Download or read book Mastering Insurance Marketing written by Seth Kravitz and published by CreateSpace. This book was released on 2010-08-10 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insurance marketing is changing rapidly. It's critical that you not only stay on top of the latest insurance marketing tools available to you, but that you constantly push to revamp your existing practices. Mastering Insurance Marketing talks about specific marketing and sales techniques used by successful insurance agents across the country to grow their agencies. Using the customers of InsuranceAgents.com as a base of knowledge to pool ideas from, the book covers real-world insurance marketing techniques used by captive and independent agents to not only increase sales, but to also increase retention rates. Discover how traditional marketing is no longer effective. Learn about how social media is having a large impact on insurance marketing. Learn about new techniques for increasing referrals from existing customers. Hear about interesting new twists on increasing customer retention. In-depth coverage of lead management systems and how they work for you. Learn techniques on how to make internet leads profitable. Find out how successful agents deal with objections during the sales process. InsuranceAgents.com's detailed guide to closing on the phone and in person. Read about several new techniques to improve your follow-up process. Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing.

Download or read book Mastering Insurance Marketing written by Seth Kravitz and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mastering Insurance Marketing is designed to serve as a guide to making the transition from old traditional ways of insurance marketing such as cold calls, the phonebook, radio and TV, door-door, flyers, and direct mail to embracing the new modern ways of marketing. --from publisher description.

Download or read book Mastering the World of Marketing written by Eric Taylor and published by John Wiley & Sons. This book was released on 2011-05-04 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: The best of the best strategies from leading marketers There are millions of ways to speak to your market today; this makes choosing the best approach all the more important. With methods, tricks, techniques, strategies, and platforms suited for companies and budgets of all sizes, Mastering the World of Marketing reveals how 50 of the top marketers working today generate leads, create brand recognition, and capture new customers. Covering both offline and online channels, this comprehensive guide examines traditional, alternative, and hybrid approaches, giving you the full range of what works today so you can choose what suits your business needs best. Includes networking, word of mouth marketing, customer referrals, yellow page directories, radio, print, email marketing, direct mail, internet marketing, social media marketing, public relations, and advertising Includes chapters from contributors such as Chris Brogan, Tony Hsieh, Jack Trout, David Meerman Scott, Guy Kawasaki, Peter Shankman, Scott Stratten, Mari Smith, Gary Vaynerchuck, and more! A value-packed resource that offers unparalleled access to today's brightest marketing stars, Mastering the World of Marketing gives you all the marketing tools you need to reach your audience with compelling, winning messages

Download or read book Mastering the Business of Practice written by Marc B. Cooper and published by . This book was released on 2009-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it really take to have a highly successful practice? You might think that having a thriving practice takes knowing the right way to run your practice as a business. And to run your practice as a highly profitable business, you might believe you must have precise scripts, the best business processes, and the most well-defined and highly calibrated systems. Sorry to disappoint you, none of these delivers success. Practice success goes far beyond knowing how to produce the results. Practice success isn't the result of the right information, prescriptions, recipes, tips, and formulas. There is another domain to master without which success will not occur. And that is what this book is about. This domain is about who you need to be as an owner, as a manager, as a leader and as a marketer. If you can't be a powerful owner, if you can't be an effective manager, if you can't be an inspirational leader, if you can't be someone who attracts patients, then whatever information you have and whatever actions you take will not be effective. In order to access this domain of who you need to be in the practice, I have written this book using the most commonly asked questions culled from my 25 years as a practice management consultant. By standing in the shoes of dentists who have asked these questions and by thoughtfully considering the responses, you will see yourself and how you are in your practice. You will see how the answers in this book teach profound lessons about yourself, which will allow you to change, resulting in you being more highly effective and powerful in your practice. Lao Tzu once said; "Mastering your enemies makes you strong. Mastering yourself makes you fearless." This book is about mastering yourself in the business of practice. This book will give you insights, revelations and a much deeper understanding of yourself as a leader, manager and owner. These insights will help you to think and act in new ways that allow you to produce much better outcomes and results. This is your path to mastery. Let's take these first steps together.

