engagement into your business plans and keep the crowds singing your praises. The book will show you simple and attainable ways to increase customer experience and generate sales growth, competitive advantage, and profitability. You'll get the know-how to successfully optimize social media to create more loyal customers, provide feedback that keeps them coming back for more, become a trustworthy and transparent entity that receives positive reviews, and so much more. Gives you the tools you need to target customers more precisely Helps you implement new social and mobile strategies Shows you how to generate and maintain customer loyalty in order to achieve success through multiple channels Explains how a fully-engaged customer can help you outperform the competition Learn how to respond effectively to customer feedback Your brand's reputation and success is your lifeblood, and Customer Experience For Dummies shows you how to stay relevant, add value, and win and retain customers.

Book Customer Experience Management Services A Complete Guide   2020 Edition

Download or read book Customer Experience Management Services A Complete Guide 2020 Edition written by Gerardus Blokdyk and published by 5starcooks. This book was released on 2019-09-19 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Does Customer experience management services create potential expectations in other areas that need to be recognized and considered? How does your organization evaluate strategic Customer experience management services success? What Customer experience management services skills are most important? What is the big Customer experience management services idea? Are the Customer experience management services requirements testable? This valuable Customer Experience Management Services self-assessment will make you the trusted Customer Experience Management Services domain veteran by revealing just what you need to know to be fluent and ready for any Customer Experience Management Services challenge. How do I reduce the effort in the Customer Experience Management Services work to be done to get problems solved? How can I ensure that plans of action include every Customer Experience Management Services task and that every Customer Experience Management Services outcome is in place? How will I save time investigating strategic and tactical options and ensuring Customer Experience Management Services costs are low? How can I deliver tailored Customer Experience Management Services advice instantly with structured going-forward plans? There's no better guide through these mind-expanding questions than acclaimed best-selling author Gerard Blokdyk. Blokdyk ensures all Customer Experience Management Services essentials are covered, from every angle: the Customer Experience Management Services self-assessment shows succinctly and clearly that what needs to be clarified to organize the required activities and processes so that Customer Experience Management Services outcomes are achieved. Contains extensive criteria grounded in past and current successful projects and activities by experienced Customer Experience Management Services practitioners. Their mastery, combined with the easy elegance of the self-assessment, provides its superior value to you in knowing how to ensure the outcome of any efforts in Customer Experience Management Services are maximized with professional results. Your purchase includes access details to the Customer Experience Management Services self-assessment dashboard download which gives you your dynamically prioritized projects-ready tool and shows you exactly what to do next. Your exclusive instant access details can be found in your book. You will receive the following contents with New and Updated specific criteria: - The latest quick edition of the book in PDF - The latest complete edition of the book in PDF, which criteria correspond to the criteria in... - The Self-Assessment Excel Dashboard - Example pre-filled Self-Assessment Excel Dashboard to get familiar with results generation - In-depth and specific Customer Experience Management Services Checklists - Project management checklists and templates to assist with implementation INCLUDES LIFETIME SELF ASSESSMENT UPDATES Every self assessment comes with Lifetime Updates and Lifetime Free Updated Books. Lifetime Updates is an industry-first feature which allows you to receive verified self assessment updates, ensuring you always have the most accurate information at your fingertips.

Book Strategic Customer Service

Download or read book Strategic Customer Service written by John A. GOODMAN and published by AMACOM Div American Mgmt Assn. This book was released on 2009-05-13 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The success of any organization depends on high-quality customer service. But for companies that strategically align customer service with their overall corporate strategy, it can transcend typical good business to become a profitable word-of-mouth machine that will transform the bottom line. Drawing on over thirty years of research for companies such as 3M, American Express, Chik-Fil-A, USAA, Coca-Cola, FedEx, GE, Cisco Systems, Neiman Marcus, and Toyota, author Goodman uses formal research, case studies, and patented practices to show readers how they can: • calculate the financial impact of good and bad customer service • make the financial case for customer service improvements • systematically identify the causes of problems • align customer service with their brand • harness customer service strategy into their organization's culture and behavior Filled with proven strategies and eye-opening case studies, this book challenges many aspects of conventional wisdom—using hard data—and reveals how any organization can earn more loyalty, win more customers...and improve their financial bottom line.