Download or read book Marketing Under War Conditions written by American Marketing Association and published by . This book was released on 1942 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Under War Conditions written by American Marketing Association and published by . This book was released on 1942 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Under War Conditions written by American Marketing Association and published by . This book was released on 1942 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book College Investments Under War Conditions written by Joseph Harvey Cain and published by . This book was released on 1944 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising at War written by Inger L Stole and published by University of Illinois Press. This book was released on 2012-11-16 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. She argues that Washington and Madison Avenue were soon working in tandem with the creation of the Advertising Council in 1942, a joint effort established by the Office of War Information, the Association of National Advertisers, and the American Association of Advertising Agencies. Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.
Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book The Marketing of War in the Age of Neo Militarism written by Kostas Gouliamos and published by Routledge. This book was released on 2013-05-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The post-9/11 era and the overall impact of international terrorism have generated much debate regarding the role of military apparatus in modern society. This book assesses the inherent meaning of the militarization from a critical, interdisciplinary perspective. Against the background of democracy and capitalism, The Marketing of War in the Age of Neo-Militarism challenges prevailing accounts of the "military-industrial complex" as it explores significant interrelated themes denoting the accelerating process of militarization of society. Designed to address pressing socio-political phenomena, this book is the first of its genre contesting conventional wisdom about the perceived link between war and the "military-industrial complex." It is unique not merely because of its approach, but also for its thorough analysis of deeply affected social institutions and processes such as education, popular culture, geopolitics, military expenditure, space and the environment. Contributing authors advance the discussion by exposing factual information demonstrating the nature and scope of society’s militarization. Their analysis is also broadened to encompass key concepts and diverse aspects of the subject matter that provoke a lively debate. The book offers compelling arguments that will be indispensable to scholars, students, professionals, and policy and decision makers with an interest in social and political sciences as well as in other related fields.
Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Download or read book Effects of the War on British Marketing written by Edward Russell Hawkins and published by . This book was released on 1942 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War Refugees and the Labour Market written by Ewa Łaźniewska and published by Taylor & Francis. This book was released on 2024-08-12 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the complex socioeconomic situation in the Polish-Ukrainian borderland, in the context of the labour market, following Russia’s invasion of Ukraine. It analyses and assesses the measures which influence the process of Ukrainian war refugees’ adaptation to the Polish labour market, surveying the engagement of local actors, such as employers, labour market institutions and nongovernmental organisations. It examines the impact of the refugee crisis on this market, as well as mobilisation of various groups of actors in order to support this specific group of migrants in adapting to life in Poland. The authors argue that this phenomenon of the migration of war refugees confirms the thesis that political instability can be a factor in pushing people abroad as equally important as inequalities in prosperity. The book identifies the characteristic features of the stream of war refugees from Ukraine as a category of cross-border flows. Before the Russian attack, the influx of Ukrainians to Poland was due mainly to economic pressures, whereas, after the outbreak of war, Ukrainians’ motivation to cross the border with Poland as well as the structure of this migration stream have radically changed. The book offers in-depth insight into the development of borderland regions, and especially the cross-border labour market as a specific element of the borderland economic ecosystem. It highlights the positive outcomes of the migration crisis, which will serve as examples of best practice for other regions in Europe. This book will be of interest to scholars, researchers and policymakers concerned with regional development, including contact regions, as well as cross-border flows, the labour market and migration.
Download or read book Report written by Commonwealth Shipping Committee and published by . This book was released on 1921 with total page 952 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Post war Readjustments in Processing and Marketing Dehydrated Fruits and Vegetables written by United States. Department of Agriculture. Interbureau Coordinating Committee on Post-War Programs and published by . This book was released on 1945 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!
Download or read book The Timberman written by and published by . This book was released on 1918 with total page 1252 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Black Diamond written by and published by . This book was released on 1921 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sun Tzu s the Art of War Plus Warrior Marketing written by Gary Gagliardi and published by Science of Strategy. This book was released on 2006-02 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let the war begin! The battle ground of the twenty-first century is the global marketplace. This book adapts Sun Tzu's Art of War to market positioning and promotion.