Download or read book The Fundamentals of Insurance Marketing written by Manuel Leiria and published by Createspace Independent Publishing Platform. This book was released on 2016-08-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Insurance Marketing" consolidates and systematizes concepts, processes and tools available for the success of marketing professionals in insurance business. This book results from the professional experience of the author, including the applied research of conceptual models from different knowledge domains such as marketing, management, economics, psychology, sociology and statistics.

Download or read book Mastering Import Export Management written by Thomas A. COOK and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-15 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: With billions of dollars generated annually, importing and exporting is a potentially lucrative arena for growthùand a bewildering tangle of rules and regulations. Packed with hundreds of cost-effective strategies, ready-to-use forms, and valuable checklists, the second edition of Mastering Import & Export Management explains how to efficientlyùand legallyùnavigate the complex world of international trade. From the big picture of pinpointing the best markets to the nitty-gritty of packing a container, this sweeping guide examines how to spot potential risks, apply quality control procedures, prepare documentation accurately, and more. This revised and updated edition addresses how best to handle recent crises like the earthquakes and tsunami in Japan, the economic downturn, or political instability in countries like Egypt, Tunisia, Bahrain, and Libya. It also covers every new compliance and security regulation, as well as evolving best practices, including: ò C-TPAT guidelines ò Incoterms ò In-house compliance programs ò Freight costûreduction tips ò Beefed-up TSA regulations ò Improved technology options ò President Obama's new export initiatives. It's an indispensable resource for today's complex and changing global marketplace.

Download or read book Mastering Refractive IOLs written by David F. Chang and published by SLACK Incorporated. This book was released on 2008 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt: The IOL technical specifications, the clinical data, and the necessary clinical and surgical skills comprise the scientific foundation for achieving a "premium" refractive outcome. To consistently achieve patient satisfaction, however, requires mastering the art of patient and IOL selection, communicating and counseling effectively, and providing a "premium" patient experience. This is a nontraditional book in which multiple experts are separately asked to discuss controversial subjects in a reader-friendly format. There is balanced coverage of all of the available refractive IOLs, as well as those that may become available in the near future. A major emphasis is placed on avoiding and managing complications or potentially dissatisfied patients. There are more than 200 chapters that are organized into 14 major sections, over 300 images, 100 tables, and 12 sidebars that cover every aspect of refractive IOL clinical practice. This is a comprehensive educational resource addressing the most demanding and rapidly evolving area in cataract and refractive surgery today and the first book to cover both the clinical and nonclinical aspects of offering refractive IOL services.

Download or read book Mastering Customer Value Management written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.

Download or read book Mastering the Upsell written by Victor Antonio and published by . This book was released on 2021-12-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquiring new clients is hard! So why not switch to a strategy that will allow you to sell more to existing clients? If you want grow your sales, the quickest way to do that is to upsell your existing clients. One study showed that you can increase your sales by up to 30% by simply selling more to your existing clients. Make upselling a primary sales strategy and a crucial part of your sales process! In this book, Victor Antonio will show you various upselling strategies to help you sell more, quickly.

Download or read book Insurance Marketing written by Arthur Meidan and published by Hyperion Books. This book was released on 1984-01-01 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Marketing Insurance written by Nigel Dyer and published by . This book was released on 1986 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Quote Bind Sell Repeat Mastering the Art of Property Casualty Insurance written by P&c Guru and published by VIP Ink Publishing Group, Incorporated / Printhouse Books. This book was released on 2020-06-30 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: I ventured into the insurance industry by accident. I can remember the exact moment it happened. It was 2012 and I recently closed my night club after 12 long years of dealing with everything that came with the nightlife. Bar fights, alcohol liabilities, competition, law enforcement, etc. The money was awesome, but it did come with a price. My days often begun at 3:00 pm and ended at 6:00 am. I loved dealing with people on an everyday basis, but the life had taken its toll on me. I needed a change. I befriended a club DJ who was from Brooklyn, New York. Ironically, our stories were kind of similar he had just left the housing industry as an inspector and was Deejaying part time until he could get back into a successful trade industry. He mentioned a P&C insurance class he had signed up for and suggested I give it a try as well. My first response was. "Insurance, man I can't stand insurance, that stuff is boring and what is P&C?" He went on to say that he knew of a few insurance agents that were making six figure incomes and a P&C Insurance license was all that was required to start writing business and P&C stood for property & casualty. That sparked my interest so I agreed to sign up for the class, what could it hurt. Four 10-hour days of P & C insurance information was overwhelming to say the lease. How could someone learn all of this in this small amount of time, study for the test, take the state exam and expect to pass; it seemed IMPOSSIBLE. Until I turned it into a 7-million-dollar business in just 4 years.

