Download or read book Street Fighter Marketing Solutions written by Jeff Slutsky and published by Simon and Schuster. This book was released on 2007-09-18 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: For any business owner, franchise operator, or marketing executive who seeks to increase sales while lowering marketing costs, Jeff Slutsky offers a new way of thinking. In this indispensable guide to getting more bang for your buck, the well-known marketing consultant tells business managers to think tactically and locally -- using nontraditional, highly targeted forms of marketing and advertising. The tactics, ideas, approaches, and strategies in Street Fighter Marketing Solutions are geared for the bewildering new challenges that confront business- people in the new hypercompetitive, advertising-polluted environment in which they must seek profits. With pressures from "big box" retailers, internet competition, and a glut of other immediate competitors, businessmen and businesswomen need a war chest of proven ideas and strategies to help them thrive. Additionally, local businesses suffer from advertising price increases despite eroding audiences from the local media, especially newspapers, radio, and TV. This book could be the answer to your current and future marketing problems. You'll learn how to mold and manipulate traditional advertising methods while supplementing or supplanting them with alternative, novel techniques for lower cost and higher reward. National and regional corporations who sell their products and services through a network of local retailers, franchisees, or dealers will also benefit greatly from this book. It will provide them with an easy-to-understand blueprint on how to develop, roll out, and maintain a practical, money-saving, sales-generating Street Fighter Marketing program throughout their organization. In a book full of success stories, Slutsky discusses in a clear, practical, straightforward manner how Street Fighter Marketing techniques can work for you. The first step to growing your market share may well be to spend a few hours in the company of one of the nation's most savvy and engaging business tacticians. For more information and a downloadable video, visit www.streetfightermarketing.com.
Download or read book Marketing Street Fighter written by Bill Decker and published by . This book was released on 2017-05-11 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Where did you learn marketing? Was it in class? In a boardroom? In a seminar? Read how the author learned all of his marketing lessons on the mean streets of New York City. Marketing Street Fighter is fun and informative.
Download or read book Streetfighter Marketing written by Jeff Slutsky and published by Prentice Hall. This book was released on 1995 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: No descriptive material is available for this title.
Download or read book Undisputed Street Fighter The Art And Innovation Behind The Game Changing Series written by Steve Henderstot and published by Dynamite Entertainment. This book was released on 2017-11-15 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since its inception 30 years ago, the Street Fighter™ video game series from Capcom has thrived based on a lethal combination of innovation, style and technique. From first-of-their-kind advances such as selectable characters and secret combo moves, to imagination-capturing characters such as Ryu, Chun-Li, and Akuma, Street Fighter has stayed a step ahead of the competition en route to becoming one of the most enduring and influential franchises in video game history. Undisputed Street Fighter™ features in-depth interviews and exclusive, behind-the-scenes looks into the making of the Street Fighter games, and the iconic art, design, and imagery from across the Street Fighter universe.
