Download or read book The Lost Tetrads of Marshall McLuhan written by Marshall McLuhan and published by OR Books. This book was released on 2017-05 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan was the visionary theorist best known for coining the phrase “the medium is the message.” His work prefigures and underlies the themes of writers and artists as disparate and essential as Andy Warhol, Nam June Paik, Neil Postman, Seth Godin, Barbara Kruger, and Douglas Rushkoff, among countless others. Shortly before his death, together with his media scholar son Eric, McLuhan worked on a new literary/visual code–almost a cross between hieroglyphics and poetry–that he called “the tetrads.” This was the ultimate theoretical framework for analyzing any new medium, a koan-like poetics that transcends traditional means of discourse. Some of the tetrads were published, but only a few. Now Eric McLuhan has recovered all the “lost” tetrads that he and his father developed, and accompanies them here with accessible explanations of how they function.
Download or read book Laws of Media written by Marshall McLuhan and published by . This book was released on 1988 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the McLuhan tradition, this New Science offers a while new understanding of human creation, and a vision that could reshape our future.
Download or read book Understanding New Media written by Robert K. Logan and published by Peter Lang. This book was released on 2010 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a «Global Village», making us more interconnected than television; the closing of the gap between consumers and producers; the elimination of space and time as barriers to communication; and the melting of national borders. He is also famously remembered for coining the expression «the medium is the message». These predictions form the genesis of this new volume by Robert Logan, a friend and colleague who worked with McLuhan. In Understanding New Media Logan expertly updates Understanding Media to analyze the «new media» McLuhan foreshadowed and yet was never able to analyze or experience. The book is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. Visit the companion website, understandingnewmedia.org, for the latest updates on this book.
Download or read book Media and Formal Cause written by Marshall McLuhan and published by Neopoiesis Press, LLC. This book was released on 2011 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reviews No one understood causality, whether Aristotelian or electric, like Marshall McLuhan. Now, in Media and Formal Cause, no one reveals understanding of formal cause in the digital environment better than McLuhan's protégé son, Eric. In the foreword, Lance Strate writes that M. McLuhan's Understanding Media was one of the most important books of the 20th century. For anyone who wishes to understand how things truly work, Media and Formal Cause is one of the most important books of the 21st. Arguably formal cause has been the least understood but the most intellectually important of all of Aristotle's four agents or processes of causation. This small volume proffers a large understanding of this formative, previously mysterious level of invisible creation. Three essays by Marshall (one with co-author Barry Nevitt) and a powerful new essay by Eric give new meaning to ye olde cliché, "like father, like son". While reading writing that is engaging, encyclopedic, and electric, we discover that formal cause is not what you think... but it is vital to how you think. -Thomas Cooper, Professor of Visual and Media Arts, Emerson College; author of Fast Media/Media Fast In Media and Formal Cause Eric McLuhan updates an important part of his father's work that is often overlooked, the quixotic role of causality in making sense of how new media change the way we construct our environment and our communication. How does novelty cause antiquity? When do effects precede causes? Read on, and you shall find out. -David Rothenberg, Professor of Philosophy and Music, New Jersey Institute of Technology; author of Why Birds Sing and Thousand Mile Song Like his mentor, Gilbert Keith Chesterton, Marshall McLuhan was often accused of indulging in mere paradox. But Media and Formal Cause demonstrates the profound understanding that underlies the work of both Chesterton and McLuhan, the understanding that we live in a paradoxical world. Both McLuhan and Chesterton attempted to jar readers loose from what Cardinal Newman called "paper logic" into a recognition of the total situation in which we find ourselves. This very readable and accessible volume should greatly assist new readers of McLuhan and remind long time students of just how challenging and exhilarating his explorations were. -Philip Marchand, author, Marshall McLuhan: The Medium and the Messenger A sage and perceptive quartet of essays which capture and extend a still quintessentially unique way of thinking about media, via patterns and connections that harken to the ancient world and redound to our present and future. -Paul Levinson, Professor of Communication and Media Studies, Fordham University; author of Digital McLuhan, and of New New Media
Download or read book The Medium is the Massage written by Marshall McLuhan and published by Penguin Modern Classics. This book was released on 2008 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan is the man who predicted the all-pervasive rise of the modern mass media. Blending text, image and photography, his 1960s classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively shaped by the means we use to communicate. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'global village' have proved decades ahead of their time.