Download or read book Insurance and Marketing written by Jean Claude Harrari and published by Hyperion Books. This book was released on 1984-01 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Mastering the Complex Sale written by Jeff Thull and published by John Wiley and Sons. This book was released on 2010-03-10 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Mastering the Complex Sale "Jeff Thull's process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives." —Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin "This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a 'selling process'—it is a survival guide—a truly outstanding approach to bringing all the pieces of the puzzle together." —Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc. "Mastering the Complex Sale brilliantly sets up value from the customer's perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment." —Samik Mukherjee, Vice President, Onshore Business, Technip "Customers need to know the value they will receive and how they will receive it. Thull's insights into the complex sale and how to clarify and quantify this value are remarkable—Mastering the Complex Sale will be required reading for years to come!" —Lee Tschanz, Vice President, North American Sales, Rockwell Automation "Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn't a given, it's a choice. This is a proven alternative to the price-driven sale. We've spoken to his clients. This stuff really works, folks." —Dave Stein, CEO and Founder, ES Research Group, Inc. "Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels." —Sven Kroneberg, President, Seminarium Internacional "Jeff's main thesis—that professional customer guidance is the key to success—rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth." —Jon T. Lindekugel, President, 3M Health Information Systems, Inc. "Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today's competitive marketplace. It's no longer about selling; it's about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference." —Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

Download or read book Life and Health Insurance Marketing written by Sharon B. Allen and published by . This book was released on 1998 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers marketing principles and the functions of marketing as an integral aspect of the life and health insurance industry.

Download or read book Mastering Leadership written by Alan T. Belasen and published by Jones & Bartlett Publishers. This book was released on 2016 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges facing the healthcare industry are unparalleled in scope, number, and magnitude. Organizational realignments of health care systems, uncertainty about the course and impact of legislation, an aging population with evolving clinical needs, the rapid evolution of information management technologies--all combined with pressure to establish reliable systems of quality management have created an unprecedented environment for health care leaders at every level of the system. Mastering Leadership: A Vital Resource for Health Care Organizations defines and clarifies the extraordinary challenges leaders in the health care industry are facing and will continue to confront in the coming years. This text advances a model of leadership that enables executives to steer their organizations through the maze of uncertainty created by legislative, economic, demographic, clinical, information management, and political change. With contributions from leading scholars and experts in the field, the authors skillfully demonstrate how the transformational demands of leadership can be effectively integrated with the transactional and operational necessities of managing. Key Features: - Uses the Competing Values Framework to guide leaders toward an aptitude for assimilating vision development, strategic planning, and operational management. - Lead authors highly experienced in a professional and academic capacity, having served as both health care executives and leaders of growing graduate programs in business, management, and leadership. - Organized into four distinct sections: competition and commitment; communication and collaboration; community and credibility; as well as coordination and compliance.

Download or read book Insurance Marketing written by Ashish Barua and published by LAP Lambert Academic Publishing. This book was released on 2011-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book presents many important aspects of Insurance Marketing which will prove an indispensable source of knowledge for insurance professionals. It features a balanced combination of theory and application. The structure of the textual matter of this book is based on practical insurance marketing experiences. An important aspect of the style adopted for this book is the use of easy logical explanation. Examples are given where ever a complex theoretical issue needs additional elaboration. The textual matter is also liberally interspersed with illustrations taken from the global context. Chapters on marketing, service marketing, insurance, marketing insurance, marketing strategy for insurance, secrets of selling successfully, communication, case studies and other special features have make this book a gem on Insurance marketing.