Download or read book No B S Grassroots Marketing written by Dan Kennedy and published by Entrepreneur Press. This book was released on 2012-02-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millionaire maker Dan S. Kennedy and local-level marketing specialist Jeff Slutsky empower small business owners to take on big box companies and distant discounters using their best asset—their ability to bond directly with their consumers. Small business entrepreneurs are armed to go “grassroots” given winning strategies to take their marketing to the street level resulting in higher customer retention, greater referrals, and a thriving business for the long-term. About the Book Kennedy and Slutsky dare small business owners to break free of the ingrained tendencies to “advertise when you need more customers” and to copycat what they see big, national companies doing. Local business owners are urged to add some politicking to their business presence, focusing their marketing on directly connecting with their customers, integrating them into their community and even, their daily activities. Kennedy and Slutsky deliver creative, high impact alternatives and supplements to disappointing traditional advertising and new media including strategies for gaining free advertising from local news media, creating events that multiply customers, and effectively using direct mail. Small business owners also uncover surefire tactics that capitalize on their neighborhoods, the four walls of their business, and the internet, reaching their local customers and creating a sense of a personal relationship. Throughout their lesson in going grassroots, Kennedy and Slutsky also reveal the nine inconvenient truths of grassroots marketing, keeping small business owners on track and on their way local business stardom. Features • Presents a marketing approach specifically engineered for small (local) businesses • Reveals 9 No B.S. inconvenient truths and how to implement them • Illustrates concepts with examples from practicing business owners • From Dan Kennedy, author of the popular No B.S. books including No B.S. series, which shipped more than 250,000 copies • Identifies what’s wrong with traditional and new media advertising • Offers methodology to break free from ingrained tendencies and copycat marketing
Download or read book Franchise Era written by Fleury James Fleury and published by Edinburgh University Press. This book was released on 2019-04-01 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Hollywood shifts towards the digital era, the role of the media franchise has become more prominent. This edited collection, from a range of international scholars, argues that the franchise is now an integral element of American media culture. As such, the collection explores the production, distribution and marketing of franchises as a historical form of media-making - analysing the complex industrial practice of managing franchises across interconnected online platforms. Examining how traditional media incumbents like studios and networks have responded to the rise of new entrants from the technology sector (such as Facebook, Apple, Amazon, Netflix and Google), the authors take a critical look at the way new and old industrial logics collide in an increasingly fragmented and consolidated mediascape.
Download or read book Windfall Profits Tax Collections and Independent Gasoline Marketers written by United States. Congress. House. Committee on Small Business. Subcommittee on General Oversight and the Economy and published by . This book was released on 1984 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Services Marketing People Technology Strategy Eighth Edition written by Jochen Wirtz and published by World Scientific Publishing Company. This book was released on 2016-03-29 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples.This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing.
Download or read book I Can Get It for You Retail written by Rick Padulo and published by Dundurn. This book was released on 2012-03-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Padulo and his company created vastly successful advertising campaigns and now one of Canada's top ad men tells the down and dirty tales of how he reshaped the image of the retail industry.
Download or read book Well Played 3 0 written by Et Al and published by Lulu.com. This book was released on 2011 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following on Well Played 1.0 and 2.0, this book will also be full of in-depth close readings of video games that parse out the various meanings to be found in the experience of playing a game. Contributors will analyze sequences in a game in detail in order to illustrate and interpret how the various components of a game can come together to create fulfilling a playing experience unique to this medium. Contributors will again be looking at video games, some that were covered in Well Played 1.0 and 2.0 as well as new ones, in order to provide a variety of perspectives on more great games.
Download or read book Canadian Sport Marketing written by Norm O'Reilly and published by Human Kinetics. This book was released on 2022 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on sport marketing concepts, theories, applications and cases/expert perspectives on the Canadian marketplace. It covers essential topics including the Canadian sport system, market research, consumer behavior, digital marketing, and provides an example of a marketing plan for students to use and build from. In the Know sidebars and Executive Perspective sidebars provide practical application to the material and follow successful programs and individuals"--
Download or read book Cases in Rural Marketing An Integrated Approach written by C. S. G. Krishnamacharyulu and published by Pearson Education India. This book was released on 2003 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rural marketing has emerged as an exciting and dynamic discipline. One way of learning this discipline is through case studies and Cases in Rural Marketing: An Integrated Approach provides students an opportunity to develop an appreciation of the real-life problem situations. It will also help them solve challenges and sharpen their skills of analysis and decision making.