Download or read book The Medium and the Light written by Michael McLuhan and published by Wipf and Stock Publishers. This book was released on 2010-03-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Say the name Marshall McLuhan and you think of the great discover's explorations of the media. But throughout his life, McLuhan never stopped reflecting profoundly on the nature of God and worship, and on the traditions of the Church. Often other intellectuals and artists would ask him incredulously, Are you really a Catholic? He would answer, Yes, I am a Catholic, the worst kind -- a convert, leaving them more baffled than before. Here, like a golden thread lining his public utterances on the media, are McLuhan's brilliant probes into the nature of conversion, the church's understanding of media, the shape of tomorrow's church, religion and youth, and the God-making machines of the modern world. This fascinating collection, gathered from his many and scattered remarks, essays, and other writings, shows the deeply Christian side of a man widely considered the most important thinker of our time, a man whose insights into media and culture have revolutionized the field of media study and the way we see the world.
Download or read book Marshall McLuhan written by Douglas Coupland and published by Atlas and Company. This book was released on 2010-11-30 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the life and career of the social theorist best known for the quotation, "The medium is the message, " who helped shape the culture of the 1960s and predicted the future of television and the rise of the Internet.
Download or read book Culture Is Our Business written by Marshall McLuhan and published by Wipf and Stock Publishers. This book was released on 2015-02-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture Is Our Business is Marshall McLuhan's sequel to The Mechanical Bride: Folklore of Industrial Man. Returning to the subject of advertising newly armed with the electric sensibility that informed The Gutenberg Galaxy, Understanding Media, and The Medium Is the Massage, McLuhan takes on the mad men (a play on the ad men of Madison Avenue) of the sixties. Approaching commercial messages as unacknowledged art forms and cultural artifacts, McLuhan delivers a series of probes that pick apart their meanings and underlying values, their paradoxes and paralogisms, and their overt function as persuasion and propaganda. Through humor, satire, and a poetic sensibility, he provides us with a serious exploration of the consumer culture that emerged out of the electronic media environment. In keeping with the participatory ethos of the Internet that McLuhan so clearly anticipated, this is a book that is meant to open the door to further study, reflection, and discussion, and to encourage the development of critical reception on the part of the reader.
Download or read book Marshall McLuhan s Mosaic written by Elena Lamberti and published by University of Toronto Press. This book was released on 2012-01-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: One hundred years after Marshall McLuhan's birth, Elena Lamberti explores a fundamental, yet neglected aspect of his work: the solid humanistic roots of his original 'mosaic' form of writing. In this investigation of how his famous communication theories were influenced by literature and the arts, Lamberti proposes a new approach to McLuhan's thought. Lamberti delves into McLuhan's humanism in light of his work on media and culture, exploring how he began to perceive literature not just as a subject, but a 'function inseparable from communal existence.' Lamberti pays particular attention to the central role played by Modernism in the making of his theories, including the writings of Ford Madox Ford, James Joyce, Ezra Pound, and Wyndham Lewis. Reconnecting McLuhan with his literary past, Marshall McLuhan's Mosaic is a demonstration of one of his greatest ideas: that literature not only matters, but can help us understand the hidden patterns that rule our environment.
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Download or read book From Clich to Archetype written by Marshall McLuhan and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: McLuhan mines the greats of modern literature, such as Yeats, Eliot and Pound, and points the way to richer understanding of their work. Discussion ranges over conventional topics of literary analysis, though never in conventional fashion, because McLuhan deliberately stakes his turf in a manner that draws technology and culture together. As a result, the key terms clich and archetype are not confined to language but are shown to have counterparts in the non-linguistic world.
Download or read book Digital McLuhan written by Paul Levinson and published by Routledge. This book was released on 2003-09-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marshall McLuhan died on the last day of 1980, on the doorstep of the personal computer revolution. Yet McLuhan's ideas anticipated a world of media in motion, and its impact on our lives on the dawn of the new millennium. Paul Levinson examines why McLuhan's theories about media are more important to us today than when they were first written, and why the Wired generation is now turning to McLuhan's work to understand the global village in the digital age.
Download or read book Theories of Communication written by Eric McLuhan and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theories of Communication is the realization of a project begun in the 1970s with Marshall McLuhan and now brought to completion by his son, Eric McLuhan. This collection of short essays assembles theories of communication from a diverse range of famous people - from Thomas Aquinas and Francis Bacon to Wyndham Lewis and Ezra Pound - and ends with an essay on Marshall McLuhann' own theory of communication. While the majority of the essays have been previously published, all are seminal pieces in the field. Their presence together in one volume is a significant contribution to the overall task of understanding culture and communication in our time, and will appeal to both scholars and students interested in the work of Marshall McLuhan.