Download or read book Innovation and Marketing in the Video Game Industry written by David Wesley and published by CRC Press. This book was released on 2016-05-23 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Video games have had a greater impact on our society than almost any other leisure activity. They not only consume a large portion of our free time, they influence cultural trends, drive microprocessor development, and help train pilots and soldiers. Now, with the Nintendo Wii and DS, they are helping people stay fit, facilitating rehabilitation, and creating new learning opportunities. Innovation has played a major role in the long term success of the video game industry, as software developers and hardware engineers attempt to design products that meet the needs of ever widening segments of the population. At the same time, companies with the most advanced products are often proving to be less successful than their competitors. Innovation and Marketing in the Video Game Industry identifies patterns that will help engineers, developers, and marketing executives to formulate better business strategies and successfully bring new products to market. Readers will also discover how some video game companies are challenging normal industry rules by using radical innovations to attract new customers. Finally, this revealing book sheds light on why some innovations have attracted legions of followers among populations that have never before been viewed as gamers, including parents and senior citizens and how video games have come to be used in a variety of socially beneficial ways. David Wesley and Gloria Barczak's comparison of product features, marketing strategies, and the supply chain will appeal to marketing professionals, business managers, and product design engineers in technology intensive industries, to government officials who are under increasing pressure to understand and regulate video games, and to anyone who wants to understand the inner workings of one of the most important industries to emerge in modern times. In addition, as video games become an ever more pervasive aspect of media entertainment, managers from companies of all stripes need to understand video gaming as a way to reach potential customers.
Download or read book Power Base Selling written by Jim Holden and published by John Wiley & Sons. This book was released on 1999-03-29 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Holden's book is rich with wisdom and sage advice and should be required reading for any salesperson who wants to understand how to merge a sales strategy and a political strategy to win the hearts of their customers' Power Base."-Rodney D. Cotton, Vice President, Sales-United States, Baxter Healthcare, Renal Division. "Jim Holden's book is for serious salespeople and executives who are focused on winning. It provides insights, techniques, and everyday tools to reach the highest possible level of success. The book is most insightful and is a required reading and work tool for enterprise salespeople and executives."-Grant Evans, Vice President, Sales and Marketing Identicator Technology. "The Holden Power Base Selling techniques have provided our sales teams with a common language from which to develop and plan strategies and tactics."- Colin Latham, President and CEO, MT&T (Canada). "Power Base Selling is essential. . . . The book is rich with lessons such as how to avoid being defeated by desperate 'end-games,' and how to 'snatch various victories from the jaws of defeat.' The conclusion is a revealing 'self-test.'. . . [Holden's] principles are more applicable today than ever."- Glenn W. Coleman, President, South Africa Branch, Lockheed Martin Overseas Services Corporation.
Download or read book Marketing Accountability written by Robert Shaw and published by Robert Shaw. This book was released on 1997 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chicken Soup for the Soul at Work written by Jack Canfield and published by Simon and Schuster. This book was released on 2012-09-11 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is an important part of living, whether you wait on customers, build a business or cook for your family. As such, we all have important stories to tell about our work.
Download or read book Little Book of Video Games written by Melissa Brinks and published by Running Press Adult. This book was released on 2020-07-14 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revisit your favorites, find something new, or play your way through this light-hearted guide to the most celebrated and iconic arcade, console, and computer games from the 1950s to the 2000s. An accessible, informative look at the history and evolution some of the most popular and iconic video games from their early beginnings up to the 2000s. Author Melissa Brinks explores each influential game and its impact on they would have on the games that would follow, with brief, engaging profiles and surprising trivia that is perfect for fans of all levels. From the groundbreaking games of the 1950s to the genre-defining games of the 60s and 70s to the modern classics of the 1990s and early 2000s, The Little Book of Video Games includes games from a wide variety of genres and consoles including (but not limited to): Pong, Spacewar!, Adventure, Pac-Man, Rogue, Donkey Kong, Galaga, Dragon's Lair, Tetris, Super Mario Bros., The Oregon Trail, Castlevania, Legend of Zelda, Final Fantasy, Mega Man, SimCity, Mother, Mortal Kombat, Myst, Doom, Warcraft, Diablo, Tomb Raider, Pokémon, Tamagotchi, GoldenEye 007, Ultima Online, Metal Gear Solid, Dance Dance Revolution, Half-Life, Silent Hill, The Sims, and more. Now you can learn, share, and enjoy your favorite classic video games without having to press a power button!