Download or read book McLuhan in Reverse written by Robert K. Logan and published by Peter Lang Us. This book was released on 2021 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: McLuhan in Reverseproposes two new and startling theses about Marshall McLuhan's body of work. The first argues that despite McLuhan's claim that he did not work from a theory, his body of work in fact constitutes a theory that Robert K. Logan calls his General Theory of Media (GToM). The second thesis is that McLuhan's GToM is characterized by a number of reversals, including his reversals of figure and ground, cause and effect, percepts and concepts; and the medium and its content as described in his famous one-liner "the medium is the message." While McLuhan's famous Laws of Media are part of his GToM, Logan has identified nine other elements of the GToM. They are his use of probes; figure/ground analysis; the idea that the medium is the message; the subliminal nature of ground or environment revealed only by the creation of an anti-environment; the reversal of cause and effect; the importance of percept over concept and hence a focus on the human sensorium and media as extensions of man; the division of communication into the oral, written, and electric ages along with the notions of acoustic and visual space; the notion of the global village; and finally, media as environments and hence media ecology.
Download or read book Medium Law written by Daithí Mac Síthigh and published by Routledge. This book was released on 2017-09-13 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why should anyone care about the medium of communication today, especially when talking about media law? In today’s digital society, many emphasise convergence and seek new regulatory approaches. In Medium Law, however, the ‘medium theory’ insights of Harold Innis, Marshall McLuhan and the Toronto School of Communication are drawn upon as part of an argument that differences between media, and technological definitions, continue to play a crucial role in the regulation of the media. Indeed, Mac Síthigh argues that the idea of converged, cross-platform, medium-neutral media regulation is unattainable in practice and potentially undesirable in substance. This is demonstrated through the exploration of the regulation of a variety of platforms such as films, games, video-on-demand and premium rate telephone services. Regulatory areas discussed include content regulation, copyright, tax relief for producers and developers, new online services, conflicts between regulatory systems, and freedom of expression. This timely and topical volume will appeal to postgraduate students and postdoctoral researchers interested in fields such as Law, Policy, Regulation, Media Studies, Communications History, and Cultural Studies.
Download or read book Letters of Marshall McLuhan written by Marshall McLuhan and published by Oxford University Press Canada. This book was released on 1987 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Called an 'oracle' and 'sage', the involuntary founder of an unofficial cult, Marshall McLuhan (1911-80) was one of the most famous men of the 1960s, from whose name a French word (mcluhanisme) was coined. His reputation as a communications theoriest was established by two of many books. TheGutenberg Galaxy: The Making of Typographic Man (1962) explains how society and human psychology were changed when pre-literate oral culture was supplanted by the invention of the phonetic alphabet and a manuscript culture gave way to the Gutenberg era of movable type, the printing press, andmass-produced books. Understanding Media: The Extensions of Man (1964), McLuhan's most widely read book, explores the next development, the electronic age, and its effects on individuals and society.The early letters in this collection offer a fascinating background to McLuhan's intellectual growth; the bulk of them, however, contain many interesting discussions of ideas that later became subjects in his books. His correspondents include some of the best-known names of the sixties andseventies and range from Woody Allen to Tom Wolfe. Heavily annotated, the letters are arranged in three sections, each with a period introduction:1931-1936 takes McLuhan through the University of Manitoba and Cambridge University.1936-1946 covers one year's teaching at the Univeristy of Wisconsin; two years at Saint Louis University; one year, with his bride, at Cambridge for work on his Ph.D.; four more years at Saint Louis; and two years as Assuption College, Windsor, Ontario. These letters include a large correspondencewith Wyndham Lewis.The last section begins in 1946, when McLuhan went to the University of Toronto. (Two years later he began a long correspondence with Ezra Pound.) Covering the period of McLuhan's fame, it ends in September 1979 with a letter to Pierre Elliott Trudeau, written shortly before McLuhan had a strokethat rendered him speechless.These letters have been selected from a large collection, now in the Public Archives of Canada, assembled by Corinne McLuhan, McLuhan's widow, and Matie Molinaro, his literary agent.
Download or read book The Human Equation written by Wayne Constantineau and published by BPS Books. This book was released on 2010-10-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of five books in the groundbreaking new series The Human Equation Toolkit. Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all developments in culture, science, activity, and media. As they write, "Man is the microcosm of the universe. Media are the extensions of man. The Human Equation is the doorway into all three ... The Human Equation deals with the relation between humans and our media, technologies, languages, theories, and ideas."
